Platform connects startups and high-growth companies with AI marketing professionals amid widespread talent shortage

Sydney, Australia – 11 September, 2025 – Zavops, an online platform that connects businesses with marketing professionals, is addressing the growing skills gap in AI marketing by providing startups and high-growth companies access to AI-trained marketing specialists through fractional hiring models and global talent sourcing.

Recent industry data indicates that 80% of Chief Marketing Officers express concern about the AI skills gap, while 97 million specialists are anticipated to be needed in the AI industry by 2025. Despite this demand, 69.1% of marketers reported incorporating AI into their marketing strategies in 2024, representing an increase from 61.4% in the previous year.

The talent shortage has created significant challenges for companies seeking to implement AI-driven marketing strategies. 68% of companies face a moderate to extreme AI talent shortage, while growth in the supply of AI talent appears to lag growth in demand across AI software sectors.

“The demand for AI marketing expertise significantly exceeds the available talent pool,” said Rohaan Kaul, Founder of Zavops. “Companies require specialists who understand both traditional marketing principles and AI implementation, but these professionals are scarce in traditional hiring markets.”

Market Demand and Supply Gap

The AI marketing sector demonstrates substantial growth in adoption rates. 85.84% of marketing professionals indicate plans to increase their use of AI technologies in the next 2-3 years, while 88% of marketers currently use AI in their day-to-day roles. However, unemployment rates for marketing specialists remain at 2.4%, below the national average of 4.2%, indicating tight labor market conditions.

The skills gap extends beyond basic AI knowledge to specialized applications. Channel-specific skills such as SEO, performance marketing and social media scored below 25% in importance rankings as companies prioritize strategic AI implementation over traditional marketing tactics.

Zavops’ Response to Market Conditions

Zavops operates a platform connecting businesses with AI-trained marketing professionals across disciplines including SEO, PPC, email marketing, content creation, and social media management. The company offers three engagement models: freelancer services starting at $18 per hour, dedicated resources starting at $16 per hour with 40-hour minimums, and team subscriptions with 100-hour minimum commitments.

The platform’s global talent sourcing model enables companies to access AI marketing specialists regardless of geographic constraints. All professionals complete AI training programs and sign non-disclosure agreements before client engagement.

“Traditional hiring processes cannot keep pace with the demand for AI marketing expertise,” Kaul noted. “Fractional hiring models allow companies to access specialized knowledge without the extended timelines and costs associated with permanent recruitment.”

Industry Context

53% of surveyed executives report regularly using generative AI at work, compared with 44% of midlevel managers, indicating leadership-level adoption of AI technologies. The percentage of organizations citing ‘lack of clear strategy for using these technologies’ as a challenge dropped from 47% in 2023 to 29% by the end of 2024, suggesting improved strategic clarity despite talent constraints.

The talent shortage affects multiple sectors, with half of respondents whose organizations use AI saying their employers will need more data scientists than they currently have. This demand extends to marketing-specific AI applications as companies integrate artificial intelligence into customer acquisition and retention strategies.

Platform Operations

Zavops processes client requirements through consultation processes and reports connecting businesses with recommended professionals within 48 hours. The platform includes trial periods for engagements and offers replacement matching for initial connections that do not meet requirements.

The company’s expansion into AI marketing specialist matching represents a response to documented market demands as organizations implement artificial intelligence technologies across marketing functions.

About Zavops

Founded by Rohaan Kaul and based in New South Wales, Australia, Zavops operates a platform connecting businesses with marketing professionals. The company specializes in matching startups and high-growth companies with specialists across digital marketing disciplines through flexible engagement models including fractional hiring arrangements.

For more information about Zavops, visit zavops.com. 

Media Contact

Organization: Zavops Pty Ltd

Contact Person: Rohaan Kaul

Website: https://zavops.com

Email: Send Email

Contact Number: +61282792715

Address:2-4 Lodge Street

City: Hornsby

State: NSW

Country:Australia

Release id:33399

The post Zavops Addresses Growing AI Marketing Skills Gap Through Global Talent Platform appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

Tellustra (TLUA) launches blockchain protocol for $2.5T agricultural finance market. Creates “Digital DNA” via DePIN sensors to verify terroir, addressing farmers receiving only 15-30% of retail value. Targets Italy’s €7.8B wine, €2B olive oil, €4.5B cheese exports against $50B food fraud. Converts carbon sequestration into tradable assets. 1B token supply, 40% for ecosystem incentives.

Revolutionary DePIN infrastructure addresses systemic inefficiencies as farmers capture mere 15-30% of retail value in global agricultural markets

DENVER, CO – Tellustra (TLUA) today unveiled its comprehensive market strategy to revolutionize agricultural finance through verifiable asset tokenization, directly addressing fundamental disconnects in a global agricultural finance market valued between $1.8 and $2.5 trillion where traditional systems systematically fail to properly value ecological stewardship and product authenticity.

The protocol strategically enters a rapidly evolving market where agricultural supply chain finance demonstrates robust growth at 8-12% annually, yet paradoxically, farmers typically capture only 15-30% of final retail prices while approximately 14% of total food value dissipates between harvest and retail shelves. This systemic inefficiency coincides with an expanding voluntary carbon market that exceeded $2 billion in 2022, presenting unprecedented opportunities for monetizing regenerative agriculture practices that have historically been treated as financial externalities.

Bridging the Temporal Disconnect Between Finance and Nature

“Current agricultural finance operates on a fundamental temporal mismatch that creates massive market inefficiencies,” states Bastien Chevalier, Chief Technology Officer at Tellustra (TLUA). “Financial markets move in milliseconds while nature operates in seasons. Our protocol creates an innovative bridge between these disparate timeframes through continuous, verifiable data streams that transform traditionally static agricultural assets into dynamic, liquid financial instruments suitable for modern markets.”

This temporal alignment represents a paradigm shift in agricultural finance, moving from periodic assessment to continuous valuation based on real-time, verifiable data from the field. The implications extend beyond simple efficiency gains to enable entirely new financial products that were previously impossible without reliable, continuous agricultural data verification.

Strategic Market Entry Through European Agricultural Heritage

Italy’s agricultural sector, comprising over 1.1 million farms with more than 90% classified as small to medium operations, represents Tellustra (TLUA)’s carefully selected genesis market. The nation’s premium agricultural exports – generating €7.8 billion in wine, €2 billion in olive oil, and €4.5 billion in cheese annually – face constant threats from product fraud and counterfeiting estimated to cost the global economy between $30 and $50 billion yearly, with Italian premium products particularly targeted by fraudulent operators.

Small and medium-sized producers often lack administrative resources to navigate complex documentation requirements efficiently. Tellustra (TLUA)’s automated verification system directly addresses this critical friction point, transforming bureaucratic compliance from a months-long administrative burden into streamlined smart contract execution that can be completed in minutes rather than months.

Technology Infrastructure Addressing Fundamental Market Gaps

The agricultural IoT market, currently valued at $15-20 billion with projected annual growth of 10-15%, provides the technological foundation for Tellustra (TLUA)’s innovative Decentralized Physical Infrastructure Network (DePIN). This distributed sensor network generates immutable agricultural data streams, creating what the protocol terms “Digital DNA” – cryptographically secured proof of terroir that eliminates the opacity plaguing current supply chains and enabling unprecedented transparency from soil to consumer.

With blockchain applications in agriculture projected to exceed $1.5 billion by 2028, Tellustra (TLUA) positions itself strategically at the intersection of multiple high-growth vectors: precision agriculture advancement, supply chain transparency requirements, and regenerative finance mechanisms. The protocol’s sophisticated zero-knowledge proof implementation enables producers to verify compliance with quality standards without revealing proprietary information such as exact production volumes or cultivation techniques, addressing a critical barrier that has historically prevented enterprise-level adoption of blockchain solutions in agriculture.

Carbon Market Integration and Regenerative Finance Innovation

Agriculture’s carbon sequestration potential – scientifically estimated at billions of tons annually through improved land management practices – remains largely unmonetized due to verification challenges and the absence of efficient market mechanisms. Traditional carbon credit verification relies on periodic audits and static models that fail to capture the dynamic nature of agricultural carbon sequestration, creating a trust deficit that suppresses market development.

Tellustra (TLUA)’s continuous monitoring infrastructure creates dynamically verified carbon credits backed by real-time data streams, transforming ecological stewardship from an uncompensated externality into a quantifiable, tradable revenue stream. With carbon credit prices ranging from several dollars to over $50 per ton depending on verification standards and co-benefits, the protocol enables premium pricing through superior data integrity and continuous verification that eliminates the trust issues plaguing traditional carbon markets.

Sophisticated Token Economics and Market Mechanics

The Tellustra (TLUA) token, deployed on a scalable blockchain infrastructure with a total supply of 1 billion tokens, serves multiple critical protocol functions: network security through staking mechanisms, decentralized governance participation, service fee payments, and tiered access to premium market features. Forty percent of the total token allocation supports ecosystem development through farmer incentives and network rewards, creating carefully aligned incentives for sustainable, long-term growth rather than short-term speculation.

The protocol implements a systematic buy-back and burn mechanism utilizing protocol-generated fees, creating natural deflationary pressure as network usage expands. This economic model directly ties token value to actual protocol adoption and utility generation rather than speculative trading, establishing a sustainable value accrual mechanism that benefits long-term participants while discouraging short-term speculation.

Phased Expansion Strategy and Long-term Market Potential

Following initial deployment in Italy’s most prestigious agricultural regions – Tuscany for wine and olive oil, Piedmont for wine and truffles, and Emilia-Romagna for cheese production – Tellustra (TLUA) targets systematic expansion into French wine regions and Spanish agricultural zones. This phased approach ensures deep market penetration and proven value delivery before geographic expansion.

The long-term vision encompasses emerging markets where smallholder farmers can leverage verified quality standards to access global premium markets directly, bypassing traditional intermediaries that extract disproportionate value. Industry analysts project the overall real-world asset tokenization market could reach multiple trillions by 2030, with agricultural assets positioned to capture significant market share as verification technology matures.

Technology Implementation and Market Readiness

Tellustra (TLUA) maintains operational excellence through strategic partnerships and robust technical infrastructure, ensuring the protocol meets the highest standards of security and reliability while building toward full decentralization through planned community governance structures.

Risk Disclosure

Participation in the Tellustra (TLUA) ecosystem involves substantial risks including token price volatility, evolving market conditions, and technology implementation challenges inherent in bridging physical and digital systems. This announcement does not constitute investment advice, and potential participants should conduct thorough due diligence.

About Tellustra (TLUA)

Tellustra (TLUA) develops the world’s first verifiable agri-finance protocol, combining Decentralized Physical Infrastructure Networks, proprietary analytics systems, and blockchain verification to transform agricultural products into liquid, globally tradable assets while rewarding regenerative farming practices.

Contact: 

Bastien Chevalier

 Chief Technology Officer Tellustra (TLUA) 

 Email: bastien.chevalier@tellustratlua.com 

Website: https://tellustratlua.com/

Media Contact

Organization: Tellustra (TLUA)

Contact Person: Bastien Chevalier

Website: https://tellustratlua.com/

Email: Send Email

City: Milan

Country:Italy

Release id:33722

The post Tellustra TLUA Protocol Pioneers Verifiable Agricultural Finance in $25 Trillion Market Through Blockchain-Enabled Terroir Tokenization appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

In financial markets, every detail matters. For traders, it is not only important how capital is invested but also how unused funds are treated. NordFX has long recognized this and continues to support its clients by offering 3.8% annual interest on free margin balances in MT5 Pro and Zero live accounts.

Turning idle funds into working capital

Free margin is the portion of account equity not tied to open trades. Many traders hold such reserves to manage risk, prepare for volatility, or wait for the right market opportunity. While at many brokers this capital remains idle, NordFX ensures it continues to work by accruing annual interest.

This approach reduces what professionals call “cash drag,” where non-invested funds generate no return. By receiving 3.8% annually, clients benefit from a smoother balance between active trading and the liquidity they keep in reserve.

A client-focused practice

NordFX decision to provide interest on free margin is not a new campaign but an established practice designed to bring more efficiency to trading accounts. Available exclusively on MT5 Pro and Zero live accounts, the feature demonstrates the company’s commitment to aligning services with traders’ real needs.

A NordFX marketing manager Vanessa Polson noted that this measure reflects the company’s dedication to client capital efficiency:

“We understand that in dynamic markets, maintaining free margin is part of every sound strategy. By providing annual interest, we make sure our clients’ funds are never idle.”

Why this matters for traders

Interest on free margin has practical implications for different trading styles:

• Position and swing traders benefit when holding capital aside for margin safety while riding longer-term trends.
• Intraday traders keep their unused balance productive during market downtime.
• Systematic strategies can preserve liquidity for signal-based entries without losing value on standby funds.

For all clients, it provides an additional source of value that complements trading performance.

Part of a broader commitment

Since its establishment in 2008, NordFX has consistently aimed to deliver conditions that balance innovation with reliability. Alongside tight spreads, rapid execution, and a multi-asset offering, the 3.8% free margin interest illustrates the company’s philosophy: trader capital deserves the same attention whether it is actively deployed or held in reserve.

In an environment where liquidity and prudent money management are increasingly recognized as keys to long-term success, NordFX practice highlights an important principle: every unit of client capital has value.

Media Contact

Organization: Nord FX

Contact Person: Vanessa Polson

Website: https://nordfx.com/

Email: Send Email

Address:Gros-Islet

Country:Saint Lucia

Release id:33756

The post NordFX Values Client Funds with 38 Annual Interest on Free Margin appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section