Press Release
Viking HVAC Expands Commercial Services in Phoenix Valley
Viking Heating & Air Conditioning, a trusted family-owned HVAC contractor based in Chandler, Arizona, announces the significant expansion of its commercial HVAC services throughout the Phoenix Metro Valley.
Chandler, Arizona, United States, 8th Oct 2025 – Viking Heating & Air Conditioning, a trusted family-owned HVAC contractor serving the Phoenix Metro Valley since 2016, announces the significant expansion of its commercial HVAC services to meet growing demand from businesses throughout Chandler, Gilbert, Mesa, Phoenix, Scottsdale, Queen Creek, and Tempe.
The expansion positions Viking to serve a broader range of commercial clients, from small office buildings and retail spaces to restaurants, healthcare facilities, and large industrial operations requiring comprehensive heating, cooling, and ventilation solutions.
“We’ve built our reputation on honest service, transparent pricing, and exceptional customer care in the residential market,” said the Viking HVAC team. “Now we’re bringing that same commitment to businesses throughout the Phoenix Valley. Commercial clients deserve the same level of integrity and expertise that has made us a trusted name among homeowners.”
Comprehensive Commercial HVAC Solutions
Viking’s expanded commercial ventilation and air quality services address the unique challenges businesses face in Arizona’s extreme climate. The company now offers complete commercial solutions including:
- Commercial AC Installation & Replacement: Custom design and installation for offices, retail spaces, restaurants, and industrial facilities
- 24/7 Commercial Emergency Repair: Rapid response teams available around the clock to minimize business disruption
- Preventative Maintenance Programs: Customized maintenance plans designed to protect HVAC investments and prevent costly breakdowns
- Commercial Air Purification: Advanced filtration systems for healthcare, hospitality, and food service industries
- Commercial Kitchen Ventilation: Specialized solutions for restaurants and food preparation facilities
- Energy Efficiency Consulting: Expert analysis to reduce operational costs and improve system performance
- Building Automation Integration: Smart building controls and monitoring systems
Understanding Commercial HVAC Complexity
Commercial HVAC systems differ significantly from residential units in both scale and operational demands. These systems must handle larger spaces, variable occupancy loads, and diverse requirements while maintaining consistent performance throughout demanding schedules.
“Commercial businesses in the Phoenix Valley face unique challenges,” explained Viking’s technical team. “When temperatures exceed 115°F for months on end, commercial HVAC systems work at maximum capacity. One system failure can disrupt business operations, impact customer experience, and cost thousands in lost revenue.”
Modern commercial systems integrate multiple components including rooftop units, chillers, boilers, air handlers, and sophisticated control systems. Building automation systems now control most commercial operations, monitoring temperature zones and adjusting performance based on occupancy patterns and environmental conditions.
Preventive Maintenance as Business Protection
Viking’s commercial expansion emphasizes preventive maintenance as the foundation of system reliability. The company’s comprehensive maintenance programs prevent minor issues from developing into major failures that disrupt business operations.
“Commercial HVAC represents 40-60% of most businesses’ energy consumption,” noted Viking’s service managers. “Proper maintenance can reduce these costs by 15-20% while preventing emergency breakdowns during peak summer months when repairs are most expensive and disruptive.”
Viking’s preventive maintenance programs include:
- Customized filter replacement schedules based on environmental conditions and usage patterns
- Professional coil cleaning to maintain optimal heat transfer efficiency
- Belt inspection and adjustment to prevent unexpected failures
- Refrigerant level checks to ensure adequate cooling capacity
- Ductwork inspection to identify efficiency-reducing leaks
- Control system calibration for accurate temperature management
- Comprehensive system documentation and performance tracking
Energy Efficiency Focus Reduces Operating Costs
Energy efficiency optimization forms a cornerstone of Viking’s commercial services. The company helps businesses reduce operational expenses through smart scheduling, zone control systems, and strategic equipment upgrades.
“We’ve seen businesses reduce energy consumption by 20-30% through optimized scheduling and zone control,” explained Viking’s efficiency specialists. “When you’re only conditioning occupied areas and running systems during actual business hours, the savings add up quickly.”
Viking’s energy efficiency services include:
- Occupancy-based scheduling to eliminate unnecessary operation
- Zone control implementation for large facilities
- Thermostat and sensor calibration to prevent overcooling
- High-efficiency equipment recommendations during replacement cycles
- Utility rebate program navigation to offset upgrade costs
- Energy usage analysis and reporting
Indoor Air Quality Management
Commercial indoor air quality has gained increased attention as businesses recognize its impact on employee productivity and customer comfort. Viking’s expanded services include comprehensive ventilation solutions that ensure compliance with industry standards while optimizing energy efficiency.
“Different business types have specific ventilation requirements,” noted Viking’s air quality specialists. “Restaurants need different solutions than healthcare facilities or office buildings. Our team understands these requirements and designs systems that meet both regulatory standards and operational needs.”
Viking’s air quality services address humidity control to prevent mold growth and protect sensitive equipment, advanced filtration to remove particulates and allergens, and proper ventilation to maintain fresh air circulation throughout commercial spaces.
Emergency Preparedness and 24/7 Response
Understanding that HVAC failures can severely impact business operations, Viking offers 24/7 emergency commercial services with priority response for maintenance program members.
“When a restaurant’s AC fails during lunch rush or an office building loses cooling on a 115-degree day, every minute counts,” emphasized Viking’s emergency response team. “Our commercial clients get priority response because we understand the financial impact of HVAC downtime.”
Viking’s emergency services include:
- Around-the-clock availability for critical failures
- Rapid diagnosis using advanced diagnostic equipment
- Well-stocked service vehicles for same-visit repairs
- Temporary cooling solutions during extended repairs
- Emergency system monitoring and alerts
Technology Integration and Smart Solutions
Viking’s commercial services leverage modern building automation technology to provide unprecedented control and monitoring capabilities. The company offers integration with building management systems, predictive maintenance technologies, and energy management platforms.
“Smart building technology allows businesses to monitor system performance in real-time, identify developing problems before they cause failures, and optimize energy usage based on actual occupancy patterns,” explained Viking’s technology specialists. “These systems provide detailed analytics that support data-driven maintenance and operational decisions.”
Serving Diverse Commercial Industries
Viking’s expanded commercial services support businesses across multiple industries throughout the Phoenix Valley:
- Restaurants and Food Service: Kitchen ventilation, dining area comfort control, and code-compliant installations
- Retail Spaces: Customer comfort optimization and energy-efficient solutions
- Office Buildings: Zone-based climate control and air quality management
- Healthcare Facilities: Precise environmental control and air purification
- Manufacturing and Warehouses: Industrial-scale cooling and ventilation
- Hospitality: Guest comfort and energy efficiency optimization
The Viking Difference in Commercial Service
Viking brings its proven residential service philosophy to the commercial market:
- No Hidden Fees: Transparent, upfront pricing with detailed proposals
- 100% Customer Satisfaction Guarantee: Standing behind every installation and repair
- Licensed, Bonded & Insured: Professional credentials and comprehensive insurance
- Local Expertise: Deep understanding of Arizona’s climate challenges
- Family-Owned Commitment: Personal service and accountability
- 40+ Years Combined Experience: Seasoned technicians with extensive training
About Viking Heating & Air Conditioning
Founded in 2016, Viking Heating & Air Conditioning is a family-owned and operated HVAC contractor serving the Phoenix Metro Valley. Based in Chandler, Arizona, Viking provides comprehensive heating, cooling, and air quality solutions for residential and commercial clients throughout Chandler, Gilbert, Mesa, Phoenix, Scottsdale, Queen Creek, and Tempe.
Known for honest service, transparent pricing, and exceptional customer care, Viking operates under the tagline “The Bridge Between You and Comfort.” The company services all major HVAC brands and offers 24/7 emergency service to ensure client comfort during Arizona’s extreme weather conditions.
Viking holds all required licenses and insurance, maintains an A+ rating with the Better Business Bureau, and has built a strong reputation through positive customer reviews and community relationships.
Contact Information
Viking Heating & Air Conditioning
3225 N Arizona Ave Suite C-12
Chandler, AZ 85225
Phone: (480) 689-5167
Email: info@viking-hvac.com
Website: www.viking-hvac.com
Google Business Profile: https://g.co/kgs/ZD1yBA6
Service Area: Chandler, Gilbert, Mesa, Phoenix, Scottsdale, Queen Creek, Tempe, and surrounding Phoenix Metro Valley communities
Hours: 24/7 Emergency Service Available
Monday-Friday: 7:00 AM – 6:00 PM
Saturday: 8:00 AM – 4:00 PM
Sunday: Emergency Service Only
For media inquiries, commercial service information, or to schedule a free commercial system evaluation, contact Viking Heating & Air Conditioning at (480) 689-5167 or visit www.viking-hvac.com.
Media Contact
Organization: Viking HVAC
Contact Person: Nikki Bridge
Website: https://www.viking-hvac.com
Email: Send Email
City: Chandler
State: Arizona
Country:United States
Release id:35000
The post Viking HVAC Expands Commercial Services in Phoenix Valley appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
100+ biomarkers, AI-powered insights, and early detection are now accessible to everyone.
Seattle, WA, USA– Vitals Vault, a next-generation health optimization platform, is transforming how individuals take control of their health. By offering access to over 100 precision biomarker tests, AI-driven insights, and clinician-reviewed reports, Vitals Vault is bridging the gap between expensive longevity clinics and the limited scope of traditional annual physicals.
Accessible Pricing with Launch Special
Individually, these tests cost over $1,700 if purchased separately. The full Vitals Vault comprehensive panel regularly retails for $599, already a fraction of the price of longevity clinics that charge $4,000 -$5,000. For its limited launch, Vitals Vault is making this same full-body health scan available for just $399 – bringing advanced longevity testing within reach for everyone.
The Number That Matters More Than Your Birthday
Beyond testing for disease risk, Vitals Vault measures how fast your body is actually aging. Using PhenoAge, an advanced algorithm built from key blood markers, the platform calculates your biological age – a true reflection of cellular health, resilience, and longevity potential. Unlike your birthdate, this measure shows whether you’re aging faster or slower than expected. Armed with this insight, individuals can take targeted, science-based steps proven to slow – and in some cases reverse – the pace of aging.
A New Era in Preventive Health
For decades, the standard medical model has focused on detecting sickness rather than preventing it. Annual physicals typically measure only 12–20 markers, leaving fatigue, hidden inflammation, and silent heart risk unnoticed until it’s too late.
Meanwhile, longevity clinics charge as much as $4,500 for advanced testing, placing optimal health out of reach for most people.
Vitals Vault challenges this system by making comprehensive testing and actionable health optimization accessible and affordable. With CLIA-certified labs, HIPAA-compliant data protection, and HSA/FSA eligibility, the platform delivers the same scientific rigor as elite clinics at a fraction of the cost.
What’s Included: 112+ Biomarkers That Go Far Beyond a Physical
Instead of the 12–20 basic labs typically offered at a doctor’s office, Vitals Vault provides a complete map of health with over 100+ tests across every major system.
Some of the most critical include:
- ApoB – The most powerful predictor of heart attack and stroke risk, yet rarely included in standard physicals.
- Lipoprotein(a) – A hidden genetic risk factor most doctors never check, strongly linked to early heart attacks and strokes—even when cholesterol appears normal.
- hs-CRP – A key inflammation marker not only driving silent cardiovascular disease, but also linked to accelerated biological aging and predicting future risk of heart attack years before symptoms appear.
- Homocysteine – Elevated levels are linked not only to cognitive decline, stroke, and Alzheimer’s, but also to accelerated brain shrinkage—studies show lowering homocysteine with B-vitamins can slow brain atrophy by over 30% and preserve memory.
- Advanced cholesterol & triglycerides – Go beyond ‘total cholesterol’ to reveal hidden particle patterns and lipid risks that standard panels miss.
- Fasting insulin + HOMA-IR – Detect hidden insulin resistance years before glucose or A1C changes, offering an early warning for diabetes and metabolic disease.
- Hemoglobin A1C – The gold standard for tracking long-term blood sugar control and uncovering hidden diabetes risk.
- Full thyroid panel (TSH, Free T4, Free T3, Reverse T3, antibodies) – The most comprehensive thyroid check – revealing hidden imbalances that drive fatigue, stubborn weight gain, mood shifts, and hair loss that a standard TSH test alone often misses.
- Ferritin & Iron – Reveal hidden anemia or iron overload—two underdiagnosed causes of constant exhaustion, brain fog, and poor performance.
- Vitamin D, B12, Folate – Essential nutrient trio uncovering deficiencies that quietly drive fatigue, low mood, and weakened immunity.
- Testosterone (free & total) – The master vitality hormone influencing energy, strength, mood, drive, and libido in both men and women – often overlooked outside men’s health.
- Estradiol, Progesterone, FSH, LH – Core reproductive hormones regulating fertility, hormonal balance, mood, and life-stage transitions in both sexes, not just women.
- Cortisol & DHEA-S – stress and resilience markers influencing sleep, recovery, and aging.
- Liver enzymes (ALT, AST, GGT) – detect alcohol, medication, or diet-related strain.
- Kidney markers (Creatinine, eGFR, Albumin/Creatinine Ratio) – uncover early kidney warning signs most doctors miss.
This depth of testing is designed to uncover imbalances years before they manifest as disease, empowering users to intervene early and live longer, healthier lives.
Personalized AI-Driven Health Reports
Every Vitals Vault client receives more than just raw lab data. Results are reviewed by advanced AI systems that compare biomarkers against optimal, not just “normal”, ranges. The platform delivers a personalized Functional Health Report that includes:
- Food and supplement guidance tailored to biomarker results
- Lifestyle recommendations for sleep, stress, and exercise
- Urgent result flagging for immediate attention
- A biological age (PhenoAge) calculation to measure true aging beyond the calendar
Health History Integration
Vitals Vault also empowers clients to upload past lab reports from other providers, creating a continuous health timeline. Instead of treating every test as an isolated snapshot, the platform stitches data together – revealing long-term trends, hidden patterns, and whether interventions are truly working. This longitudinal view, once only available at elite concierge clinics, is now accessible to everyone. Clients can securely track their progress, spot subtle changes early, and share evolving insights with their physicians.
Trusted, Affordable, and Transparent
Vitals Vault operates with a one-time $399 purchase; no subscriptions, no hidden fees, and no automatic renewals. Customers schedule their tests at one of 2,000+ Quest Diagnostics locations nationwide, receive results within 7 days, and gain access to insights typically reserved for the wealthy.
The company also offers a 60-day money-back guarantee, underscoring its confidence in providing measurable value.
Why Vitals Vault Matters Now
With 74% of adults reporting exhaustion and nearly all lacking clarity on the cause, Vitals Vault positions itself as the clear alternative to “bare minimum” healthcare. Instead of waiting years for conditions like pre-diabetes or hormone imbalances to surface, individuals can now identify risks early, act on them, and reclaim control of their health journey.
For more information, visit www.vitalsvault.com.
About Vitals Vault
Vitals Vault, Inc. is a Seattle-based health optimization company committed to making comprehensive, science-driven health insights accessible to everyone. Through partnerships with leading labs and the integration of AI technology, Vitals Vault delivers precision biomarker analysis, personalized action plans, and unparalleled value. The platform empowers individuals to take charge of their health, longevity, and performance, without the inflated costs of concierge medicine.
For updates follow Vitals Vault on LinkedIn: https://www.linkedin.com/company/vitals-vault/
Media Contact
Company Name: Vitals Vault, Inc.
Contact Person: Media Relations
Email: team@vitalsvault.com
Website: https://www.vitalsvault.com/
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
A leading mobile app development company, Grepix Infotech, empowers startups, restaurants, and enterprises with innovative Food Delivery App Development solutions designed for growth and customer engagement.
Noida, Uttar Pradesh, India, 8th Oct 2025 – Grepix Infotech, a leading mobile app development company, is transforming how startups, restaurants, and enterprises build and scale their digital presence. With an emphasis on scalability, customization, and rapid deployment, Grepix is redefining food delivery app development by equipping businesses with platforms that thrive in today’s competitive on-demand economy.
Meeting the Demand for Digital Dining
The food delivery industry has evolved into one of the fastest-growing segments of the global economy. Consumers are increasingly shifting from traditional dining to the convenience of ordering meals via smartphones. Whether it’s busy professionals seeking time-saving options, families craving variety, or students looking for affordable meals, the trend is clear: digital dining is here to stay.
However, this growth brings new challenges. Restaurants and delivery startups must compete not only on taste and price but also on user experience, speed, and reliability. Businesses can no longer survive with a generic app; they need a development partner who understands market dynamics, user expectations, and cutting-edge technology. Grepix Infotech bridges this gap by creating tailor-made solutions that match each stage of business growth.
Scalable and Custom-Built Solutions
One of Grepix Infotech’s core strengths lies in building scalable food delivery platforms. From single-restaurant applications to multi-restaurant marketplaces, Grepix ensures its solutions can handle growth, surging demand, and the addition of new features without disruption. This flexibility empowers businesses to start small and expand confidently as their customer base grows.
Key Features of Grepix’s Food Delivery Apps:
- Real-Time Order Tracking for customers and delivery partners, improving transparency and trust.
- Multi-Restaurant & Menu Management tools that allow seamless onboarding and operations for multiple vendors.
- Integrated Payment Gateways, including credit/debit cards, wallets, and region-specific payment systems.
- AI-Powered Recommendations that enhance user engagement and drive repeat purchases.
- Admin & Analytics Dashboards for real-time insights, performance monitoring, and data-driven decision-making.
Each app is developed with a focus on performance, security, and user experience, ensuring that both customers and businesses benefit from smooth operations.
Why Businesses Choose Grepix Infotech
Grepix Infotech has earned a reputation as a trusted food delivery app development company with successful projects delivered across North America, Africa, Asia, and Europe. Its global footprint proves the adaptability of its solutions to meet diverse cultural, economic, and technological needs.
Clients often choose Grepix for two main reasons:
- Ready-to-Deploy Solutions – Accelerated go-to-market strategies that help startups launch their platforms quickly.
- Custom Development Expertise – Deep technical knowledge that ensures every app reflects the client’s unique brand identity and business model.
By offering both options, Grepix allows businesses to balance speed with personalization, depending on their goals.
A Vision for Digital Transformation
At the heart of Grepix Infotech’s mission is a commitment to simplifying and accelerating digital transformation for food delivery startups and enterprises. The company’s approach combines industry expertise, technological innovation, and customer-centric design to deliver results that go beyond app launches.
As Vinay Jain, Founder of Grepix Infotech, explains:
“Our mission is to simplify and accelerate digital transformation for food delivery startups and enterprises. By combining deep industry knowledge with innovative technology, we help businesses not just launch, but scale profitably.”
This vision reflects Grepix’s dedication to empowering businesses in the on-demand apps with solutions that are both future-ready and customer-focused.
The food delivery market is no longer about simply connecting restaurants to customers. It’s about creating efficient, intelligent, and scalable platforms that drive growth while meeting modern consumer expectations. With its proven expertise, innovative features, and commitment to client success, Grepix Infotech stands out as the ideal partner for anyone looking to enter or expand in the digital dining space.
Whether you are a local restaurant owner, a startup founder, or an enterprise building a large-scale delivery ecosystem, Grepix Infotech delivers the tools and technology needed to thrive in this dynamic market.
Media Contact
Organization: Grepix Infotech Pvt. Ltd.
Contact Person: Vinay Jain
Website: https://www.grepixit.com
Email: Send Email
Contact Number: +918860213347
Address:Logix Technova A 328, Plot – A 4, Noida-Greater Noida Expy, Block B, Sector 132, Noida, India – 201304
City: Noida
State: Uttar Pradesh
Country:India
Release id:35069
The post Grepix Infotech Powering the Future of Food Delivery App Development appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Open Dialogue Experts at NC ‘Russia’ Discuss Success Formula in the Economy of the Future
Moscow, Russia – 08/10/2025 – (SeaPRwire) – An expert session of the Open Dialogue “Future of the World. New Platform for Global Growth” took place on October 7 at the National Center “Russia”. World-class experts participated in the discussion on “New Economy: Competition for Positive Development.”
The session participants were welcomed by the moderator, Deputy Chief of Staff of the Presidential Administration of the Russian Federation and Deputy Chairman of the National Center “Russia” Organizing Committee, Maxim Oreshkin.
“In the primary, secondary, and tertiary sectors of the economy, competition is being won by those who used to be called developing economies. Now these are the economies of the global majority. The key marginality of many markets is concentrated not in the production process itself, but in creating image, perception of ideas associated with certain products. I am confident that in production itself, in creating goods and services, in the new economy, the economy of the global majority is winning the competition step by step. The same will happen in the experience economy,” stated Maxim Oreshkin.
Experts discussed values and meanings as a factor of competitiveness. Using food production as an example, Sergey Ivanov, Executive Director and Board Member of EFKO Group, explained how through the presence of additional meanings, a product can become not just a commodity but a lifestyle and source of impressions.
“Branding is the experience economy. Only there, impressions are tied to the product and add emotional benefits to its rational benefits,” explained Sergey Ivanov.
According to him, the future of the primary sector lies in transitioning from price competition to competition for trust, emotions, and cultural significance of the product. The speaker also emphasized the importance of ethical considerations in the experience economy.
“At some stage of the experience economy’s development, there arose a temptation to separate emotional benefits from rational ones. To turn them from accompanying properties into a separate commodity. A modern corporation in its relationships with consumers most resembles a huge hulk who has seriously entered into a duel with a kindergarten child. Because modern marketing can impose and sell anything. Today’s experience economy is not just an emotion market. It’s a laboratory where human beings are being reassembled. If we don’t agree on rules and ethics, then the experience economy will with high probability destroy society from within,” noted Sergey Ivanov.
Continuing the theme, James Law, founder of James Law Cybertecture International (China), discussed how design, public spaces, and aesthetics create economic and social value, and how the level of impressions and user experience are becoming new performance indicators in architecture and urban planning.
“It can be confidently stated that in the new economy, cities based on impressions act as catalysts for well-being, competitiveness, and positive development,” emphasized James Law.
Dmitry Vasiliev, Development Director and co-founder of Karfidov Lab, touched on the value of creativity in industry. He stated that in the new economy, companies that integrate creativity into the value creation chain—from idea to end user—win.
“Creativity is becoming a real driver of industrial development: innovative design and non-standard engineering solutions enhance the competitiveness of production facilities. Therefore, modern industry must create not only functional products but also impressions that form trust and demand. Successful projects are born at the intersection of engineering competencies and creative approach—in the synergy of science, technology, and creativity,” Dmitry Vasiliev is convinced.
Nitaya Kanokmongkol (Thailand), Executive Director of the Fine Arts Department of Thailand, stated that impressions increase demand for art, forming an “economy of beauty.”
“Beauty is becoming a real economic value. Aesthetic impressions in museums and galleries stimulate cultural tourism, education, and creative industries. We try to balance between identity and globalization, preserving the authenticity of Thai culture and making national art attractive to international audiences, because new experience in content and meaning management can be formed even without using technology,” noted Nitaya Kanokmongkol.
Brian Gleeson (Ireland), General Manager of Radisson Collection Paradise Resort & Spa, continued the theme of “impression capital” in tourism and hospitality. He explained that implementing local culture and responsible practices can not only increase brand value but also stimulate the development of other industries, and what can help unlock the untapped potential of international tourism that Russia possesses.
“The bet on tourism led Ireland to become one of the world’s largest technology centers. We prioritized developing our country’s brand because it illustrates what we are. This is what I wanted to do in Russia as well. People from abroad must understand how hospitable the people are here, what incredible quality of service there is in everything related to the impressions industry. Five-million-population Ireland receives about 6 billion euros from international tourism. But our country will never compare to Russia. Your country’s marketing potential is enormous. Here you can use geographical features, UNESCO sites, cultural traditions, history, and much more,” concluded Brian Gleeson.
Felipe Buitrago (Colombia), Deputy Minister of the Orange (Creative) Economy, discussed how cultural and meaningful narratives form countries’ competitiveness and their “soft power.” He noted that the experience economy and “orange economy” should become strategic assets for states.
“The state should not just subsidize culture but also form an infrastructure of meanings, financing solutions and innovations. At the same time, we cannot forget about maintaining a balance between international competitiveness and preserving unique local cultural codes in the new economy,” noted Felipe Buitrago.
Producer, screenwriter, and director Mehret Mandefro from Ethiopia touched on the theme of local language and culture as an alternative to existing templates.
“In the conditions of the new economy, local cultures and storytelling traditions can compete with dominant Hollywood formats due to their authenticity. Moreover, local identity and cultural uniqueness act as competitive advantages in positioning projects on global platforms such as Netflix and Disney+, which contributes to forming large-scale content ecosystems—effective solutions for new economies,” concluded Mehret Mandefro.
Additionally, she emphasized that a global shift is occurring in the world of cinematography. Stories that are repeated have devalued and are uninteresting to anyone. The future belongs to authentic stories.
“Stories that have already been told don’t sell anymore—they’re often called plastic stories. Now we’re experiencing such a shift, a revolutionary change. New creative forms are emerging that use local language—it’s a whole cosmos. I believe there’s really great potential there; we can open up a whole new world in storytelling,” said Mehret Mandefro.
The International Symposium “Creating the Future” brings together participants from more than 85 countries worldwide, including China, USA, Italy, Latin American countries, the Middle East, Africa, and Southeast Asia. Among the guests are scientists, engineers, futurists, art, culture, and media figures, united by the desire to comprehend and shape tomorrow’s appearance.
The recording of the broadcast of the expert session “New Economy: Competition for Positive Development” of the Open Dialogue is available on the Russia.ru website and in the official social networks of the National Center “Russia.”
Social Links
Contact for the media
Brand: Russia National Centre
Contact: Media team
Email: Pressa@russia.ru
Website: https://russia.ru
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
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