Press Release
Former MetroHealth CEO Dr. Airica Steed Shares Her Journey from Pain to Purpose
Michigan, US, 18th June 2025, ZEX PR WIRE, Transformation often begins with a challenge, a roadblock, or even a deeply personal struggle. For Dr. Airica Steed, the former CEO of MetroHealth, life’s adversities have been a source of growth, purpose, and change. A trailblazer in the healthcare industry, Dr. Steed’s story is one of resilience, empowerment, and a conscious choice to convert hardships into meaningful action.
As we reflect on her remarkable career and personal philosophy, we discover not just a story of accomplishment but a blueprint for anyone striving to turn pain into purpose. Here, we’ll explore Dr. Steed’s inspiring example and share actionable advice for creating a purposeful life.
A Career Built on Resilience
Dr. Airica Steed’s professional path has been nothing short of groundbreaking. From her leadership at MetroHealth to advocating for health equity on a national scale, her career reflects a deep commitment to fostering positive change. Her work has transformed organizations and empowered communities, but it didn’t come without obstacles.
Facing systemic challenges and personal setbacks, Dr. Steed chose to see every difficulty as an opportunity. She embraced resilience as a process of reflection, growth, and action. This mindset enabled her to tackle healthcare disparities, implement innovative leadership practices, and positively impact countless lives.
At MetroHealth, Dr. Airica Steed proved how purpose-driven leadership could make a tangible difference. She reimagined healthcare service delivery models and championed access to care for underserved populations, turning what might feel like insurmountable barriers into stepping stones for progress.
But her resilience wasn’t born in comfort. It was forged in pain.
Dr. Airica Steed has faced the unimaginable — nearly losing her life not once, but twice due to preeclampsia, a pregnancy-related complication that disproportionately affects Black women and is often misdiagnosed or overlooked due to implicit bias and systemic inequities. These traumatic, near-death experiences were not only medical crises — they were harsh reminders of the very disparities she fights against. They brought her face-to-face with the broken systems she has since dedicated her life to transforming.
Her pain doesn’t end there. She has endured deep personal loss and significant professional adversity, including recent, high-profile career setbacks that could have shattered her spirit. Yet each experience became fuel — not for bitterness, but for bold action. These trials intensified her commitment to equity and emboldened her leadership, transforming scars into sources of power.
Lessons on Turning Pain into Purpose
Dr. Steed’s story isn’t just inspiring; it’s instructive. Her approach to hardship offers valuable lessons for anyone looking to find meaning amid struggles and pursue their own purpose. Here are some of the strategies that guided Dr. Airica Steed and can guide you as well.
1. Acknowledge and Reflect on Your Experiences
The first step on the path from pain to purpose is acknowledging the challenges you’ve faced. Pain often teaches lessons that can shape your perspective and actions. Ask yourself:
- What have I learned from these experiences?
- How can I use those lessons to redefine my goals?
Dr. Airica Steed emphasizes that self-reflection was foundational to her resilience. By examining moments of hardship — including those when her own life hung in the balance — she uncovered the values that would fuel her mission and shape her contributions.
2. Transform Adversity into Meaning
Purpose is born when we find meaning in our struggles. Consider how your experiences could be leveraged to make a positive difference, whether through service, advocacy, or support for others facing similar challenges. Turning outward can transform pain into a powerful motivator.
For Dr. Airica Steed, addressing healthcare inequities became a way to channel her hardships into something profoundly impactful. By dedicating herself to advancing equity — especially for women of color navigating maternal health crises — she not only found purpose but created ripples of change that extended far beyond her immediate influence.
- Take Action Toward Your Purpose
Action is the bridge between intent and outcome. Once you’ve identified what matters most to you, break your purpose into actionable steps. Start with small, tangible goals, and build momentum over time.
Throughout her career, Dr. Steed took deliberate actions aligned with her purpose. From implementing inclusive healthcare policies to cultivating diverse leadership teams, every step advanced her broader vision of equity and transformation — a vision rooted not in theory, but in lived experience.
- Build a Community of Support
Resilience doesn’t happen in isolation. Surrounding yourself with people who share your values and support your goals can be a vital source of strength. Collaborating with mentors, peers, and communities helps create a shared framework for success.
Dr. Airica Steed has always placed a strong emphasis on collective impact. Her ability to bring people together around a common purpose has not only amplified her efforts but also inspired others to take action. In moments of personal and professional hardship, that community became a lifeline — a source of healing and renewed resolve.
5. Celebrate Progress Along the Way
Purpose-driven work is often a long and evolving process. Recognize and celebrate the progress you make, no matter how small. Each milestone is a reminder of your strength and a motivator to continue forward.
Dr. Steed has made it a point to reflect on each achievement, viewing improvements in healthcare systems and patient outcomes as evidence of her purpose in action. This ongoing acknowledgment fuels her drive to keep pushing boundaries — despite the pain, and perhaps even because of it.
Why Purpose Matters
Turning pain into purpose is about more than personal fulfillment; it’s about creating lasting impact. By finding and pursuing your purpose, you not only transform your own life but contribute to the well-being of others.
Dr. Steed’s leadership demonstrates the far-reaching effects of a purpose-driven life. From reimagining how healthcare serves marginalized communities to shattering glass ceilings as the first Black female nurse CEO of MetroHealth, her legacy is one of resilience, empowerment, and systemic change.
And at the heart of that legacy are the losses she endured — and the courage it took to rise from them.
When your actions align with your values, they become a powerful catalyst for growth—not just for yourself but for those around you.
Final Thoughts
Dr. Airica Steed’s life offers a compelling example of how resilience and purpose can transform pain into something truly extraordinary. Her story reminds us that setbacks are not endings but beginnings, opportunities to reflect, grow, and take action.
Wherever you are in your own journey, the chance to turn pain into purpose is within your reach. Start by reflecting on your experiences, finding meaning in your challenges, and taking intentional steps toward a cause that resonates deeply with you. With resilience, community, and the courage to act, you can create a legacy of impact, just as Dr. Steed has.
Your greatest challenges have the potential to become your greatest strengths. Take the first step today and start turning your pain into a purpose that inspires change—not just for yourself, but for the world around you.
To learn more visit: https://airicasteed.com/
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
KeyCrew Media Selects ACME Real Estate as Verified Expert for Boutique Brokerage Operations, and LA Market Expertise
KeyCrew Media, a real estate analytics and media network, has selected Courtney Poulos and her team at ACME Real Estate as a KeyCrew Verified Expert.
LOS ANGELES, CA, December 12, 2025 — KeyCrew Media, a real estate analytics and media network, has selected Courtney Poulos and her team at ACME Real Estate as a KeyCrew Verified Expert. The boutique Los Angeles brokerage will contribute specialized insights on renovation-resale strategy, boutique brokerage operations, and LA market dynamics.
KeyCrew Verified Experts are carefully selected as prolific market trend authorities who demonstrate exceptional insight and expertise in their fields. These distinguished professionals and companies regularly contribute market insights, expert perspectives, and forward-looking analysis to help audiences navigate complex industry landscapes.
Founded in 2011 by Broker/Owner Courtney Poulos, ACME Real Estate has established itself as a premier boutique brokerage specializing in renovation-resale projects across Los Angeles. Operating in what Poulos calls “the NFL of real estate,” ACME has built its reputation on comprehensive agent training, ethical accountability, and exceptional client experiences without the backing of international capital funding.
ACME Real Estate offers a distinctive “one-stop shop” approach for real estate investors and renovation-resale specialists. The brokerage provides full-spectrum support from acquisition—including deal analysis and cost-benefit evaluation—through in-house design services at any price point, sophisticated appraisal packaging, and premium marketing. With 35 agents completing 178 transaction sides totaling $155 million in sales volume over the past 12 months, ACME has proven that boutique brokerages can compete against corporate giants through superior training and service.
“We’re honored that ACME Real Estate has been selected as a KeyCrew Verified Expert,” said Courtney Poulos, Broker/Owner. “We built ACME to fill a gap in the market—highly trained agents who the public can trust, comprehensive support for renovation-resale investors, and a commitment to quality over scale. This recognition validates what our clients already know: sometimes the underdogs deliver the highest quality service.”
ACME Real Estate’s areas of expertise include:
- Renovation-Resale Strategy – Comprehensive acquisition analysis, cost estimation, design consultation, and resale marketing for investors
- Boutique Brokerage Operations – Building and scaling quality-focused independent brokerages in competitive markets
- Los Angeles Market Dynamics – Deep expertise in LA neighborhoods, market trends, and investment opportunities
- Agent Training & Development – Mastery-based training programs emphasizing contract expertise and client psychology
- Premium Property Marketing – High-end photography, printed materials, and strategic positioning for maximum market performance
About ACME Real Estate
ACME Real Estate is a boutique independent brokerage founded in 2011 and based in Los Angeles. With 35 agents and 178 transaction sides totaling $155 million in sales volume over the past 12 months, ACME specializes in renovation-resale projects and provides comprehensive support from acquisition through marketing and sale. The brokerage offers in-house design services at any price point, sophisticated appraisal packaging, and premium marketing execution. ACME serves both real estate investors and traditional buyers and sellers with what Broker/Owner Courtney Poulos describes as “the most concierge, attentive, well-trained group of underdogs you could ever have behind you.” Website: https://acmeflorida.com/
About KeyCrew Media
KeyCrew Media is the next generation real estate intelligence platform that leverages AI-powered analytics and first-person reporting from verified experts to produce forward-looking insights across local markets and niche asset classes. Proprietary market reporting is delivered through KeyCrew’s growing portfolio of niche media properties—including KeyCrew Journal, NextAsset News, and other specialized publications—as well as selectively syndicated to media partners that influence industry decision-makers. Learn more at keycrew.co
Media Contact
Organization: KeyCrew Media
Contact Person: Heather Hook
Website: https://www.keycrew.co
Email: Send Email
City: Baltimore
State: Maryland
Country:United States
Release id:39011
The post KeyCrew Media Selects ACME Real Estate as Verified Expert for Boutique Brokerage Operations, and LA Market Expertise appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
KeyCrew Media Selects Brooke Pfautz as Verified Expert for Vacation Rental Management and Property Technology
KeyCrew Media, a real estate analytics and media network, has selected Brooke Pfautz, CEO and Founder of Vintory, as a KeyCrew Verified Expert.
NATIONWIDE, December 12, 2025 — KeyCrew Media, a real estate analytics and media network, has selected Brooke Pfautz, CEO and Founder of Vintory, as a KeyCrew Verified Expert. Pfautz will contribute data-driven analysis on vacation rental management, property technology innovation, and industry consolidation trends.
KeyCrew Verified Experts are carefully selected as prolific market trend authorities who demonstrate exceptional insight and expertise in their fields. These distinguished professionals regularly contribute market insights, expert perspectives, and forward-looking analysis to help audiences navigate complex industry landscapes.
Brooke Pfautz brings unparalleled expertise to the vacation rental management sector, having helped over 950 companies scale their portfolios through strategic growth initiatives. As founder of both Vintory and Comparent, Pfautz has established herself as a leading voice on data-driven property acquisition, AI integration in hospitality operations, and market consolidation dynamics. Her work encompasses the largest database of vacation rental homeowners globally and the industry’s first comprehensive ranking system through the Comparent 100.
With 18 years of experience in the short-term rental industry, Pfautz successfully scaled Vantage Realty to over 500 properties before its acquisition. She has since focused on revolutionizing how professional vacation rental managers approach growth through Vintory’s data and marketing platform, which aggregates information from over 10 sources to create what she calls “stacked data architecture” — a proprietary approach that provides unprecedented accuracy in homeowner targeting.
Pfautz’s insights on artificial intelligence adoption have positioned her as a forward-thinking industry authority. She advocates that property managers not implementing AI-native tools by 2026 risk competitive obsolescence, emphasizing that data capture — particularly call recordings and guest communications — represents the critical intellectual property that will differentiate winners in an increasingly AI-driven marketplace.
“I’m honored to be selected as a KeyCrew Verified Expert,” said Brooke Pfautz. “The vacation rental management industry is at a pivotal moment where data quality and AI adoption will separate thriving companies from those left behind. Having helped nearly 1,000 companies with their growth strategies, I’ve seen firsthand how the right data and technology stack can transform a mid-sized operator into a market leader. I’m excited to share insights that help property managers navigate consolidation pressures, leverage their unique data assets, and position themselves strategically whether they’re scaling independently or preparing for acquisition.”
Pfautz’s areas of expertise include:
- Vacation Rental Management Growth Strategies — Proven frameworks for inventory acquisition and scaling beyond 10 million in gross bookings
- Property Technology & AI Integration — Strategic guidance on AI-native tools, data architecture, and competitive positioning
- Market Consolidation & M&A Dynamics — Insights on institutional capital trends, acquisition metrics, and positioning for exit
- Homeowner Data & Marketing Analytics — Expertise in multi-source data aggregation, targeting precision, and marketing ROI optimization
About Vintory
Vintory is a data, sales, and marketing platform that helps professional vacation rental managers grow their inventory through the world’s largest database of vacation rental homeowners. The platform combines proprietary stacked data architecture with tech-enabled marketing services, building targeted campaigns that drive qualified leads through custom CRM and automation systems. Vintory has supported over 950 property management companies with strategic growth initiatives. Website: www.vintory.com
About KeyCrew Media
KeyCrew Media is the next generation real estate intelligence platform that leverages AI-powered analytics and first-person reporting from verified experts to produce forward-looking insights across local markets and niche asset classes. Proprietary market reporting is delivered through KeyCrew’s growing portfolio of niche media properties — including KeyCrew Journal, NextAsset News, and other specialized publications — as well as selectively syndicated to media partners that influence industry decision-makers. Learn more at keycrew.co
Media Contact
Organization: KeyCrew Media
Contact Person: Heather Hook
Website: https://www.keycrew.co
Email: Send Email
City: Baltimore
State: Maryland
Country:United States
Release id:39013
The post KeyCrew Media Selects Brooke Pfautz as Verified Expert for Vacation Rental Management and Property Technology appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
KLOTA Launches Two Free Analysis Tools to Help E-Commerce Brands Improve Search and AI Visibility
Sweden, 13th Dec 2025 – KLOTA AB, a Sweden-based digital performance and SEO consultancy, has announced the launch of two new free analysis tools designed specifically for serious e-commerce companies seeking stronger visibility, better performance, and clearer insights across search engines and AI-driven platforms. The newly released tools—the AI Visibility Analyzer and the Shopping Feed Analyzer—are currently available as free BETA services and deliver actionable results within approximately 10 minutes via email.
As search behavior rapidly evolves, e-commerce brands are no longer competing only for traditional Google rankings. Increasingly, consumers are discovering products and brands through AI-powered assistants such as ChatGPT, Claude, Perplexity, and Gemini. KLOTA’s new tools are built to address this shift, providing practical diagnostics that help online retailers understand where they stand and what to fix.
The AI Visibility Analyzer focuses on how well a website is seen, accessed, and understood by modern AI search engines and large language models. The tool evaluates critical factors such as AI-bot accessibility (including robots.txt and llms.txt), content clarity and readability, structured data, and core technical SEO elements. Based on this analysis, it generates an easy-to-understand AI Visibility Score ranging from 0 to 100, along with clear, prioritized recommendations that highlight the most impactful improvements.
“This is about helping companies prepare for the next generation of search,” said Anders Karlsson, Contact at KLOTA AB. “Many e-commerce brands are still optimizing only for classic search results, while AI assistants are already shaping how users discover information and products. The AI Visibility Analyzer makes this new landscape measurable and actionable.”
The second tool, the Shopping Feed Analyzer (Google Shopping Feed Analyzer ), is designed for e-commerce businesses actively running Google Shopping and Performance Max (PMax) campaigns. Poor feed quality is a common reason for disapproved products, limited reach, and underperforming ads. KLOTA’s tool performs an automated quality audit of a Google Shopping product feed , reviewing required attributes, product titles and descriptions, pricing accuracy, images, Google product categories, and overall compliance with Google’s specifications.
After the audit, users receive a detailed PDF report that includes an executive summary and a prioritized action list. This enables marketing and e-commerce teams to quickly identify errors, resolve disapprovals, and systematically improve feed quality for better campaign performance.
“Most feed issues are not strategic—they’re technical and fixable,” Karlsson added. “The challenge is knowing exactly where the problems are and what to address first. The Shopping Feed Analyzer removes that guesswork and gives teams a clear roadmap.”
Both tools are offered as free BETA services, reflecting KLOTA’s commitment to sharing expertise and helping e-commerce brands adapt to a more complex digital ecosystem. Once a website URL or product feed is submitted, the analysis is processed automatically and sent by email in about 10 minutes, making the tools accessible even for busy teams with limited technical resources.
While some information within the tools may be presented in English, the insights are designed to be universally applicable for international e-commerce brands aiming to compete more effectively in search, paid media, and AI-driven discovery.
With the launch of these tools, KLOTA reinforces its position as a forward-looking partner for e-commerce growth—bridging traditional SEO, paid shopping performance, and the emerging world of AI visibility.
For more information visit https://www.klota.se .
About KLOTA AB
KLOTA AB is a Sweden-based digital consultancy specializing in SEO, e-commerce optimization, and data-driven performance strategies. The company works with ambitious brands that want to improve visibility, traffic quality, and revenue across search engines, advertising platforms, and AI-powered discovery channels.
Media Contact
Organization: KLOTA AB
Contact Person: Anders Karlsson
Website: https://www.klota.se/
Email: Send Email
Address:Katrinedalsgatan 13A 504 51 BORÅS Sweden
Country:Sweden
Release id:39023
The post KLOTA Launches Two Free Analysis Tools to Help E-Commerce Brands Improve Search and AI Visibility appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
KeyCrew Media Selects ACME Real Estate as Verified Expert for Boutique Brokerage Operations, and LA Market Expertise
KeyCrew Media Selects Brooke Pfautz as Verified Expert for Vacation Rental Management and Property Technology
KLOTA Launches Two Free Analysis Tools to Help E-Commerce Brands Improve Search and AI Visibility
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