Press Release
Augustus Kirby, an NYC based marketer, Explains How Brands Can Win Loyalty in a Tough Economy
Michigan, US, 23rd June 2025, ZEX PR WIRE, As inflation continues to shape consumers’ daily decisions, New York City based marketing strategist Augustus Kirby urges brands to shift away from transactional messaging and embrace value-based branding. In today’s economic climate, Kirby says, loyalty isn’t built on price; it’s built on purpose.
“People aren’t just pinching pennies, they’re reevaluating what matters,” explains Kirby, who has worked with clients worldwide. “They want to know that the money they spend is going toward something meaningful. That’s where value-based branding enters.”
With food, rent, and transportation costs remaining elevated, Kirby notes that surface-level promotions no longer dazzle consumers. Instead, they seek brands that reflect their identity, ethics, and aspirations. “If your brand message doesn’t make someone feel something, it’s noise,” he says. “And people are tuning out noise faster than ever.”
In NYC, Values Drive Purchasing Power
New York City, known for its high cost of living and diverse population, is a proving ground for this new branding reality. Kirby says some of the city’s most resilient businesses have survived the economic shocks of the past year not by slashing prices, but by reinforcing their mission.
“From sustainable fashion houses in Brooklyn to vegan eateries in Queens, NYC brands that lead with their values outperform expectations,” says Kirby. “Their customers aren’t just buying products, they’re buying a worldview they identify with.”
He cites the example of a Harlem-based skincare company that doubled its customer base by showcasing its commitment to Black-owned supply chains and eco-friendly packaging. “That’s value-based branding in action. It’s not charity. It’s smart business rooted in cultural alignment.”
Beyond Discounts: A New Marketing Playbook
Kirby acknowledges that traditional marketing tactics like discount codes and seasonal blowouts exist only when embedded in a broader narrative. “Promotions are effective when they feel like a reward for belonging, not a plea for attention,” he says.
He encourages brands to consider the following core elements in crafting their value-based branding strategies:
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Purpose Over Promotion: Consumers want to know why you exist, not just what you sell. Your brand purpose should be clear, lived, and visible across channels.
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Community-Driven Content: Instead of broadcasting polished ads, Kirby urges marketers to showcase user stories, behind-the-scenes processes, and mission-aligned collaborations. “People trust people more than logos,” he adds.
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Transparent Messaging: Clarity is currency in an economy where trust is fragile. Brands that are upfront about sourcing, pricing, and business practices earn respect and repeat customers.
The Inflation Filter: A Permanent Shift?
While many marketers may hope inflation is temporary, Kirby warns against waiting it out. “This isn’t just a phase. Consumers have learned to filter out fluff. The economy may improve, but their standards won’t revert,” he says.
According to a recent report by Edelman, 64% of global consumers now say they choose, switch, avoid, or boycott a brand based on its stand on societal issues. “That’s not a trend. That’s a redefinition of loyalty,” says Kirby.
What Brands Should Do Right Now
Kirby advises marketers to take three immediate steps to thrive in this new landscape:
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Audit Your Brand Purpose
“If your team can’t articulate why your brand exists beyond profit, start there,” he says. “Consumers can sniff out empty mission statements from a mile away.” -
Engage Authentically
Use social platforms, especially niche ones, to converse honestly with your audience. “Don’t just post. Listen. Respond. Learn.” -
Measure What Matters
“Move beyond vanity metrics. Look at retention, customer sentiment, and organic referrals,” Kirby says. “That’s where the real ROI of value-based branding lives.”
NYC’s Edge in the New Economy
Kirby believes New York City is uniquely positioned to lead the value-driven branding movement. “This city runs on meaning,” he says. “There’s no one-size-fits-all here. NYC brands thrive when they reflect the mosaic of people they serve.”
He points to the growing number of NYC businesses embedding activism, sustainability, and cultural storytelling into their campaigns. “It’s not performative. It’s personal. And customers respond to that.”
The Future of Marketing: Smaller, Sharper, Sincere
In Augustus Kirby’s view, consumers’ economic pressure is forcing brands to evolve fast. “We’re entering an era where being the cheapest or the loudest isn’t enough. You need to be the most aligned,” he says.
And while challenges persist, Kirby sees opportunity. “Smart brands aren’t just weathering this moment, they’re using it to deepen loyalty in ways that last far beyond inflation cycles,” he concludes. “Because when money is tight, meaning matters more.”
About Augustus Kirby
Augustus Kirby is a marketing consultant based in New York City specializing in brand positioning, community strategy, and technology-driven growth solutions. With over a decade of experience advising startups and global firms, Kirby is known for helping brands navigate complex shifts in consumer behavior, platform dynamics, and economic conditions.
To learn more visit: https://augustus-kirby.com/
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
DuraFast Label Company Offers High-Performance Labels and Ribbons for Epson and Zebra Printers
Cheyenne, WY, 13th September 2025, ZEX PR WIRE, DuraFast Label Company, a leading North American supplier of industrial labeling solutions, provides a full line of high-performance labels and thermal ribbons engineered for Epson ColorWorks and Zebra printers. Designed for reliability and precision, these supplies support a wide range of applications—from shipping and logistics to retail and regulated industries.
For users of Epson ColorWorks printers (C4000, C6000, C6500), DuraFast offers a variety of compatible label materials, including matte, gloss, and synthetic finishes. These materials are tested for excellent image stability, strong adhesion, and resistance to abrasion, chemicals, and moisture. Whether used for GHS-compliant labels, food packaging, or product branding, DuraFast labels are optimized for vibrant color printing and long-lasting results.
DuraFast carries original Epson ink cartridges for the ColorWorks line, ensuring users receive manufacturer-tested performance, water resistance, and print longevity—essential for demanding color label applications.
For Zebra thermal printers, DuraFast supplies both direct thermal and thermal transfer label rolls compatible with popular models in the ZD and ZT series. These labels are ideal for inventory management, shipping, product tracking, and compliance labeling. Thermal transfer labels can be paired with DuraFast’s selection of wax, wax-resin, and resin ribbons for sharp, smudge-resistant prints on paper or synthetic surfaces.
Each roll of DuraFast label stock is precisely wound for smooth feeding, minimal waste, and uninterrupted print performance. Core sizes and roll formats are designed to integrate effortlessly with standard Zebra and Epson printer loading systems, helping customers reduce downtime and keep operations moving efficiently.
“Our customers rely on consistent label output to stay productive,” said a spokesperson for DuraFast. “That’s why we focus on delivering supplies that meet the technical demands of today’s commercial and industrial printers—while offering great value and dependable service.”
All DuraFast printing supplies are available through the company’s official website and supported by fulfillment centers in both the United States and Canada. Customers can request free label samples and speak with in-house specialists to identify the best materials for their specific application needs.
About DuraFast Label Company
DuraFast Label Company is a trusted source for professional label printing systems, consumables, and custom label solutions across North America. Serving industries from manufacturing and healthcare to food service and e-commerce, DuraFast provides top-tier support, fast shipping, and a complete catalog of printers, scanners, labels, and industrial supplies.
Contact
Website: https://www.durafastlabel.com/
Phone: +1 307-222-6077
Address: 1712 Pioneer Ave., Ste 500, Cheyenne, WY 82001-4406
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
California, US, 13th September 2025, ZEX PR WIRE, Burnout has become one of the most pressing challenges in modern workplaces, yet it remains one of the least discussed. Muzzammil Riaz, a registered nurse, wellness advocate, and the founder of Trust The Process, calls for a cultural shift where burnout is no longer hidden. He believes it must be openly addressed as a collective responsibility.
Riaz has seen burnout from multiple angles. He has worked on the frontlines of healthcare, heard the stories shared across his digital platform, and witnessed the personal struggles of those who quietly shoulder overwhelming pressure. His conclusion is simple and urgent: Workplaces must normalize conversations about burnout. Healthier employees and stronger teams depend on it.
“Too often, we treat burnout like a personal weakness,” says Riaz. “In reality, it is the predictable outcome of environments where constant output is valued more than human well-being. We cannot solve what we refuse to name. Talking about burnout is not optional anymore. It is necessary.”
The Hidden Cost of Silence
Riaz explains that silence around burnout carries a high cost. Employees who feel unable to voice their exhaustion often push themselves past their limits, leading to declining performance, disengagement, and turnover. In healthcare and other high-stakes fields, it can also compromise safety.
“Silence doesn’t protect anyone,” he notes. “It only delays the inevitable crash. When people bottle up their stress, it shows up in other ways. It appears through irritability, absenteeism, or in serious cases, breakdowns that could have been prevented with earlier support.”
According to Riaz, honest conversations are the first line of prevention. Workplaces that create space for dialogue allow employees to share their experiences without fear of judgment. This helps leaders identify patterns, address systemic causes, and open the door to solutions that go deeper than surface-level fixes.
Beyond Wellness Programs
Many organizations offer wellness perks like gym memberships or mindfulness apps. Riaz believes these efforts miss the point. Perks do not solve burnout. It is solved by culture.
“A company cannot hand someone a yoga subscription and expect burnout to disappear,” he explains. “What matters is whether employees feel safe admitting they are struggling. If the culture punishes vulnerability, no amount of perks will make a difference.”
Riaz emphasizes that leadership plays the most critical role. Managers must model openness, acknowledge their own challenges, and invite honest feedback. Teams thrive when leaders normalize rest. They do better when boundaries are encouraged and workloads are sustainable.
The Human Side of Productivity
At the heart of Riaz’s perspective is a simple truth. People are not machines. Productivity cannot come at the expense of mental and emotional health.
“Workplaces often talk about output, but rarely about the human beings behind that output,” he says. “We need to remember that the best results come from people who feel supported. They do not come from people who are running on empty.”
Muzzammil Riaz advocates for redefining success. He believes well-being should be a measurable outcome. Companies that foster resilience and trust will outperform those that ignore burnout. The link between employee health and organizational success is clear.
A Call for Change
Through Trust The Process, Riaz continues to spark dialogue on burnout, resilience, and healing. His mantra is simple. Healing is not linear. Progress comes through consistent care, not quick fixes. By speaking openly about his experiences, he shows that vulnerability can be a source of strength.
His call to action is clear: Workplaces must replace silence with honesty. Burnout is not a rare condition; it is a shared reality. Recognizing it openly is the first step toward meaningful change.
“Every workplace has two choices,” Riaz concludes. “They can keep ignoring burnout until it costs them their people. Or they can start the conversations that will create healthier, more resilient teams. The future of work depends on which choice we make.”
About Muzzammil Riaz
Muzzammil Riaz is a registered nurse and wellness advocate. He is also the founder of Trust The Process, a digital platform focused on mental health, healing, and authentic growth. He combines clinical insight with honest storytelling to support individuals navigating burnout, anxiety, and self-doubt. His work emphasizes vulnerability, resilience, and the belief that healing is never linear.
To learn more visit: https://muzzammilriaz.com/
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Elevate Your Ride: Luxury Glass Tinting Unveils Cutting-Edge Automotive Window Tinting Solutions
Los Angeles-based company brings next-generation ceramic window tinting to drivers seeking premium protection, performance, and style.
California, US, 13th September 2025, ZEX PR WIRE, In a city where luxury vehicles and year-round sun are part of the lifestyle, Luxury Glass Tinting is setting a new industry standard with the official launch of its cutting-edge automotive window tinting solutions. Specializing in advanced ceramic tinting, the company now offers Southern California drivers a smarter, sleeker, and more protective way to enhance their vehicles.
Combining modern nanotechnology with precision installation, Luxury Glass Tinting’s new line of ceramic films is designed to outperform traditional tints in heat rejection, UV protection, visibility, and signal compatibility—while elevating vehicle style and comfort.
Luxury Glass Tinting’s automotive services cater to a diverse range of clients, from luxury vehicle owners to daily commuters. Each installation is performed by certified professionals using premium materials that meet California tint regulations while offering superior durability and aesthetic appeal. The company’s ceramic films are particularly popular, as they block up to 99% of harmful UV rays and reject more infrared heat than traditional dyed or metallic tints, without interfering with cell, GPS, or radio signals.
Beyond functionality, customers are also drawn to the sleek, high-end look that quality tinting provides. A properly tinted vehicle doesn’t just feel cooler—it looks cooler. With customizable tint levels and finishes, Luxury Glass Tinting ensures every client drives away with a result that reflects their style and protects their investment.
“Our goal is to help customers feel confident and comfortable behind the wheel,” added the spokesperson. “We see tinting as more than just a visual upgrade—it’s a vital layer of comfort, privacy, and long-term protection.”
As temperatures continue to rise and drivers spend more time on the road, the need for professional, high-performance tinting solutions has never been more relevant. With a commitment to quality, craftsmanship, and innovation, Luxury Glass Tinting is redefining what it means to ride in comfort and style.
About Luxury Glass Tinting
Luxury Glass Tinting is a premier provider of window tinting services in the Los Angeles area, offering expert installation for automotive, residential, and commercial clients. Specializing in ceramic window tint, paint protection film, and vinyl car wraps, the company combines cutting-edge products with certified expertise to deliver superior performance and visual appeal. Located in the heart of LA, Luxury Glass Tinting is dedicated to helping customers enhance comfort, increase privacy, and preserve the long-term value of their property—one window at a time.
Contact
Website: www.luxuryglasstinting.com
Address 1: 11379 Playa Street, Culver City, CA 90230
Address 2: 3950 W 8th St., Suite 402, Los Angeles, CA 90005
Phone: 310-925-0780 / 818-297-4963
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
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