Press Release
Frank Okunak Highlights Transformative Impact of AI on the PR Industry and Staffing
New York, NY, 30th September 2025, ZEX PR WIRE, Veteran executive and advisor Frank Okunak today issued a comprehensive perspective on how artificial intelligence (AI) is reshaping the public relations (PR) industry, from core service delivery to staffing models. Drawing on decades of experience leading and advising communications firms, Okunak emphasized that AI is not simply a new tool, it represents a structural shift in how PR firms operate, compete, and build their teams.
AI as a Disruption, Not Just an Enhancement
According to Frank Okunak, AI has moved far beyond content automation or media monitoring. It now influences client strategy, measurement, and even agency economics.
“Artificial intelligence is transforming PR in the same way spreadsheets transformed finance or digital changed media buying,” Okunak said. “It’s not an optional add-on. It is redefining the work itself, the skillsets firms need, and the value clients expect.”
Okunak noted that AI has streamlined traditional tasks like press release drafting, coverage tracking, and social listening, while opening new frontiers in predictive analytics, sentiment modeling, and crisis simulation.
Impact on Staffing and Talent Models
One of the most significant shifts, Frank Okunak observed, is in staffing. AI is reducing demand for entry-level tasks while increasing the premium on strategic, analytical, and creative roles.
“Five years ago, a junior associate might spend hours building clip reports or drafting first-pass content,” Okunak explained. “Today, AI handles that in seconds. That changes the pyramid of staffing in agencies. Firms need fewer task-oriented roles and more talent capable of interpreting insights, advising clients, and connecting communications strategy to business outcomes.”
This shift has profound implications for recruitment, training, and career development in the PR industry.
Opportunities for Efficiency and Growth
While some fear AI will replace jobs, Frank Okunak believes the greater story is opportunity. Agencies that integrate AI effectively can increase efficiency, redirect human capital toward higher-value work, and expand client offerings.
“AI creates capacity,” Okunak said. “The firms that win will be those that reinvest that capacity into deeper strategy, more creativity, and stronger client partnerships. The real danger is not AI itself but failing to adapt to it.”
Challenges and Ethical Questions
Okunak also acknowledged the challenges AI brings. Issues of bias, transparency, and client trust loom large.
“Clients don’t just want faster output; they want trustworthy insight,” Frank Okunak emphasized. “If agencies can’t explain how AI-derived recommendations are created, credibility suffers. Ethical use of AI is going to be a defining issue for PR leaders.”
He also stressed the importance of maintaining human oversight: “AI can surface data, but judgment, empathy, and reputation management remain uniquely human. We must not lose sight of that balance.”
Implications for CEOs and Agency Leaders
For PR agency CEOs, the rise of AI presents both risk and opportunity. According to Frank Okunak, leadership must focus on three priorities:
- Reshaping Staffing Models — Rethink the traditional pyramid and align talent strategies with AI-enabled workflows.
- Investing in Training — Equip teams with skills in analytics, strategic advisory, and ethical AI use.
- Redefining Value — Demonstrate to clients that the agency is not just faster with AI but more impactful, insightful, and aligned with business outcomes.
“CEOs who see AI as a cost-saving measure alone are missing the point,” Okunak said. “This is about redefining value for the next decade.”
Positioning the PR Industry for the Future
Frank Okunak framed AI not as a threat but as the next evolution in PR. “We’ve been here before,” he noted. “Digital media, social platforms, influencer marketing — each wave forced agencies to adapt. AI is no different in that sense, but the scale and speed of change are unprecedented.”
He urged agencies to approach AI with both urgency and responsibility. “The winners will be those who embrace AI, invest in their people, and maintain a relentless focus on trust and integrity.”
About Frank Okunak
Frank Okunak is a senior executive and advisor with deep experience in public relations, digital marketing, and professional services. Formerly CFO and COO of one of the world’s largest PR firms, Okunak now advises agencies, startups, and entrepreneurs on growth, finance, and strategy. His work emphasizes leadership accountability, financial discipline, and the responsible adoption of transformative technologies.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Limassol, Cyprus – FatAds, operator of iGamingTraffic.net, has announced the launch of a comprehensive new guide designed to help online entertainment platforms, affiliates, and digital marketers acquire high-quality traffic in 2025. With the online entertainment sector expected to continue its rapid global expansion, the guide highlights practical strategies to drive conversions, maintain compliance, and optimize advertising investments.
The resource emphasizes that traffic acquisition in 2025 is no longer about chasing clicks but about scalable channels, precise targeting, and compliance-first campaigns.
Understanding iGaming Traffic
iGaming traffic refers to the stream of online users who arrive at digital platforms through paid advertising placements, leading to registrations and first-time transactions. According to the new guide, the most effective traffic sources in 2025 include:
- Push & In-Page Push Ads – Direct notifications that appear on mobile and desktop screens.
- Pop & Popunder Ads – Cost-effective solutions for fast testing and high-volume exposure.
- Native & Display Ads – Integrated ad formats that build trust and encourage engagement.
- Telegram Mini Apps – A growing channel for interactive promotions inside apps and bots.
- Search & Social – High-quality placements with strict policy oversight.
- Contextual & Creator Partnerships – Blogs, forums, and streaming sites aligned with user interests.
GEO Opportunities in 2025
The iGamingTraffic.net guide identifies Asia, Africa, and Latin America as high-potential markets for growth. Key countries showing strong performance include India, Indonesia, Bangladesh, Thailand, Brazil, Vietnam, Malaysia, and Russia.
“Localization is key,” said a FatAds spokesperson. “Ad campaigns tailored to local languages, payment methods, and regulations consistently outperform one-size-fits-all approaches.”
Cost Benchmarks and Smart Buying Strategies
The guide outlines entry-level costs for popular ad formats:
- Push Ads from $0.005 CPC
- Popunder from $0.5 CPM
- Domain Redirect from $1.5 CPM
- Native from $0.001 CPC
It also shares a step-by-step framework for campaign success:
- Define goals and cap daily spend.
- Start broad, then optimize based on data.
- Select ad formats that match budget size.
- Track the full funnel from impressions to conversions.
- Use whitelists/blacklists to manage traffic quality.
- Adjust buying models (CPM/CPA) as campaigns mature.
- Follow platform policies for long-term stability.
- Refine creatives, localization, and payment options.
Compliance and Creative Best Practices
The guide stresses the importance of compliance with major platforms. Google requires certification and adherence to local laws, while Meta enforces licensing and strict audience targeting rules.
For creatives, iGamingTraffic.net recommends localized and engaging approaches such as prize alerts, VIP invitations, short video ads, and retargeting-style reminders to improve user acquisition.
For more information visit https://igamingtraffic.net/ .
About iGamingTraffic.net
iGamingTraffic.net, operated by FatAds, is a trusted platform providing high-quality, scalable traffic solutions for the online entertainment sector. Based in Limassol, Cyprus, the company connects advertisers with compliant and performance-driven traffic sources across multiple global markets. By combining diverse ad formats with data-driven optimization, iGamingTraffic.net helps businesses achieve measurable growth and long-term success.
Media Contact
Organization: iGamingTraffic.net
Contact Person: FatAds
Website: https://igamingtraffic.net/
Email: Send Email
Address:Spyrou Kyprianou 78, 3076, Limassol, Cyprus
Country:Cyprus
Release id:34715
The post iGamingTraffic net Releases 2025 Guide to Smarter Traffic Acquisition and Compliance appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Push-Traffic-net Highlights the Power of Push Traffic Advertising for High Converting Campaigns in 2025
Limassol, Cyprus – Push-Traffic.net, a leading provider of digital advertising solutions, has unveiled new insights and services showcasing why push traffic remains one of the most profitable and resilient marketing formats in 2025. With a focus on innovation, transparency, and performance, the company is redefining how advertisers, affiliates, and brands connect with audiences across the globe.
What is Push Traffic?
Push traffic refers to the clicks and engagement generated from push notifications — short, clickable messages delivered directly to users’ desktop or mobile devices. Unlike traditional banner ads, push notifications operate on a permission-based model, meaning users must actively subscribe to receive them. This makes the format highly trustworthy and effective, ensuring that advertisers reach real, engaged audiences who are open to seeing their offers.
“Push notifications have transformed digital marketing by giving advertisers direct and measurable access to real users who opted in,” said a spokesperson for Push-Traffic.net. “This translates into stronger engagement, higher conversion rates, and long-term brand trust.”
Types of Push Traffic Driving Growth
Push-Traffic.net categorizes push traffic into four main types:
- Classic Browser Push (Web Push): Generated through opt-in browser notifications like Chrome or Firefox.
- In-Page Push: Lightweight notification-style ads shown directly on websites.
- Mobile App Push: Delivered through app-installed push notifications.
- Calendar Push: Sent when users subscribe to calendar reminders or events.
This diversity allows advertisers to select formats that align with their goals and audiences, creating opportunities for tailored campaigns that deliver results.
Advantages of Push Traffic for Marketers
Push-Traffic.net emphasizes several core benefits of push advertising:
- High Click-Through Rates (CTR): Averaging 1–5%, significantly outperforming traditional display ads.
- 100% Visibility: Notifications appear directly on screens, avoiding banner blindness.
- Low Cost: Competitive CPCs as low as $0.003 make it one of the most cost-effective channels.
- Fraud-Resistant: Real subscribers drastically reduce exposure to bots and fake clicks.
- Personalized Content: Push ads can be tailored to match subscriber interests for stronger impact.
Best Performing Verticals in 2025
Push traffic continues to show exceptional performance across several verticals. According to Push-Traffic.net, the top-performing niches this year include:
- Nutra: Health and beauty offers such as weight loss and skincare.
- Sweepstakes: Free reward campaigns that drive curiosity-driven clicks.
- Utilities: Apps offering antivirus, mobile cleaners, and optimization tools.
- VPNs: Privacy-focused solutions, growing rapidly with rising global demand.
Globl Reach and Top GEOs
Push-Traffic.net also highlights the geographic potential of push advertising. While Tier 1 countries like the United States, Canada, Germany, and Australia offer higher conversion rates, Tier 2 and Tier 3 regions such as Brazil, Mexico, India, and Indonesia provide affordable traffic at scale. Emerging markets in the Middle East and Eastern Europe are quickly gaining momentum, offering advertisers new opportunities to expand reach.
How Advertisers Can Succeed with Push Traffic
The company advises advertisers to adopt a structured approach to maximize ROI from push campaigns:
- Choose Reliable Networks – Work with trusted platforms to ensure quality traffic.
- Start Small & Scale – Test with modest budgets before expanding.
- Target Smartly – Refine GEOs, devices, and audience activity.
- Use Strong Creatives – Eye-catching visuals and short, persuasive text boost performance.
- Optimize in Real Time – Continuously monitor analytics to eliminate weak zones and scale winning placements.
For more information visit https://push-traffic.net/ .
About Push-Traffic.net
Headquartered in Limassol, Cyprus (Reg N HE447431), Push-Traffic.net is a trusted global provider of push traffic solutions. With a mission to deliver real, high-quality engagement for advertisers and affiliates, the company combines advanced technology, transparent analytics, and a customer-first approach to help clients achieve long-term digital growth.
“Push traffic has become an essential part of the digital advertising ecosystem,” added the spokesperson. “At Push-Traffic.net, we are committed to helping businesses succeed by delivering campaigns that convert.”
Media Contact
Organization: Push-Traffic.net
Contact Person: FatAds
Website: https://push-traffic.net/
Email: Send Email
Address:Spyrou Kyprianou 78, 3076, Limassol, Cyprus
Country:Cyprus
Release id:34716
The post Push-Traffic-net Highlights the Power of Push Traffic Advertising for High Converting Campaigns in 2025 appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
September 30, 2025-Dallas, TX – Renowned NFT pioneer Milton Arch, Founder and CEO of NFT Headquarters, today announced a transformative strategy to revolutionize the NFT market, blending cutting-edge blockchain technology with sustainable and data-driven innovation. This bold initiative aims to redefine digital ownership and empower collectors worldwide.
Milton Arch, a veteran enthusiast with a deep expertise in market trend analysis, is steering NFT Headquarters toward a future where NFTs transcend art, integrating utility in gaming, metaverse experiences, and real-world asset tokenization. “We’re crafting a new era of digital collectibles that marry creativity with economic value,” said Arch. “Our approach leverages over 100 data points, from historical surges to AI-driven predictions, ensuring every NFT we mint is a smart investment.”
The announcement highlights several key developments:
- Eco-Friendly Innovation: NFT Headquarters will exclusively use sustainable blockchains, reducing environmental impact while maintaining high-quality drops.
- Exclusive Collections: New limited-edition series, including FutureWave and Reborn Vault Classics, are capped at 500 pieces each.
- Community Empowerment: A vibrant ecosystem for collectors, featuring staking rewards and predictive market insights, fosters long-term engagement.
With the global NFT market projected to reach $820 billion by 2035, Arch’s vision positions NFT Headquarters at the forefront. The company’s recent data shows a 38% surge in gaming NFT volumes and a stabilization of average sale price, reflecting a maturing market ripe for strategic growth.
Industry analysts praise Arch’s leadership. “Milton’s data-driven approach and commitment to sustainability set a new standard for the NFT space,” said a spokesperson from a leading blockchain consultancy. Collectors and investors are invited to join the movement, with exclusive drops and insights available at nftheadquarters.com.
For media inquiries, please contact:
Email: info@nftheadquarters.com
Follow on X: @NFT_Headquarter
About NFT Headquarters
Founded by Milton Arch, NFT Headquarters is a leader in creating exclusive, data-informed NFT collections inspired by icons like CryptoPunks and Bored Ape Yacht Club. With a focus on sustainability and community, the company drives innovation in the digital art and blockchain space.
Media Contact
Organization: NFT Headquarters
Contact Person: Milton Arch
Website: http://www.nftheadquarters.com/
Email: Send Email
Country:United States
Release id:34717
The post Milton Arch Launches Groundbreaking NFT Strategy at NFT Headquarters appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
iGamingTraffic net Releases 2025 Guide to Smarter Traffic Acquisition and Compliance
Push-Traffic-net Highlights the Power of Push Traffic Advertising for High Converting Campaigns in 2025
Milton Arch Launches Groundbreaking NFT Strategy at NFT Headquarters
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