Press Release
Frank Okunak Highlights Transformative Impact of AI on the PR Industry and Staffing
New York, NY, 30th September 2025, ZEX PR WIRE, Veteran executive and advisor Frank Okunak today issued a comprehensive perspective on how artificial intelligence (AI) is reshaping the public relations (PR) industry, from core service delivery to staffing models. Drawing on decades of experience leading and advising communications firms, Okunak emphasized that AI is not simply a new tool, it represents a structural shift in how PR firms operate, compete, and build their teams.
AI as a Disruption, Not Just an Enhancement
According to Frank Okunak, AI has moved far beyond content automation or media monitoring. It now influences client strategy, measurement, and even agency economics.
“Artificial intelligence is transforming PR in the same way spreadsheets transformed finance or digital changed media buying,” Okunak said. “It’s not an optional add-on. It is redefining the work itself, the skillsets firms need, and the value clients expect.”
Okunak noted that AI has streamlined traditional tasks like press release drafting, coverage tracking, and social listening, while opening new frontiers in predictive analytics, sentiment modeling, and crisis simulation.
Impact on Staffing and Talent Models
One of the most significant shifts, Frank Okunak observed, is in staffing. AI is reducing demand for entry-level tasks while increasing the premium on strategic, analytical, and creative roles.
“Five years ago, a junior associate might spend hours building clip reports or drafting first-pass content,” Okunak explained. “Today, AI handles that in seconds. That changes the pyramid of staffing in agencies. Firms need fewer task-oriented roles and more talent capable of interpreting insights, advising clients, and connecting communications strategy to business outcomes.”
This shift has profound implications for recruitment, training, and career development in the PR industry.
Opportunities for Efficiency and Growth
While some fear AI will replace jobs, Frank Okunak believes the greater story is opportunity. Agencies that integrate AI effectively can increase efficiency, redirect human capital toward higher-value work, and expand client offerings.
“AI creates capacity,” Okunak said. “The firms that win will be those that reinvest that capacity into deeper strategy, more creativity, and stronger client partnerships. The real danger is not AI itself but failing to adapt to it.”
Challenges and Ethical Questions
Okunak also acknowledged the challenges AI brings. Issues of bias, transparency, and client trust loom large.
“Clients don’t just want faster output; they want trustworthy insight,” Frank Okunak emphasized. “If agencies can’t explain how AI-derived recommendations are created, credibility suffers. Ethical use of AI is going to be a defining issue for PR leaders.”
He also stressed the importance of maintaining human oversight: “AI can surface data, but judgment, empathy, and reputation management remain uniquely human. We must not lose sight of that balance.”
Implications for CEOs and Agency Leaders
For PR agency CEOs, the rise of AI presents both risk and opportunity. According to Frank Okunak, leadership must focus on three priorities:
- Reshaping Staffing Models — Rethink the traditional pyramid and align talent strategies with AI-enabled workflows.
- Investing in Training — Equip teams with skills in analytics, strategic advisory, and ethical AI use.
- Redefining Value — Demonstrate to clients that the agency is not just faster with AI but more impactful, insightful, and aligned with business outcomes.
“CEOs who see AI as a cost-saving measure alone are missing the point,” Okunak said. “This is about redefining value for the next decade.”
Positioning the PR Industry for the Future
Frank Okunak framed AI not as a threat but as the next evolution in PR. “We’ve been here before,” he noted. “Digital media, social platforms, influencer marketing — each wave forced agencies to adapt. AI is no different in that sense, but the scale and speed of change are unprecedented.”
He urged agencies to approach AI with both urgency and responsibility. “The winners will be those who embrace AI, invest in their people, and maintain a relentless focus on trust and integrity.”
About Frank Okunak
Frank Okunak is a senior executive and advisor with deep experience in public relations, digital marketing, and professional services. Formerly CFO and COO of one of the world’s largest PR firms, Okunak now advises agencies, startups, and entrepreneurs on growth, finance, and strategy. His work emphasizes leadership accountability, financial discipline, and the responsible adoption of transformative technologies.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
A new RTD ecosystem combining premium taste, recyclable packaging, and built-in environmental impact.
Amsterdam, Netherlands – Smart Cocktails today announces the official launch of its responsible, multi-format ready-to-drink cocktail and mocktail platform, introducing a new standard for how RTD beverages are produced, packaged and consumed across retail, hospitality and on-the-go environments. Designed for modern drinking occasions, the platform brings together premium taste, operational flexibility and measurable environmental impact within a single, scalable system.
The Smart Cocktails range is crafted using natural ingredients and no artificial colours, and includes both ready-to-drink cocktails and a full 0.0% Smart Mocktails line. Products are packaged in lightweight, fully recyclable cartons designed to reduce material use and emissions compared to traditional glass, while supporting efficient, localised produce-on-order manufacturing in markets around the world.
The platform launches with multiple serving formats tailored to different retail and hospitality needs, including 330ml Grab-N-Go, 750ml Pour-More and the 1.5L Party-In-A-Box. Larger 5L and 10L bag-in-box formats are also available, supporting high-volume food-and-beverage environments and modern tap systems with consistent quality and reduced waste.
At the core of the Smart Cocktails proposition is a built-in impact model designed to deliver positive environmental outcomes at scale. Through the Smart Forest initiative, a tree is planted for every drink sold, embedding regeneration directly into everyday consumption rather than positioning sustainability as a separate add-on.
“Smart Cocktails was created to offer a smarter, more responsible way to enjoy great drinks,” said Maya Ellison, Head of Product Innovation and Sustainability at Smart Cocktails. “People are already drinking. We built a platform that allows consumers, retailers and hospitality partners to make better choices—without compromising on taste, convenience or experience.”
Designed to perform across supermarkets, gas stations, events and on-trade settings, Smart Cocktails brings together alcohol and 0.0% options, responsible serving formats and sustainable packaging in a single RTD ecosystem. As the category continues to evolve, the platform positions itself as a future-ready solution for modern consumption patterns and ESG-aligned retail strategies.
Smart Cocktails is rolling out across selected global markets, with additional formats, service solutions and partnerships to be announced as the platform expands.
About Smart Cocktails
Smart Cocktails is a responsible, ready-to-drink cocktail and mocktail platform designed for modern consumption. Made with natural ingredients, no artificial colours and fully recyclable packaging, Smart Cocktails delivers premium flavour across multiple formats while embedding measurable environmental impact through its Smart Forest initiative.
Smart Never Tasted This Good.
Think Smart. Drink Smart.
www.drinksmartcocktails.com
Media Contact
Jonas Richter
ESG & Impact Communications
Smart Cocktails
press@drinksmartcocktails.com
ESG & Impact Media Contact
Becki Partridge
Smart Cocktails
esg@drinksmartcocktails.com
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Oceka Exchange Pioneers Carbon-Neutral Data Centers and Sustainable Trading Framework
United States, 27th Jan 2026 – Oceka Exchange today announced that its global data center infrastructure has fully transitioned to renewable energy sources and officially launched its new Green Execution Initiative, further advancing a low-carbon trading environment and a sustainable investment ecosystem through carbon credit integration, ESG data visualization, and sustainability reporting tools.
As an innovator in fintech and digital asset trading, Oceka Exchange is building a carbon-neutral trading architecture designed to help institutional and professional investors achieve competitive returns while meeting growing environmental and social responsibility expectations.
Building Renewable-Powered, Low-Carbon Infrastructure
Oceka Exchange’s global data centers are now fully powered by renewable energy sources, including solar, hydroelectric, and wind power, supported by intelligent energy management systems to continuously optimize efficiency and reduce overall carbon footprint. This milestone establishes a high-performance, low-emissions trading infrastructure designed for long-term scalability and resilience.
“At Oceka Exchange, we believe sustainability should not be an add-on — it must be a core component of financial infrastructure. Through renewable infrastructure, we are building a greener, more efficient, and future-ready technology foundation for next-generation digital finance.”
Green Execution Initiative: Embedding ESG into Trade Execution
The newly launched Green Execution Initiative integrates ESG principles directly into the trade execution and risk management layers, including:
Carbon Credit Integration: Enables institutional clients to automatically pair eligible carbon credits with trading and settlement workflows to support compliant, automated carbon offsetting.
ESG Analytics: Delivers real-time ESG data visualization dashboards, enabling investors to assess the environmental and social impact of individual assets and entire portfolios.
Sustainability Reporting: Provides institution-grade sustainability and carbon disclosure reports aligned with international standards to support regulatory compliance and transparency requirements.
These capabilities allow institutional investors to more transparently measure the environmental impact of their trading activities while enhancing the credibility and effectiveness of their ESG investment strategies.
Strengthening Corporate Social Responsibility and Attracting ESG-Focused Institutions
Oceka Exchange positions corporate social responsibility (CSR) as a core pillar of its long-term strategy. By embedding sustainability goals into its trading technology and infrastructure layers, the company not only reduces its own operational environmental impact but also enables global capital markets to access greener, more responsible trading solutions.
“At Oceka Exchange, we believe the future of financial markets will be driven by sustainability, transparency, and technological innovation. Through carbon-neutral trading and advanced ESG analytics, we are delivering a next-generation trading platform that aligns performance with responsibility for ESG-focused institutional investors.”
As regulatory expectations and investor demand for ESG standards continue to rise, Oceka Exchange will further expand its green finance and low-carbon technology initiatives to help build a more sustainable digital financial ecosystem worldwide.
Media Contact
Organization: Oceka
Contact Person: Kelly Peterson
Website: https://oceka.com/
Email: Send Email
Country:United States
Release id:40650
The post Oceka Exchange Advances Sustainable Trading and Low-Carbon Infrastructure appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
United States, 27th Jan 2026 — CoreAge Rx, a U.S.-based telehealth provider specializing in prescription weight loss and age-management therapies, has announced expanded customer support hours in response to a significant increase in patient volume. The move is designed to ensure patients receive timely assistance as they progress through evaluation, treatment, and ongoing care.
The expanded availability now includes evening and weekend support, allowing patients to connect with the CoreAge Rx support team outside of traditional business hours. Assistance is available via phone, email, and live chat, providing greater flexibility for patients managing their health alongside work, family, and other responsibilities.
According to CoreAge Rx, the decision was driven by sustained growth in patient engagement across its telehealth platform. As more individuals seek accessible, confidential, and fully online healthcare options, the company identified the need to align its support infrastructure with patient schedules rather than standard office hours.
“Telehealth only works when patients feel supported at every step of their care,” said Ella Jones, Contact Representative at CoreAge Rx. “Expanding our support hours allows us to meet patients where they are—on their time—whether they have questions about their treatment plan, prescriptions, or next steps.”
CoreAge Rx offers a streamlined, fully online healthcare experience, enabling patients to complete health assessments remotely, receive evaluations from U.S. board-certified physicians, and have prescription medications delivered directly to their door. The company emphasizes transparent pricing, no insurance requirements, and discreet delivery, removing many of the barriers associated with traditional in-person care.
The expanded support hours are particularly relevant for patients undergoing prescription weight loss treatment, where consistent communication and timely guidance are essential. CoreAge Rx specializes in compounded GLP-1 medications, including compounded semaglutide and compounded tirzepatide, which are prescribed following a medical review and tailored to individual health profiles.
With treatment plans customized to each patient’s needs, support interactions often extend beyond initial onboarding. Patients may reach out with questions about dosage schedules, medication administration, side effects, shipping timelines, or follow-up consultations. The additional availability ensures these concerns can be addressed without delay.
The company reports that patient demand has steadily increased as more individuals seek evidence-based weight loss solutions through telehealth rather than in-clinic visits. This trend reflects broader shifts in healthcare delivery, where convenience, accessibility, and confidentiality are becoming central expectations rather than added benefits.
CoreAge Rx’s platform supports patients through every stage of care, from initial eligibility screening to ongoing treatment monitoring. By extending its support hours, the company aims to reinforce continuity of care while maintaining responsiveness during peak usage times, including evenings and weekends.
Patients can now contact CoreAge Rx support through multiple channels during the extended hours, ensuring assistance is available when it is most needed. The company notes that this update is part of a broader commitment to improving patient experience as its services continue to scale nationwide.
CoreAge Rx is headquartered in Wichita Falls, Texas, and serves patients across the United States through its secure telehealth platform.
About CoreAge Rx
CoreAge Rx is a U.S.-based telehealth provider delivering prescription weight loss and age-management therapies through a fully online, confidential process. The company partners with licensed, U.S. board-certified physicians to provide personalized treatment plans and compounded medication solutions, offering patients convenient access to medical care without traditional clinic visits.
For more information, visit https://www.coreagerx.com/.
Media Contact:
Ella Jones
Email: support@coreagerx.com
Phone: +1 (940) 400-4927
Location: Wichita Falls, TX 76302, United States
Media Contact
Organization: CoreAge Rx.
Contact Person: Ella Jones
Website: https://www.coreagerx.com/
Email: Send Email
Contact Number: +19404004927
Address:Wichita Falls, TX 76302, United States
Country:United States
Release id:40668
The post CoreAge Rx Responds to Growing Patient Demand with Extended Support Hours appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Smart Cocktails Launches a Responsible Multi-Format RTD Cocktail Platform
Oceka Exchange Advances Sustainable Trading and Low-Carbon Infrastructure
CoreAge Rx Responds to Growing Patient Demand with Extended Support Hours
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