Press Release
Augustus Kirby, an NYC based marketer, Explains How Brands Can Win Loyalty in a Tough Economy
Michigan, US, 23rd June 2025, ZEX PR WIRE, As inflation continues to shape consumers’ daily decisions, New York City based marketing strategist Augustus Kirby urges brands to shift away from transactional messaging and embrace value-based branding. In today’s economic climate, Kirby says, loyalty isn’t built on price; it’s built on purpose.
“People aren’t just pinching pennies, they’re reevaluating what matters,” explains Kirby, who has worked with clients worldwide. “They want to know that the money they spend is going toward something meaningful. That’s where value-based branding enters.”
With food, rent, and transportation costs remaining elevated, Kirby notes that surface-level promotions no longer dazzle consumers. Instead, they seek brands that reflect their identity, ethics, and aspirations. “If your brand message doesn’t make someone feel something, it’s noise,” he says. “And people are tuning out noise faster than ever.”
In NYC, Values Drive Purchasing Power
New York City, known for its high cost of living and diverse population, is a proving ground for this new branding reality. Kirby says some of the city’s most resilient businesses have survived the economic shocks of the past year not by slashing prices, but by reinforcing their mission.
“From sustainable fashion houses in Brooklyn to vegan eateries in Queens, NYC brands that lead with their values outperform expectations,” says Kirby. “Their customers aren’t just buying products, they’re buying a worldview they identify with.”
He cites the example of a Harlem-based skincare company that doubled its customer base by showcasing its commitment to Black-owned supply chains and eco-friendly packaging. “That’s value-based branding in action. It’s not charity. It’s smart business rooted in cultural alignment.”
Beyond Discounts: A New Marketing Playbook
Kirby acknowledges that traditional marketing tactics like discount codes and seasonal blowouts exist only when embedded in a broader narrative. “Promotions are effective when they feel like a reward for belonging, not a plea for attention,” he says.
He encourages brands to consider the following core elements in crafting their value-based branding strategies:
-
Purpose Over Promotion: Consumers want to know why you exist, not just what you sell. Your brand purpose should be clear, lived, and visible across channels.
-
Community-Driven Content: Instead of broadcasting polished ads, Kirby urges marketers to showcase user stories, behind-the-scenes processes, and mission-aligned collaborations. “People trust people more than logos,” he adds.
-
Transparent Messaging: Clarity is currency in an economy where trust is fragile. Brands that are upfront about sourcing, pricing, and business practices earn respect and repeat customers.
The Inflation Filter: A Permanent Shift?
While many marketers may hope inflation is temporary, Kirby warns against waiting it out. “This isn’t just a phase. Consumers have learned to filter out fluff. The economy may improve, but their standards won’t revert,” he says.
According to a recent report by Edelman, 64% of global consumers now say they choose, switch, avoid, or boycott a brand based on its stand on societal issues. “That’s not a trend. That’s a redefinition of loyalty,” says Kirby.
What Brands Should Do Right Now
Kirby advises marketers to take three immediate steps to thrive in this new landscape:
-
Audit Your Brand Purpose
“If your team can’t articulate why your brand exists beyond profit, start there,” he says. “Consumers can sniff out empty mission statements from a mile away.” -
Engage Authentically
Use social platforms, especially niche ones, to converse honestly with your audience. “Don’t just post. Listen. Respond. Learn.” -
Measure What Matters
“Move beyond vanity metrics. Look at retention, customer sentiment, and organic referrals,” Kirby says. “That’s where the real ROI of value-based branding lives.”
NYC’s Edge in the New Economy
Kirby believes New York City is uniquely positioned to lead the value-driven branding movement. “This city runs on meaning,” he says. “There’s no one-size-fits-all here. NYC brands thrive when they reflect the mosaic of people they serve.”
He points to the growing number of NYC businesses embedding activism, sustainability, and cultural storytelling into their campaigns. “It’s not performative. It’s personal. And customers respond to that.”
The Future of Marketing: Smaller, Sharper, Sincere
In Augustus Kirby’s view, consumers’ economic pressure is forcing brands to evolve fast. “We’re entering an era where being the cheapest or the loudest isn’t enough. You need to be the most aligned,” he says.
And while challenges persist, Kirby sees opportunity. “Smart brands aren’t just weathering this moment, they’re using it to deepen loyalty in ways that last far beyond inflation cycles,” he concludes. “Because when money is tight, meaning matters more.”
About Augustus Kirby
Augustus Kirby is a marketing consultant based in New York City specializing in brand positioning, community strategy, and technology-driven growth solutions. With over a decade of experience advising startups and global firms, Kirby is known for helping brands navigate complex shifts in consumer behavior, platform dynamics, and economic conditions.
To learn more visit: https://augustus-kirby.com/
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Savage Roofing, a veteran- and family-owned company known for top-quality roof replacement services, now proudly serves homeowners in Leesburg, FL. With personalized solutions, premium materials, and unmatched craftsmanship, they are Central Florida’s trusted choice for residential roofing.
Leesburg, FL, United States, 24th Jun 2025 – Central Florida homeowners have a new reason to celebrate. Savage Roofing, the trusted name in residential roofing, proudly announces the expansion of its renowned Roof Replacement Services to the vibrant community of Leesburg, FL. As a veteran- and family-owned business built on integrity, expertise, and a legacy of excellence, Savage Roofing brings top-tier craftsmanship and customer care to more homeowners than ever before.
Veteran-Owned, Family-Driven Values
Founded by Patrick Scheidler, Savage Roofing embodies the values of hard work, honesty, and accountability. With a mission to protect homes and the families who live in them, the company has earned a reputation across Central Florida for reliable, high-quality roofing solutions. Now, the people of Leesburg can benefit from this commitment to excellence through locally available, professional roof replacement services designed to meet diverse needs.
“Expanding into Leesburg was a natural next step,” says owner Patrick Scheidler. “We’ve served the broader Central Florida region for years, and Leesburg homeowners deserve the same level of professionalism, transparency, and quality we’re known for.”
Personalized, Professional Roof Replacement Services
Replacing a roof is more than just a construction job—it’s a vital investment in your home’s longevity, energy efficiency, and market value. That’s why Roof Replacement Services by Savage Roofing start with a detailed assessment and a free quote. Every project begins with a full evaluation of your existing roof, including its age, condition, and your home’s architectural style. This personalized approach ensures that every client receives a solution tailored specifically to their needs.
Whether homeowners are interested in updating their shingle roof or exploring modern solutions like flat roofing, Savage Roofing takes the time to explain all options and provide expert guidance throughout the process. Clients are encouraged to call (352) 933-0377 to speak directly with the team or request a quote online.
Superior Materials and Masterful Installation
What sets Savage Roofing apart is the meticulous attention to detail and commitment to premium materials. From start to finish, every step of the roof replacement process is executed with precision. The company only uses top-tier roofing materials, ensuring long-lasting performance, weather resistance, and visual appeal.
Each installation is handled by experienced roofing professionals who understand the importance of clean workmanship—every shingle is placed with care, every seam is sealed to protect against moisture, and every customer is left with a roof built to endure.
Benefits Beyond the Surface
Homeowners often wonder whether roof replacement is worth the investment. The answer is a resounding yes—and Savage Roofing ensures the benefits are maximized.
Enhanced Curb Appeal and Home Value: A new roof not only transforms the exterior look of a home but also increases its resale value.
Improved Safety and Durability: Modern roofing systems provide reliable protection against wind, rain, and Florida’s intense sun.
Energy Efficiency: Savage Roofing offers energy-efficient materials that help reduce utility costs. For flat roof owners, flat roof coatings further increase thermal performance.
Leak Prevention and Mold Reduction: A sound, properly installed roof eliminates the risk of water intrusion, minimizing potential for mold, rot, and structural damage.
A Seamless Experience for Leesburg Homeowners
Savage Roofing is committed to transparency and peace of mind. The company’s clear communication, timely service, and straightforward pricing make the entire roof replacement process as stress-free as possible.
Homeowners can also rest assured knowing that Savage Roofing backs every roof with industry-leading warranties, offering long-term security and confidence. Their team remains available for post-installation support, roof repair, and routine maintenance advice.
Why Leesburg, Why Now?
Leesburg has seen steady growth in recent years, with more families seeking quality housing and reliable service providers. As older homes age and new buyers enter the market, the demand for trustworthy roofers has risen significantly.
Savage Roofing recognized the need and responded with local availability and faster project turnaround times for Leesburg-area residents. The expansion reflects the company’s broader goal to serve more Florida families without compromising the close-knit values that have defined its brand from the beginning.
Trusted Partner for Your Home’s Future
Whether it’s a small repair or a complete roof replacement, Savage Roofing treats every project as a top priority. Their approach combines traditional values with modern techniques, offering a perfect balance of old-school work ethic and cutting-edge roofing technology.
With their Leesburg services now officially launched, Savage Roofing invites residents to schedule a free consultation and experience the difference a dedicated local roofer can make.
Media Contact
Organization: Savage Roofing
Contact Person: Patrick Scheidler
Website: https://savage-roofing.com/
Email: Send Email
Contact Number: +13529330377
Address:1130 North St
City: Leesburg
State: FL
Country:United States
Release id:29728
The post Savage Roofing Expands Premier Roof Replacement Services to Leesburg Florida appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
CE-LINK Unveils Next-Gen Thunderbolt 5 5-in-1 Hub with 120Gbps Data Transfer and Triple Display Support
Dongguan, Guangdong, China, 24th Jun 2025 – CE-LINK, a leading innovator in connectivity technology, announces the launch of its latest Thunderbolt
5 certified 5-in-1 portable hub. Engineered to meet the demands of professional creators and high-end users, this next-generation hub offers exceptional data transfer speeds, versatile display configurations, and robust power delivery.
Designed for TBT5/TBT4/USB4 PCs and compatible with USB4 v2, USB4, Thunderbolt 4/3, and DP-Alt mode systems, the hub utilizes Intel’s Barlow Ridge controller chip to deliver ultra-fast data transfer rates of up to 80 Gbps. With Bandwidth Boost technology, performance can be elevated to an astounding 120Gbps, ensuring seamless multitasking and efficient handling of large files and high-resolution content.
Equipped with three Thunderbolt 5 downstream ports, each capable of creating up to five daisy-chained connections, users can connect a variety of devices such as Type-C adapters, external hard drives, Thunderbolt external graphics cards, and monitors.
When connected to a Windows Thunderbolt 5 laptop, the hub supports a single 8K/120Hz resolution video output per port. Additionally, it accommodates dual 8K/60Hz and triple 4K/144Hz video outputs, catering to diverse display requirements. On MacBooks with M1, M2, and M3 chips, the hub supports a single 6K/60Hz video output. On MacBooks equipped with M4, or M1/M2/M3/M4 Pro or Max chips, it supports up to dual 6K/60Hz outputs with different video simultaneously.
The hub is self-powered via a DC power adapter, delivering a total power of up to 180W. It provides up to 96W of power for host devices and 30W/15W/15W for the three Thunderbolt 5 downlink ports. This ensures a stable and reliable power supply to connected devices, enhancing overall productivity.
In alignment with CE-LINK’s dedication to environmental sustainability, the hub features halogen-free PCBs. This design choice reduces the emission of hazardous substances, promoting a greener and safer work environment.
Ideal for Various Professional Scenarios
- Creative Professionals: Graphic designers, video editors, and photographers can benefit from the hub’s high-speed data transfer and multi-display support, enabling efficient handling of large files and complex projects.
- Software Developers: Developers requiring multiple monitors and rapid data access will find the hub ideal for coding, testing, and deploying applications across various environments.
- Educators and Researchers: Academics can utilize the hub to connect various peripherals and displays, facilitating interactive teaching sessions and collaborative research projects.
- Remote Workers: Professionals working from home can transform their laptops into powerful workstations, connecting essential devices and monitors through a single, streamlined hub.
For more information about CE-LINK and its products, please visit www.ce-link.com or contact market@ce-link.com.
About CE-LINK
Founded in 2004, CE-LINK is a leading OEM and ODM company dedicated to developing cutting-edge consumer electronics solutions. With over two decades of precision manufacturing experience, CE-LINK is at the forefront of innovation in consumer electronics. The company places a strong emphasis on research, development, and sustainability, creating next-generation technologies to meet the evolving needs of consumers and businesses worldwide.
Website: www.ce-link.com
LinkedIn: www.linkedin.com/company/ce-link
Facebook: www.facebook.com/CELINK.ELECTRONICS
YouTube: www.youtube.com/@ce-linkelectronics3909
Media Contact
Organization: CE LINK LIMITED
Contact Person: CE-LINK
Website: https://www.ce-link.com/
Email: Send Email
City: Dongguan
State: Guangdong
Country:China
Release id:29727
The post CE-LINK Unveils Next-Gen Thunderbolt 5 5-in-1 Hub with 120Gbps Data Transfer and Triple Display Support appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
New Era Wall Panels has developed proprietary PVC marble sheet technology that provides authentic marble aesthetics with complete waterproofing and 60% labor cost reduction. The 8×4-foot sheets install over existing surfaces without structural modifications, backed by a 15-year warranty. The technology eliminates traditional marble problems, including water damage, cracking, and expensive installation requirements.
Elk Grove Village, Illinois, United States, 24th Jun 2025 – New Era Wall Panels has developed a proprietary PVC marble sheet technology that delivers authentic marble aesthetics while solving the critical problems of water damage, cracking, and expensive installation that plague traditional marble applications.
The company’s PVC marble sheets feature a patented multi-layer construction that provides complete waterproofing, making them ideal for high-moisture environments where natural marble typically fails. Unlike traditional marble that requires professional installation, skilled cutting, and specialized adhesives, these sheets install with standard tools and basic DIY skills.
New Era Wall Panels’ manufacturing process creates marble patterns that are indistinguishable from natural stone while eliminating the porosity issues that cause staining and bacterial growth in traditional marble surfaces. The sheets maintain structural integrity in temperature fluctuations and resist UV fading, addressing common failure points in conventional wall covering materials.
The installation advantage represents significant cost savings for both residential and commercial projects. Traditional marble installation requires specialized contractors, expensive underlayment, and often structural reinforcement. New Era’s PVC marble sheets install directly over existing surfaces without additional structural support, reducing project timelines from weeks to days.
Each sheet measures 8 feet by 4 feet, minimizing seams and creating seamless wall coverage that traditional marble tiles cannot achieve. The large format eliminates grout lines that typically collect dirt and require ongoing maintenance in tiled installations.
The company’s collection includes scientifically accurate reproductions of Carrara, Calacatta, and Emperador marble varieties, with grain patterns that match natural quarry variations. Advanced printing technology ensures color consistency across batches, solving the matching problems common with natural stone materials.
New Era Wall Panels backs each installation with a 15-year warranty covering material integrity, color retention, and adhesion performance. The company serves residential and commercial markets throughout the Chicago metropolitan area.
New Era Wall Panels is located at 356 Lively Blvd, Elk Grove Village, IL 60007. Browse the complete PVC marble sheet collection at https://newerawallpanels.com/collections/pvc-marble-sheets or call (847) 989-5677 for technical specifications.
Media Contact
Organization: New Era Wall Panels
Contact Person: Qasim Khursheed
Website: https://newerawallpanels.com/
Email: Send Email
Contact Number: +18479895677
Address:356 Lively Blvd, Elk Grove Village, IL 60007
City: Elk Grove Village
State: Illinois
Country:United States
Release id:29726
The post New Era Wall Panels Introduces Waterproof PVC Marble Sheets with 15-Year Warranty appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Savage Roofing Expands Premier Roof Replacement Services to Leesburg Florida
CE-LINK Unveils Next-Gen Thunderbolt 5 5-in-1 Hub with 120Gbps Data Transfer and Triple Display Support
BingX Quantum Leap: Turning Intelligence into Impact with AI-Driven Crypto Innovation in H1
Bay Smokes Maintains Quality Amid Legislative Changes in the Hemp Industry
Benzinga Money Article Discusses How to Become Part of the 12% of Retirees Who Have Achieved the Recommended $550,000 Minimum Retirement Savings Threshold
Apu Apustaja Conquers New York with Lively Street Ads, Including Times Square Billboard
-
Press Release4 days ago
Shaping a New Platform for Global Growth Discussed at Open Dialogue within SPIEF-2025
-
Press Release3 days ago
Esteemes Launches Redefining Confidence Through Everyday Essentials
-
Press Release6 days ago
Current and Future Polyethylene Production Capacity by Region and Feedstock Type Ethane Naphtha Bio-based
-
Press Release1 week ago
Scarlet from Candy AI Named Top AI Companion of 2025
-
Press Release1 week ago
Bloomen Introduces Convenient Flower Subscription Service in Toronto and Surrounding Areas
-
Press Release1 week ago
WebsiteMachen Launches See-First Pay-Later Model to Accelerate Affiliate Website Deployment
-
Press Release1 week ago
PAIR Miners swept 180 countries around the world, easily opening the passive income path of earning US dollars every day
-
Press Release3 days ago
Prime Pick Paradise Launches Seasonal Favorites Collection for Summer 2025