Press Release
Top KOL Zhang Meng Boosts Overseas Brands to Viral Status on RED Note (Xiaohongshu), Helping Overseas Chinese IPs Break Through
Top KOL Paves the Way for Niche Brands’ “First Stop in China”
The emerging social platform RED (Xiaohongshu), with 600 million daily searches, has risen as the most popular “super traffic gateway” among Chinese youth. As globalization accelerates, it topped the download charts for social apps in the U.S., Canada, and the UK in January 2025 and ranked among the top 10 lifestyle apps in Southeast Asia, including Japan and South Korea, becoming a bridge connecting Chinese and global consumers.

From Overseas Chinese Incubation to Brand Pioneer: Top KOL Zhang Meng Opens the First Stop for Niche Brands Entering China
Zhang Meng, a Harvard Business School alumna, leveraged her cross-cultural expertise and business acumen to seize this opportunity. Since 2023, she has focused on operating her RED (Xiaohongshu) account, rapidly evolving from an emerging influencer to a top KOL.Her efforts have successfully helped numerous overseas niche brands enter and thrive in the Chinese market.
With 12 years of entrepreneurial experience and multiple startups under her belt, Zhang Meng excels at identifying differences between Chinese and international consumer markets. She swiftly adapts brand positioning and capitalizes on audience engagement,making her a key facilitator for overseas brands entering China. Recognized for her outstanding performance and industry influence, Zhang Meng was named one of RED (Xiaohongshu)’s “Top 100 KOLs of 2024” and ranked among the top 10 live-streaming hosts during China’s 618 Shopping Festival. She is the trusted “First Stop in China” for niche global brands.
Under her guidance, brands from dozens of countries have successfully penetrated the Chinese market, including:
Canada: Probaclac, Organika, LOEON, Flora
USA: Nutrafol, Nature’s Answer, Orgain, Multipure, Micro Ingredients
Spain: Bechi, Eladiet, Plameca
UK: Templespa, Optibac
Germany: Stada
Austria: Tomorrowlabs
France: LYSEDIA, D-Lab, Olioseptil, IOMA
Portugal: Amalia Home Collection
Japan: Bmark
Singapore: Fibro
New Zealand: Mitoq, Phatma
Australia: Unichi, Inner Health
Italy: ZUCCARI
Finland: Hyllers
Zhang Meng helps brands transcend geographical and cultural barriers. For overseas brands unfamiliar with the Chinese market, she builds bridges to local consumers by aligning product values with Chinese consumer preferences. She pioneered a unique “Knowledge-Based KOL” model, combining product introductions, educational content, and lifestyle storytelling. As she advocates, “Live-streaming commerce isn’t just a sales channel—it’s a content-centric approach that builds emotional connections and elevates brand value that fosters emotional connections and elevates brand value.” This long-term vision has made her a benchmark figure on RED (Xiaohongshu), where she consistently ranks as the leading cross-border KOL on the platform.
Empowering Overseas Chinese IPs to Monetize Their Influence
After achieving success as a top KOL, Zhang Meng—a veteran in the education and training industry—systematized her journey from novice to expert. She developed a step-by-step framework for building personal IPs from scratch, mentoring individuals across niches. Her trainees include not only domestic creators but also overseas Chinese professionals, such as:
International finance experts
Cross-cultural couples offering language training
High-net-worth consultants for overseas real estate
Study-abroad advisors
Expat moms sharing local life hacks
By merging their knowledge, skills, and unique experiences with market demand, Zhang Meng transforms these individuals into distinctive social media influencers. Under her guidance, they master RED (Xiaohongshu) live-streaming and ad monetization, achieving both financial gains and brand growth.
Bridging Global Business Exchange
Zhang Meng’s entrepreneurial journey began in college when she attended the APEC CEO Summit, marking her debut on the international stage. Her insights into youth trends and startup ecosystems led to meetings with 30+ global leaders, including former UK Prime Minister David Cameron and former U.S. Secretary of State Hillary Clinton. She facilitated Sino-global business dialogue, fostering cross-cultural understanding.
Her global expeditions took her to brand origins and supply chain hubs. In 2015, she joined the China-France Young Leaders Forum, fostering collaboration between entrepreneurs from both nations. She has also spoken at elite forums like the Boao Forum for Asia, Davos World Economic Forum, and G20 Summit, earning titles such as:
“Global Young Leader” (Boao Forum)
“Asia’s Rising Pioneer” (Tatler Magazine)
“Global Shaper” (World Economic Forum)
The 300 Million-Person Miracle: From Time Management to Startup Mentorship
A serial entrepreneur, Zhang Meng designs practical courses on innovation and business, covering fundamentals, personal growth, and operational strategies. Her programs have empowered 15 million Chinese youth to start their ventures. She champions early rising, reading, and efficiency, sparking the viral hashtag #RiseWithMengJie# (3.4 billion views on Weibo).
Her books, including the bestseller *The Efficiency Manual* (over 1 million copies sold), distill her methods for time management, productivity, and self-improvement. Recognized as a Youth Entrepreneurship Mentor by China’s Ministry of Human Resources and a lecturer at Peking University, HKU, and Beijing Normal University, she blends theory with real-world practice.
Her contributions have earned her national honors like:
National March 8th Red-Banner Holder (top accolade for Chinese women)
Beijing Model Worker
Beijing May 4th Youth Medal
From Boxing Ring to Boardroom: The Multifaceted “Iron Meng”
In China’s fast-evolving business landscape, Zhang Meng has repeatedly pivoted successfully—from brick-and-mortar chains to knowledge-based paid content and live-streaming economies. Her adaptability mirrors her cross-domain grit as a professional boxer. In 2023, she made history as China’s first female crossover athlete in the WBA Asia Championship, ranking #1 in China and #61 globally (BoxRec). Dubbed “Iron Meng,” she embodies the ethos: “Life knows no limits—excel to achieve greatness.”
In 2025, Zhang Meng returned from Harvard Business School armed with cutting-edge strategies, ready to redefine how global brands connect with China. Her story inspires a new generation of leaders to drive cultural and commercial synergy worldwide.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Abossein Engineering Celebrates 40 Years of Excellence in Mechanical, Electrical, Fire Protection, and Energy Design
United States, 5th Nov 2025 — Abossein Engineering, LLC proudly announces its 40th anniversary, marking four decades of engineering leadership, innovation, and trusted partnerships across the Pacific Northwest.
Founded in 1985 on the principles of integrity, innovation, and service, Abossein Engineering began with a clear vision:
Do the right thing — for the client, the team, and the future.
Over the past forty years, the firm has completed nearly 4,000 successful projects, including:
Office and corporate spaces • Healthcare and institutional facilities • Laboratories • Industrial and warehouse developments • Restaurants and commercial kitchens • Senior living and hospitality communities • Educational and civic buildings • Military and government facilities • Multi-family housing and mixed-use developments.
The firm’s design capabilities span Mechanical, Electrical, Plumbing, Fire Sprinkler, Fire Alarm, Smoke Control/Pressurization, Medical Gas, Energy Modeling, LEED and High-Efficiency Building Systems, and numerous specialty and innovative engineering applications.
“Through every project, our focus has remained the same: deliver solutions that are safe, efficient, code-compliant, and tailored to the unique needs of those we serve,” said Alex Abossein, PE Founder and Principal.
With offices in Redmond (headquarters), Mukilteo, and Sumner, Abossein Engineering has built longstanding relationships with owners, developers, architects, contractors, Colleagues, jurisdictions, manufacturer representatives, and community partners throughout the region.
A Legacy Rooted in People
At the heart of this milestone are:
- The firm’s team members, past and present, whose dedication and expertise define its quality of service.
- The clients and partners who have trusted the firm to help bring lasting and meaningful projects to life.
- The mentors and colleagues whose leadership helped shape the professional and cultural foundation of the firm.
In particular, we honor those who are no longer with us, whose influence remains deeply felt in our work and values today. The firm honors the mentorship of Dale Aungst and Charlie Fullerton, whose guidance in the early years of founder Alex Abossein’s career helped shape his professional direction. Their support led to his role as Project Manager for the Mechanical and Fire Protection design of the 76-story Columbia Center from 1983 through its completion in 1985 — a formative achievement that directly preceded the founding of Abossein Engineering. The firm also remembers with deep appreciation architect colleagues and dear friends Chris Simons, Paul Brenna, John Strobel, and Greg Allwine, whose confidence, collaboration, encouragement, and trust helped shape the firm’s trajectory and spirit of practice.
“This milestone is not only a reflection of what we have built — it is a reflection of the community that has grown with us,” said Abossein. “Engineering is more than drawings and systems. It is service. It is trust. It is responsibility.”
Looking Ahead
As the industry continues to evolve, Abossein Engineering remains committed to advancing design practices, sustainable system integration, and engineering solutions that make a lasting difference.
“Our industry is evolving — and we are evolving with it,” Abossein added.
“We look forward to the next 40 years of building, improving, and inspiring.”
About Abossein Engineering
Abossein Engineering, LLC provides Mechanical, Electrical, Fire Protection, and Energy design services for commercial, institutional, industrial, government, and mixed-use developments. Since 1985, the firm has served clients throughout the Pacific Northwest and beyond with a commitment to technical excellence, collaboration, and responsible design.
Headquarters: 18465 NE 68th Street, Suite-102, Redmond, Washington
Additional Offices: Mukilteo and Sumner, WA
Website: www.abossein.com
Contact: Cservice@abossein.com | (425) 462-9441
Media Contact
Organization: Abossein Engineering
Contact Person: Alex Abossein.
Website: https://www.abossein.com/
Email: Send Email
Country:United States
Release id:36571
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Press Release
Executive Coach Sarah Skinner Advances Leadership Excellence Through Win-Win Coaching
United States, 5th Nov 2025 – Sarah Skinner, founder and principal of Win-Win Coaching, continues to shape the future of leadership through strategic executive coaching and organizational development. With over 18 years of experience guiding leaders across industries, Skinner empowers organizations to achieve measurable performance and lasting cultural impact.
A recognized authority in organizational behavior, talent management, and diversity and inclusion, Skinner holds a Master’s Degree in Organizational Behavior and Executive Coaching. Through Win-Win Coaching, she partners with corporations to develop high-performing teams, strengthen leadership pipelines, and align people strategies with business objectives. Her work focuses on practical leadership frameworks that balance business outcomes with employee engagement and growth.
“Our philosophy at Win-Win Coaching centers on leadership that delivers balanced success—where both the organization and its people thrive,” said Sarah Skinner, Founder of Win-Win Coaching. “We help leaders turn insight into action and culture into a competitive advantage.”
In addition to leading her firm, Skinner serves as an Internal Executive Coach for a major telecommunications company, providing leadership and professional development support to more than 1,000 employees. Nationally recognized as one of nine experts featured in the U.S. Chamber of Commerce’s “Ask an Expert” platform, she also served as Vice Chair for SCORE, where she guided entrepreneurs in building scalable, sustainable businesses.
Dedicated to community impact, Skinner contributes her expertise to the Collin Small Business Development Center, assisting small business owners in strategy and leadership development. Her coaching approach—rooted in organizational psychology and informed by global experiences—continues to elevate leaders and organizations across sectors.
About Win-Win Coaching
Win-Win Coaching is a leadership development and executive coaching firm founded by Sarah Skinner. The company partners with organizations to cultivate resilient leaders, build cohesive teams, and align leadership practices with business goals. Through evidence-based coaching and consulting, Win-Win Coaching helps clients achieve sustainable growth and organizational excellence.
Media Contact
Organization: Win-Win Coaching
Contact Person: Sarah Skinner
Website: https://win-wincoaching.com
Email: Send Email
Country:United States
Release id:36417
The post Executive Coach Sarah Skinner Advances Leadership Excellence Through Win-Win Coaching appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Dubai Hosted the Fourth Asgardia Executive Congress – Synergy for Humanity’s Cosmic Future
Dubai, UAE, 5th November 2025, Asgardia, the world’s first digital space nation, held its Fourth Asgardia Executive Congress in Dubai on 30 October 2025, followed by a press conference at The Duke Hotel.

The event gathered international dignitaries, members of Asgardia’s Parliament, scientists, and media representatives, uniting under the theme “Synergy for Humanity’s Cosmic Future.”
The presentation of the AES concept—a next-generation terrestrial analog of a space station—was met with enthusiastic applause, projecting a future where innovation, science, and sustainability converge in the UAE. The press conference featured Dr. Igor Ashurbeyli, Head of Nation of Asgardia, Lena De Winne, Prime Minister of Asgardia, and Lembit Öpik, Chairman of Parliament of Asgardia.
This landmark event underscored the UAE’s pivotal role in advancing the Dubai Economic Agenda D33, which aims to double the emirate’s economy over the next decade and solidify Dubai’s position among the world’s leading hubs for innovation, trade, and investment. The Fourth Asgardia Executive Congress fostered unprecedented opportunities for collaboration with UAE universities, startups, and space organizations, driving both terrestrial and extraterrestrial initiatives.
Founded in 2016 by scientist and philanthropist Dr. Igor Ashurbeyli, Asgardia united over one million citizens from nearly 200 countries, forming a unique digital democracy with three independent branches of governance. The Legislative Branch comprised a non-partisan Parliament of 150 members representing 49 nations. The Executive Branch, led by the Prime Minister, oversaw 12 ministries. The Judicial Branch, headed by the Supreme Justice, encompassed constitutional, civil, administrative, and criminal departments.
“Asgardia is dedicated to preserving human civilization, wherever it may venture,” said Dr. Igor Ashurbeyli, Head of Nation. “Our Fourth Asgardia Executive Congress in Dubai not only reflected our progress toward this vision but also aligned with the UAE’s ambitions, where innovation is the cornerstone of economic and technological advancement.”

Key Themes of the Congress:
1. Asgardia’s Terrestrial Ark in the UAE
Central to Asgardia’s mission of enabling the birth of the first human child in space, the nation pursued a four-phase roadmap: Terrestrial Ark, Near-Earth Ark, Lunar Ark, and Stellar Ark. The Terrestrial Ark advanced through international isolation experiments, SIRIUS-21 and SIRIUS-23, the latter involving an Asgardian participant who endured 366 days of isolation. At the Congress, Asgardia unveiled the structure and capabilities of its state-of-the-art terrestrial complex in the UAE, integrated with the Dubai Economic Agenda D33—marking a significant milestone in its cosmic aspirations.
Asgardia Emirates Station (AES): The Terrestrial Ark of the Future
The Asgardia Emirates Station (AES) will represent the next evolution of Asgardia’s Terrestrial Ark — a ground-based experimental complex designed to simulate long- duration habitation for international mixed-gender crews under Earth, lunar, or interplanetary conditions.
Core Objectives:
- It develops infrastructure to study gravitational physiology, space biomedicine, and radiation safety.
- It enables research on closed life-support systems and human adaptation in isolation environments.
- It serves as a UAE-based Research, Education, and Public Outreach Center for near and deep space exploration.
- It creates a Technology Transfer Hub to integrate space technologies into healthcare and industry, while applying advanced terrestrial solutions to ensure crew safety.
“The Asgardia Emirates Station is humanity’s rehearsal for life beyond Earth,” said Dr Igor Ashurbeyli, Head of Nation, Asgardia. “Our collaboration with the UAE reflects shared values where progress, innovation, and imagination shape the future of civilization.”
“AES is more than an engineering project it’s a bridge between science and society,” added Lena De Winne, Prime Minister of Asgardia. “We’re inviting nations, investors, and universities to participate in a mission that redefines what’s possible on and beyond our planet.”
Complex Composition:
The Asgardia Emirates Station (AES) will include a nodal integration module, living and utility quarters, medical and technical modules, and specialized target modules — such as a greenhouse, perinatal center, biomedical and microbiological
laboratories, centrifuge systems for artificial gravity, and radiation simulation units.
Designed with adaptability and AI-assisted operation, AES will enable continuous research, maintenance, and modernization without interrupting experiments. Its modular architecture will support public engagement, tourism, and education, making it a distinct landmark within the framework of the Dubai Economic Agenda D33.
Thus, AES will bridge Asgardia’s cosmic vision with the UAE’s terrestrial innovation, symbolizing humanity’s first step toward sustainable life beyond Earth.
2. Asgardia’s Digital Ecosystem
For the first time, the Congress introduced Asgardia’s groundbreaking digital platform, available for download on Google Play and Apple’s App Store. Far more than a standard app, this system represents a comprehensive digital ecosystem, integrating a messenger, social network, digital wallet, and government services.
This super-app has become the central hub for Asgardia’s targeted 150 million citizens, redefining the concept of a digital society and strengthening Asgardia’s status as the world’s first digital space nation with a fully integrated infrastructure.
During the Congress, the application was presented to international media, who were given an in-depth overview of its key features and functionality. Head of Nation elaborated on how the digital ecosystem connects citizens around the world, providing seamless access to next-generation communication, governance, and financial tools.
3. Declaration of Sovereignty
In August 2024, during the XII session of Asgardia’s Supreme Space Council on the Greek island of Corfu, the nation adopted and signed its Declaration of Independence.
This historic document, in accordance with international law, unilaterally proclaimed Asgardia’s full state sovereignty—encompassing independent governance, jurisdiction, legislation, and international relations.
At the Congress, the Head of Nation announced that Asgardia would formally appeal to the 193 United Nations member states for recognition as a sovereign nation, marking a pivotal moment in its journey.
4. Claiming Terrestrial Territory
In a groundbreaking announcement, Asgardia asserted for the first time its rights to a physical territory on Earth during the press conference at the conclusion of the Congress.
This declaration revealed that Asgardia’s claimed territory is located in Marie Byrd Land, Antarctica — one of the few unclaimed regions on the planet under the Antarctic Treaty System.
This strategic and symbolic choice reinforces Asgardia’s unique status not only in the digital realm but also in the physical world, representing humanity’s peaceful presence on Earth’s final frontier.
This exclusive statement was a highlight of the Congress and was revealed to the global public for the first time.
Aligned with the UAE’s Vision for Innovation
Hosting the Asgardia Congress in Dubai reflects the UAE’s growing role as a global hub for innovation, trade, and space exploration, in line with Dubai’s Economic Agenda D33 and the UAE Space Strategy 2030.
About Asgardia
Asgardia, established in 2016 by Dr. Igor Ashurbeyli, is the world’s first digital space nation, dedicated to enabling the birth of the first human child in space—a cornerstone for humanity’s eternal existence in the cosmos. Uniting individuals beyond geopolitics, borders, religions, and languages, Asgardia’s Constitution, ratified through a global referendum, establishes a democratic governance model with a functioning Parliament, Government, and Judiciary. Over one million people worldwide have already become Asgardians.
About Dr. Igor Ashurbeyli
Dr. Igor Ashurbeyli, a distinguished scientist, entrepreneur, and philanthropist, is the founder and Head of the Nation of Asgardia. His life’s work is devoted to advancing science, aerospace technologies, and creating a platform for humanity’s safe existence beyond Earth.

For media inquiries, please contact:
christina.daumann@asgardia.space — Christina Daumann, Asgardia.space Editor-in- Chief
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
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