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Randolph Ogbekhilu on the shape-shifting role of Internal Communications — and why change is the new constant

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Lekki, Lagos, 27th June 2025, ZEX PR WIRE, In the past, internal communications was often mistaken for an afterthought — a function responsible for newsletters, all-staff emails, and occasional event support. Today, it sits at the crossroads of culture, change, leadership, and strategy. And as the workplace continues to evolve, so does the role of the internal communicator.

Having spent over a decade in internal and change communications across industries including financial services, hospitality, and global tech, I’ve experienced this transformation firsthand. From managing engagement across 10,000+ employees during multi-country acquisitions to developing culture-led campaigns in hybrid teams, I’ve seen the role shift from tactical to transformative.

The modern internal communicator is no longer just a messenger — we are connectors, culture-builders, and strategic enablers. The role isn’t what it used to be. And that’s a good thing.

From content creators to strategic influencers

The misconception that internal comms is a “support” function still lingers in some organisations — but progressive businesses are redefining that narrative.

Internal communications today touches almost every corner of an organisation. It shapes culture, fuels transformation, and influences employee experience. That shift requires a new mindset — one that blends empathy with analytics, creativity with commercial awareness, and execution with strategic foresight.

This evolution is one of the reasons I pursued my MBA from Cardiff Metropolitan University. I wanted to elevate my ability to align communication with organisational goals — and better articulate the value of internal comms to executive stakeholders. Understanding ROI, change management theory, and business operations has strengthened my voice at the table.

The four pillars of modern internal comms

Through experience, I’ve come to see internal communications as supported by four evolving pillars:

1. Strategy – Communication is no longer reactive. It’s proactive, data-informed, and closely tied to organisational priorities.
2. Culture – Messages aren’t just functional — they reflect values. Comms has become a custodian of organisational tone, trust, and belonging.
3. Change – Every business is changing, and communication is the human engine behind successful transformation.
4. Measurement – Gut instinct matters, but so do analytics. From engagement metrics to intranet traffic, data sharpens our impact.

Change communications is a core competency, not a side skill

A turning point in my own journey was contributing to a feature in the Institute of Internal Communication (IoIC) magazine on the evolving role of communication in change management. In that piece, I shared a perspective that still guides me today: successful change is not just about telling people what’s coming — it’s about bringing them into the journey.

Whether integrating new technologies or reshaping business models, I’ve found that well-executed change comms can increase engagement, reduce resistance, and build long-term trust. It’s a capability every internal communicator should be developing, because change is no longer episodic — it’s constant.

What today’s comms leaders must master

The modern internal communicator must now be part analyst, part storyteller, part relationship-builder — and critically, part technologist.

Today’s audiences expect clarity, speed, and relevance — and that demands fluency in the tools and platforms that power the digital workplace. Over the years, I’ve developed a high level of comfort with ‘new school’ platforms not just for content deployment, but for journey optimisation, stakeholder targeting, and experience design.

But it’s not just about mastering what’s already here — it’s about adapting to what’s coming next. From AI-driven content optimisation to automation tools that personalise communication at scale, internal comms is being reshaped in real time. I’ve integrated emerging technologies to support smarter workflows, improved measurement, and faster feedback loops. These innovations don’t replace human storytelling — they enhance it.

To lead in this space, communicators must stay ahead of the curve — experimenting, learning, and evolving as technology evolves. Because the digital workplace is no longer an aspiration. It’s the standard.

Internal comms is an ecosystem — not a job title

One of the most important shifts in internal communications is that it can no longer be confined to a single person or team. It’s an ecosystem — a shared responsibility. The most successful organisations empower leaders, HR, IT, and frontline managers to become communicators in their own right, guided by a strong central strategy.

My goal in every role is to create not just content, but capacity. To build playbooks, ambassador programmes, and feedback loops that make communication sustainable and scalable.

Final thoughts

As someone who has lived through internal comms’ evolution from static email blasts to dynamic, data-driven ecosystems, I can say with confidence: the future of this function belongs to those who adapt.

Internal communicators must evolve alongside the tools, expectations, and cultures of the modern workplace. That means embracing AI, automation, and global digital platforms, while never losing sight of the human heartbeat that makes our messages matter.

Our role isn’t just changing. It’s expanding. And that gives us a unique opportunity — to lead from the inside out, and to shape the organisations we serve not just through what we say, but through how we listen, adapt, and inspire.

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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Press Release

Tofu Launches Mobile Invoicing App for US Contractors and Small Businesses

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Prague, Czechia – Tofu, a rapidly growing invoicing and payment app, has officially announced the expansion of its mobile-first platform designed for US-based contractors, freelancers, and small businesses. With over 1.9 million downloads and a stellar 4.9/5 rating across the App Store and Google Play, Tofu is setting a new standard in field-ready invoicing, offering contractors a fast, reliable, and professional way to send invoices, create estimates, and get paid on the go.

Built for industries that rely on speed and simplicity—including electricians, plumbers, HVAC technicians, landscapers, cleaners, auto repair shops, and general contractorsTofu enables users to generate invoices in under a minute, send them as branded PDFs, and track their status in real time.

Key Features of Tofu:

  • Mobile & Web Access – Create invoices and estimates anytime on iOS, Android, or desktop.
  • Fast Invoicing – Build professional, branded invoices in minutes with taxes, discounts, and reusable notes.
  • Smart Tracking – Monitor invoices across statuses: Sent, Viewed, and Paid.
  • Flexible Payments – Accept Visa, Mastercard, Apple Pay, Google Pay, Zelle, ACH, and more via Stripe.
  • One-Tap Estimates – Convert approved estimates into invoices instantly, reducing errors and delays.
  • Offline Access – Optimized for contractors working in the field.

Pricing Made Simple

  • Plus Plan: $9 per week / $99 per year – 10 invoices per month with core features.
  • Premium Plan: $19 per month / $156 per year – Unlimited invoices, estimates, photo attachments, and multiple profiles.

Both tiers include easy onboarding, with most businesses able to set up and send their first invoice in under 10 minutes.

Trusted by Contractors Nationwide

Tofu is more than just an invoicing tool—it’s a proven solution helping US contractors close jobs faster and keep cash flow moving. For example:

  • Electricians can attach before/after photos to invoices.
  • Landscapers can send on-the-spot estimates and convert them with one tap.
  • Freelancers can issue branded invoices and track payments across projects.

“Our mission with Tofu is simple: make invoicing effortless for small businesses and contractors who don’t have time for complicated accounting software,” said a company spokesperson. “With Tofu, you can invoice from anywhere—your truck, the job site, or your kitchen table—and get paid faster.”

About Tofu

Tofu is a leading invoicing and estimate app built for contractors, small businesses, and freelancers across the US. With mobile-first design, seamless payment integration, and a focus on simplicity, Tofu helps businesses stay organized, professional, and paid—without the steep learning curve of traditional accounting software.

For more information, visit: https://tofu.com

Media Contact

Organization: Tofu

Contact Person: Roman Malyshev

Website: https://tofu.com

Email:
info@tofu.com

Country:Czech Republic

Release id:33920

The post Tofu Launches Mobile Invoicing App for US Contractors and Small Businesses appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Press Release

PDFtoCSVConverter Launches New AI-Powered PDF to CSV Converter

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PDFtoCSVConverter.co introduces a high-accuracy, AI-powered platform that converts PDFs into clean CSV files in seconds, helping finance and operations teams save time, reduce errors, and scale without extra hires.

New York, United States, 13th Sept 2025PDFtoCSVConverter.co has announced the launch of its next-generation AI-powered PDF to CSV converter, designed to streamline data extraction for finance and operations professionals. The software converts PDFs into clean CSV files in seconds, eliminating hours of manual entry while improving accuracy.

Unlike other tools that require lengthy setup or model training, PDFtoCSVConverter.co works instantly with invoices, statements, and a wide range of document types. Users can upload PDFs from desktops, shared drives, or email, and export structured results directly to Excel, Google Sheets, QuickBooks, or ERP systems. The platform also allows users to add plain-English instructions for extracting specific data points, making customization simple and intuitive.

“Finance and operations teams spend countless hours rekeying data, which is both costly and error-prone,” said James Wilson, press contact for PDFtoCSVConverter.co. “Our platform automates that process, freeing teams from repetitive tasks and delivering accuracy that scales with business needs.”

Early users share that PDFtoCSVConverter.co has taken the pain out of manual data entry. Many say they’ve saved hours each week, reduced costly errors, and freed up team capacity for more important work. What once felt like a never-ending task of retyping data now gets done in just minutes, making the tool feel like an extra set of hands on the team.

About PDFtoCSVConverter.co

PDFtoCSVConverter.co provides a secure, scalable AI-powered PDF to CSV conversion solution trusted by hundreds of finance and operations teams worldwide. Designed for accuracy, speed, and ease of use, the platform helps businesses automate manual processes, reduce errors, and scale efficiently, without adding more staff.

Media Contact

Organization: PDFtoCSVConverter.co

Contact Person: James Wilson

Website: https://www.pdftocsvconverter.co/

Email:
media@pdftocsvconverter.co

State: New York

Country:United States

Release id:33926

The post PDFtoCSVConverter Launches New AI-Powered PDF to CSV Converter appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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Press Release

DigiPayGuru Launches Smart Prepaid Card Solution to Power Secure Scalable Payments Across Banking & Fintech Sectors

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Dallas, Texas –  DigiPay.Guru, a trusted innovator in digital payment technology, launched its next-generation Prepaid Card Management and Issuance Solution, purpose-built for financial institutions, fintechs, and businesses seeking faster, safer, and more customizable cashless experiences.

The global prepaid card market is projected to reach $5.3 trillion by 2027, driven by rising demand for alternatives to traditional banking and real-time payment infrastructure. DigiPay.Guru’s prepaid card solution is tailored to meet that demand with full-stack features for issuing, managing, and tracking card programs from one unified interface.

“We created this solution to remove the barriers of traditional card issuance,” said Rahul PatelCEO of DigiPay.Guru. “Our clients can now launch secure & branded card programs with agility and confidence, whether they’re disbursing salaries, offering loyalty rewards, or modernizing enterprise expenses.”

Meeting the Growing Demand for Digital Disbursement

From government subsidies, corporate payroll, and prepaid virtual cards to retail gift cards and gig-economy payments, prepaid card use cases have expanded rapidly. However, managing these programs still remains complex for many issuers.

DigiPay.Guru’s new prepaid card payment system streamlines everything from onboarding to fraud protection. This makes it easy for financial service providers to offer secure and compliant card experiences at scale.

Platform Highlights Include:

  • Instant Card Lifecycle Management
    Issue, suspend, reload, or deactivate cards in real time using a central dashboard with full user and transaction control.
  • Multi-Currency & Contactless Support
    Cards support major currencies and NFC-ready transactions, enabling global usability in both physical and online environments.
  • AI-Powered Security & Compliance
    Built on PCI-SSF certified infrastructure, the platform protects user data and detects anomalies through intelligent fraud analytics.
  • Advanced Reporting & Spending Controls
    Institutions can monitor card usage with real-time dashboards, set spending limits, and generate insights to optimize engagement.
  • White-Label Branding
    Launch prepaid programs under your own brand, with UI flexibility tailored to enterprise, retail, or B2C deployments.
  • Seamless Backend Integration
    RESTful APIs and SDKs ensure easy interoperability with core banking systems, ERPs, and digital wallets.

Trusted by Clients in 15+ Countries

With over a decade of experience and deployments across Africa, Asia, and the Middle East, DigiPay.Guru has built a reputation for delivering high-performance platforms in e-wallets, eKYC, remittance, and agency banking.

This latest launch solidifies the company’s mission to help banks, fintechs, and financial institutions build inclusive, modular, and future-ready financial ecosystems.

About DigiPay.Guru
DigiPay.Guru is a leading digital payment solutions provider for the next generation of financial services. With a presence in 15+ countries worldwide, its modular solutions enable banks, fintechs, and enterprises to launch prepaid card programs, mobile wallets, agency banking, merchant acquiring, and eKYC services faster and more securely.

Media Contact

Organization: DigiPay.Guru

Contact Person: Nikunj Gundaniya

Website: https://www.digipay.guru/

Email:
hello@digipay.guru

Country:United States

Release id:33886

The post DigiPayGuru Launches Smart Prepaid Card Solution to Power Secure Scalable Payments Across Banking & Fintech Sectors appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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