May 19, 2025, in Sanya, Sanya Tourism, Culture, Radio, Film and Sports Bureau (hereinafter referred to as “Sanya Tourism, Culture, Radio, Film and Sports Bureau”) officially announced Dr. Jimmy Choo, an internationally renowned designer, has been invited to be the “Master Designer of Sanya Island Costume”. The two sides will collaborate across boundaries, with “Oriental Resort Aesthetics” as the core, to create exclusive travel clothing that combines cultural connotations and fashionable charm for global tourists. The collaboration aims to enhance Sanya’s fashion influence as an international tourism and consumption center and convey its unique positioning as an “exquisite island resort” to the world.

International top design empowers local culture

As a representative figure of global luxury footwear and fashion design, Dr. Jimmy Choo is renowned for his exquisite craftsmanship and modern Oriental aesthetics. In this collaboration, he will deeply integrate into Sanya’s Marine culture, Tianya culture, tropical charm and the theme elements of an international city.

The head of the Sanya Tourism and Culture Bureau said: “Dr. Jimmy Choo’s pursuit of perfection in detail is highly consistent with Sanya’s tourism development concept of ‘high standards and internationalization’. We look forward to transforming Sanya’s natural beauty and cultural heritage into wearable works of art through his design, allowing tourists to “wear Sanya on their bodies”.

Design highlights: The fusion of nature, luxury and culturecreates “Sanya stories on the body” The design results will be applied to Sanya’s official tourism image promotion, international events, duty-free shopping gifts and high-end customization services. In the future, visitors will be able to purchase the co-branded clothing at Sanya’s scenic spots, hotels, commercial service points and online platforms to experience the immersive experience of “vacation is fashion”. Jimmy Choo: Infusing Sanya with a global aesthetic Perspective”Sanya, with its stunning natural landscapes and cultural treasures, is a paragon of Oriental tropical charm.” “I hope that through design, tourists from around the world can not only discover the beauty of Sanya with their eyes, but also convey the warmth and elegance of the city through clothing,” Dr. Jimmy Choo said in an interview.

The collaboration between the government and enterprises to promote the upgrading of cultural and tourism consumption is an important part of the “International Design Empowering the cultural and tourism industry” strategy of the Sanya Tourism and Culture Bureau. By introducing the world’s top designer resources, Sanya will further strengthen its dual competitiveness of “high-end vacation + cultural experience” and contribute to the construction of the Hainan Free Trade Port as an international tourism and consumption center.

Look forward to the future

The Sanya Tourism and Culture Bureau plans to hold the “Sanya Island Server Global Release Conference” in the second half of 2025. At that time, the island server designed by Dr. Jimmy Choo Zhou Yangjie will be unveiled, revealing the complete series of works. In the future, the two sides will also explore cross-border cooperation such as joint pop-up stores and fashion shows, continuously enhancing the global appeal of Sanya tourism.

Regarding the Sanya Municipal Bureau of Tourism, Culture, Radio, Film and Sports The Sanya Municipal Bureau of Tourism, Culture, Radio, Film and Sports will comprehensively plan the development of Sanya’s tourism, culture, cultural relics, radio, film and sports industries, scientifically integrate resources, innovate development models, promote the coordinated progress of various industries, build a diversified, integrated and dynamic modern industrial system, and contribute to the high-quality development of Sanya’s culture, tourism and sports industries. Enhance the city’s cultural soft power and tourism brand influence.

About Dr. Jimmy Choo Zhou Yangjie

Jimmy Choo, male, whose ancestral home is Meixian, Guangdong Province, was born in Malaysia. He was the personal shoe designer of Princess Diana of the United Kingdom during her lifetime. He is the world’s most famous Chinese-American designer of footwear and ready-to-wear. Recipient of the Order of the British Empire. In 2011, he/she was awarded the title of World Outstanding Chinese Designer.