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Stay Safe with Ruby and Reuben by Sneha Sabu named Book of Excellence Award Winner

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11 hours ago

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Stay Safe with Ruby and Reuben by Sneha Sabu named Book of Excellence Award Winner

Australia, 23rd Jun 2025, –
 

Stay Safe with Ruby and Reuben by Sneha Sabu has received the Book of Excellence Award from The World’s Best Book Awards 2025. The award honours books that demonstrate exceptional quality, originality and impact in their category.

Categorised under Children’s Fiction – Safety, the title addresses essential topics such as recognising good and bad touch, responding to inappropriate contact, and applying safety habits in daily situations. Through its characters, Ruby and Reuben, the book introduces safety strategies children can use in real-life settings, including recalling emergency contacts, using safety words with adults, and avoiding unsafe environments.

A reviewer noted the book’s clarity and usefulness stating that “It explains the concepts of good touch and bad touch in a very simple way that even children can understand.” According to the awards panel, “The Book of Excellence title is a year‑round recognition awarded to books that demonstrate exceptional quality, originality, and impact.” The award recognises the book’s ability to address sensitive topics in a constructive and accessible manner.

About the Author

Sneha Sabu is a Sydney‑based strategist, author and child safety advocate. Her work focuses on providing children with practical tools to understand and respond to personal safety concerns. Stay Safe with Ruby and Reuben was developed as part of her broader mission to empower children and caregivers through accessible and evidence-based resources.

Her work has been recognised with several awards, including the Independent Publisher Book Awards Bronze (Children’s Interactive), the Purple Dragonfly Honorable Mention (Global and Social Issues), the International Impact Book Award, and the BREW Readers’ Choice Award Book of the Year.

In addition to her writing, Sabu has worked across the government, corporate and non‑profit sectors in the Asia‑Pacific region. She holds a Master’s degree in Communication and has authored more than 25 short stories and poems.

Proceeds from her book support child protection charities. More information about the author and her work can be found on her official website.

About The World’s Best Book Awards

The World’s Best Book Awards is an independent recognition program honouring books that show quality in craft, originality in concept, and meaningful contribution to readers. The Book of Excellence Award is given to titles selected by a panel of readers, educators and professionals based on objective evaluation.

To nominate a book or for more details about the awards, visit The World’s Best Magazine website. 

 

Media Contact

Organization: Author of Stay Safe with Ruby and Reuben and My Lost Pages

Contact
Person: Sneha Sabu

Website:

About Me

Email:

snehasvinu@gmail.com

Country:Australia

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Press Release

CrocCoin Introduces Groundbreaking Meme-to-DeFi Ecosystem on Solana, Featuring Progressive Decentralization

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2 hours ago

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June 24, 2025

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Innovative Project Merges Meme Culture with Institutional Security, Sustainable Tokenomics, and Community Governance

Goiânia – GO, Brazil, 24th June 2025, ZEX PR WIRE, CrocCoin ($CROC), a pioneering cryptocurrency project built on the Solana blockchain, today announced the official launch of its comprehensive ecosystem. This platform redefines traditional meme token concepts, transforming them into a sustainable, utility-driven model. CrocCoin delivers an innovative fusion of viral meme culture with robust DeFi infrastructure, a progressive community governance structure, and a clear path toward complete decentralization.

A New Chapter in Meme Token Evolution

CrocCoin signifies a fundamental shift in the cryptocurrency landscape, directly addressing the common limitations faced by conventional meme tokens. While most meme-based cryptocurrencies rely primarily on social media buzz and speculative trading, CrocCoin has developed a holistic ecosystem that provides genuine utility, transparent governance, and mechanisms for sustainable value creation.

As articulated in the project’s whitepaper, “CrocCoin began as a bold experiment: a meme born of chaos, forged into structure. Built on the Solana blockchain, $CROC blends meme culture with lasting DeFi utility, creating a living digital relic where story meets utility, and the community becomes the storyteller.”

The project’s distinct narrative-driven approach differentiates it from typical cryptocurrency offerings. CrocCoin’s rich lore and mythology are not merely marketing tools; they serve as foundational elements that guide product development, community engagement, and strategic decision-making. This approach fosters an immersive experience, empowering community members to actively shape the project’s ongoing evolution.

Institutional-Grade Security and Unwavering Transparency

CrocCoin has implemented institutional-level security standards through rigorous auditing and verification. SolidProof, a leading European blockchain security firm, has officially audited and KYC-verified the project, resulting in an impressive TrustNet Score of 83.5 with no critical, high, or medium vulnerabilities identified.

Key security milestones include:

  • Complete Audit Verification: Comprehensive smart contract and tokenomics audit finalized on April 28, 2025.
  • KYC Verification: Team identity secured and formally documented with SolidProof for enhanced institutional transparency.
  • Domain Security: Premium domains croccoin.io and croccoin.com secured to safeguard brand integrity.
  • Whitepaper Integrity: SHA256 cryptographic locking ensures the immutability of project documentation.
  • Multi-Signature Security: Strategic reserves are controlled by community-governed multi-signature wallets.

Innovative Tokenomics for Sustainable Growth

CrocCoin’s tokenomics model meticulously balances immediate utility with long-term sustainability through a precisely designed 100 million token distribution system. This allocation strategy prioritizes widespread community participation while ensuring ample resources for development, marketing, and ecosystem expansion.

Token Distribution Breakdown:

  • Fair Launch (35%): 35 million tokens allocated for broad community participation, with wallet caps in place to prevent whale accumulation.
  • Liquidity Provision (20%): 20 million tokens permanently locked in automated market maker pools to ensure stable trading conditions.
  • Community & Staking Rewards (15%): 15 million tokens dedicated to incentivizing long-term holders and active community members.
  • Core Team (10%): 10 million tokens with 12-month vesting schedules tied to performance milestones.
  • Pre-sale Whitelisted (7%): 7 million tokens for early supporters, with 75% locked in vesting contracts.
  • Marketing & Strategic Growth (7%): 7 million tokens allocated for partnerships and community growth initiatives.
  • Strategic Reserve (6%): 6 million tokens held by SwampDAO for future opportunities and exchange listings.

The project incorporates multiple deflationary mechanisms designed to support long-term value appreciation. These include transaction fee burning, utility-based burns from NFT minting and in-game purchases, and strategic DAO-based burns approved through community governance.

SwampDAO: A Model of Progressive Decentralization

CrocCoin introduces the SwampDAO, an innovative governance model that strikes a balance between efficiency and inclusivity, ensuring meaningful participation opportunities for all stakeholders. This governance system offers diverse participation avenues, including token-weighted voting, NFT-based governance rights, and community contribution rewards.

The project is committed to a carefully structured decentralization roadmap:

  • Phase 1 (Months 1-6): Foundation Governance – The core team maintains operational control while establishing the governance infrastructure and community participation mechanisms.
  • Phase 2 (Months 7-12): Shared Governance – Community governance expands to include treasury allocations, partnership approvals, and strategic initiatives.
  • Phase 3 (Months 13-24): Community Governance – Full community control over all non-security decisions, with multi-signature requirements for critical operations.
  • Phase 4 (Months 25+): Full Decentralization – Complete community control, complemented by emergency procedures for critical security situations.

This progressive approach fosters the development of community governance experience and engagement while maintaining operational efficiency during crucial development phases.

Multi-Utility Ecosystem and Future Vision

CrocCoin’s ecosystem extends beyond basic token functionality, incorporating diverse utility vectors that create varied value propositions for participants. The $CROC token serves as the core for governance participation, staking rewards, NFT marketplace transactions, and GameFi integration.

Current Ecosystem Components:

  • FangVault Staking Protocol: Offers competitive yield generation for long-term token holders, with staking periods ranging from 30 days to 2 years.
  • Founder NFTs: Functional collectibles that provide governance rights, exclusive access, and revenue-sharing opportunities.
  • Native Marketplace: The central economic hub for NFT trading, access to exclusive content, and limited-edition drops.
  • Community Rewards System: Leverages the Zealy platform to gamify community engagement, with experience points translating into governance influence.

Future Development Milestones:

  • Q3 2026: Launch of CrocWorld, a comprehensive GameFi platform that integrates play-to-earn gaming, virtual real estate, social interaction, and DeFi protocols.
  • Ongoing: Release of chapter-based lore, fostering narrative engagement and community participation in ecosystem development.
  • Evolution Systems: Dynamic NFT evolution based on holder activities, governance participation, and ecosystem contributions.

Robust Technical Foundation: Solana Integration

The strategic decision to build CrocCoin on the Solana blockchain provides significant advantages for ecosystem development and user experience. Solana’s high throughput, low transaction costs, and robust DeFi ecosystem enable CrocCoin to offer sophisticated financial products while remaining accessible to everyday users.

Key Technical Advantages:

  • High Performance: Solana’s capacity to process thousands of transactions per second ensures seamless user experiences, even during peak demand.
  • Low Costs: Minimal transaction fees make micro-transactions and frequent interactions economically viable.
  • DeFi Integration: Seamless connectivity with existing Solana DeFi protocols and automated market makers.
  • Scalability: Infrastructure capable of supporting future ecosystem expansion and increased user adoption.
  • Developer Ecosystem: Access to Solana’s rapidly expanding developer community and technical resources.

Authentic Community-Driven Growth

CrocCoin prioritizes organic community growth through genuine engagement mechanisms, eschewing artificial promotion strategies. The project utilizes the Zealy platform to gamify community participation, rewarding active members with experience points that translate into governance influence and ecosystem benefits.

Community Engagement Initiatives Include:

  • Interactive Lore Development: Community members actively shape narratives through governance proposals and creative contributions.
  • Educational Content: Comprehensive resources designed to help newcomers understand DeFi concepts and ecosystem participation.
  • Creator Partnerships: Collaborations with content creators and influencers who align with the project’s values.
  • Event Sponsorships: Support for community events and cryptocurrency education initiatives.
  • Discord Integration: An active community hub for real-time communication and collaboration.

Strategic Market Position and Competitive Edge

CrocCoin enters the cryptocurrency market at an opportune moment, as investors and users increasingly demand higher standards of transparency, utility, and governance from new projects. The project’s comprehensive approach addresses common criticisms leveled against meme tokens while retaining the accessibility and community focus that have made such projects popular.

Competitive Advantages Include:

  • Institutional Standards: Professional-grade security, auditing, and transparency, typically associated with enterprise blockchain projects.
  • Sustainable Economics: Multiple revenue streams and deflationary mechanisms supporting long-term value creation.
  • Progressive Governance: A planned transition to full community control with clear milestones and accountability measures.
  • Multi-Utility Platform: Integration of DeFi, NFTs, GameFi, and governance within a unified ecosystem.
  • Narrative Innovation: A unique approach to community engagement through interactive storytelling and lore development.

Social Media and Community Presence

CrocCoin actively engages across various social media platforms, providing community members with multiple touchpoints for participation and information access:

About CrocCoin

CrocCoin is a next-generation DeFi protocol and meme-powered ecosystem built around $CROC, combining concentrated and ambient liquidity into one powerful AMM on Ethereum. Designed for efficiency, flexibility, and community governance, it simplifies trading and liquidity provision through a unified smart contract architecture. With a bold brand and an engaged cult-like following, CrocCoin is redefining what it means to be both a utility-driven and culture-rich crypto project.

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Press Release

Augustus Kirby, an NYC based marketer, Explains How Brands Can Win Loyalty in a Tough Economy

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9 hours ago

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June 23, 2025

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Michigan, US, 23rd June 2025, ZEX PR WIRE, As inflation continues to shape consumers’ daily decisions, New York City based marketing strategist Augustus Kirby urges brands to shift away from transactional messaging and embrace value-based branding. In today’s economic climate, Kirby says, loyalty isn’t built on price; it’s built on purpose.

“People aren’t just pinching pennies, they’re reevaluating what matters,” explains Kirby, who has worked with clients worldwide. “They want to know that the money they spend is going toward something meaningful. That’s where value-based branding enters.”

With food, rent, and transportation costs remaining elevated, Kirby notes that surface-level promotions no longer dazzle consumers. Instead, they seek brands that reflect their identity, ethics, and aspirations. “If your brand message doesn’t make someone feel something, it’s noise,” he says. “And people are tuning out noise faster than ever.”

In NYC, Values Drive Purchasing Power

New York City, known for its high cost of living and diverse population, is a proving ground for this new branding reality. Kirby says some of the city’s most resilient businesses have survived the economic shocks of the past year not by slashing prices, but by reinforcing their mission.

“From sustainable fashion houses in Brooklyn to vegan eateries in Queens, NYC brands that lead with their values outperform expectations,” says Kirby. “Their customers aren’t just buying products, they’re buying a worldview they identify with.”

He cites the example of a Harlem-based skincare company that doubled its customer base by showcasing its commitment to Black-owned supply chains and eco-friendly packaging. “That’s value-based branding in action. It’s not charity. It’s smart business rooted in cultural alignment.”

Beyond Discounts: A New Marketing Playbook

Kirby acknowledges that traditional marketing tactics like discount codes and seasonal blowouts exist only when embedded in a broader narrative. “Promotions are effective when they feel like a reward for belonging, not a plea for attention,” he says.

He encourages brands to consider the following core elements in crafting their value-based branding strategies:

  • Purpose Over Promotion: Consumers want to know why you exist, not just what you sell. Your brand purpose should be clear, lived, and visible across channels.

  • Community-Driven Content: Instead of broadcasting polished ads, Kirby urges marketers to showcase user stories, behind-the-scenes processes, and mission-aligned collaborations. “People trust people more than logos,” he adds.

  • Transparent Messaging: Clarity is currency in an economy where trust is fragile. Brands that are upfront about sourcing, pricing, and business practices earn respect and repeat customers.

The Inflation Filter: A Permanent Shift?

While many marketers may hope inflation is temporary, Kirby warns against waiting it out. “This isn’t just a phase. Consumers have learned to filter out fluff. The economy may improve, but their standards won’t revert,” he says.

According to a recent report by Edelman, 64% of global consumers now say they choose, switch, avoid, or boycott a brand based on its stand on societal issues. “That’s not a trend. That’s a redefinition of loyalty,” says Kirby.

What Brands Should Do Right Now

Kirby advises marketers to take three immediate steps to thrive in this new landscape:

  1. Audit Your Brand Purpose
     “If your team can’t articulate why your brand exists beyond profit, start there,” he says. “Consumers can sniff out empty mission statements from a mile away.”

  2. Engage Authentically
     Use social platforms, especially niche ones, to converse honestly with your audience. “Don’t just post. Listen. Respond. Learn.”

  3. Measure What Matters
     “Move beyond vanity metrics. Look at retention, customer sentiment, and organic referrals,” Kirby says. “That’s where the real ROI of value-based branding lives.”

NYC’s Edge in the New Economy

Kirby believes New York City is uniquely positioned to lead the value-driven branding movement. “This city runs on meaning,” he says. “There’s no one-size-fits-all here. NYC brands thrive when they reflect the mosaic of people they serve.”

He points to the growing number of NYC businesses embedding activism, sustainability, and cultural storytelling into their campaigns. “It’s not performative. It’s personal. And customers respond to that.”

The Future of Marketing: Smaller, Sharper, Sincere

In Augustus Kirby’s view, consumers’ economic pressure is forcing brands to evolve fast. “We’re entering an era where being the cheapest or the loudest isn’t enough. You need to be the most aligned,” he says.

And while challenges persist, Kirby sees opportunity. “Smart brands aren’t just weathering this moment, they’re using it to deepen loyalty in ways that last far beyond inflation cycles,” he concludes. “Because when money is tight, meaning matters more.”

About Augustus Kirby
 Augustus Kirby is a marketing consultant based in New York City specializing in brand positioning, community strategy, and technology-driven growth solutions. With over a decade of experience advising startups and global firms, Kirby is known for helping brands navigate complex shifts in consumer behavior, platform dynamics, and economic conditions.

To learn more visit: https://augustus-kirby.com/

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Press Release

Sandford Blair Capital Delivers Consistent Growth Through Adaptive Investment Strategies

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9 hours ago

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June 23, 2025

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Lier, Belgium, 23rd June 2025, ZEX PR WIRE, Sandford Blair Capital, a quantitative investment management firm with nearly two decades of experience, continues to demonstrate strong performance in evolving market conditions. By combining advanced analytics with disciplined risk management, the firm has established itself as a reliable partner for institutional and private investors seeking uncorrelated returns.

A Focus on Systematic Investment Solutions

Unlike traditional asset managers that rely on discretionary decision-making, Sandford Blair Capital employs a research-driven approach, utilizing proprietary models to identify and capitalize on market opportunities. Its strategies are designed to adapt to shifting economic landscapes, making them particularly effective in volatile environments.

“Our philosophy centers on consistency rather than speculation,” said a senior executive at the firm. “By focusing on data and systematic execution, we aim to deliver performance that isn’t dependent on short-term market trends.”

Navigating Global Economic Shifts

Recent macroeconomic challenges—including fluctuating interest rates, geopolitical tensions, and supply chain disruptions—have tested many investment strategies. Sandford Blair’s ability to adjust its models in real-time has allowed it to mitigate risks while maintaining performance.

The firm’s success has attracted attention from institutional investors looking for stability in uncertain markets. However, capacity constraints remain a key consideration, as the firm prioritizes maintaining performance over rapid expansion.

A Long-Term Vision for Sustainable Growth

Looking ahead, Sandford Blair Capital plans to refine its investment frameworks while exploring new areas where quantitative methods can add value. The firm remains committed to transparency, risk management, and delivering results that align with client objectives.

“Markets will always evolve, but our focus on innovation and discipline does not,” the executive added. “We believe that’s what sets us apart.”

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