Dr. Manfred Stapff’s newly released book, Real-World Evidence Unveiled: Navigating the Maze of Modern Misinformation, has soared to #1 on Amazon in multiple categories. 

New York, NY, 6th June 2025, ZEX PR WIRE, Candid-Advisory founder and renowned physician-scientist Dr. Manfred Stapff has made a notable impact in the publishing world with the release of his new book, Real-World Evidence Unveiled: Navigating the Maze of Modern Misinformation. Since its debut on April 23, 2025, the book has become an Amazon bestseller, currently ranked #1 in multiple categories, including Anthropology, Civil Rights and Liberties, Social Theory, Sociology Research and Measurement, Communication Reference, and Social Sciences Research.

Image Credit: Real-World Evidence Unveiled by Dr. Manfred Stapff

Dr. Stapff’s much-needed book has arrived at a time when society is flooded with misleading headlines, viral misinformation, and biased reporting. Through Real-World Evidence Unveiled, he introduces readers to the concept of Real-World Evidence (RWE). This is a powerful approach based on real-life data rather than experimental trials or curated information. Though the term is rooted in healthcare, Stapff broadens its scope to help readers evaluate news, social media narratives, and policy debates through an evidence-based lens.

With this book, Stapff refines and filters years of work in regulatory science, quality management, and global medical operations by turning it into an accessible guide for students, professionals, and informed citizens alike. He uses compelling case studies and practical strategies, using the book to show readers the way to distinguish reliable data from noise, break down media narratives, and apply critical thinking in everyday life.

Real-World Evidence Unveiled is already earning praise across academic, corporate, and consumer audiences as it continues to climb bestseller charts. The book has become a must-read for anyone interested in truth, transparency, and data-driven thinking.

Misinformation prevails in public health, democracy, and social cohesion; Real-World Evidence Unveiled is a warning and a solution. It reminds readers that rigorous thinking and sound data are not just tools for scientists but the foundation of a functional society.

About the Author

Dr. Manfred Stapff, MD, PhD, is the founder of Candid-Advisory and a leader in clinical research, regulatory science, and real-world data analytics. His career spans over three decades, including senior roles in top pharmaceutical firms across Germany and the United States. He helps individuals and organizations make informed, evidence-based decisions.

About Candid-Advisory

Candid-Advisory is a life sciences consultancy that offers expert solutions in clinical trials, regulatory affairs, quality management, and real-world data utilization. Headquartered in New York and Boston, the firm partners with healthcare innovators to deliver strategic, unbiased counsel across therapeutic areas and business functions.

California, US, 6th June 2025, ZEX PR WIRE, In the heart of San Francisco’s competitive and rapidly evolving business scene, marketing expert Douglas Salinas Webster is helping level the playing field. Through his boutique consultancy, Webster Marketing Solutions, Douglas delivers strategic, data- driven marketing services tailored specifically to underserved brands—often small to mid- sized businesses that lack access to the advanced tools and insights that major corporations take for granted.

With over 15 years of industry experience, Douglas has dedicated his career to bridging this marketing gap. By equipping these businesses with smart, scalable strategies, Webster Marketing Solutions enables clients to grow their brand visibility, foster stronger customer relationships, and compete effectively—regardless of size or budget.

A Personal Journey Inspiring Professional Excellence

Douglas’s journey into marketing began not in a boardroom, but in a modest family business. Raised in the United States by immigrant parents who ran a small neighborhood shop, he spent his childhood learning how to engage customers, craft promotions, and solve problems on the fly. While his peers were playing outside, Douglas was observing firsthand the grit and creativity it took to sustain a business with limited resources.

“That experience gave me a front-row seat to both the promise and the pressure of entrepreneurship,” he says. “And it sparked a lifelong passion for marketing—especially for people who don’t always have access to the best tools.”

Motivated to formalize this passion, Douglas pursued a Bachelor’s degree in Marketing from the University of California, Berkeley, followed by an MBA in Marketing Strategy from Harvard Business School. His academic path laid a strong foundation for the analytical and creative thinking that would define his approach.

Douglas launched his professional career at McKinsey & Company, where he served as a Marketing and Strategy Consultant. There, he worked with Fortune 500 clients across the technology, healthcare, and retail sectors, gaining a deep understanding of how large enterprises leverage data and consumer behavior insights to dominate markets.

Filling a Market Gap with Purpose

After years of consulting for massive brands, Douglas identified a clear gap in the market: smaller companies were being left behind. “They had the drive, they had great products—but they didn’t have access to high-level strategy or analytics,” he explains. “That’s when I knew it was time to build something new.” In 2016, he founded Webster Marketing Solutions with a bold mission: to deliver enterprise-grade marketing strategy to smaller, often overlooked businesses, enabling them to not just survive—but thrive.

A Comprehensive, Data-Driven Approach

Webster Marketing Solutions offers a suite of services that are as robust as they are flexible, including:

● Brand Development & Positioning – Helping clients craft compelling brand narratives and define their unique value proposition.
● Digital Marketing Optimization – Leveraging SEO, paid media, and social strategy to maximize visibility and traffic.
● Customer Engagement Strategy – Creating touchpoints across the customer journey that build loyalty and trust.
● Content & Email Marketing – Developing messaging that resonates with specific audiences and encourages action.
● Market Research & Analytics – Using data to guide decisions and improve marketing performance over time.

Each strategy is custom-tailored—no cookie-cutter packages or one-size-fits-all templates. “Marketing is no longer about flashy slogans,” says Douglas. “It’s about creating experiences rooted in data, empathy, and relevance. Our goal is to help businesses connect meaningfully with their customers at every stage of the journey.”

Real Impact: Client Success Stories

The firm’s portfolio includes a diverse mix of industries—from eco-friendly skincare startups to local tech firms scaling into new regions. One recent client, a family-owned restaurant chain in Northern California, saw a 40% increase in foot traffic and 20% boost in online orders after implementing a revamped digital and social media strategy. Another client, a B2B SaaS platform, credits Webster Marketing Solutions for helping them double their customer base in under 12 months, thanks to a more focused content and lead generation funnel.

“Our success is measured by our clients’ growth,” says Douglas. “When they win, we win.”

A Hands-On, Collaborative Culture

Unlike larger firms that hand clients off to junior staff, Webster Marketing Solutions prides itself on a high-touch, founder-led experience. Douglas remains deeply involved in every engagement, partnering directly with clients from initial strategy sessions through execution
and optimization.

“Our clients are our partners,” Douglas emphasizes. “We take the time to understand their vision, listen to their challenges, and co-create strategies that align with their business goals. That level of trust and collaboration is why so many of our clients return.” This hands-on model also extends to Webster’s internal team. Though lean by design, the firm has cultivated a group of passionate creatives, analysts, and strategists who value curiosity, integrity, and continuous learning.

Looking Ahead: Technology, Personalization, and the Future of Marketing

As marketing trends evolve, Webster Marketing Solutions remains firmly planted at the intersection of technology and personalization. The firm is actively integrating AI tools, automation platforms, and predictive analytics to help clients personalize campaigns, optimize spending, and stay ahead of market trends.

“Modern consumers expect brands to speak directly to them—not at them,” Douglas explains. “We’re helping our clients build marketing systems that feel tailored and responsive, not generic.”

Whether it’s incorporating chatbots for customer service or testing AI-assisted copy for email campaigns, Webster Marketing Solutions ensures clients can take advantage of cutting- edge technologies—without the steep learning curve.

Giving Back: Investing in Community and Equity

Beyond business, Douglas is a firm believer in giving back. He’s actively involved in local initiatives that promote entrepreneurship, digital literacy, and economic empowerment—especially in underrepresented communities throughout the Bay Area. Webster Marketing Solutions donates time and services to nonprofits, hosts marketing workshops for minority-owned startups, and provides pro bono strategy sessions for community-led ventures.

“San Francisco has always been a city of dreamers and doers,” Douglas says. “We want to make sure everyone—regardless of background—has a fair shot at growing something meaningful.”

Conclusion
In a marketplace dominated by big-budget brands and massive agencies, Webster Marketing Solutions stands out for its human-first, impact-driven approach. By fusing data with empathy, and strategy with purpose, the firm is helping overlooked businesses compete—and win—at scale.

As Douglas Salinas Webster puts it: “We’re not just in the business of marketing—we’re in the business of making potential possible.”

About Webster Marketing Solutions

Founded in 2016 and headquartered in San Francisco, Webster Marketing Solutions is a boutique consultancy that delivers customized, data-driven marketing strategies for small and mid-sized businesses. Led by marketing expert Douglas Salinas Webster, the firm
specializes in brand development, digital engagement, customer strategy, and analytics. With a strong focus on personalization, collaboration, and social impact, Webster Marketing Solutions empowers underserved brands to thrive in a crowded digital world.

Dubai, UAE, 6th June 2025, ZEX PR WIRE, EcoWatt, a pioneering force in climate-positive Web3 innovation, announces the launch of the pre-sale for its EWX token — the currency for climate action. This pre-sale offers early supporters a unique opportunity to drive real-world impact by funding clean energy, enhancing climate resilience, and expanding electricity access for over 700 million people who still live without power — yet generate CO₂ emissions comparable to the entire EU due to wood burning.

The EWX token lies at the heart of the EcoWatt ecosystem — a next-generation platform that empowers users to make every crypto transaction count towards real-world environmental impact. With governments scaling back on climate commitments and the global climate finance gap nearing $6 trillion by 2030, EcoWatt steps in to lead where public institutions are falling short.

“The climate crisis isn’t coming — it’s already here,” said Thomas Puskas, CEO of EcoWatt. “Our mission is to turn every financial interaction into a force for good.
With EWX, we’re decentralizing climate finance and giving power to the people.”

EWX Token Presale: Seize Your Opportunity to Shape the Future
As the EWX Token presale officially kicks off, EcoWatt is offering an exclusive early-entry opportunity to become a foundational participant in a transformative digital ecosystem. EcoWatt provides early participants an exclusive opportunity to secure tokens at the presale price of $0.01 per token, before the public listing at $0.15 in Q4 2025.

Key Features of the EWX Token:

• Powers the EcoWatt ecosystem, including the upcoming GXchange (Green Exchange) platform.

• Each transaction contributes to funding renewable energy, carbon reduction, and electricity access.

• Designed to reward users for climate-positive actions through tokenized impact.

In parallel, EcoWatt is also launching an exclusive share offering, giving early investors the opportunity to participate in the equity growth of the company. The offer will make available a limited allocation of EcoWatt shares to fuel expansion across Europe, Africa and Asia — regions that are central to EcoWatt’s fast-growing renewable project pipeline.

EcoWatt holds a robust power plant pipeline exceeding 14,800 MW, positioning the company as a key driver in the global energy transition.

Join the Movement

Participate in the EWX pre-sale now and become a shareholder in a climate tech company committed to real impact.

Websites:        https://presale.ecowatt.io/

                        https://shares.ecowatt.global/

Twitter/X:       https://x.com/EcoWattOfficial

About EcoWatt

EcoWatt is a global climate impact company that drives climate action by seamlessly integrating Web3 technology with climate impact and social projects.