Givy, a Shopify ecommerce app, now allows merchants to sell gift cards in any supported currency, providing a seamless experience for customers

Givy, a leading gifting solution provider for Shopify merchants, today announced the launch of the first comprehensive multi-currency gift card solution for Shopify and Shopify Plus platforms. This groundbreaking feature addresses a critical challenge faced by international merchants: the ability to offer gift cards in multiple currencies with fixed, localized denominations while maintaining price consistency and customer experience across all markets.

The new functionality represents a significant advancement in ecommerce gifting capabilities, enabling merchants to set specific gift card denominations for each supported currency rather than relying on automated conversions that result in irregular amounts. This innovation arrives at a crucial time for global retailers preparing for the holiday shopping season, when gift card sales traditionally account for a substantial portion of annual revenue.

Addressing a Critical Gap in International Commerce
International Shopify merchants have long faced significant obstacles in offering gift cards across multiple currencies. The traditional approach, which converts gift card values from the merchant’s default currency into other currencies, has created numerous friction points in the customer experience. These conversions typically result in unrounded amounts that appear unprofessional and can confuse customers – for example, a gift card intended as a €50 gift appearing as €51.37 due to currency conversion.

Furthermore, fluctuating exchange rates have historically created additional complications, causing the effective value of gift cards to vary over time. This instability has led to customer dissatisfaction when gift card balances unexpectedly fail to cover intended purchases due to rate changes, ultimately impacting merchant reputation and customer loyalty.

Givy’s solution eliminates these pain points by allowing merchants to establish fixed, rounded denominations for every currency they support. Merchants can now offer $50 gift cards to US customers, €50 gift cards to European customers, and £50 gift cards to UK customers, with each maintaining its intended value and professional appearance throughout the customer journey.

Advanced Technology Ensuring Consistency and Accuracy
The platform’s sophisticated approach to multi-currency support extends beyond simple denomination management. Givy continuously updates gift card balances based on current conversion rates, ensuring that value remains consistent and fair across all supported currencies. This dynamic balance management occurs seamlessly in the background, maintaining the customer-facing simplicity while protecting both merchant margins and customer value.

The customer experience has been meticulously designed to maintain consistency throughout the purchase and redemption journey. Gift card amounts are displayed in the customer’s selected currency from initial browsing through final checkout, eliminating confusion and building trust in the transaction process. This consistency is particularly valuable for gift purchases, where the purchaser’s confidence in the gift’s value directly impacts conversion rates.

“Selling gift cards in multiple currencies on Shopify has been a struggle for merchants selling internationally,” states JP Tetrault, co-founder of Givy. “As a leader in the gifting space, our team wanted to offer an elegant solution for customers, and a simple implementation for merchants – we achieved this with this release.”

Strategic Timing for Peak Gifting Season
The introduction of this feature aligns strategically with the approaching holiday shopping season, when gift card sales experience their highest volumes. Industry research indicates that gift card purchases during November and December can represent up to 30% of annual gift card revenue, making a streamlined, professional gifting experience essential for maximizing seasonal opportunities.

A sophisticated gifting flow becomes particularly critical during high-volume periods when customer expectations are elevated and competition for wallet share intensifies. Merchants operating across multiple markets require solutions that can deliver consistent, localized experiences without adding operational complexity. Givy’s multi-currency feature addresses this need by providing a turnkey solution that requires minimal configuration while delivering maximum impact.

The platform also enhances the gift-giving experience through integrated features that facilitate gift card presentation and delivery. Customers can easily personalize their gifts with custom messages, schedule delivery timing, and select from professionally designed templates, transforming a simple transaction into a meaningful gesture. These capabilities are especially valuable for international gifting, where the ability to send appropriately valued gifts across borders opens new revenue opportunities for merchants.

Seamless Integration with Shopify Markets
Givy’s multi-currency functionality has been architected to integrate seamlessly with Shopify’s Markets infrastructure, creating a comprehensive solution for international commerce. Shopify Markets enables merchants to customize their store experience for different regions, including currency, language, and pricing strategies. Givy extends this localization to gift cards, ensuring that this important product category receives the same level of market-specific optimization as physical products.

This integration approach means that merchants who have already invested in Shopify Markets configuration can immediately benefit from multi-currency gift cards without additional technical implementation. The solution respects existing market settings and automatically adapts to merchant-defined currency preferences, creating a cohesive international selling strategy.

The compatibility with Shopify’s native infrastructure also ensures that the solution scales effectively as merchants expand into new markets. As businesses add support for additional currencies or regions, Givy’s gift card functionality automatically extends to these new markets, maintaining consistency and reducing the operational burden of international expansion.

Givy: Pioneering Innovation in Digital Gifting
Givy has established itself as an innovative force in the Shopify ecosystem by consistently delivering functionality that addresses real merchant challenges while enhancing the customer experience. The company’s approach to gift card solutions goes beyond basic functionality to consider the emotional and practical aspects of gifting in modern ecommerce.

As an innovative gifting solution for Shopify merchants, Givy delivers unique functionality not found in other offerings. The platform is currently trusted by thousands of Shopify and Shopify Plus merchants across diverse industries and markets, from emerging brands testing international waters to established enterprises requiring sophisticated gifting capabilities at scale.

The company’s commitment to innovation is evidenced by its comprehensive approach to solving the multi-currency challenge. Rather than offering a superficial solution that merely displays different currency symbols, Givy has developed a robust system that addresses the full lifecycle of multi-currency gift cards, from purchase through redemption, while considering factors such as exchange rate fluctuations, tax implications, and accounting requirements.

Implications for Global Ecommerce Growth
This launch represents a significant milestone in the evolution of international ecommerce infrastructure. As online commerce increasingly transcends geographical boundaries, the tools and platforms supporting global trade must evolve to meet rising customer expectations for localized, professional experiences. Gift cards, as both a product category and a customer acquisition tool, play a crucial role in this evolution.

For established international merchants, Givy’s multi-currency solution removes a persistent source of customer friction and operational complexity. The ability to offer professionally presented, accurately valued gift cards in any supported currency enhances brand perception and reduces support inquiries related to gift card values and conversions.

For merchants considering international expansion, the availability of sophisticated multi-currency gift card functionality reduces barriers to entry. The knowledge that gift cards – often a merchant’s most profitable product category – can be offered seamlessly across all markets provides confidence in international growth strategies.

The solution also has implications for customer behavior and market dynamics. By enabling true cross-border gifting with appropriate currency handling, merchants can tap into new customer segments and gifting occasions. International students, expatriates, and global families represent significant untapped markets for merchants capable of delivering seamless multi-currency gifting experiences.

Implementation and Availability
Givy’s multi-currency gift card feature is now available to all Givy users on Shopify and Shopify Plus platforms. The implementation process has been designed for simplicity, with automatic detection of Shopify Markets configuration and intuitive setup workflows that enable merchants to configure multi-currency gift cards in minutes rather than hours.

Merchants interested in learning more about Givy’s comprehensive gifting solutions can visit https://www.givy.ai for detailed information, case studies, and implementation resources. The platform offers flexible pricing models suitable for businesses of all sizes, from emerging brands to enterprise-scale operations.

Looking Forward
As ecommerce continues its trajectory toward truly global, borderless commerce, solutions that elegantly handle the complexities of international trade while maintaining simplicity for both merchants and customers become increasingly valuable. Givy’s multi-currency gift card solution represents not just a feature release, but a commitment to advancing the infrastructure that enables successful global commerce.

The company continues to invest in research and development to address emerging challenges in digital gifting and international commerce, with additional features planned for release in the coming quarters that will further enhance the gift card experience for merchants and customers alike.

About Givy
Givy Inc. is an innovative gifting solution for Shopify merchants located in Winnipeg, Canada. Already trusted by thousands of Shopify and Shopify Plus merchants worldwide, Givy transforms the gift card experience from a simple transaction to a powerful tool for customer acquisition, retention, and satisfaction. The company’s solutions are designed to scale with merchant growth, providing sophisticated capabilities while maintaining operational simplicity. Learn more at https://www.givy.ai.

Media Contact

Organization: Givy Inc.

Contact Person: JP Tetrault

Website: https://www.givy.ai

Email: Send Email

City: Winnipeg MB

State: Winnipeg MB

Country: Canada

Release id: 33458

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