California, US, 31st October 2025, ZEX PR WIRE, In an era where digital transformation defines success, Douglas Salinas Webster, founder and CEO of Webster Marketing Solutions, is helping brands rise above the noise with innovative, data-driven marketing strategies. Based in San Francisco, his firm has become a trusted partner for companies seeking to strengthen their digital presence, reach new audiences, and adapt to the fast-changing world of modern marketing. With over 15 years of industry experience, Douglas has built a reputation for creating marketing strategies that balance creativity with analytics. His ability to connect business goals with customer insights has positioned him as one of the most forward-thinking marketing professionals in today’s competitive landscape.

From Humble Beginnings to Marketing Leadership

Douglas’s journey into marketing began long before he founded Webster Marketing Solutions. Raised in the United States by immigrant parents who owned a small family business, he learned early on what it means to connect with customers on a personal level. As a child, he helped his parents with everything from advertising to customer relations, developing a deep appreciation for the power of communication in driving business success. “Watching my parents build relationships with customers taught me that marketing is really about people,” Douglas reflects. “It’s about understanding their needs, telling authentic stories, and creating value they can trust.”

That early exposure to business inspired Douglas to pursue his academic passion. He earned his Bachelor’s degree in Marketing from the University of California, Berkeley, where he studied consumer behavior, market research, and branding. He later completed an MBA
in Marketing Strategy from Harvard Business School, gaining the analytical foundation that would define his professional approach.

Professional Growth and Strategic Expertise

After graduating, Douglas began his career with McKinsey & Company, one of the world’s leading consulting firms. As a Marketing and Strategy Consultant, he advised Fortune 500 clients across technology, retail, and healthcare industries. His work involved crafting marketing roadmaps, studying evolving consumer trends, and helping brands adapt to the digital economy.

During his years at McKinsey, Douglas became known for his sharp analytical thinking and creative problem-solving skills. He quickly learned how to blend data insights with storytelling—a balance that would later shape the foundation of his own firm. “My time at McKinsey gave me a deep respect for strategy,” Douglas explains. “But I also realized that strategy has no value unless it connects emotionally with people. That’s where real marketing impact happens.”

Founding Webster Marketing Solutions

In 2016, Douglas decided to take his expertise and vision to the next level by launching Webster Marketing Solutions in San Francisco. His goal was simple: to provide small and mid-sized businesses with access to the same level of strategic marketing support that
global corporations enjoyed. Since its inception, the firm has earned a reputation for delivering creative and results- oriented marketing campaigns that help brands compete effectively in the digital age.

Webster Marketing Solutions offers a wide range of services, including:

● Brand Strategy and Positioning: Crafting authentic brand identities that reflect each client’s vision and values.
● Digital Marketing and SEO: Enhancing online visibility through targeted, data-driven campaigns.
● Social Media Engagement: Building communities and boosting engagement across multiple digital platforms.
● Market Analytics: Using research and insights to guide decision-making and measure impact.
● Customer Retention Strategies: Developing loyalty programs and personalized marketing to keep customers connected.

Every project begins with an in-depth consultation to understand the client’s unique goals and challenges. From there, Douglas and his team design tailored strategies that combine creativity, technology, and measurable outcomes. “Every brand has its own story,” Douglas says. “Our job is to help them tell it in a way that connects with people and drives growth.”

Helping Businesses Thrive in the Digital Age

Today’s digital landscape presents both challenges and opportunities for businesses. With consumers increasingly turning to online platforms for information, shopping, and engagement, companies must adapt their marketing efforts to meet evolving expectations.
Douglas believes that the key to success lies in balancing automation with authenticity. While digital tools allow brands to reach wider audiences, genuine connection remains the cornerstone of effective marketing.

“At Webster Marketing Solutions, we use technology to enhance communication, not replace it,” Douglas explains. “Data helps us understand audiences better, but it’s human creativity that turns those insights into meaningful experiences.” The firm’s work reflects this philosophy. Through targeted campaigns, storytelling, and analytics, Webster Marketing Solutions helps brands not only reach customers but also form lasting relationships built on trust and value.

A Vision for Inclusive and Sustainable Growth

Beyond traditional marketing, Douglas is passionate about helping underserved and minority-owned businesses thrive. His own background inspired him to ensure that entrepreneurs from diverse communities have access to the same strategic opportunities as
large corporations.

“Inclusive growth benefits everyone,” Douglas emphasizes. “When small businesses succeed, communities grow stronger, jobs are created, and local economies thrive. That’s what motivates me every day.” Under his leadership, Webster Marketing Solutions has partnered with several local organizations in San Francisco to mentor small business owners and offer marketing training workshops. These initiatives aim to equip entrepreneurs with the skills and confidence to compete in the digital economy.

Hands-On Leadership and a Client-First Philosophy

One of the hallmarks of Douglas’s leadership style is his hands-on approach. Unlike many executives, he remains directly involved in client projects, from the initial consultation to campaign execution. His clients appreciate his collaborative mindset and his genuine interest in their success. “Marketing works best when it’s personal,” Douglas says. “That’s why I make it a point to be there with my clients every step of the way. Their success is my success.” This dedication has earned Webster Marketing Solutions long-term partnerships with clients
across various industries. The firm’s strong reputation is built not only on results but also on relationships—something Douglas considers the true measure of success.

Looking Ahead: The Future of Marketing Innovation

As technology continues to evolve, Douglas remains focused on keeping Webster Marketing Solutions at the forefront of innovation. His team continuously explores emerging trends such as artificial intelligence, voice search, and data privacy to ensure their clients stay ahead of the curve.

However, Douglas believes that no matter how advanced technology becomes, the essence of marketing will always remain the same: connecting with people. “The tools will change, but the heart of marketing won’t,” Douglas concludes. “It will always be about understanding people and helping them find what truly matters to them.” Looking ahead, Webster Marketing Solutions plans to expand its reach beyond San Francisco, partnering with national and international clients who share the firm’s commitment to authentic, data-driven storytelling. With Douglas’s leadership, the company continues to set new standards for marketing excellence—proving that even in a digital-first world, the human touch remains irreplaceable.

About Webster Marketing Solutions

Founded in 2016 by Douglas Salinas Webster, Webster Marketing Solutions is a San Francisco-based marketing consultancy specializing in digital strategy, brand development, and customer engagement. The firm helps businesses of all sizes build their brands, connect with audiences, and achieve measurable growth through innovative, data-backed marketing solutions.

Ontario, Canada, 31st October 2025, ZEX PR WIRE, Verdun Windows and Doors, one of Canada’s most trusted names in energy efficient home solutions, has announced the next phase of its regional expansion with the development of a state-of-the-art, 104,000-square-foot manufacturing facility in Vars Industrial Park. The project, backed by support from FedDev Ontario, represents a $30 million investment that will strengthen local manufacturing, create new jobs, and advance sustainable production in Eastern Ontario.

This milestone marks a defining moment for Verdun Windows and Doors, reinforcing its leadership in energy efficiency, innovation, and community-driven growth. The Vars facility will serve as the cornerstone of Verdun’s mission to deliver world-class, Canadian-made windows and doors built for the country’s unique climate.

Federal Support Strengthens Local Growth

The new facility received a $1 million contribution from the Government of Canada through the Federal Economic Development Agency for Southern Ontario (FedDev Ontario). This funding supports Verdun’s ongoing efforts to expand advanced manufacturing capacity and develop new, high-performance product lines that meet the growing demand for sustainable housing solutions across Canada.

Federal representatives joined local officials and company leaders at the groundbreaking ceremony, highlighting the government’s confidence in Verdun’s long-term vision. “FedDev Ontario is proud to support Verdun Windows and Doors as it continues to innovate and grow,” said MP Giovanna Mingarelli. “This investment demonstrates how local manufacturing can drive both economic growth and environmental progress. Verdun’s work is proof that green innovation and good jobs go hand in hand.”

The project will contribute directly to regional economic recovery and resilience, strengthening the manufacturing base while promoting environmentally conscious growth. A Major Investment in the Ottawa Region Verdun’s new facility represents a $30 million investment in Eastern Ontario’s manufacturing future. With the Vars site strategically located in Russell Township, the company will significantly increase its production capacity to meet growing national demand.

Mayor Mike Tarnowski praised Verdun’s decision to expand locally, calling it a transformative project for the community. “Verdun’s expansion is a signal of confidence in the region’s workforce and potential,” said Tarnowski. “This facility means good, stable jobs for local families and a sustainable boost for our local economy. Verdun has been part of the fabric of our community for decades, and this new chapter will strengthen that connection.”

The Vars campus will feature modern production lines equipped with advanced CNC machining, automated fabrication systems, and real-time quality assurance technology. These enhancements will streamline operations, reduce waste, and ensure that Verdun continues to deliver the precision and reliability for which it is known.

Creating Local Jobs and Career Opportunities

Verdun Windows and Doors plans to create between 150 and 200 full-time positions once the facility is fully operational. The company is committed to hiring locally, with opportunities spanning manufacturing, logistics, engineering, and administration. To ensure workforce readiness, Verdun is partnering with local colleges and training programs to develop specialized internships and apprenticeships for students entering the trades and technical fields. The goal is to prepare a new generation of skilled workers who will help sustain and grow Canada’s manufacturing sector.

“We believe in creating meaningful, long-term employment,” said a Verdun Windows and Doors spokesperson. “Our investment in training and education ensures that local talent can build lasting careers with us. We want to grow alongside the community that has supported
us for more than 40 years.” A community job fair is planned ahead of the facility’s completion, giving residents an opportunity to meet Verdun’s leadership team and explore available roles.

RevoCell Technology at the Heart of Production

At the core of Verdun’s expansion is the company’s award-winning RevoCell window line, a product that has redefined energy efficiency in the Canadian market. The RevoCell design uses microcellular PVC (mPVC) technology that incorporates billions of microscopic air pockets into the frame, dramatically improving insulation and strength. Unlike most competitors that require triple-pane glass to meet ENERGY STAR® “Most Efficient” standards, Verdun achieves these results with dual-pane configurations. This
innovation reflects Verdun’s deep commitment to performance, sustainability, and
affordability.

“The new facility gives us the space and technology to continue refining and expanding RevoCell production,” said the company’s R&D Director. “We designed RevoCell from the ground up to exceed efficiency standards, and this facility will let us scale that success to
serve even more Canadian homeowners.”

Verdun’s RevoCell windows have earned ENERGY STAR® Canada Special Recognition Awards in both 2023 and 2024, confirming the company’s leadership in sustainable manufacturing.

Sustainability at the Core of Design

Environmental responsibility has guided every decision behind the Vars project. The facility will feature rooftop solar panels, energy-efficient lighting, advanced HVAC systems, and water recycling technology to minimize operational impact. Verdun also plans to implement a
zero-waste-to-landfill program, ensuring that all production by-products are recycled or repurposed. “Our vision for sustainability extends beyond our products,” said Verdun’s Sustainability Officer. “It’s built into how we operate, how we design, and how we think about our role in the community. Verdun’s expansion is a model of how business growth can align with environmental responsibility.”

The company’s focus on eco-friendly operations reinforces its broader goal: to provide homeowners with energy-efficient solutions while reducing the overall environmental footprint of home construction and renovation.

Boosting Local Supply Chains and Economic Resilience

Verdun’s expansion in Vars is more than an investment in a single facility—it is a strategic effort to rebuild and strengthen local supply chains. By sourcing materials such as glass, hardware, and packaging from regional partners, Verdun is supporting nearby industries
while minimizing transportation emissions. This approach not only benefits Verdun’s operations but also fosters long-term economic growth throughout Eastern Ontario.

“Working with local suppliers creates a stronger ecosystem,” said the company’s Procurement Manager. “When we keep production local, everyone benefits—our partners, our employees, and the communities we serve.”

A Vision for the Future

The Vars facility is scheduled for completion in late 2025, with production expected to begin in early 2026. Once operational, it will become Verdun’s largest and most advanced manufacturing site, capable of producing a wide range of high-efficiency windows and doors designed specifically for Canadian homes. Verdun plans to use the facility as a hub for future research and development initiatives, exploring innovations in smart-home integration, advanced materials, and next-generation glazing technologies.

“We are building more than a factory—we are building the foundation for the future of Canadian manufacturing,” said Verdun leadership. “This project represents our belief that innovation, sustainability, and community are the keys to long-term success.”

About Verdun Windows and Doors

Founded in 1982, Verdun Windows and Doors is a Canadian manufacturer specializing in high-performance, energy-efficient windows and doors tailored to the country’s climate. Headquartered in Ottawa, Verdun designs, manufactures, and installs its products locally, ensuring full control over quality and customer satisfaction. The company’s signature RevoCell technology has earned multiple national awards, including ENERGY STAR® Canada Special Recognition honors in 2023 and 2024. With over four decades of craftsmanship and innovation, Verdun continues to set the benchmark for sustainable home solutions in Canada.

For more information, visit https://www.verdunwindows.com