Press Release
Marjorie Jeffrey on Combating Subscription Fatigue Through Loyalty Reinvention
Consumers are increasingly growing weary of recurring subscriptions. According to brand strategist Marjorie Jeffrey, marketers should reconsider outdated loyalty models and develop more meaningful, flexible engagement strategies.
Michigan, US, 25th June 2025, ZEX PR WIRE, Once seen as the gold standard for recurring revenue and customer retention, subscription-based offerings are now encountering resistance. In sectors ranging from streaming services to wellness memberships and SaaS platforms, customers are canceling subscriptions at rising rates and demanding more control over how they engage with brands. Jeffrey attributes this shift to economic caution and a broader behavioral trend toward personalization and value-based interaction.
Jeffrey notes that traditional loyalty programs, often centered around points accumulation or rigid tiers, no longer reflect the expectations of modern consumers. Instead, today’s customers seek utility, relevance, and a sense of belonging. Rather than signing up for one-size-fits-all memberships, they want dynamic experiences that adapt to their preferences over time. In this new context, loyalty is being redefined not by how long someone stays subscribed, but by how deeply they feel connected and recognized by a brand.
Based on her extensive experience advising mission-driven organizations through digital and market transformations, Jeffrey outlines a new approach to loyalty beyond transactions. She advocates for “earned intimacy”, the idea that brands must offer value, respect attention spans, and understand evolving consumer priorities to maintain long-term engagement.
Jeffrey observes that brands succeeding in this environment shift away from static subscription models and toward modular, opt-in ecosystems. These systems allow consumers to engage at different levels based on interest or need, often without requiring a recurring financial commitment. These models offer more agency and relevance to the end user, whether through exclusive content hubs, experience-based rewards, or personalized service enhancements.
Another key trend Jeffrey highlights is the integration of emotional and social incentives within loyalty structures. Rather than focusing solely on discounts or perks, successful programs now reward behaviors that deepen brand alignment, such as content sharing, advocacy, or participation in mission-driven campaigns. These strategies help customers feel part of something larger than a purchase cycle and align exceptionally well with Gen Z and millennial audiences who value purpose and authenticity.
In response to this shift, Jeffrey is working with leadership teams to reimagine brand architecture in ways that facilitate deeper loyalty through storytelling, design, and interaction. She notes that allegiance cannot be grafted onto a brand late in the game; it must be built into the experience from the outset. This includes designing frictionless user journeys, investing in audience research, and ensuring the brand’s narrative is coherent across all channels.
Marjorie Jeffrey also emphasizes the role of behavioral economics in designing loyalty systems. She explains that understanding psychological triggers, such as reciprocity, anticipation, or perceived progress, can help brands craft more emotionally resonant experiences. When customers feel understood, valued, and rewarded unexpectedly, they are more likely to return, not out of habit, but because they see the brand as part of their identity or routine.
The reinvention of loyalty is not limited to digital-first businesses. According to Jeffrey, even legacy retail, education, and wellness brands are forced to respond to rising customer demands for flexibility and personalization. This means moving away from passive retention models and toward interactive, story-driven experiences that evolve with the customer.
While subscription fatigue signals a breakdown in old models, Jeffrey sees it as a prime opportunity for brands to realign with their audiences. Rather than chasing retention through gimmicks or scarcity tactics, she encourages marketers to build lasting relationships by listening more, segmenting smarter, and designing programs that honor the individuality of their customers.
As loyalty shifts from obligation to invitation, brands that embrace Jeffrey’s insights will likely build stronger, more resilient communities of engaged customers. In this new era, retention is not a byproduct of commitment; it results from ongoing relevance, mutual respect, and shared purpose. Marjorie Jeffrey is helping organizations navigate this evolution through her strategic guidance and interdisciplinary lens with clarity, creativity, and authenticity.
To learn more visit: https://marjorie-jeffrey.com/
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Top KOL Zhang Meng Boosts Overseas Brands to Viral Status on RED Note (Xiaohongshu), Helping Overseas Chinese IPs Break Through
Top KOL Paves the Way for Niche Brands’ “First Stop in China”
The emerging social platform RED (Xiaohongshu), with 600 million daily searches, has risen as the most popular “super traffic gateway” among Chinese youth. As globalization accelerates, it topped the download charts for social apps in the U.S., Canada, and the UK in January 2025 and ranked among the top 10 lifestyle apps in Southeast Asia, including Japan and South Korea, becoming a bridge connecting Chinese and global consumers.
From Overseas Chinese Incubation to Brand Pioneer: Top KOL Zhang Meng Opens the First Stop for Niche Brands Entering China
Zhang Meng, a Harvard Business School alumna, leveraged her cross-cultural expertise and business acumen to seize this opportunity. Since 2023, she has focused on operating her RED (Xiaohongshu) account, rapidly evolving from an emerging influencer to a top KOL.Her efforts have successfully helped numerous overseas niche brands enter and thrive in the Chinese market.
With 12 years of entrepreneurial experience and multiple startups under her belt, Zhang Meng excels at identifying differences between Chinese and international consumer markets. She swiftly adapts brand positioning and capitalizes on audience engagement,making her a key facilitator for overseas brands entering China. Recognized for her outstanding performance and industry influence, Zhang Meng was named one of RED (Xiaohongshu)’s “Top 100 KOLs of 2024” and ranked among the top 10 live-streaming hosts during China’s 618 Shopping Festival. She is the trusted “First Stop in China” for niche global brands.
Under her guidance, brands from dozens of countries have successfully penetrated the Chinese market, including:
Canada: Probaclac, Organika, LOEON, Flora
USA: Nutrafol, Nature’s Answer, Orgain, Multipure, Micro Ingredients
Spain: Bechi, Eladiet, Plameca
UK: Templespa, Optibac
Germany: Stada
Austria: Tomorrowlabs
France: LYSEDIA, D-Lab, Olioseptil, IOMA
Portugal: Amalia Home Collection
Japan: Bmark
Singapore: Fibro
New Zealand: Mitoq, Phatma
Australia: Unichi, Inner Health
Italy: ZUCCARI
Finland: Hyllers
Zhang Meng helps brands transcend geographical and cultural barriers. For overseas brands unfamiliar with the Chinese market, she builds bridges to local consumers by aligning product values with Chinese consumer preferences. She pioneered a unique “Knowledge-Based KOL” model, combining product introductions, educational content, and lifestyle storytelling. As she advocates, “Live-streaming commerce isn’t just a sales channel—it’s a content-centric approach that builds emotional connections and elevates brand value that fosters emotional connections and elevates brand value.” This long-term vision has made her a benchmark figure on RED (Xiaohongshu), where she consistently ranks as the leading cross-border KOL on the platform.
Empowering Overseas Chinese IPs to Monetize Their Influence
After achieving success as a top KOL, Zhang Meng—a veteran in the education and training industry—systematized her journey from novice to expert. She developed a step-by-step framework for building personal IPs from scratch, mentoring individuals across niches. Her trainees include not only domestic creators but also overseas Chinese professionals, such as:
International finance experts
Cross-cultural couples offering language training
High-net-worth consultants for overseas real estate
Study-abroad advisors
Expat moms sharing local life hacks
By merging their knowledge, skills, and unique experiences with market demand, Zhang Meng transforms these individuals into distinctive social media influencers. Under her guidance, they master RED (Xiaohongshu) live-streaming and ad monetization, achieving both financial gains and brand growth.
Bridging Global Business Exchange
Zhang Meng’s entrepreneurial journey began in college when she attended the APEC CEO Summit, marking her debut on the international stage. Her insights into youth trends and startup ecosystems led to meetings with 30+ global leaders, including former UK Prime Minister David Cameron and former U.S. Secretary of State Hillary Clinton. She facilitated Sino-global business dialogue, fostering cross-cultural understanding.
Her global expeditions took her to brand origins and supply chain hubs. In 2015, she joined the China-France Young Leaders Forum, fostering collaboration between entrepreneurs from both nations. She has also spoken at elite forums like the Boao Forum for Asia, Davos World Economic Forum, and G20 Summit, earning titles such as:
“Global Young Leader” (Boao Forum)
“Asia’s Rising Pioneer” (Tatler Magazine)
“Global Shaper” (World Economic Forum)
The 300 Million-Person Miracle: From Time Management to Startup Mentorship
A serial entrepreneur, Zhang Meng designs practical courses on innovation and business, covering fundamentals, personal growth, and operational strategies. Her programs have empowered 15 million Chinese youth to start their ventures. She champions early rising, reading, and efficiency, sparking the viral hashtag #RiseWithMengJie# (3.4 billion views on Weibo).
Her books, including the bestseller *The Efficiency Manual* (over 1 million copies sold), distill her methods for time management, productivity, and self-improvement. Recognized as a Youth Entrepreneurship Mentor by China’s Ministry of Human Resources and a lecturer at Peking University, HKU, and Beijing Normal University, she blends theory with real-world practice.
Her contributions have earned her national honors like:
National March 8th Red-Banner Holder (top accolade for Chinese women)
Beijing Model Worker
Beijing May 4th Youth Medal
From Boxing Ring to Boardroom: The Multifaceted “Iron Meng”
In China’s fast-evolving business landscape, Zhang Meng has repeatedly pivoted successfully—from brick-and-mortar chains to knowledge-based paid content and live-streaming economies. Her adaptability mirrors her cross-domain grit as a professional boxer. In 2023, she made history as China’s first female crossover athlete in the WBA Asia Championship, ranking #1 in China and #61 globally (BoxRec). Dubbed “Iron Meng,” she embodies the ethos: “Life knows no limits—excel to achieve greatness.”
In 2025, Zhang Meng returned from Harvard Business School armed with cutting-edge strategies, ready to redefine how global brands connect with China. Her story inspires a new generation of leaders to drive cultural and commercial synergy worldwide.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
United Kingdom, 25th Jun 2025, – Acclaimed author Peter Massam returns with Letters from Gilgil 3, the final and most introspective volume in his celebrated travel memoir trilogy. Recently honored with the BREW Seal of Excellence and the Book World Front Award, this conclusion is already being hailed as a “literary landmark in ecological and cultural nonfiction.”
“If volume one was the warm-up, and volume two the crescendo, this final entry is the exhale,” writes The Chrysalis BREW Project. “A symphony played not on instruments, but on altitude, resilience, and the red volcanic soil of Kenya’s hidden roads.”
Structured around letters written during a teaching placement in 1980s Kenya, Letters from Gilgil 3 recounts Massam’s most ambitious journeys: a starlit climb up Mount Kenya to witness Halley’s Comet; a trek into Turkana’s lava fields; a final, slow safari through lands on the cusp of change.
Massam combines evocative storytelling with real science and anthropology. Readers will learn how obsidian shards tell geological stories, why fossilized Nile perch bones matter, and how tribal customs can teach resilience and grace.
“Massam doesn’t write to impress,” notes OneTribune Media. “He writes to preserve. And he invites us not to spectate, but to witness.”
“Each book in this trilogy is a compass,” states The Chrysalis BREW Project. “Together, they form a cartography of grace.”
Available Now
Letters from Gilgil 3 is available in print and digital formats through major booksellers. A collector’s edition of the full Letters from Gilgil trilogy, including restored slides and new author annotations, is planned for early 2026.
About the Author
Peter Massam is a British author and educator whose works span poetry, technical writing, and narrative nonfiction. Known for his vivid yet modest prose, he is the author of the Cuz Collection, Learning Experience trilogy, and multiple award-winning books about travel, nature, and memory.
For more information about Peter Massam or to get a copy of his books, visit his Amazon author page.
Media Contact
Organization: Author of Letters from Gilgil 3
Contact
Person: Peter Massam
Email:
pwmassam@gmail.com
Country:United Kingdom
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Letters from Gilgil 3 by Peter Massam Receives Accolades appeared first on
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Press Release
China Medical System Holdings Limited: Proposed Secondary Listing on the Singapore Exchange
SHENZHEN, CHINA – The board of directors of China Medical System Holdings Limited (the “Company”, together with its subsidiaries, the “Group”) announces the proposed secondary listing of the Company’s ordinary shares (“Shares”) on the Singapore Exchange Securities Trading Limited (the “SGX-ST”) by way of introduction (the “Proposed Secondary Listing”). The Proposed Secondary Listing, if proceeded, will not involve issuance of new shares, and the Shares will continue to be primarily listed and traded on the Hong Kong Stock Exchange thereafter.
The Company has submitted, on a confidential basis, an application to the SGX-ST in relation to the Proposed Secondary Listing. As of the date of this announcement, the Company has not received the eligibility-to-list letter (“ETL”) from the SGX-ST in respect of the Proposed Secondary Listing.
On June 24, 2025, the Company received the Notice of Overseas Issuance and Listing Filing from the China Securities Regulatory Commission (the “CSRC”) in respect of the Proposed Secondary Listing.
The Directors believe that upon completion of the proposed secondary listing on the SGX-ST, the Group will be able to attract funds focusing on Asia-Pacific investments and local capital in Southeast Asia, thereby optimizing the shareholder structure. At the same time, it will also have a more profound impact on the Group’s business development in Southeast Asia and the Middle East. The Group has established Singapore as its regional headquarters for its Southeast Asia and Middle East business, and has set up companies in Singapore covering the entire pharmaceutical value chain of R&D, manufacturing, commercialization and investment, including CMS R&D as the international independent R&D company, PharmaGend as the pharmaceutical manufacturing CMO/CDMO company, Rxilient as the pharmaceutical development, registration and commercialization company, and Singapore Venture Capital as the industrial investment company. These companies work together to provide Southeast Asian patients with more high-quality and affordable treatment options, contribute to the development of the pharmaceutical industry chain in Southeast Asia, enhance the Group’s global reputation and market position, promote the implementation of the Group’s “Glocalization” strategy, and bring additional growth to the Group.
The Company will make further announcements with respect to the Proposed Secondary Listing as and when necessary in compliance with the applicable laws and regulations.
The Proposed Secondary Listing is subject to the SGX-ST granting an ETL and the fulfilment of any conditions set out in the ETL. As such, there is no assurance that the Proposed Secondary Listing will proceed to completion. Shareholders and potential investors of the Company are advised to exercise caution when dealing in the securities of the Company.
About CMS
CMS is a platform company linking pharmaceutical innovation and commercialization with strong product lifecycle management capability, dedicated to providing competitive products and services to meet unmet medical needs.
CMS focuses on the global first-in-class (FIC) and best-in-class (BIC) innovative products, and efficiently promotes the clinical research, development and commercialization of innovative products, enabling the continuous transformation of scientific research into clinical practices to benefit patients.
CMS deeply engages in several specialty therapeutic fields, and has developed proven commercialization capabilities, extensive networks and expert resources, resulting in leading academic and market positions for its major marketed products. CMS continues to promote the in-depth development of its advantageous specialty fields and expand business boundaries. While strengthening the competitiveness of the cardio-cerebrovascular/gastroenterology business, CMS independently operates its skin health and ophthalmology businesses, aiming to gain leading positions in specialty therapeutic fields, whilst enhancing the scale and efficiency. At the same time, CMS has expanded its business territory to the Southeast Asian market, striving to become a “bridgehead” for global pharmaceutical companies to enter the Southeast Asian market, further escorting the sustainable and healthy development of the Group.
CMS Disclaimer and Forward-Looking Statements
This press release is not intended to promote any products to you and is not for advertising purposes. This press release does not recommend any drugs, medical devices and/or indications. If you want to know more about the diagnosis and treatment of specific diseases, please follow the opinions or guidance of your doctor or other medical and health professionals. Any treatment-related decisions made by healthcare professionals should be based on the patient’s specific circumstances and in accordance with the drug package insert.
This press release which has been prepared by CMS does not constitute any offer or invitation to purchase or subscribe for any securities, and shall not form the basis for or be relied on in connection with any contract or binding commitment whatsoever. This press release has been prepared by CMS based on information and data which it considers reliable, but CMS makes no representation or warranty, express or implied, whatsoever, and no reliance shall be placed on, the truth, accuracy, completeness, fairness and reasonableness of the contents of this press release. Certain matters discussed in this press release may contain statements regarding the Group’s market opportunity and business prospects that are individually and collectively forward-looking statements. Such forward-looking statements are not guarantees of future performance and are subject to known and unknown risks, uncertainties and assumptions that are difficult to predict. Any forward-looking statements and projections made by third parties included in this press release are not adopted by the Group and the Company is not responsible for such third-party statements and projections.
Media Contact
Brand: China Medical System Holdings Ltd.
Contact: CMS Investor Relations
Email: ir@cms.net.cn
Website: https://web.cms.net.cn/en/home/
Source: China Medical System Holdings Ltd.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Top KOL Zhang Meng Boosts Overseas Brands to Viral Status on RED Note (Xiaohongshu), Helping Overseas Chinese IPs Break Through
Letters from Gilgil 3 by Peter Massam Receives Accolades
China Medical System Holdings Limited: Proposed Secondary Listing on the Singapore Exchange
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