Press Release

Bridge the Gap Between Traditional Marketing and Gen Z Expectations

Published

10 hours ago

June 23, 2025

Learn how to transform your marketing strategies and connect with the digital-first generation with proven, research-based methods from Dr. Zuleyka Colon Colon.

New York, United States, 23rd Jun 2025 – Dr. Zuleyka Colon Colon is excited to announce the release of her new book, How to Leverage Gen Z Preferences in Marketing Strategies: A Reliable Resource for Common Challenges, a practical and insightful addition to the Marketing & Sales genre. This powerful guide gives readers a simple way to understand and engage with the fast-evolving Generation Z market.

In How to Leverage Gen Z Preferences in Marketing Strategies, Dr. Colon offers a detailed look at the behaviors and needs of Gen Z. Using real-world examples and well-researched methods, the book explains how to create marketing campaigns that truly speak to this digital-first audience. Readers will learn how to use social media platforms like TikTok and Instagram, how to build trust through personalized customer experiences, and how to adjust traditional approaches for today’s tech-savvy consumers.

Whether you are a business owner, marketer, or scholar, this new Marketing & Sales resource will help you face common challenges with confidence. It is designed to be easy to understand and immediately useful, offering clear steps for creating strong and lasting connections with Gen Z customers.

About the Author:

Dr. Zuleyka Colon Colon is a business leader, educator, and founder of CYLUZ BHS and E-commerce Group. With a background in biological sciences, health sciences, administration, and business, she brings a deep and well-rounded perspective to the Marketing & Sales world. Her passion for education, leadership, and building authentic professional relationships shines through in every chapter of this book. Dr. Colon also shares her experiences and insights through her weekly YouTube podcast, “Dr. Zuleyka Colon Colon,” where she talks with professionals and entrepreneurs about today’s business challenges.

This book is based on strong, unbiased research and focuses on real data rather than opinions. Dr. Colon draws from her personal story of overcoming economic hardship and cultural challenges to stress the importance of education, critical thinking, and real-world solutions. Her approach makes this book not just a learning tool, but a source of inspiration for anyone navigating today’s complex market.

How to Leverage Gen Z Preferences in Marketing Strategies: A Reliable Resource for Common Challenges is a must-read for anyone serious about succeeding in Marketing & Sales today. It is especially helpful for scholars, business owners, and anyone looking to better understand the next generation of consumers.

The book is available for purchase on Amazon here: Buy from Amazon.

For media inquiries, please contact:

Dr. Zuleyka Colon Colon
Email: business@cyluzbhs.net
Website: www.cyluzbhs.net

Social Media:

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Media Contact

Organization: NYC Book Publishers

Contact Person: Peter Kim

Website: https://nycbookpublishers.com/

Email: Send Email

Contact Number: +13322871112

Address:100 Church Street 8th floor, Manhattan, NY, 10007

City: New York City

State: New York

Country:United States

Release id:29660

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Press Release

Announcing the 2024 Humane HR Awards Winners

Published

24 minutes ago

June 23, 2025

Cloud PR Wire

Celebrating the people behind more human-centred workplaces.

Australia, 23rd Jun 2025, – HR for Humans at Work has announced the recipients of the 2024 Humane HR Awards, recognising professionals who have demonstrated exceptional commitment to fostering fair, compassionate, and empowering work environments. These leaders and practitioners stand out for championing people-first policies, inclusive leadership, and ethical HR practices along with other primordial business or organisational objectives.

These awards honour those who have driven meaningful change in their respective capacities—strengthening cultures, empowering teams, and driving measurable impact across industries through their people-centric initiatives.

This year’s award categories include:

Workplace Compassion in Action Award
Workplace Safety Culture Award
Workplace Rewards Award
Work-Life Harmony Award
Integrity in Workplace Compliance Award
Workplace Empowerment Through Growth Award
Workplace Inclusion Award
Workplace Wellness Award
Employee Engagement Award
Employee Growth & Retention Award
Employee Voice to Action Award
Joyful Leadership Award
Culture of Compassion Award

Each honouree has demonstrated how intentional listening and people-first strategies create better outcomes for employees and organisations alike.

For more details about this announcement, click here.

About the Humane HR Awards

The Humane HR Awards, presented by HR for Humans at Work, were launched in 2024 to shine a spotlight on individuals, teams, and organisations championing human‑centred HR practices alongside other organisational goals. These awards honour excellence in empathy, safety, inclusion, growth, integrity, and overall employee wellbeing. Rooted in a mission to “humanise HR”, the accolades recognise those reshaping workplace culture to foster environments where people feel valued, supported and empowered.

For the full lineup of awardees and stories behind these awards, visit: https://hrforhumansatwork.com/humane-hr-awards/

Media Contact

Organization: HR for Humans at Work

Contact
Person: HR for Humans at Work Team

Website:

https://hrforhumansatwork.com/

Email:

info@onetribune.one

Country:Australia

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Announcing the 2024 Humane HR Awards Winners appeared first on
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Press Release

Stay Safe with Ruby and Reuben by Sneha Sabu named Book of Excellence Award Winner

Published

24 minutes ago

June 23, 2025

Cloud PR Wire

Stay Safe with Ruby and Reuben by Sneha Sabu named Book of Excellence Award Winner

Australia, 23rd Jun 2025, –

Stay Safe with Ruby and Reuben by Sneha Sabu has received the Book of Excellence Award from The World’s Best Book Awards 2025. The award honours books that demonstrate exceptional quality, originality and impact in their category.

Categorised under Children’s Fiction – Safety, the title addresses essential topics such as recognising good and bad touch, responding to inappropriate contact, and applying safety habits in daily situations. Through its characters, Ruby and Reuben, the book introduces safety strategies children can use in real-life settings, including recalling emergency contacts, using safety words with adults, and avoiding unsafe environments.

A reviewer noted the book’s clarity and usefulness stating that “It explains the concepts of good touch and bad touch in a very simple way that even children can understand.” According to the awards panel, “The Book of Excellence title is a year‑round recognition awarded to books that demonstrate exceptional quality, originality, and impact.” The award recognises the book’s ability to address sensitive topics in a constructive and accessible manner.

About the Author

Sneha Sabu is a Sydney‑based strategist, author and child safety advocate. Her work focuses on providing children with practical tools to understand and respond to personal safety concerns. Stay Safe with Ruby and Reuben was developed as part of her broader mission to empower children and caregivers through accessible and evidence-based resources.

Her work has been recognised with several awards, including the Independent Publisher Book Awards Bronze (Children’s Interactive), the Purple Dragonfly Honorable Mention (Global and Social Issues), the International Impact Book Award, and the BREW Readers’ Choice Award Book of the Year.

In addition to her writing, Sabu has worked across the government, corporate and non‑profit sectors in the Asia‑Pacific region. She holds a Master’s degree in Communication and has authored more than 25 short stories and poems.

Proceeds from her book support child protection charities. More information about the author and her work can be found on her official website.

About The World’s Best Book Awards

The World’s Best Book Awards is an independent recognition program honouring books that show quality in craft, originality in concept, and meaningful contribution to readers. The Book of Excellence Award is given to titles selected by a panel of readers, educators and professionals based on objective evaluation.

To nominate a book or for more details about the awards, visit The World’s Best Magazine website.

Media Contact

Organization: Author of Stay Safe with Ruby and Reuben and My Lost Pages

Contact
Person: Sneha Sabu

Website:

About Me

Email:

snehasvinu@gmail.com

Country:Australia

The post
Stay Safe with Ruby and Reuben by Sneha Sabu named Book of Excellence Award Winner appeared first on
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