Press Release
Esthen Exchange Enhances User Experience Through Globalized Account Integration
With the rollout of its globalized account integration system, Esthen Exchange simplifies access across borders by consolidating account services, introducing language-adaptive onboarding, and deploying flexible identity frameworks. The upgrade reinforces Esthen’s commitment to service continuity and user empowerment.
Esthen Exchange has unveiled a new unified global account framework designed to simplify user onboarding, optimize service continuity, and align account operations across regions under a single system architecture. This update reflects Esthen’s commitment to delivering a seamless financial services experience, particularly as its user base expands across diverse jurisdictions and regulatory environments.

The new framework allows users to register once and access the platform’s full functionality—including asset portfolios, account settings, and service preferences—across supported regions without repetition. Users can now benefit from streamlined verification flows, synchronized identity credentials, and consistent interface behavior regardless of access location.
To support broader accessibility, the framework introduces full multilingual onboarding in English, Spanish, Portuguese, Mandarin, and German, with dynamic localization for document uploads, customer support channels, and legal disclosures. These measures reduce cognitive friction and regulatory ambiguity for users engaging from different regions.
The upgrade also includes a modular support center, combining real-time chat, case tracking, and regional response routing. Users can resolve account queries through a self-service portal that adapts to their interface language and local time zone. Additionally, the system implements continuity tools such as session recovery, device whitelisting, and geo-based login verification for added stability.
Zachary Ward, Chief Strategy Officer at Esthen Exchange, stated: “Account access is fundamental to user trust. This framework ensures that no matter where users are located, they can rely on a standardized, responsive, and secure experience.”
Designed to scale with growing operational complexity, the global account structure introduces backend support for segmented compliance workflows and user-tier mapping. Enterprise clients can now access cross-border authorization settings, while individual users benefit from simplified Know-Your-Customer (KYC) updates and centralized control panels.
The account framework launch complements Esthen’s broader service roadmap, which includes experience-centric upgrades to interface logic, notification controls, and account-level analytics for both personal and institutional segments. These updates reflect the platform’s philosophy of empowering users through clarity, consistency, and control.
Learn more about Esthen Exchange at the following resources:
https://www.esthen.wiki
https://www.esthen.pro
https://www.esthen.info
https://www.esthenexchange-trace.com
https://www.esthen-exchange.review
Disclaimer:
The information provided in this press release is not a solicitation for investment, nor is it intended as investment advice, financial advice, or trading advice. It is strongly recommended you practice due diligence, including consultation with a professional financial advisor, before investing in or trading cryptocurrency and securities.
Media Contact
Organization: Esthen
Contact Person: Austin Gray
Website: https://esthen.com/
Email: Send Email
Country:United States
Release id:28453
View source version on King Newswire:
Esthen Exchange Enhances User Experience Through Globalized Account Integration
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About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
PLTFRM Launches AI Virtual Human Livestreaming, Increasing Sales of BROTHER Printers by 30%
Shanghai,China – BROTHER, the renowned global printer brand, recently achieved a remarkable 30% increase in e-commerce sales by adopting PLTFRM’s AI-powered virtual human livestream technology. In partnership with PLTFRM, a creative agency specialising in digital branding and communication solutions, BROTHER witnessed firsthand the commercial potential of AI-driven livestreaming for e-commerce.
AI Virtual Human Livestreaming: A New Era in E-Commerce
AI virtual human livestreaming is rapidly reshaping China’s e-commerce landscape. These AI-generated hosts deliver interactive livestreams that closely replicate human behaviour. Even JD.com founder Richard Liu has launched an AI avatar to host his own sales livestreams, signalling growing acceptance and excitement within the industry.
Unlike traditional livestreaming, which typically requires a team of 3–4 people—including a host, technical operator, and support staff—AI livestreams operate 24/7 with minimal manpower. A single digital human can handle hosting, answering audience questions, and switching products in real time, significantly reducing operational costs.
Today’s AI hosts are nearly indistinguishable from real people, with expressive facial gestures, lifelike voices, and fluid audience interaction. Their realism and efficiency have made them credible and cost-effective substitutes, driving measurable sales growth for brands.
BROTHER PRINTER: A Century-Old Brand Embraces AI
Known for its durable and high-performance devices, BROTHER initially deployed AI livestreaming as a brand visibility tool during off-peak hours.
“We didn’t expect major sales results at first,” said Ms. Gu, Head of Branding at BROTHER China. “Our goal was to maintain a consistent brand presence and convey our values of professionalism and reliability outside of prime-time slots.”
However, within just two hours of its first AI livestream powered by PLTFRM AI, the campaign generated over ¥18,000 (US$2,500+) in direct sales—far surpassing expectations.
Sales Up 30%, Costs Down 80%
Today, BROTHER runs AI-powered livestreams across four online flagship stores on JD.com and Tmall, operating continuously 24/7. Compared with the same period last year, the brand has seen a 30% increase in sales and an 80% reduction in livestreaming costs.
“Every morning, we check the data to see how much our AI host sold while we were asleep,” Ms. Gu shared. “It’s now part of our daily routine.”
One particularly surprising insight: 30% of total sales occurred during late-night hours—a time previously neglected by traditional human-hosted streams. Many of these transactions came from first-time customers, drawn by the AI host’s clear and professional explanations of technical product benefits—at any time of day.
BROTHER’s AI avatar emphasised key selling points like its separate drum-and-toner design and renowned long-term durability—hallmarks of the brand’s century-long legacy of engineering excellence.
Behind the Tech: PLTFRM AI
This success story was made possible by PLTFRM, a Shanghai-based brand management agency with 15 years of experience in digital marketing and over a decade in e-commerce livestreaming. Since 2023, PLTFRM has partnered with Baidu Cloud to incorporate cutting-edge AI tools into its livestreaming services.
The agency’s AI Virtual Human Livestreaming Service (PLTFRM AI) provides end-to-end support—from avatar creation and product upload to scripting, audience engagement, and multi-platform integration. BROTHER’s project went live within just two weeks of initial planning.
Strategy First: Matching People, Product, and Place
According to PLTFRM co-founder Qian Dejun, AI livestreaming is most effective when it follows traditional retail principles: matching the right host, product, and place. While AI lowers entry barriers, achieving real impact requires professional execution—custom avatars, optimised sales scripts, realistic virtual studios, and carefully scheduled streaming slots.
Mr. Qian, who has hosted over 300 livestreams and now has an AI avatar of himself, stresses that the same strategic logic applies to both AI and human hosting. PLTFRM offers fully-managed and hybrid livestream models, enabling brands to grow without the burden of technical complexities.
A Full-Service, Hassle-Free Model
“We understand the pain points—low traffic, high operational costs, lack of talent, and poor ROI,” said CEO Qian Dejun. “That’s why PLTFRM AI is a worry-free, fully-managed solution. Brands can scale faster, lower costs, and increase exposure—without building an in-house team for livestream.”
FAQ: PLTFRM AI Livestreaming
Q: Which platforms does PLTFRM AI support?
A: Currently live on JD.com, Tmall, Taobao and Pinduoduo. Integration is also available for Dianping,Meituan, WeChat mini-program,vip.com and others.
Q: What’s included in the full-service package?
A: Services include product listing, avatar customisation, scriptwriting, virtual studio setup, livestream operations, and ongoing optimisation.
Q: How soon can livestreaming begin?
A: Livestreams can go live within 30 days of onboarding.
Q: Can AI hosts be used alongside human hosts?
A: Yes. Many clients use human hosts during peak hours and AI hosts during off-peak times.
Q: Can PLTFRM clone an existing human host as an AI avatar?
A: Yes. Full AI cloning is available.
Interested in AI Livestreaming for Your Brand? Contact PLTFRM AI.
Social Links
LinkedIn: https://www.linkedin.com/company/pltfrm
Media Contact
Company: PLTFRM
Contact: Alexander Ouairy, Founder and Director
Telephone: +86 (0)21 6232 6733
Email: info@pltfrm.ai
Website: www.pltfrm.ai , www.pltfrm.cn
Address: Building 3, No. 733 Wanhangdu Road, Jing’an District, Shanghai 200042
SOURCE: PLTFRM
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
William Clawson Champions Purpose-Driven Action Over Profit: “We Need to Build with Values That Last”
Montana, US, 29th July 2025, ZEX PR WIRE, William Clawson, entrepreneur, philanthropist, and advocate for value-based capitalism, is calling on Americans to rethink what it means to succeed. In a candid and passionate interview titled “Q&A with William Clawson: On Inspiration, Risk, and Building with Purpose”, Clawson shared his belief that now is the time for a cultural shift—one that encourages people to take bold action with intention, not just for a paycheck.
“Everyone is looking for the quick buck,” Clawson said. “But if you can build something of value and stand behind it with your name, your legacy will outlive you.”
With a track record of building companies and giving back through Habitat for Humanity and community mentorship, Clawson knows firsthand what it means to take risk not for ego—but for impact. His message arrives at a critical moment.
According to a 2024 Gallup survey, 61% of U.S. workers say they feel disconnected from their work’s purpose, and 46% are actively looking for more meaningful jobs. Meanwhile, younger generations are demanding purpose and transparency from businesses—77% of Gen Z consumers say they prefer to buy from brands that share their values (Source: IBM Institute for Business Value).
Reframing Risk as Responsibility
For Clawson, risk is part of the process—but so is responsibility.
“Risk is necessary. But it shouldn’t just be about upside. Take risks that help others. That’s how you build trust and character,” he said.
He urges people—especially aspiring business leaders—to ask themselves not “what can I sell?” but “what can I solve?” His advice: create companies that align with real human needs and personal integrity.
Building with Character, Not Just Capital
Clawson speaks out against the common narrative that money is the only measure of success.
“I believe in capitalism. I’ve lived it. But I also believe you have to use it to serve others. If you’re not helping anyone else, what’s the point?”
That belief has guided his business decisions, charitable work, and leadership style. His example challenges others to hold themselves to a higher standard—not through guilt, but through opportunity.
“You don’t need millions to make a difference,” he added. “You just need a backbone and a reason.”
The Bigger Picture
Clawson’s voice joins a growing movement of leaders pushing for ethical entrepreneurship and conscious capitalism. And it couldn’t be more timely:
- 47% of U.S. consumers say they’ve stopped doing business with a company that violated their values (Source: Edelman Trust Barometer).
- Purpose-driven companies grow 3x faster than their competitors (Harvard Business Review).
- Nonprofits report a 37% decline in volunteer engagement over the last 5 years (Source: Independent Sector), highlighting the need for renewed civic action.
A Call to Act with Purpose
While Clawson isn’t launching a foundation or asking for donations, he’s calling on everyday Americans to act now—right where they are.
“Start something. Help your neighbor. Mentor someone. Donate time, not just money,” he said. “You don’t need a title to lead. You just need to move.”
He emphasizes that building with purpose isn’t a brand—it’s a lifestyle.
“Build something that outlasts your bank account. That’s where meaning lives.”
What You Can Do Today
- Ask better questions. Who does your work serve? Who benefits from your time, talent, or business?
- Start small. Volunteer, mentor, or offer help in your community.
- Support value-aligned brands. Spend where your beliefs live.
- Teach the next generation. Pass on the mindset of contribution over consumption.
- Hold yourself accountable. Integrity doesn’t need applause—it just needs practice.
For more insights and to read “Q&A with William Clawson: On Inspiration, Risk, and Building with Purpose”, visit [Insert Website or Publication Link].
Contact:
Read the full article here.
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Press Release
Lakei Marketing Fulfils the Growing Demand for Natural Fat-Burning Coffee Solutions
Lakei Marketing Unveils a Revolutionary Morning Coffee Blend That Helps Burn Fat Naturally.
Waipahu, Hawaii, 29th July 2025, ZEX PR WIRE, As consumer interest in natural health solutions continues to surge, Lakei Marketing has responded to the call with a groundbreaking product that combines the everyday ritual of coffee with the science of fat burning. Known for championing holistic, plant-based health innovations, Lakei Marketing now offers a proprietary fat-burning coffee blend that’s changing how people think about their morning cup.
“We’re seeing a major shift in how people approach weight management. Consumers are tired of synthetic pills and quick fixes. They want natural, sustainable solutions and our fat-burning coffee gives them that, with the comfort of a familiar habit.”
This revolutionary formula, crafted after years of research and development, features a precise blend of natural, thermogenic ingredients designed to support metabolism and encourage the body to burn stored fat as fuel. By transforming your daily coffee into a metabolism-boosting beverage, Lakei Marketing is reshaping both wellness routines and weight loss journeys.
Unlike generic caffeine-loaded products that cause jitters and crashes, Lakei’s coffee solution is thoughtfully balanced using green tea extract, natural caffeine sources, and synergistic compounds that work with the body’s rhythms. When taken first thing in the morning, the blend kickstarts metabolic activity, setting the stage for increased fat utilization and long-lasting energy.
The product’s success lies not only in its functional ingredients but also in its ease of use. With no complex steps or lifestyle overhauls required, users simply mix the powder into their favorite coffee and sip their way to better results. It’s a seamless integration into existing routines that empowers users to stay consistent, often the most challenging part of any health goal.
“Our customers love that they can support fat loss without dramatically changing their diet or schedule,” said a Sales Representative at Lakei Marketing. “The convenience is part of the magic. One scoop, one cup of coffee, and you’re actively working toward your weight loss goals before 10 AM.”
Demand has grown rapidly across demographics, from busy professionals looking for a morning energy boost to wellness enthusiasts committed to clean, functional ingredients. Lakei Marketing’s fat-burning coffee blend has quickly become a customer favorite and a standout in the crowded natural supplement market.
The company’s commitment to transparency, ingredient quality, and science-backed formulation continues to set it apart. With every cup, consumers can trust that they’re fueling their bodies with a product rooted in research and integrity. As Lakei Marketing continues to expand its reach, this innovative solution is poised to become a staple in wellness routines worldwide.
For more information about their products, refer to the information below.
About Lakei Marketing
Lakei Marketing is a wellness-focused brand offering scientifically formulated fat-burning products that support natural metabolism, hormone balance, and long-term weight management. With a growing product line that includes coffee-based fat burners and targeted supplements, Lakei empowers individuals to pursue their health goals naturally and consistently.
Contact Details
Website: https://lakeimarketing.com/
Address: 94-955 Lumimoe St, Waipahu, HI 96797
Facebook: https://www.facebook.com/lakeimarketing
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
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