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Tamar Toledano Shares Insights on How Startups Can Drive Impactful Marketing on a Budget

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4 months ago

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Michigan, US, 23rd August 2025, ZEX PR WIRE, Tamar Toledano, a San Francisco–based marketing strategist known for guiding both startups and established businesses, is offering practical strategies for early-stage companies looking to make an impact without overspending. Drawing from her experience leading marketing initiatives in a multinational corporation and now as the head of her own consultancy, Toledano emphasizes that effective marketing is not about how much is spent, but how wisely resources are used.

“Many founders think they need a big budget to break through,” Toledano explains. “But what startups need is clarity. If you know who your audience is and what motivates them, you can achieve remarkable results with limited resources.”

Building a Foundation Through Targeted Storytelling

According to Toledano, the first step toward impact marketing is identifying a clear narrative that connects with the intended audience. Startups should focus on defining their unique value proposition and crafting messages that resonate with their core clients. She suggests founders invest in understanding customer pain points through direct conversations, surveys, or even informal feedback sessions.

“Impact marketing is about creating an emotional connection,” Toledano says. “When your story aligns with the values and challenges of your audience, it creates loyalty from the start.”

Leveraging Digital Tools for Cost Efficiency

Toledano highlights the importance of embracing digital platforms, which allow startups to maximize visibility at relatively low cost. Social media campaigns, content marketing, and email newsletters can reach wide audiences without requiring large expenditures. She advises entrepreneurs to prioritize channels where their audience is most active, rather than spreading efforts too thin.

Additionally, she points out that organic content, such as blog posts, thought leadership articles, or behind-the-scenes videos, can be just as powerful as paid advertising when done consistently. “Authenticity matters more than polish,” she notes. “A startup does not need a Hollywood-style production team to tell its story effectively.”

Partnerships and Community Engagement

Another cost-conscious approach is building partnerships. Toledano encourages startups to collaborate with complementary businesses, local organizations, or even customer advocates to amplify reach. Joint events, co-branded content, or shared campaigns can stretch limited budgets further while fostering meaningful relationships.

“Startups should view themselves as part of an ecosystem,” Toledano says. “By working together with others who share your audience, you can multiply your impact without multiplying your costs.”

Data as a Guiding Compass

Toledano stresses that measurement is critical for startups working with lean budgets. Tracking engagement, conversion rates, and customer feedback enables companies to focus their resources where they create the most value. She recommends that startups make use of free or affordable analytics tools to evaluate performance regularly.

“Data doesn’t just tell you what worked,” she explains. “It tells you where to double down and where to pivot, which ensures that every dollar spent goes further.”

Philanthropy and Purpose as Differentiators

Beyond traditional marketing tactics, Toledano believes startups can stand out by aligning themselves with causes that matter. She has seen how purpose-driven initiatives, even small ones, build credibility and attract customers who value companies with a social conscience.

“Supporting a cause doesn’t have to mean donating millions,” she says. “It could be something as simple as contributing a percentage of sales to a local project or volunteering time as a team. The key is authenticity – choosing something that truly reflects your values.”

A Balanced Approach to Growth

For Toledano, the essence of impact marketing lies in balance: combining creativity with discipline, bold ideas with careful measurement, and purpose with profit. She emphasizes that startups should view marketing not as an expense, but as an investment in building lasting connections.

“The best marketing strategies don’t just generate attention, they create trust,” she concludes. “With clarity, resourcefulness, and a genuine commitment to their audience, startups can achieve powerful results even on the leanest of budgets.”

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KeyCrew Media Selects ACME Real Estate as Verified Expert for Boutique Brokerage Operations, and LA Market Expertise

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15 hours ago

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December 13, 2025

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KeyCrew Media, a real estate analytics and media network, has selected Courtney Poulos and her team at ACME Real Estate as a KeyCrew Verified Expert.

LOS ANGELES, CA, December 12, 2025 — KeyCrew Media, a real estate analytics and media network, has selected Courtney Poulos and her team at  ACME Real Estate as a KeyCrew Verified Expert. The boutique Los Angeles brokerage will contribute specialized insights on renovation-resale strategy, boutique brokerage operations, and LA market dynamics.

KeyCrew Verified Experts are carefully selected as prolific market trend authorities who demonstrate exceptional insight and expertise in their fields. These distinguished professionals and companies regularly contribute market insights, expert perspectives, and forward-looking analysis to help audiences navigate complex industry landscapes.

Founded in 2011 by Broker/Owner Courtney Poulos, ACME Real Estate has established itself as a premier boutique brokerage specializing in renovation-resale projects across Los Angeles. Operating in what Poulos calls “the NFL of real estate,” ACME has built its reputation on comprehensive agent training, ethical accountability, and exceptional client experiences without the backing of international capital funding.

ACME Real Estate offers a distinctive “one-stop shop” approach for real estate investors and renovation-resale specialists. The brokerage provides full-spectrum support from acquisition—including deal analysis and cost-benefit evaluation—through in-house design services at any price point, sophisticated appraisal packaging, and premium marketing. With 35 agents completing 178 transaction sides totaling $155 million in sales volume over the past 12 months, ACME has proven that boutique brokerages can compete against corporate giants through superior training and service.

“We’re honored that ACME Real Estate has been selected as a KeyCrew Verified Expert,” said Courtney Poulos, Broker/Owner. “We built ACME to fill a gap in the market—highly trained agents who the public can trust, comprehensive support for renovation-resale investors, and a commitment to quality over scale. This recognition validates what our clients already know: sometimes the underdogs deliver the highest quality service.”

ACME Real Estate’s areas of expertise include:

  • Renovation-Resale Strategy – Comprehensive acquisition analysis, cost estimation, design consultation, and resale marketing for investors
  • Boutique Brokerage Operations – Building and scaling quality-focused independent brokerages in competitive markets
  • Los Angeles Market Dynamics – Deep expertise in LA neighborhoods, market trends, and investment opportunities
  • Agent Training & Development – Mastery-based training programs emphasizing contract expertise and client psychology
  • Premium Property Marketing – High-end photography, printed materials, and strategic positioning for maximum market performance

About ACME Real Estate

ACME Real Estate is a boutique independent brokerage founded in 2011 and based in Los Angeles. With 35 agents and 178 transaction sides totaling $155 million in sales volume over the past 12 months, ACME specializes in renovation-resale projects and provides comprehensive support from acquisition through marketing and sale. The brokerage offers in-house design services at any price point, sophisticated appraisal packaging, and premium marketing execution. ACME serves both real estate investors and traditional buyers and sellers with what Broker/Owner Courtney Poulos describes as “the most concierge, attentive, well-trained group of underdogs you could ever have behind you.” Website: https://acmeflorida.com/

About KeyCrew Media

KeyCrew Media is the next generation real estate intelligence platform that leverages AI-powered analytics and first-person reporting from verified experts to produce forward-looking insights across local markets and niche asset classes. Proprietary market reporting is delivered through KeyCrew’s growing portfolio of niche media properties—including KeyCrew Journal, NextAsset News, and other specialized publications—as well as selectively syndicated to media partners that influence industry decision-makers. Learn more at keycrew.co

Media Contact

Organization: KeyCrew Media

Contact Person: Heather Hook

Website: https://www.keycrew.co

Email: Send Email

City: Baltimore

State: Maryland

Country:United States

Release id:39011

The post KeyCrew Media Selects ACME Real Estate as Verified Expert for Boutique Brokerage Operations, and LA Market Expertise appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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KeyCrew Media Selects Brooke Pfautz as Verified Expert for Vacation Rental Management and Property Technology

Published

15 hours ago

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December 13, 2025

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KeyCrew Media, a real estate analytics and media network, has selected Brooke Pfautz, CEO and Founder of Vintory, as a KeyCrew Verified Expert.

NATIONWIDE, December 12, 2025 — KeyCrew Media, a real estate analytics and media network, has selected Brooke Pfautz, CEO and Founder of Vintory, as a KeyCrew Verified Expert. Pfautz will contribute data-driven analysis on vacation rental management, property technology innovation, and industry consolidation trends.

KeyCrew Verified Experts are carefully selected as prolific market trend authorities who demonstrate exceptional insight and expertise in their fields. These distinguished professionals regularly contribute market insights, expert perspectives, and forward-looking analysis to help audiences navigate complex industry landscapes.

Brooke Pfautz brings unparalleled expertise to the vacation rental management sector, having helped over 950 companies scale their portfolios through strategic growth initiatives. As founder of both Vintory and Comparent, Pfautz has established herself as a leading voice on data-driven property acquisition, AI integration in hospitality operations, and market consolidation dynamics. Her work encompasses the largest database of vacation rental homeowners globally and the industry’s first comprehensive ranking system through the Comparent 100.

With 18 years of experience in the short-term rental industry, Pfautz successfully scaled Vantage Realty to over 500 properties before its acquisition. She has since focused on revolutionizing how professional vacation rental managers approach growth through Vintory’s data and marketing platform, which aggregates information from over 10 sources to create what she calls “stacked data architecture” — a proprietary approach that provides unprecedented accuracy in homeowner targeting.

Pfautz’s insights on artificial intelligence adoption have positioned her as a forward-thinking industry authority. She advocates that property managers not implementing AI-native tools by 2026 risk competitive obsolescence, emphasizing that data capture — particularly call recordings and guest communications — represents the critical intellectual property that will differentiate winners in an increasingly AI-driven marketplace.

“I’m honored to be selected as a KeyCrew Verified Expert,” said Brooke Pfautz. “The vacation rental management industry is at a pivotal moment where data quality and AI adoption will separate thriving companies from those left behind. Having helped nearly 1,000 companies with their growth strategies, I’ve seen firsthand how the right data and technology stack can transform a mid-sized operator into a market leader. I’m excited to share insights that help property managers navigate consolidation pressures, leverage their unique data assets, and position themselves strategically whether they’re scaling independently or preparing for acquisition.”

Pfautz’s areas of expertise include:

  • Vacation Rental Management Growth Strategies — Proven frameworks for inventory acquisition and scaling beyond 10 million in gross bookings
  • Property Technology & AI Integration — Strategic guidance on AI-native tools, data architecture, and competitive positioning
  • Market Consolidation & M&A Dynamics — Insights on institutional capital trends, acquisition metrics, and positioning for exit
  • Homeowner Data & Marketing Analytics — Expertise in multi-source data aggregation, targeting precision, and marketing ROI optimization

About Vintory

Vintory is a data, sales, and marketing platform that helps professional vacation rental managers grow their inventory through the world’s largest database of vacation rental homeowners. The platform combines proprietary stacked data architecture with tech-enabled marketing services, building targeted campaigns that drive qualified leads through custom CRM and automation systems. Vintory has supported over 950 property management companies with strategic growth initiatives. Website: www.vintory.com

About KeyCrew Media

KeyCrew Media is the next generation real estate intelligence platform that leverages AI-powered analytics and first-person reporting from verified experts to produce forward-looking insights across local markets and niche asset classes. Proprietary market reporting is delivered through KeyCrew’s growing portfolio of niche media properties — including KeyCrew Journal, NextAsset News, and other specialized publications — as well as selectively syndicated to media partners that influence industry decision-makers. Learn more at keycrew.co

Media Contact

Organization: KeyCrew Media

Contact Person: Heather Hook

Website: https://www.keycrew.co

Email: Send Email

City: Baltimore

State: Maryland

Country:United States

Release id:39013

The post KeyCrew Media Selects Brooke Pfautz as Verified Expert for Vacation Rental Management and Property Technology appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Press Release

KLOTA Launches Two Free Analysis Tools to Help E-Commerce Brands Improve Search and AI Visibility

Published

17 hours ago

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December 13, 2025

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Sweden, 13th Dec 2025 – KLOTA AB, a Sweden-based digital performance and SEO consultancy, has announced the launch of two new free analysis tools designed specifically for serious e-commerce companies seeking stronger visibility, better performance, and clearer insights across search engines and AI-driven platforms. The newly released tools—the AI Visibility Analyzer and the Shopping Feed Analyzer—are currently available as free BETA services and deliver actionable results within approximately 10 minutes via email.

As search behavior rapidly evolves, e-commerce brands are no longer competing only for traditional Google rankings. Increasingly, consumers are discovering products and brands through AI-powered assistants such as ChatGPT, Claude, Perplexity, and Gemini. KLOTA’s new tools are built to address this shift, providing practical diagnostics that help online retailers understand where they stand and what to fix.

The AI Visibility Analyzer focuses on how well a website is seen, accessed, and understood by modern AI search engines and large language models. The tool evaluates critical factors such as AI-bot accessibility (including robots.txt and llms.txt), content clarity and readability, structured data, and core technical SEO elements. Based on this analysis, it generates an easy-to-understand AI Visibility Score ranging from 0 to 100, along with clear, prioritized recommendations that highlight the most impactful improvements.

“This is about helping companies prepare for the next generation of search,” said Anders Karlsson, Contact at KLOTA AB. “Many e-commerce brands are still optimizing only for classic search results, while AI assistants are already shaping how users discover information and products. The AI Visibility Analyzer makes this new landscape measurable and actionable.”

The second tool, the Shopping Feed Analyzer (Google Shopping Feed Analyzer ), is designed for e-commerce businesses actively running Google Shopping and Performance Max (PMax) campaigns. Poor feed quality is a common reason for disapproved products, limited reach, and underperforming ads. KLOTA’s tool performs an automated quality audit of a Google Shopping product feed , reviewing required attributes, product titles and descriptions, pricing accuracy, images, Google product categories, and overall compliance with Google’s specifications.

After the audit, users receive a detailed PDF report that includes an executive summary and a prioritized action list. This enables marketing and e-commerce teams to quickly identify errors, resolve disapprovals, and systematically improve feed quality for better campaign performance.

“Most feed issues are not strategic—they’re technical and fixable,” Karlsson added. “The challenge is knowing exactly where the problems are and what to address first. The Shopping Feed Analyzer removes that guesswork and gives teams a clear roadmap.”

Both tools are offered as free BETA services, reflecting KLOTA’s commitment to sharing expertise and helping e-commerce brands adapt to a more complex digital ecosystem. Once a website URL or product feed is submitted, the analysis is processed automatically and sent by email in about 10 minutes, making the tools accessible even for busy teams with limited technical resources.

While some information within the tools may be presented in English, the insights are designed to be universally applicable for international e-commerce brands aiming to compete more effectively in search, paid media, and AI-driven discovery.

With the launch of these tools, KLOTA reinforces its position as a forward-looking partner for e-commerce growth—bridging traditional SEO, paid shopping performance, and the emerging world of AI visibility.

For more information visit https://www.klota.se .

About KLOTA AB
KLOTA AB is a Sweden-based digital consultancy specializing in SEO, e-commerce optimization, and data-driven performance strategies. The company works with ambitious brands that want to improve visibility, traffic quality, and revenue across search engines, advertising platforms, and AI-powered discovery channels.

Media Contact

Organization: KLOTA AB

Contact Person: Anders Karlsson

Website: https://www.klota.se/

Email: Send Email

Address:Katrinedalsgatan 13A 504 51 BORÅS Sweden

Country:Sweden

Release id:39023

The post KLOTA Launches Two Free Analysis Tools to Help E-Commerce Brands Improve Search and AI Visibility appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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