Blue Sky Scrubs, the Austin-based leader in designer luxury medical apparel, proudly announces the launch of its newest limited-edition collection: The Pickleball Scrubs Collection. Blending the classic charm of country club aesthetics with performance-focused design, this capsule release introduces a fresh take on medical workwear that is as stylish as it is functional.

Austin, TX, United States, 11th May 2025 – Anchoring the new collection is the brand’s signature navy blue base, accented with a vibrant pink and green striped tie—a tasteful nod to the refined sport of pickleball, one of the fastest-growing recreational activities in the United States. With this launch, Blue Sky Scrubs celebrates the spirit of movement, camaraderie, and confidence that healthcare professionals embody every day—on and off the court.

The Pickleball Scrubs Collection is available for a limited time only and will be offered exclusively on Blue Sky Scrubs’ website. These one-of-a-kind scrub sets are designed for medical professionals who want to express their individuality, embrace current lifestyle trends, and enjoy luxury-quality scrubs that feel as good as they look.

A Nod to Culture, Crafted with Care

Inspired by the intersection of sport, leisure, and professional life, Blue Sky Scrubs designed the Pickleball Collection to represent more than a fashion statement. The collection reflects the evolving culture of wellness, self-expression, and community engagement within the healthcare industry. As pickleball continues to gain popularity across all age groups and professions, Blue Sky Scrubs saw an opportunity to create a collection that pays homage to the upbeat energy and collegiality the game inspires.

“Our team is constantly listening to what healthcare professionals are doing outside of work—and pickleball kept coming up in conversation,” said Shelby Marquardt, founder and chief designer of Blue Sky Scrubs. “This collection is a playful tribute to a sport that’s captured the hearts of many of our customers. We wanted to create something that would feel joyful, elevated, and uniquely Blue Sky.”

More Than Just a Uniform

For over 20 years, Blue Sky Scrubs has been recognized for redefining what medical apparel can be. From handcrafted scrub caps to thoughtfully designed uniforms that transition seamlessly from clinic to café, the company’s commitment to form, fit, and fabric innovation has made it a favorite among medical professionals nationwide.

Each set in the Pickleball Scrubs Collection is handmade in Austin, Texas, with the brand’s signature attention to detail. The fabric is lightweight, breathable, wrinkle-resistant, and ideal for long shifts. The standout feature—a crisp striped tie in green and pink—adds a pop of personality while maintaining the polished professionalism Blue Sky Scrubs is known for.

This collection also reflects the brand’s growing focus on capsule wardrobes and limited-edition drops—giving customers access to pieces that feel exclusive and trend-forward without compromising utility.

Rooted in Austin, Inspired by the Medical Community

Blue Sky Scrubs has always taken pride in its Texas roots, with every piece designed, manufactured, and distributed from its headquarters in Austin. The company remains fiercely independent and community-driven, with a track record of supporting healthcare workers not just through style, but also through charitable outreach and customer-first values.

From disaster relief donations and student support programs to volunteer initiatives and themed giveaways, Blue Sky Scrubs consistently looks for new ways to show up for the community that supports them.

“This collection is also a thank-you,” said Marquardt. “It’s a way to say, ‘We see you, we appreciate you, and you deserve to wear something that makes you feel amazing.’ Our customers work hard. We believe their uniforms should work just as hard for them—and make them smile while doing it.”

Limited Quantities, Unlimited Style

Because of the handcrafted nature of the Pickleball Scrubs Collection, quantities will be extremely limited. The company expects high demand, especially among fans of its seasonal and themed releases, and encourages customers to shop early to secure their preferred sizes.

The launch includes both men’s and women’s fits, as well as coordinating scrub caps featuring the same navy blue base and striped detailing. These pieces can be mixed and matched with existing Blue Sky staples to create a custom look with timeless appeal.

A Fresh Serve in Medical Apparel

The Pickleball Scrubs Collection is a standout addition to the Blue Sky lineup and marks another step in the brand’s journey to elevate and evolve the medical uniform. As the lines between work, life, and play continue to blur, Blue Sky Scrubs remains committed to offering apparel that reflects the dynamic lives of today’s healthcare professionals.

This launch serves as both a celebration of a beloved sport and a testament to the idea that what you wear at work can—and should—reflect who you are.

About Blue Sky Scrubs

Blue Sky Scrubs has been at the forefront of luxury medical apparel since its founding in Austin, Texas, over two decades ago. The company is known for combining elevated design, superior comfort, and a commitment to community into every garment it produces. All Blue Sky Scrubs products are handmade and distributed from its Austin-based headquarters, with a dedication to quality and customer care that continues to earn loyalty from medical professionals around the country.

With a strong foundation in innovation, craftsmanship, and compassion, Blue Sky Scrubs continues to reimagine the modern uniform—one stitch at a time.

Media Contact

Organization: Blue Sky Scrubs

Contact Person: Azu Aguilera

Website: https://blueskyscrubs.com/

Email:
info@blueskyscrubs.com

Contact Number: +18883025837

Address:2209 Donley Dr.

City: Austin

State: TX

Country:United States

Release id:27615

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New dedicated track at Middle East and Africa’s largest cybersecurity event tackles AI-driven industrial threats, Zero Trust adoption and the $44.9B OT security boom

Dubai, UAE, 11th May 2025, ZEX PR WIRE, As operational technology (OT) cyberattacks skyrocketed 49% in 2024 – targeting power grids, oil & gas facilities, factories and transport systems – GISEC Global 2025 is responding with the launch of its pivotal new OT Security track at the Middle East and Africa’s largest cybersecurity event, currently taking place until 8th May at the Dubai World Trade Centre.

The OT-focused conference on the second day of GISEC Global tackled evolving risks, system vulnerabilities and strategies for securing critical infrastructure. Other important considerations included AI in ICS/OT Security, Quantum Computing Threat, Protecting ICS and SCADA Systems & Digital Supply Chains in the presence of top CISOs, CIOs, OT security heads and policy-makers to fortify SCADA, ICS and digital supply chains.

The new addition arrives amid a perfect storm in the industry:

• The global OT security market is projected to double to $44.9 billion by 2029 (Markets and Markets). 
• According to research by IBM, the average cost of cyberattacks on organisations in the Middle East is $8.75 million, nearly double the global average.

Why OT Security? Why Now?

OT security encompasses advanced cybersecurity protocols designed to ensure the integrity, availability and safety of industrial control systems. As critical infrastructure faces escalating cyber threats, robust OT security is essential for maintaining continuity across the oil & gas, manufacturing, energy, transport and utility sectors. 

In late 2024, ransomware groups accelerated attacks on industrial sectors, with manufacturing, transportation and ICS operations prime targets. Only aggressive defence, intelligence sharing and cross-sector collaboration will safeguard critical infrastructure into 2025 and beyond.

On Wednesday, the audience heard from experts on the need for modern OT protection which delved into precision AI, leveraging machine learning, deep learning and large language models.

Discussing cybersecurity threats in the maritime industry, where ships can hold up to 10,000 passengers, are driven autonomously and each country has their own set of AI regulations, Simone Fortin, Global CISO Cruise Division at MSC Cruise Division, called for streamlined regulations that can be applied to all countries around the world.

He said: “For an industry like maritime, which is regulated by the UN, it is hard to interpret how to prevent AI threats for something critical like managing a ship. The UN gives the policy a broader scale, but then everything is regulated by bilateral agreements between the states and the regulators, and implemented by companies; but then, everything is defined by the fact that you could be in international waters. And ships can be owned by one entity, managed by another while sailing under a separate flag.”

Bridging the gap between AI-powered cyber defence and critical infrastructure resilience, the OT Security Track also put the spotlight the escalating IoT/IIoT threats in the oil & gas sector, featuring frontline insights from global CISOs defending the world’s most targeted industries.

Amal Krishna, Executive Director & CISO, ONGC, said: “To combat the surge in OT cyberattacks, businesses must prioritise asset visibility, network segmentation and secure remote access – but equally critical is breaking down silos between IT, OT and engineering teams. Cyber resilience in critical infrastructure isn’t just about technology, it’s about collaboration, continuous monitoring and a security-first culture.” 

Albert Vartic, Upstream OT Cybersecurity Officer, OMV Petrom, added: “Over the next five years, OT cybersecurity in the Middle East’s critical infrastructure will see significant evolution. The region’s rapid digitalisation has expanded the attack surface, making industrial systems more vulnerable – proactive measures like IEC 62443 adoption and cross-team collaboration will be essential to safeguard operational resilience.” 

Protect and plan against digital attacks

Exhibitors Ayman Al Issa (CPX) and Mohammed Mousa (CyberKnight) dissected the 49% surge in OT attacks, offering actionable defences for the energy, healthcare and manufacturing sectors.

Mousa, OT/xIoT Consultant at CyberKnight, warns that legacy OT systems weren’t built for today’s threats. 

He explained: “The escalation in intrusions is a consequence of accelerated digital transformation in industrial sectors. As organisations integrate IT and OT environments to improve efficiency and support the business, they inadvertently expand the threat surface. Furthermore, legacy systems remain in operation far beyond their intended lifespan and often lack native security controls. 

“Meanwhile, increased reliance on remote access, third-party integrations, and limited OT-specific cybersecurity governance heightens exposure. Simply put, organisations are moving faster than their security strategies are evolving.”

For businesses and governments to stay ahead of cyber criminals, Al Issa, Director – OT Cybersecurity at CPX, emphasised the importance of undertaking risk and threat assessments to understand what assets are at risk and how potential attackers might target them, sooner rather than later.

He said: “In today’s fast-shifting business landscape, organisations need to focus on identifying their most critical assets – those that are at the highest risk and that they care about the most, rather than trying to protect everything or plan for recovery across the entire business. As such, organisations should conduct in-depth threat and risk assessments specifically considering the unique characteristics of industrial control systems (ICS), including their physical consequences. 

“This involves mapping out interdependence, potential attack vectors and consequences of downtime. Using threat intelligence and aligning with frameworks like CIS ICS Controls can help organisations monitor suspicious activity, manage vulnerabilities and create tailored incident response plans. 

“Once this is clear, more targeted and practical defence measures can be put in place and continuously tested, using threat intelligence to stay ahead of evolving threats. Risk assessments should be continuous, evolving with technological changes and emerging threats and should be validated through regular penetration testing.”

Amr Elsayed, Regional OT/ICS Cybersecurity Specialist at CyberKnight, agrees, saying technology, collaboration and workforce training should be key priorities for businesses.

He said: “To enhance OT security resilience against rising cyber threats, businesses should adopt a Zero Trust approach, enforcing least-privilege access and micro-segmentation to limit breach impact. Advanced real-time monitoring and threat intelligence sharing (ISACs, public-private partnerships) are critical for proactive defences. 

“Additionally, maintaining accurate OT asset inventories, conducting OT-specific incident response drills and implementing risk-based vulnerability management (compensating controls, tailored patching) will strengthen security postures. Finally, OT-focused employee training ensures a security-aware workforce.

“By prioritising these measures – spanning technology, collaboration and workforce readiness – organisations can safeguard critical infrastructure, mitigate disruptions and build long-term cyber resilience in OT environments.”

Drafting the legislation playbook

With Middle East nations rapidly adopting digitisation into their day-to-day practices, the region is becoming a target for cyberattacks. However, the experts expect a number of measures to be put in place to protect cybersecurity infrastructure, and GISEC 2025 could be where policymakers and tech giants will draft the playbook.

Al Issa added: “Over the next five years, we can expect a major shift toward structured, regulation-driven cybersecurity approaches. AI-driven OT threat detection, the widespread adoption of Zero Trust principles and deeper integration of compliance frameworks will define the regional OT cybersecurity landscape. Stricter regulatory frameworks and compliance mandates region-wide will push for better security practices. 

Organised by Dubai World Trade Centre, GISEC Global 2025 is hosted by the UAE Cybersecurity Council under the theme of ‘Securing an AI-Powered Future’, and supported by Dubai Electronic Security Center (DESC), UAE Ministry of Interior and Dubai Police.

To learn more about GISEC Global 2025, visit www.gisec.ae. 

About GISEC Global

GISEC Global, Middle East & Africa’s largest and most impactful cybersecurity event, will return to Dubai World Trade Centre for its 14th edition taking place from 6th to 8th May 2025, under the overarching theme of “Securing an AI-Powered Future.” Following the monumental success of 2024, the super-connector event for the region’s cybersecurity industry will bring together over 25,000 attendees, 750 exhibiting brands and 350-plus speakers hailing from over 160 countries. GISEC Global stands as the unrivalled platform for navigating the ever-evolving landscape of cybersecurity. More information: www.gisec.ae

About Dubai World Trade Centre

A global business facilitator since 1979, Dubai World Trade Centre (DWTC) is home to the region’s leading purpose-built convention and exhibition centre. DWTC provides a platform for connecting people, products, innovation and ideas from around the world through a dynamic calendar of international trade exhibitions and its own roster of sector leading mega events. As a designated free zone, complemented by award-winning commercial real estate, DWTC plays an integral role in Dubai and the region’s growth story. Since its inauguration, DWTC has hosted over 6,000 events, with an estimated economic output of AED 248 billion, attracting over 38 million business visitors to Dubai.

Building on this legacy, DWTC’s second flagship venue, the Dubai Exhibition Centre (DEC), stands as a premier destination for prominent national and international mega events. Strategically aligned with the Dubai 2040 Urban Master Plan, DEC’s recently announced AED 10 billion expansion is integral to Expo City Dubai’s vision of becoming a global business hub for exhibitions and events. 

Press information and photographic material: click here 

Media Contact:

Jane Oneill – PR Manager

Jane.oneill@dwtc.com 

Ahmad Khalloudi – PR Manager

Ahmadkhalloudi@sevenmedia.ae

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