Press Release
Huawei Highlights Unified Cybersecurity Foundation at GISEC GLOBAL Media Briefing
Dr. Zhu Shenggao, Vice President of AI at Huawei Cloud Middle East & Central Asia; Richard Wu, President, Security Product Domain, Data Communication Product Line, Huawei; and Yongjian Li, President of Data Protection, Huawei, led an informative discussion on the evolving challenges of the digital and intelligent era, emphasizing Huawei’s commitment to building a secure, resilient, and trustworthy cyberspace.
Dubai, UAE, 8th May 2025, ZEX PR WIRE, Huawei hosted a successful media briefing at GISEC GLOBAL, the Middle East’s largest cybersecurity event. Under the theme “Establishing a Unified Cybersecurity Foundation to Safeguard the Expanding Digital and Intelligent Landscape,” the discussion addressed the critical cybersecurity challenges of our rapidly evolving digital era.
The session brought together media representatives from across the GCC, highlighting the regional significance of cybersecurity collaboration. The panel featured insights from Huawei’s top cybersecurity experts: Dr. Zhu Shenggao, Vice President of AI at Huawei Cloud Middle East & Central Asia; Richard Wu, President of Security Product Domain in the Data Communication Product Line; and Yongjian Li, President of Data Protection, Huawei, and moderated by Colm Murphy from the Huawei European Cybersecurity Center.
Huawei Media Briefing at GISEC Global 2025
The briefing showcased Huawei’s position as “Your Reliable Partner in the Digital and Intelligent World” through its comprehensive security governance system. Huawei has leveraged its extensive experience defending against trillions of attacks over the past 30 years to create large security models that update in real time and evolve rapidly. These capabilities are integrated into Huawei’s intelligent security system with its ‘one center, seven defenses’ framework.
Driving this transformation is Huawei’s principled approach to cybersecurity: a belief that security is built-in and based on verification according to common standards; being a secure, trustworthy provider; building comprehensive governance systems; offering secure technologies through collaboration; contributing to industry standards; and respecting privacy and data sovereignty.
Colm Murphy noted that in 2024, Huawei invested USD 24.6 billion in R&D, accounting for 20.8% of its annual revenue. The company’s total R&D investment over the past decade amounts to USD 171.1 billion, reflecting its dedication to continuous innovation in cybersecurity. Huawei currently has more than 3,000 cybersecurity R&D personnel, with 5% of its R&D spend focused exclusively on boosting the security of its products.
Huawei continuously invests in cybersecurity and builds a comprehensive security governance system and competitive security capabilities to create value for customers. It offers a multi-layer
cybersecurity governance architecture from the group to business units and regional offices. The company also incorporates cybersecurity requirements into end-to-end business processes and adopts the “many hands and many eyes” mechanism and approach to improve security assurance.
Over the last five years, Huawei has invested over US$2 billion in software engineering capability transformation, building leading cybersecurity capabilities, including full-technology-stack, full-ecosystem, and full-industry-chain security capabilities. In addition, it has built a software supply chain security management system to improve the security and trustworthiness of products and solutions, manage upstream and downstream security risks, and enable upstream and downstream partners.
A Reliable Partner in the Digital and Intelligent World
Dr. Zhu presented Huawei Cloud’s AI-Native Security approach, highlighting how the company is countering the increase in AI-driven network attacks. He explained that Huawei Cloud’s AI Pangu security models, Pangu, combine broad threat understanding with specialized capabilities, automating 99% of threat responses and significantly reducing detection time.
A centerpiece of Huawei’s security strategy is its SecMaster unified security operations center, which enables intelligent detection of advanced threats, improving detection accuracy to over 99%, cutting mean time to investigate threats by 83%, and reducing mean time to track attack sources by an impressive 95%. Dr. Zhu noted that Huawei is progressively integrating large model capabilities into all seven layers of its defense framework, enhancing data protection through more accurate and efficient data classification and sensitive data identification. This represents a fully integrated AI approach to the “one center + seven layers of defense” system.
“Cybersecurity and privacy protection are the cornerstones of development in the digital and intelligent world,” emphasized Dr. Zhu. “Our unified approach integrates protection across cloud, network, edge, and endpoint environments to provide the comprehensive security foundation that organizations need to innovate with confidence.”
Richard Wu detailed how today’s enterprises face expanded attack surfaces, with businesses migrating to the cloud and enterprise traffic now routing directly from branches to the internet. He introduced Huawei’s Xinghe Intelligent Unified SASE Solution, which integrates protection across cloud, network, edge, and endpoint layers with an AI security brain capable of automatically handling 99% of security alarms.
Wu also discussed Huawei’s approach to ransomware protection, revealing that in 2024 alone, global losses from ransomware attacks reached US$42 billion. Huawei’s multi-layer protection solution delivers active defense with a 99.99% ransomware detection rate, while its HiSec Endpoint product uses AI monitoring to trigger file backup when detecting suspicious encryption activity.
“In today’s increasingly complex threat landscape where cyber-attacks are more frequent, automated, and covert, cybersecurity must evolve from reactive to proactive threat containment,” said Wu. “Our unified cybersecurity foundation represents Huawei’s commitment to helping organizations protect their critical digital assets while enabling innovation.”
Yongjian Li presented Huawei’s groundbreaking approach to data protection and storage security. He introduced the industry’s first multi-layer coordinated protection solution for storage environments, emphasizing how it transforms enterprise security posture from reactive to proactive threat containment. The solution achieves a 99.99% ransomware detection rate through SAN/NAS scanning combined with innovative decoy files, employs end-to-end encryption from production to backup to isolated zones to prevent data leaks, and delivers 5x faster recovery validation via automated backup drills that ensure clean, usable backup copies.
Li then unveiled the all-new OceanProtect E8000, featuring a 3-in-1 converged architecture integrating backup software servers, short-term retention storage, and long-term retention storage into a single system. This innovation delivers 5x faster recovery performance, can restore 1TB of data in just 20 seconds, and offers ultra-dense 2PB/2U capacity that saves up to 90% rack space compared to conventional solutions.
“Organizations today need comprehensive protection and rapid recovery capabilities,” said Li. “With OceanProtect E8000, we’re providing both in a single integrated system that dramatically reduces complexity while enhancing security.”
During the Q&A segment, the speakers highlighted Huawei’s strategic partnership with Jeraisy Group in Saudi Arabia and discussed Huawei’s Cloud Service Cybersecurity & Compliance Standard (3CS), a framework based on more than 16 global security standards that ensure strong compliance and governance across all deployments.
As the Lead Strategic Partner of GISEC Global 2025, Huawei invites attendees to experience these cutting-edge security solutions firsthand at Hall 5, Stand A180.
About Huawei
Founded in 1987, Huawei is a leading global provider of information and communications technology (ICT) infrastructure and smart devices. We have more than 207,000 employees, and we operate in more than 170 countries and regions, serving more than three billion people around the world.
Our Vision and mission is to bring digital to every person, home and organization for a fully connected, intelligent world. To this end, we will drive ubiquitous connectivity and promote equal access to networks; bring cloud and artificial intelligence to all four corners of the earth to provide superior computing power where you need it, when you need it; build digital platforms to help all industries and organizations become more agile, efficient, and dynamic; redefine user experience with AI, making it more personalized for people in all aspects of their life, whether they’re at home, in the office, or on the go.
For more information, please visit Huawei online at:
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About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Veteran and Fitness Coach Andres Ruocco Featured in Candid Interview on Building Confidence Through Routine, Not Motivation
Florida, US, 23rd August 2025, ZEX PR WIRE, Army veteran, certified personal trainer, and nutrition coach Andres Ruocco is spotlighted in a new in-depth Q&A where he opens up about the mental and emotional realities of post-military life—and how daily routines can restore confidence, stability, and purpose.
Ruocco, who served during Operation Iraqi Freedom and is currently completing his bachelor’s degree in Sports and Health Sciences, uses his voice to advocate for a more grounded, accessible approach to wellness for veterans and everyday people alike.
“Motivation is overrated,” Ruocco shares. “It’s about showing up, even when you don’t feel like it. That’s what creates real confidence—doing the small things consistently.”
His story is one of redirection. From feeling lost after high school, to enlisting in the Army, and later working in veteran support and coaching, Ruocco reflects on the routines that helped him and others rebuild from the ground up.
“When I worked in VA benefits intake, I realized veterans weren’t just looking for help with paperwork—they were looking to be heard,” he says. “Now as a trainer, I approach fitness the same way. I listen. That’s how trust is built.”
Why This Matters
According to the U.S. Department of Veterans Affairs:
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Nearly 50% of post-9/11 veterans report difficulty adjusting to civilian life.
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1 in 3 veterans report symptoms of anxiety or depression.
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Only 13% of veterans meet physical activity guidelines—despite its proven benefits in reducing PTSD symptoms and improving mental health.
“A 15-minute walk every day can help more than people realize,” Ruocco explains. “It clears your head. It gives you something you can control.”
He credits this habit—started during the COVID lockdowns—as a major turning point that reconnected him to fitness, inspired his certification through NASM, and launched his new career in health coaching.
Inspiration Through Action, Not Perfection
Ruocco stresses that people don’t need perfect plans or fancy equipment to take the first step. He advises readers to choose one thing each day—a walk, a journaling prompt, a phone call to someone they trust.
“I tell people: focus on three goals a day—one for your body, one for your mind, and one for your relationships,” he shares in the interview. “That’s it. Keep it simple, and you’ll build momentum naturally.”
Call to Action: Rebuild From Where You Are
This interview isn’t just a reflection of Ruocco’s journey—it’s a call to reframe success not as perfection, but as presence.
He encourages readers to take action today by:
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Taking a 15-minute walk without distractions
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Setting 3 simple goals—body, mind, and relationship
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Checking in with someone who may be silently struggling
As Ruocco says:
“I used to think success was knowing everything. Now I know it’s just showing up for yourself—over and over.”
To read the full interview, visit the website here.
About Andres Ruocco
Andres Ruocco is a trilingual U.S. Army veteran, certified personal trainer, and nutrition coach based in Miami. He specializes in helping veterans and civilians rebuild strength and structure through fitness, habit-building, and holistic support. He is completing his Bachelor of Science in Sports and Health Sciences at American Military University.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Playdigo and BIGO Ads Scale AI-Powered Programmatic Advertising, Driving 486% Revenue Growth, 93% sRCPM Improvement, and 152% Impressions Growth Through Transparent Collaboration
San Francisco, Ca, 23rd August 2025, ZEX PR WIRE, Playdigo, a leading AI driven programmatic advertising platform, and BIGO Ads have delivered standout performance results in a recent case study, showcasing the power of collaborative innovation and format expansion.
Key Results in Under Five Months
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Revenue Growth: 486% increase
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sRCPM Improvement: 93% uplift
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Impressions Growth: 152% gain
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Requests Volume Growth: 9% increase
Strategy for Success
Playdigo and BIGO Ads drove results by refining bidstream parameters, reducing delivery friction, and expanding ad formats, including the addition of native supply. Regular performance reviews and continuous algorithm optimization supported transparency, alignment on revenue pacing, and accelerated monetization across video and display inventory.
“We’ve truly enjoyed working with Playdigo. As two AI-powered companies, our collaboration has been smooth and efficient. Together, we’ve helped developers unlock greater revenue potential while enabling advertisers to access more accurate and valuable exposure. Looking forward to further cooperation!” said Eden Liu, Head of Global Business at BIGO Ads.
“At Playdigo, I couldn’t be more thrilled with the synergy we’ve found with BIGO Ads,” said Daniel Ehevich, CEO of Playdigo. “Our shared AI-first mindset and mutual dedication to transparency have unlocked dramatic monetization gains. This is exactly the kind of partnership we strive for—where innovation, performance, and openness align.”
About Playdigo
Playdigo, founded in 2019 and headquartered in San Francisco, is a world class AI-powered programmatic advertising company specializing in mobile, CTV, and cross-channel performance marketing. The company combines best in class DSP and SSP solutions into one streamlined ecosystem, helping advertisers maximize ROI while enabling publishers to scale monetization. With a focus on transparency, efficiency, and measurable results, Playdigo delivers campaigns that perform across the world’s most competitive digital environments.
For more information or to request a demo, visit playdigo.com or email hello@playdigo.com .
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Tamar Toledano Shares Insights on How Startups Can Drive Impactful Marketing on a Budget
Michigan, US, 23rd August 2025, ZEX PR WIRE, Tamar Toledano, a San Francisco–based marketing strategist known for guiding both startups and established businesses, is offering practical strategies for early-stage companies looking to make an impact without overspending. Drawing from her experience leading marketing initiatives in a multinational corporation and now as the head of her own consultancy, Toledano emphasizes that effective marketing is not about how much is spent, but how wisely resources are used.
“Many founders think they need a big budget to break through,” Toledano explains. “But what startups need is clarity. If you know who your audience is and what motivates them, you can achieve remarkable results with limited resources.”
Building a Foundation Through Targeted Storytelling
According to Toledano, the first step toward impact marketing is identifying a clear narrative that connects with the intended audience. Startups should focus on defining their unique value proposition and crafting messages that resonate with their core clients. She suggests founders invest in understanding customer pain points through direct conversations, surveys, or even informal feedback sessions.
“Impact marketing is about creating an emotional connection,” Toledano says. “When your story aligns with the values and challenges of your audience, it creates loyalty from the start.”
Leveraging Digital Tools for Cost Efficiency
Toledano highlights the importance of embracing digital platforms, which allow startups to maximize visibility at relatively low cost. Social media campaigns, content marketing, and email newsletters can reach wide audiences without requiring large expenditures. She advises entrepreneurs to prioritize channels where their audience is most active, rather than spreading efforts too thin.
Additionally, she points out that organic content, such as blog posts, thought leadership articles, or behind-the-scenes videos, can be just as powerful as paid advertising when done consistently. “Authenticity matters more than polish,” she notes. “A startup does not need a Hollywood-style production team to tell its story effectively.”
Partnerships and Community Engagement
Another cost-conscious approach is building partnerships. Toledano encourages startups to collaborate with complementary businesses, local organizations, or even customer advocates to amplify reach. Joint events, co-branded content, or shared campaigns can stretch limited budgets further while fostering meaningful relationships.
“Startups should view themselves as part of an ecosystem,” Toledano says. “By working together with others who share your audience, you can multiply your impact without multiplying your costs.”
Data as a Guiding Compass
Toledano stresses that measurement is critical for startups working with lean budgets. Tracking engagement, conversion rates, and customer feedback enables companies to focus their resources where they create the most value. She recommends that startups make use of free or affordable analytics tools to evaluate performance regularly.
“Data doesn’t just tell you what worked,” she explains. “It tells you where to double down and where to pivot, which ensures that every dollar spent goes further.”
Philanthropy and Purpose as Differentiators
Beyond traditional marketing tactics, Toledano believes startups can stand out by aligning themselves with causes that matter. She has seen how purpose-driven initiatives, even small ones, build credibility and attract customers who value companies with a social conscience.
“Supporting a cause doesn’t have to mean donating millions,” she says. “It could be something as simple as contributing a percentage of sales to a local project or volunteering time as a team. The key is authenticity – choosing something that truly reflects your values.”
A Balanced Approach to Growth
For Toledano, the essence of impact marketing lies in balance: combining creativity with discipline, bold ideas with careful measurement, and purpose with profit. She emphasizes that startups should view marketing not as an expense, but as an investment in building lasting connections.
“The best marketing strategies don’t just generate attention, they create trust,” she concludes. “With clarity, resourcefulness, and a genuine commitment to their audience, startups can achieve powerful results even on the leanest of budgets.”
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
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