Press Release
From Panic to Peace How One Woman Beat a Full-Blown Bed Bug Infestation With a $300 DIY Kit and Why More Aussies Are Doing the Same
Lutwyche, QLD – July 2025 — For Louise, a working mum in suburban Queensland, the nightmare started subtly — with strange red bites on her arms and an itch that wouldn’t go away. At first, she chalked it up to stress. But the truth, when it finally revealed itself, was something far worse:
Bed bugs.
Not just one or two. Dozens of them. Adults, babies, eggs. Hiding deep inside her new padded bedhead. Nestled under the mattress. Burrowed around the bed frame. Even inside the little light fittings mounted to the side of the bed.
“It was like something out of a horror film,” Louise recalled. “And the bites — they were awful. My arms were covered, and I just felt helpless.”
The discovery sent her into full-on survival mode. She spent the next 24 hours glued to Google, researching symptoms, remedies, infestations, and how to get rid of them — fast.
“I tried clove oil first. It actually gave some relief, but I knew it wouldn’t solve the real problem, especially the eggs. They were still there, waiting to hatch.”
Desperate to avoid the emotional and financial toll of a full infestation, Louise contacted a chemical pest control company. They quoted her several hundred dollars for a single treatment. “And when they came out, it was just some young guy with a backpack sprayer — the kind you can get at Bunnings. I didn’t trust it. He didn’t know if it was safe for pets. It all just felt wrong.”
Then, scrolling through search results one last time, she found something different: Bed Bug Barrier.
A Smarter, Safer Way to Eliminate Bed Bugs
Bed Bug Barrier is Australia’s only DIY system that kills bed bugs instantly and keeps killing them long after treatment — with no poisons, no repeat visits, and no need to throw out furniture. It’s been praised by customers, councils, and housing organisations across the country as a safer, smarter alternative to traditional pest control.
What caught Louise’s attention was how straightforward it all was — and how the company provided real education, not just products.
“I got the powder, the steamer, mattress cover and pillow covers — all up around $300,” she said. “Half the price of the pest control quote. And it came with detailed instructions, step-by-step. It just made sense.”
The real game-changer? The Isolation Method — a simple but ingenious system developed by Bed Bug Barrier’s founder, Tony Abrahams. It works by isolating the bed so that bed bugs are forced to cross Diatomaceous Earth (DE) powder to reach their next blood meal. The powder, made from fossilised algae, dehydrates and kills bed bugs as they crawl through it.
It’s non-toxic, child-safe, pet-friendly — and lethal to bed bugs.
Do It Once, Sleep in the Room That Night
Louise treated the entire bed setup — steaming seams, applying powder to joints and base frames, sealing the mattress and pillows.
“It was so easy, I couldn’t believe it. I did it once, and I slept in the bed that same night — no worries about chemicals, no having to leave the house. And after a month, still no signs of bugs.”
It’s now been over two years. Louise never had to deal with a bed bug problem again.
Why Aussies Are Turning to DIY Bed Bug Solutions
Stories like Louise’s are becoming more common, especially as awareness grows about the ineffectiveness of supermarket sprays, the rising cost of pest control, and the risks of untreated infestations spreading through luggage, shared housing, and short-stay rentals.
Bed Bug Barrier’s founder, Tony Abrahams, knows the frustration firsthand.
“I invented the system because I was fed up seeing people getting ripped off by pest companies spraying poison that wears off in weeks,” he said. “Our system works in one go, and it keeps working for years because the powder doesn’t wear out. You control it. Not some technician who may or may not come back.”
And while other companies sell bed bug products as part of a broader pest control catalogue, Bed Bug Barrier is different — it’s laser-focused on one thing: solving bed bug infestations permanently.
Tested, Trusted, and Used by Authorities
The system isn’t just backed by happy customers — it’s also been independently tested and used by housing organisations, councils, and health-conscious hospitality providers.
In controlled trials by Rutgers University, Bed Bug Barrier’s traps achieved 100% effectiveness at stopping bed bugs from climbing onto treatment platforms. Unlike cheap traps sold online that bed bugs avoid or escape from, Bed Bug Barrier’s design forces the bugs into the powder, where they’re eliminated.
“We’ve had people buy our kits after spending thousands on pest controllers who failed,” said Tony. “Our goal is to put power back in people’s hands.”
A $300 Victory for Common Sense
What makes Louise’s story so compelling is how ordinary it is. No high-tech gadgets. No toxic chemicals. No panic. Just one woman, some solid instructions, and the right tools.
“This system is what I tell everyone about now,” she said. “It’s affordable, it’s safe, and it works. You just have to follow the steps.”
Her results? No bugs. No bites. And no sleepless nights.
About Bed Bug Barrier
Founded in 2009, Bed Bug Barrier is Australia’s trusted expert in DIY bed bug treatment. The company offers a unique Isolation System combining instant steam treatment with long-term protection using Diatomaceous Earth powder, bed leg traps, and secure mattress covers.
Their system kills bed bugs on contact and prevents future infestations — all without the need for toxic chemicals, repeat visits, or high costs. Bed Bug Barrier’s, Bed Bug Killer is APVMA approved, safe for children and pets, and used by councils and housing providers across Australia.
From one-room infestations to whole-home prevention, Bed Bug Barrier offers a proven, easy-to-use solution backed by science and real-world results.
Media Contact
Organization: Bed Bug Barrier
Contact Person: Tony Abrahams
Website: http://www.bedbugbarrier.com.au/
Email: Send Email
Contact Number: +611300760646
Address:30 Dalgety St St. Kilda, VIC, 3182 Australia
Country:Australia
Release id:30962
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Frank Okunak Calls Out “Plausible Deniability” as a Hidden Risk in Modern Corporate Leadership
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Why Rationalizing Short-Term Decisions Undermines Trust, Governance, and Long-Term Value
New Jersey, US, 12th January 2026, ZEX PR WIRE, In a new leadership commentary, executive strategist Frank Okunak is challenging a widely accepted but rarely discussed practice inside many organizations: the use of plausible deniability to rationalize decisions that leaders know are ethically questionable, financially misleading, or strategically shortsighted.
According to Okunak, plausible deniability often emerges not through overt misconduct, but through quiet justification. “It shows up when executives tell themselves, ‘We’ll fix it next quarter,’ or ‘This lifts the bonus plan now and we’ll true it up later,’” he explains. “The problem is that intent matters just as much as mechanics.”
Drawing on decades of experience across finance, operations, and corporate governance, Okunak describes a pattern in which leaders knowingly take actions that distort performance in the short term while relying on future adjustments to offset the impact. Common examples include manipulating accruals to meet quarterly targets, signing representation letters while aware of aggressive accounting treatments, or parking intercompany balances on the balance sheet until results improve.
“These decisions are often technically defensible in isolation,” Okunak notes. “But when taken together, they represent a breakdown in accountability. Leaders may not say the words out loud, but they understand exactly what they are doing.”
Okunak also points to extraordinary events such as the COVID-19 pandemic as moments when plausible deniability becomes especially tempting. “Crisis creates cover,” he says. “It allows organizations to bundle legitimate write-offs with unrelated management mistakes, inefficiencies, or bad decisions, all under the umbrella of an external event. Over time, that erodes transparency and trust.”
At the center of Okunak’s critique is the gap between formal compliance and ethical responsibility. He argues that many executives hide behind process, delegation, or technical standards to avoid confronting the intent behind their decisions. “Signing a representation letter while knowing the numbers were engineered to hit a target is not a process failure,” he says. “It’s a leadership failure.”
Okunak emphasizes that plausible deniability is dangerous precisely because it feels reasonable at the moment. Bonuses, incentive plans, market expectations, and investor pressure all contribute to a culture where short-term outcomes are rewarded and long-term consequences are deferred.
“Organizations don’t lose credibility overnight,” Okunak explains. “They lose it one rationalized decision at a time.”
The commentary calls for a renewed focus on moral clarity in executive decision-making particularly in finance, accounting, and performance management. Okunak urges boards, audit committees, and senior leaders to look beyond technical compliance and ask harder questions about intent, timing, and transparency.
“Good governance isn’t just about whether something can be justified,” he says. “It’s about whether it should be done at all.”
Okunak believes that addressing plausible deniability head-on is essential for restoring trust in corporate leadership. Organizations that fail to confront these gray zones, he warns, risk not only reputational damage but long-term strategic fragility.
“Leadership is tested not when the numbers are easy,” Okunak concludes, “but when pressure tempts you to explain away what you already know is wrong.” I have made mistakes and bad decisions along the way but I find it funny or let’s just say hypocritical that so many Executives point fingers and call out others when three fingers are pointing back at them.
About Frank Okunak
Frank Okunak is an executive strategist with decades of experience in finance, operations, and organizational leadership. He advises companies and senior leaders on governance, accountability, and long-term value creation, with a focus on aligning strategy, ethics, and performance.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
The Church of Scientology Welcomes 2026 With A Winter Community Festival
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- The Church of Scientology of Los Angeles held a Winter Community Event for East Hollywood families to welcome the New Year.
Los Angeles, California, 12th January 2026, ZEX PR WIRE, Rain forecast for the first week of the year was no stop for the Church of Scientology Los Angeles, who welcomed the New Year with a Winter Festival for the community held on January 1, featuring family-friendly activities and fun for children of all ages.

All activities were held indoors, allowing families to stay warm and cozy. There was no shortage of fun, with a sing-along concert, a bubble show, arts and crafts, face painting, and more.
Scientology founder L. Ron Hubbard wrote in his book The Way to Happiness: “Today’s children will become tomorrow’s civilization.”
Guided by this principle, the Church of Scientology Los Angeles creates family-friendly events throughout the year where the community can come together and children can enjoy a wide variety of activities in a safe space.
This festival marks the beginning of a new year, and families and members of the community are invited to attend future community events held throughout the year on L. Ron Hubbard Way.
In addition to special events, anyone curious to learn more about Scientology and the Church’s community assistance programs is welcome to visit at any time.
The Church of Scientology of Los Angeles was dedicated by Scientology ecclesiastical leader Mr. David Miscavige in 2010. It is designed to provide the ideal facilities for Scientologists on their ascent to higher states of spiritual freedom and to serve as a home for the entire community and a meeting ground of cooperative effort to uplift people of all denominations.
To learn more, visit the website of the Church of Scientology Los Angeles or watch Inside a Church of Scientology on the Scientology Network on DIRECTV channel 320, at Scientology.tv, through mobile apps, or via the Roku, Amazon Fire and Apple TV platforms.
© 2026 CSWUS. All Rights Reserved. Grateful acknowledgement is made to L. Ron Hubbard Library for permission to reproduce a selection from the copyrighted works of L. Ron Hubbard. SCIENTOLOGY is a trademark and service mark owned by Religious Technology Center and is used with its permission. SCIENTOLOGIST is a collective membership mark designating members of the affiliated Scientology churches and missions. Created in USA.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Ryan Weible of San Ramon Helps First-Time Buyers Navigate the Bay Area’s Competitive Real Estate Market
San Ramon, CA, 12th January 2026, ZEX PR WIRE, For many first-time buyers, purchasing a home in the Bay Area can feel out of reach. Tight inventory, fast-moving deals, and rising costs make the process overwhelming. Ryan Weible of San Ramon, a Partner at the Leah Tounger Realty Group, is helping clients break through those barriers with a clear, step-by-step approach grounded in preparation, communication, and local insight.
A Bay Area native with a background in education and the arts, Weible combines people-first values with real estate knowledge to serve buyers who need structure and support during high-stakes decisions. In just his first year in the industry, he closed 12 transactions and built a reputation for helping new buyers stay focused and informed throughout the homebuying process.
“Many of my clients are first-time buyers who don’t come from families with real estate experience,” said Weible. “They’re smart and capable, but no one’s shown them how this works. That’s where I come in.”
Weible joined the Leah Tounger Realty Group in 2024, working under the KW Advisors East Bay brokerage. The team is one of the top-producing groups in the region, with more than $76 million in closed volume in the past year. The team focuses on Oakland, Berkeley, San Ramon, and surrounding East Bay cities.
Weible’s approach begins with listening. From the first consultation, he works to understand his clients’ goals, timelines, financial readiness, and decision-making styles. He builds a plan that breaks the homebuying process into manageable steps—often including lender introductions, neighborhood research, and customized timelines for education and touring.
“People don’t need hype. They need clarity,” Weible said. “I give them a structure so they know what’s coming next and where their energy should go.”
As a San Ramon resident, Weible brings local knowledge to each transaction. He helps buyers weigh tradeoffs between neighborhoods, compare schools, navigate traffic patterns, and assess long-term investment potential. His guidance helps clients stay grounded in both their budget and their values.
Before entering real estate, Weible spent over 20 years in education, leadership, and the performing arts. He served as Assistant Head of School at Bentley School, directed theatre programs across the region, and taught courses in communication and community engagement. He also led safety programs, staff development, and inclusion work in K-12 settings—experience that now translates into careful preparation and patient pacing for his real estate clients.
His past roles taught him to manage pressure, guide group decision-making, and help people stay calm through unfamiliar situations. That training is now a strength when helping buyers handle bidding wars, inspections, or escrow deadlines.
“My job is to hold the space and make the next step clear. That’s what I did in schools, that’s what I do now.”
Weible also operates Hit The Mark Realty and contributes to community resources through Emeryville. Real Estate, a site that offers local listings and real estate education. He partners with KW Advisors East Bay for brokerage services and is licensed throughout California.
He brings a calm, affirming presence to each deal. Many of his clients are navigating more than market pressure—they may be buying solo, relying on gifts or grants, or trying to move from rent to ownership without generational wealth behind them. Weible focuses on access and inclusion by creating an experience where all questions are welcome and no one is left guessing.
“I’ve worked with teachers, nonprofit staff, artists, and healthcare workers—people who give so much but often feel shut out of ownership. We work together to get them there.”
In a competitive market like San Ramon, he emphasizes preparation over perfection. His clients often win homes by being ready early, submitting clean offers, and moving fast—but never recklessly.
“I don’t push urgency. I teach readiness.”
Looking ahead, Weible plans to expand first-time buyer services with group workshops, free planning calls, and a written guide tailored to East Bay buyers. He is also developing partnerships with local lenders and credit unions to streamline access to financing options.
Whether buyers are weeks or months from making an offer, Weible encourages them to start with a conversation.
“You don’t have to know everything. You just need someone who will walk the path with you.”
To learn more or schedule a consultation, visit ryanweiblerealtor.com
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
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