Press Release
PLTFRM Launches AI Virtual Human Livestreaming, Increasing Sales of BROTHER Printers by 30%
Shanghai，China – BROTHER, the renowned global printer brand, recently achieved a remarkable 30% increase in e-commerce sales by adopting PLTFRM’s AI-powered virtual human livestream technology. In partnership with PLTFRM, a creative agency specialising in digital branding and communication solutions, BROTHER witnessed firsthand the commercial potential of AI-driven livestreaming for e-commerce.
AI Virtual Human Livestreaming: A New Era in E-Commerce
AI virtual human livestreaming is rapidly reshaping China’s e-commerce landscape. These AI-generated hosts deliver interactive livestreams that closely replicate human behaviour. Even JD.com founder Richard Liu has launched an AI avatar to host his own sales livestreams, signalling growing acceptance and excitement within the industry.
Unlike traditional livestreaming, which typically requires a team of 3–4 people—including a host, technical operator, and support staff—AI livestreams operate 24/7 with minimal manpower. A single digital human can handle hosting, answering audience questions, and switching products in real time, significantly reducing operational costs.
Today’s AI hosts are nearly indistinguishable from real people, with expressive facial gestures, lifelike voices, and fluid audience interaction. Their realism and efficiency have made them credible and cost-effective substitutes, driving measurable sales growth for brands.
BROTHER PRINTER: A Century-Old Brand Embraces AI
Known for its durable and high-performance devices, BROTHER initially deployed AI livestreaming as a brand visibility tool during off-peak hours.
“We didn’t expect major sales results at first,” said Ms. Gu, Head of Branding at BROTHER China. “Our goal was to maintain a consistent brand presence and convey our values of professionalism and reliability outside of prime-time slots.”
However, within just two hours of its first AI livestream powered by PLTFRM AI, the campaign generated over ¥18,000 (US$2,500+) in direct sales—far surpassing expectations.
Sales Up 30%, Costs Down 80%
Today, BROTHER runs AI-powered livestreams across four online flagship stores on JD.com and Tmall, operating continuously 24/7. Compared with the same period last year, the brand has seen a 30% increase in sales and an 80% reduction in livestreaming costs.
“Every morning, we check the data to see how much our AI host sold while we were asleep,” Ms. Gu shared. “It’s now part of our daily routine.”
One particularly surprising insight: 30% of total sales occurred during late-night hours—a time previously neglected by traditional human-hosted streams. Many of these transactions came from first-time customers, drawn by the AI host’s clear and professional explanations of technical product benefits—at any time of day.
BROTHER’s AI avatar emphasised key selling points like its separate drum-and-toner design and renowned long-term durability—hallmarks of the brand’s century-long legacy of engineering excellence.
Behind the Tech: PLTFRM AI
This success story was made possible by PLTFRM, a Shanghai-based brand management agency with 15 years of experience in digital marketing and over a decade in e-commerce livestreaming. Since 2023, PLTFRM has partnered with Baidu Cloud to incorporate cutting-edge AI tools into its livestreaming services.
The agency’s AI Virtual Human Livestreaming Service (PLTFRM AI) provides end-to-end support—from avatar creation and product upload to scripting, audience engagement, and multi-platform integration. BROTHER’s project went live within just two weeks of initial planning.
Strategy First: Matching People, Product, and Place
According to PLTFRM co-founder Qian Dejun, AI livestreaming is most effective when it follows traditional retail principles: matching the right host, product, and place. While AI lowers entry barriers, achieving real impact requires professional execution—custom avatars, optimised sales scripts, realistic virtual studios, and carefully scheduled streaming slots.
Mr. Qian, who has hosted over 300 livestreams and now has an AI avatar of himself, stresses that the same strategic logic applies to both AI and human hosting. PLTFRM offers fully-managed and hybrid livestream models, enabling brands to grow without the burden of technical complexities.
A Full-Service, Hassle-Free Model
“We understand the pain points—low traffic, high operational costs, lack of talent, and poor ROI,” said CEO Qian Dejun. “That’s why PLTFRM AI is a worry-free, fully-managed solution. Brands can scale faster, lower costs, and increase exposure—without building an in-house team for livestream.”
FAQ: PLTFRM AI Livestreaming
Q: Which platforms does PLTFRM AI support?
A: Currently live on JD.com, Tmall, Taobao and Pinduoduo. Integration is also available for Dianping,Meituan, WeChat mini-program，vip.com and others.
Q: What’s included in the full-service package?
A: Services include product listing, avatar customisation, scriptwriting, virtual studio setup, livestream operations, and ongoing optimisation.
Q: How soon can livestreaming begin?
A: Livestreams can go live within 30 days of onboarding.
Q: Can AI hosts be used alongside human hosts?
A: Yes. Many clients use human hosts during peak hours and AI hosts during off-peak times.
Q: Can PLTFRM clone an existing human host as an AI avatar?
A: Yes. Full AI cloning is available.
Interested in AI Livestreaming for Your Brand? Contact PLTFRM AI.
Social Links
LinkedIn: https://www.linkedin.com/company/pltfrm
Media Contact
Company: PLTFRM
Contact: Alexander Ouairy, Founder and Director
Telephone: +86 (0)21 6232 6733
Email: info@pltfrm.ai
Website: www.pltfrm.ai , www.pltfrm.cn
Address: Building 3, No. 733 Wanhangdu Road, Jing’an District, Shanghai 200042
SOURCE: PLTFRM
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Blockchain is booming again, and ETH and XRP holders are using InvroMining to increase their income
London, UK, 31st July 2025, ZEX PR WIRE, As a global leader in blockchain financial innovation, Invro Mining today officially announced the launch of its next-generation mobile cloud mining application, enabling global users to embark on a journey toward passive income from digital currencies without the need for mining equipment or technical expertise—all with just a smartphone.
Breaking Down Barriers, Ushering in the Era of Mobile Mining for All
In the rapidly evolving digital economy, traditional cryptocurrency mining has faced challenges due to high costs and technical barriers. Invro Mining addresses these challenges by cloudifying the mining process, eliminating the need for hardware investment or device maintenance, and enabling users to participate in mining anytime, anywhere.
This mobile-first cloud mining platform, with its intuitive interface and deep integration with blockchain technology, is redefining how cryptocurrencies are used and invested in, bringing mining into the mainstream.
Core Features
- Fully automated cloud mining: Once the contract is activated, mining operates automatically without any manual intervention.
- Multi-currency earnings settlement: Supports BTC, ETH, XRP, DOGE, SOL, LTC, BCH, USDT, USDC, and more.
- Eco-friendly computing power: All cloud mining is powered by renewable energy, reducing carbon footprint.
- Bank-Level Security: Integrated with McAfee® and Cloudflare® security protection systems.
- Global Support: Services cover 150+ countries, with 24/7 multilingual customer service.
How to get started: Just three simple steps to start earning.
1: Register: Visit https://invromining.com to create an account. New users receive a $15 sign-up bonus and can earn $0.60 daily without any initial deposit.
2: Choose a mining contract: Select from various USD-based mining contracts. Funds will be automatically converted into cryptocurrency based on real-time exchange rates.
3: Start mining: Begin earning immediately after activating the contract. The system settles daily, and you can withdraw funds once the balance reaches $100, or choose to reinvest for long-term returns.
Stable USD-pegged contracts with the flexibility of cryptocurrency
Although priced in USD for stability, users can deposit using top cryptocurrencies, including Bitcoin (BTC), Ethereum (ETH), XRP, Tether (USDT – ERC20 and TRC20), Dogecoin (DOGE), Litecoin (LTC), Bitcoin Cash (BCH), and Solana (SOL).
All deposits are immediately converted into USD to protect investments from cryptocurrency price fluctuations. Withdrawals are converted into the user’s chosen cryptocurrency, thereby reducing market volatility risk.
Smart mining tools for everyone
Invro Mining’s mobile mining service is designed for global users of all backgrounds:
- Newcomers to the cryptocurrency space
- Working professionals and freelancers seeking additional passive income
- Students and young people looking to build digital assets
- Family users and full-time parents seeking low-risk side hustles
- Retirees seeking low-maintenance investment options
Whether you’re a short-term explorer or a long-term investor, Invro Mining offers you a safe, convenient, and sustainable path to asset growth.
About Invro Mining
Invro Mining is a global blockchain cloud mining platform dedicated to eliminating the technical and financial barriers to cryptocurrency investment through convenient, eco-friendly, and fully automated mining solutions, enabling global users to easily participate in the digital economy.
Join the new era of digital assets and turn your smartphone into the next-generation portable mining rig!
Visit https://invromining.com today to start your mobile mining journey.
Disclaimer: The information provided in this press release does not constitute an investment solicitation, nor does it constitute investment advice, financial advice, or trading recommendations. Cryptocurrency mining and staking involve risks and the possibility of losing funds. It is strongly recommended that you perform due diligence before investing or trading in cryptocurrencies and securities, including consulting a professional financial advisor.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
No KYC. 100x Leverage. $50 Welcome Bonus. Crypto Futures Trading Made Easy on BexBack.
With the return of the bull market and Bitcoin reaching new all-time highs, BexBack is helping traders quickly build wealth by offering 100x leverage and a double deposit bonus, with no KYC required. This initiative ensures that every trader can take advantage of the wealth-building potential provided by 100x leverage, making it easier for traders to accelerate their gains in this high-volatility market.
Advantages of 100x Leverage Crypto Futures
- Amplified Profits: Control large positions with a small amount of capital, capturing more profits from market fluctuations.
- Low Capital Requirement: Participate in high-value trades with minimal investment, lowering the entry barrier.
- Increased Market Opportunities: Profit quickly from price fluctuations, especially in volatile markets.
- High Capital Efficiency: Leverage enables better use of your capital, expanding your investment potential.
- Profit from Both Up and Down Markets: Adapt to any market conditions, with opportunities to profit whether the market goes up or down.
What Is 100x Leverage and How Does It Work?
Simply put, 100x leverage allows you to open larger trading positions with less capital. For example:
Suppose the Bitcoin price is $100,000 that day, and you open a long contract with 1 BTC. After using 100x leverage, the transaction amount is equivalent to 100 BTC.
One day later, if the price rises to $105,000, your profit will be (105,000 – 100,000) * 100 BTC / 100,000 = 5 BTC, a yield of up to 500%.
With BexBack’s deposit bonus
BexBack offers a 100% deposit bonus. If the initial investment is 2 BTC, the profit will increase to 10 BTC, and the return on investment will double to 1000%.
Note: Although leveraged trading can magnify profits, you also need to be wary of liquidation risks.
How Does the 100% Deposit Bonus Work?
The deposit bonus from BexBack cannot be directly withdrawn but can be used to open larger positions and increase potential profits. Additionally, during significant market fluctuations, the bonus can serve as extra margin, effectively reducing the risk of liquidation.
About BexBack?
BexBack is a leading cryptocurrency derivatives platform offering up to 100x leverage on futures contracts for BTC, ETH, ADA, SOL, XRP, and over 50 other digital assets. Headquartered in Singapore, the platform also operates offices in Hong Kong, Japan, the United States, the United Kingdom, and Argentina. Like many top-tier exchanges, BexBack holds a U.S. MSB (Money Services Business) license and is trusted by more than 500,000 traders worldwide. The platform accepts users from the United States, Canada, and Europe, with zero deposit fees and 24/7 multilingual customer support, delivering a secure, efficient, and user-friendly trading experience.
Why recommend BexBack?
No KYC Required: Start trading immediately without complex identity verification.
100% Deposit Bonus: Double your funds, double your profits.
High-Leverage Trading: Offers up to 100x leverage, maximizing investors’ capital efficiency.
Demo Account: Comes with 10 BTC in virtual funds, ideal for beginners to practice risk-free trading.
Comprehensive Trading Options: Feature-rich trading available via Web and mobile applications.
Convenient Operation: No slippage, no spread, and fast, precise trade execution.
Global User Support: Enjoy 24/7 customer service, no matter where you are.
Lucrative Affiliate Rewards: Earn up to 50% commission, perfect for promoters.
Take Action Now—Don’t Miss Another Opportunity!
If you missed the previous crypto bull run, this could be your chance. With BexBack’s 100x leverage and 100% deposit bonus and $50 bonus for new users, you can be a winner in the new bull run.
Sign Up Now on BexBack — Break the 100x Leverage and KYC Barriers, Get Double Deposit Bonus and $50 Welcome Bonus Instantly.
Website: www.bexback.com
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
XRP Hot News: Sunny Mining Launches Cloud Mining Rewards Contract, Earning XRP Passive Income Daily
New York City, NY, 31st July 2025, ZEX PR WIRE, On-chain data shows that a single institutional address purchased 60 million XRP in a 24-hour period, with a total transaction volume exceeding $180 million, garnering increasing market attention. XRP has long been considered an ideal payment tool due to its fast transfer speeds and low fees. However, for many holders, price fluctuations alone are insufficient; ensuring stable returns over the life of the asset is becoming a new focus.
XRP is more than just a payment tool; it can also create passive income assets
Sunny Mining has launched a cloud mining reward contract that supports XRP payments. Users only need to hold XRP and activate their computing power. No operation or equipment is required, and the system automatically settles profits daily. This allows your previously idle XRP to generate income for you every day.
Unique highlights of the platform
Multi-currency compatibility:Supports direct deposits and withdrawals of major cryptocurrencies such as XRP, BTC, DOGE, USDT, USDC, LTC, and BNB.
Zero-barrier participation:No mining rig or complex configuration required. New users receive a $15 bonus upon registration and can start mining with zero barriers.
Automatic daily income:The income system automatically settles daily, with transparent details that users can view at any time in the backend.
Flexible contract options:Offering a variety of period and amount combinations to meet different budgets and income requirements.
Comprehensive security:Embedded with wallet isolation, multiple encryption methods, and transparent settlement, we ensure the security of your funds and accounts.
How to Earn Daily Passive Income with SunnyMining
- Register an account
Visit the Sunny Mining official website and register an account using your email address.
- Deposit Cryptocurrencies
Log in to your account and select XRP, BTC, DOGE, USDT, or other crypto assets. A unique wallet address will be generated. The minimum deposit is 32 XRP (US$100).
- Choose a Contract
SunnyMining offers contracts with varying periods and returns. Choose a contract based on your budget and profit goals:
| contract | invest | cycle | Daily income | Total income |
| Experience contract | $100 | 2 day | $4 | $108+$8 |
| XRP base contract | $500 | 5 day | $6.25 | $500+$31.25 |
| DOGE basic contract | $1,300 | 11 day | $17.16 | $1,300+$188.76 |
| XRP Enhanced Contract | $3,200 | 16 day | $44.80 | $3,200+$716.8 |
| XRP Advanced Contract | $15,000 | 35 day | $250.5 | $15,000+$8,767.5 |
| BTC Super Contract | $100,000 | 52 day | $1900 | $100,000+$98,800 |
Click to view more contract options
- Automatically Receive Passive Income Daily
After purchasing a contract, daily mining profits are automatically deposited into your account without any additional action required. (Minimum withdrawal amount: $100)
SunnyMining Marketing Director GAIGER Samuel Joseph stated: “We believe that the value of crypto assets should not be solely reflected in price fluctuations. Our goal is to encourage more people to truly participate, allowing them to generate steady daily returns through simple means without relying on speculation.”
From holding to appreciation, unlocking XRP’s passive income potential
With SunnyMining, XRP is no longer just passive holding. Anyone can directly use XRP to start a cloud mining contract. The system automatically settles daily, eliminating the need to sell XRP or other crypto assets, allowing users to transition from holding to accumulating value.
Sign up for a Sunny Mining account now and start earning daily passive income.
Official Website: https://www.sunnymining.com
Disclaimer: The information provided in this press release does not constitute an investment solicitation, nor does it constitute investment advice, financial advice, or trading recommendations. Cryptocurrency mining and staking involve risks and the possibility of losing funds. It is strongly recommended that you perform due diligence before investing or trading in cryptocurrencies and securities, including consulting a professional financial advisor.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Blockchain is booming again, and ETH and XRP holders are using InvroMining to increase their income
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