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PLTFRM Launches AI Virtual Human Livestreaming, Increasing Sales of BROTHER Printers by 30%

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ShanghaiChina – BROTHER, the renowned global printer brand, recently achieved a remarkable 30% increase in e-commerce sales by adopting PLTFRM’s AI-powered virtual human livestream technology. In partnership with PLTFRM, a creative agency specialising in digital branding and communication solutions, BROTHER witnessed firsthand the commercial potential of AI-driven livestreaming for e-commerce.

AI Virtual Human Livestreaming: A New Era in E-Commerce

AI virtual human livestreaming is rapidly reshaping China’s e-commerce landscape. These AI-generated hosts deliver interactive livestreams that closely replicate human behaviour. Even JD.com founder Richard Liu has launched an AI avatar to host his own sales livestreams, signalling growing acceptance and excitement within the industry.

Unlike traditional livestreaming, which typically requires a team of 3–4 people—including a host, technical operator, and support staff—AI livestreams operate 24/7 with minimal manpower. A single digital human can handle hosting, answering audience questions, and switching products in real time, significantly reducing operational costs.

Today’s AI hosts are nearly indistinguishable from real people, with expressive facial gestures, lifelike voices, and fluid audience interaction. Their realism and efficiency have made them credible and cost-effective substitutes, driving measurable sales growth for brands.

BROTHER PRINTER: A Century-Old Brand Embraces AI

Known for its durable and high-performance devices, BROTHER initially deployed AI livestreaming as a brand visibility tool during off-peak hours.

“We didn’t expect major sales results at first,” said Ms. Gu, Head of Branding at BROTHER China. “Our goal was to maintain a consistent brand presence and convey our values of professionalism and reliability outside of prime-time slots.”

However, within just two hours of its first AI livestream powered by PLTFRM AI, the campaign generated over ¥18,000 (US$2,500+) in direct sales—far surpassing expectations.

Sales Up 30%, Costs Down 80%

Today, BROTHER runs AI-powered livestreams across four online flagship stores on JD.com and Tmall, operating continuously 24/7. Compared with the same period last year, the brand has seen a 30% increase in sales and an 80% reduction in livestreaming costs.

“Every morning, we check the data to see how much our AI host sold while we were asleep,” Ms. Gu shared. “It’s now part of our daily routine.”

One particularly surprising insight: 30% of total sales occurred during late-night hours—a time previously neglected by traditional human-hosted streams. Many of these transactions came from first-time customers, drawn by the AI host’s clear and professional explanations of technical product benefits—at any time of day.

BROTHER’s AI avatar emphasised key selling points like its separate drum-and-toner design and renowned long-term durability—hallmarks of the brand’s century-long legacy of engineering excellence.

Behind the Tech: PLTFRM AI

This success story was made possible by PLTFRM, a Shanghai-based brand management agency with 15 years of experience in digital marketing and over a decade in e-commerce livestreaming. Since 2023, PLTFRM has partnered with Baidu Cloud to incorporate cutting-edge AI tools into its livestreaming services.

The agency’s AI Virtual Human Livestreaming Service (PLTFRM AI) provides end-to-end support—from avatar creation and product upload to scripting, audience engagement, and multi-platform integration. BROTHER’s project went live within just two weeks of initial planning.

Strategy First: Matching People, Product, and Place

According to PLTFRM co-founder Qian Dejun, AI livestreaming is most effective when it follows traditional retail principles: matching the right host, product, and place. While AI lowers entry barriers, achieving real impact requires professional execution—custom avatars, optimised sales scripts, realistic virtual studios, and carefully scheduled streaming slots.

Mr. Qian, who has hosted over 300 livestreams and now has an AI avatar of himself, stresses that the same strategic logic applies to both AI and human hosting. PLTFRM offers fully-managed and hybrid livestream models, enabling brands to grow without the burden of technical complexities.

A Full-Service, Hassle-Free Model

“We understand the pain points—low traffic, high operational costs, lack of talent, and poor ROI,” said CEO Qian Dejun. “That’s why PLTFRM AI is a worry-free, fully-managed solution. Brands can scale faster, lower costs, and increase exposure—without building an in-house team for livestream.”

 

FAQ: PLTFRM AI Livestreaming

Q: Which platforms does PLTFRM AI support?

A: Currently live on JD.com, Tmall, Taobao and Pinduoduo. Integration is also available for Dianping,Meituan, WeChat mini-programvip.com and others.

 

Q: What’s included in the full-service package?

A: Services include product listing, avatar customisation, scriptwriting, virtual studio setup, livestream operations, and ongoing optimisation.

 

Q: How soon can livestreaming begin?

A: Livestreams can go live within 30 days of onboarding.

 

Q: Can AI hosts be used alongside human hosts?

A: Yes. Many clients use human hosts during peak hours and AI hosts during off-peak times.

 

Q: Can PLTFRM clone an existing human host as an AI avatar?

A: Yes. Full AI cloning is available.

 

Interested in AI Livestreaming for Your Brand? Contact PLTFRM AI.

 

Social Links

LinkedIn: https://www.linkedin.com/company/pltfrm

 

Media Contact

Company: PLTFRM

Contact: Alexander Ouairy, Founder and Director

Telephone: +86 (0)21 6232 6733

Email: info@pltfrm.ai

Website: www.pltfrm.ai , www.pltfrm.cn

Address: Building 3, No. 733 Wanhangdu Road, Jing’an District, Shanghai 200042

SOURCE: PLTFRM

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Press Release

Pediatric Dental Care Expands Access for Muskegon Michigan Families

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Muskegon sees expanded pediatric dental care as local practices prioritize early prevention, comfort, and education for children and families.

Muskegon, Michigan, United States, 10th Jan 2026 — Pediatric dental services in Muskegon continue to grow as local practices respond to increasing demand for early, preventive oral healthcare. Families across West Michigan are seeking child-focused dental environments that emphasize comfort, education, and long-term wellness, reflecting a broader shift toward proactive pediatric care. This expansion underscores the community’s commitment to helping children establish healthy habits early, reducing the risk of cavities, dental anxiety, and more complex oral health issues later in life.

Early Dental Care Gains Momentum in West Michigan

Dentists serving Muskegon are placing renewed emphasis on pediatric dentistry as research and parental awareness highlight the importance of early intervention. Routine checkups, cleanings, fluoride treatments, and sealants are being integrated into care plans designed specifically for infants, children, and adolescents. By addressing dental development milestones and educating parents alongside young patients, pediatric-focused practices are helping families navigate everything from teething and thumb-sucking to orthodontic readiness. This approach supports healthier outcomes while fostering positive dental experiences that can last a lifetime.

Local Practices Focus on Comfort, Education, and Prevention

A growing number of Muskegon-area dental offices are enhancing their pediatric offerings with child-friendly spaces, gentle techniques, and age-appropriate communication. Practices such as Bruce G Jones Dental emphasize preventive care and patient education, working closely with families to tailor treatment plans that evolve as children grow. These efforts aim to reduce dental anxiety, encourage regular visits, and support overall health, recognizing the strong link between oral wellness and childhood development.

Community Impact and Long-Term Benefits

As access to pediatric dental care improves in Muskegon, the long-term benefits extend beyond individual families. Healthier smiles contribute to better school attendance, improved confidence, and reduced healthcare costs over time. Community-focused dental providers continue to collaborate with parents, schools, and local organizations to promote oral health awareness, reinforcing Muskegon’s role as a city invested in the well-being of its youngest residents.

Media Contact

Organization: Bruce Jones Dental

Contact Person: Bruce G. Jones Dentistry

Website: https://brucegjonesdds.com/

Email: Send Email

Contact Number: +16168512040

Address:30 W Norton Ave

City: Muskegon

State: Michigan

Country:United States

Release id:40043

The post Pediatric Dental Care Expands Access for Muskegon Michigan Families appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Press Release

Sandromeda Music Services Expands School-Safe Prom Entertainment Across Michigan

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Sandromeda Music Services elevates Michigan proms with DJs and photo booths

Grand rapids, Michigan, United States, 10th Jan 2026 – Sandromeda Music Services has strengthened its commitment to school-focused entertainment by delivering polished DJ and photo booth experiences designed specifically for proms, senior banquets, grand marches, and milestone student events. Known for professional execution and student-approved programming, Sandromeda Music Services operates with a clear mission: create unforgettable nights while maintaining the standards schools expect. From early arrival and formal presentation to clean music edits and confident master-of-ceremony leadership, the team manages timelines, crowd flow, setup, and takedown so chaperones and administrators can stay focused on students.

A Professional Prom Experience Built for Schools

Sandromeda’s prom services are built around reliability and clarity. Each event is led by experienced MCs who keep the evening moving smoothly, handle formal announcements, and adapt the energy of the room in real time. Music programming spans Top 40, throwbacks, hip-hop, EDM, and country, all curated with clean edits that meet school content guidelines. The result is a high-energy dance floor without compromising school policies, supported by professional sound and tasteful lighting that elevates the atmosphere without overwhelming the space.

Flexible Prom Entertainment Packages Designed to Fit Any Venue

Schools can select from streamlined entertainment packages that make planning straightforward. A three-hour DJ experience provides professional audio, clean playlists, simple lighting, and wireless microphones for formal moments, with hourly extensions available as needed. Photo booth options range from the attention-grabbing 10-Foot Mega Photo Booth with a 30-inch viewing screen to the cinematic Sky 360° Photo Booth, each staffed by a friendly attendant to keep lines moving and ensure smooth operation. All packages include arrival, setup, and breakdown, allowing venues to transition seamlessly before and after the event.

Immersive Photo Booths with Instant Sharing and Custom Branding

Sandromeda’s photo booth experiences are designed to be both engaging and easy for students to use. The 10-Foot Mega Photo Booth draws crowds with its towering presence, LED accents, bubble effects, and expansive viewing screen. Every guest receives a personal QR code for instant access to photos, which are organized into a centralized online gallery for quick sharing and viewing throughout the night. To make access effortless, Sandromeda designs a custom 24 by 36 inch poster for each prom, featuring the school logo, theme, date, and a unique QR code that links directly to the event gallery. Galleries are typically available live on site depending on venue Wi-Fi strength, with full backups completed within 24 hours.

Theme-Matched Details That Elevate the Night

Attention to detail sets Sandromeda apart. Photo booth props include a wide assortment of bubble guns, light sticks, hats, masks, and themed accessories, with customization available to match each prom’s concept. From classic elegance to cinematic or pop-culture themes, props and visual elements are curated to align with the event’s aesthetic, ensuring every photo feels intentional and on-brand for the school.

Coordinated Planning from Load-In to Last Song

From the first conversation to the final track, Sandromeda emphasizes clear communication and preparation. The team coordinates load-in times with venues, confirms power requirements and ceiling height for larger booths, and reviews school policies regarding music content and special effects. On event day, the crew arrives early, runs the show according to the agreed timeline, and delivers the post-event gallery promptly. This structured approach has made Sandromeda a trusted partner for schools seeking dependable, school-safe entertainment across Michigan.

Media Contact

Organization: Sandromeda Music Services

Contact Person: Troy Stansberry

Website: https://sandromedamusicservices.com/

Email: Send Email

Contact Number: +16165298972

City: Grand rapids

State: michigan

Country:United States

Release id:40044

The post Sandromeda Music Services Expands School-Safe Prom Entertainment Across Michigan appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Press Release

Miami Sailing School Releases Docking and Mooring Guide

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Miami Sailing School has released a new educational guide that explains essential docking and mooring techniques, offering practical instruction for stronger boat-handling skills.

Miami, Florida, United States, 10th Jan 2026 – Miami Sailing School has published an extensive new instructional guide designed to help sailors strengthen their docking and mooring skills, two of the most essential components of real-world seamanship. The school’s latest educational release, “Docking & Mooring Techniques Every Sailor Should Master,” focuses on the importance of precision, confidence, and situational awareness in the close-quarters maneuvering that takes place in Miami’s active marinas and waterways. The guide emphasizes how professional instruction, hands-on practice, and a structured approach can dramatically improve a sailor’s ability to manage tight spaces, shifting winds, and challenging approaches.

Focused Instruction on Real Scenarios Miami Sailors Encounter Daily

The newly released guide details the techniques Miami Sailing School teaches in its on-water training programs, highlighting the importance of understanding how a sailboat behaves at slow speeds, how wind and current influence movement near docks, and how prop walk affects reverse maneuvering. It explains in depth how students are trained to plan approaches, manage throttle and rudder control, coordinate with crew, react to crosswinds, and use momentum effectively when bringing a boat into a slip. The guide also covers how the school’s instructors teach sailors to use observation, preparation, and environmental awareness to make safe and deliberate docking decisions.

Expanded Coverage on Proper Mooring Techniques

Miami Sailing School’s new guide offers detailed instruction on safe and predictable mooring practices, describing how sailors should approach a mooring ball from downwind, manage vessel speed, and execute smooth communication between helm and bow crew. It outlines the practical steps sailors learn during the school’s mooring lessons, including retrieving and securing the pendant, verifying chafe points, inspecting the swing radius, and ensuring the boat is properly aligned with wind direction. The information reflects the core skills emphasized in the school’s hands-on programs, where students practice these techniques repeatedly in the same conditions they will encounter throughout Biscayne Bay and greater South Florida.

Skill Development Emphasizing Control, Calm, and Confidence

The press release highlights how the school’s training methods focus on building calm, methodical habits that allow sailors to manage complex docking and mooring tasks without stress or uncertainty. By learning to recognize the boat’s pivot point, anticipate environmental factors, and maintain control with short throttle bursts, sailors develop a foundation of confidence that carries into every aspect of their boating experience. The new guide reinforces the school’s philosophy that docking and mooring are not advanced skills but essential competencies that all sailors must master early in their training.

A Continued Commitment to Raising Seamanship Standards in Miami

Miami Sailing School’s publication reflects its ongoing commitment to expanding educational resources for sailors in South Florida. By offering detailed, locally relevant material, the school provides new and experienced sailors with guidance rooted in real conditions, real marinas, and real docking challenges. The release affirms that the most effective training takes place on the water with knowledgeable instructors who can guide students through each maneuver step by step. The school continues to support Miami’s boating community by sharing techniques that improve safety, prevent damage, and enhance overall seamanship for every level of sailor.

Media Contact

Organization: Miami Sailing School

Contact Person: Russ Beyer

Website: https://miamisailing.com/

Email: Send Email

City: miami

State: florida

Country:United States

Release id:40042

The post Miami Sailing School Releases Docking and Mooring Guide appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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