Amid the surging wave of digital technology, a landmark event in the Web3 space—the “Web3 Saigon Odyssey Digital Summit × UniLive Strategy Launch Conference”—was grandly held from April 25 to 28, 2024, in Ho Chi Minh City, Vietnam. This gathering served as a bridge, uniting industry experts, technological leaders, ecosystem partners, and investment representatives from the global Web3 community to explore the future trajectory and development opportunities of the field. During this highly anticipated conference, a historic moment took center stage—Mr. Hung officially assumed the role of CEO of UniLive Vietnam. This appointment not only marks a new chapter in UniLive’s development within the Vietnamese market but also sets the stage for its exciting future on the global platform.

Mr. Hung Assumes Role as UniLive Vietnam CEO: A Historic Moment and Its Strategic Significance

During the Summit’s pivotal segment—the UniLive Vietnam CEO appointment ceremony—the spotlight shone on the center stage as UniLive’s independent advisory director, Jonathan, personally handed the letter of appointment, symbolizing responsibility and mission, to Mr. Hung, eliciting thunderous applause from the audience. This moment marked not only a milestone in Mr. Hung’s professional career but also a critical juncture in UniLive’s global expansion strategy.

Mr. Hung’s appointment carries three layers of strategic significance:

• Deep Localization Implementation: As an industry expert with years of experience in the Vietnamese market, Mr. Hung possesses a precise understanding of local policies, culture, and user behavior. His appointment signifies UniLive’s shift from “market entry” to “ecosystem entrenchment,” fostering a truly Vietnamese Web3 content ecosystem through localized content creation, compliant operations, and community co-building.
• Regional Synergy Hub: Vietnam is not only a demographic dividend market in Southeast Asia but also a critical hub connecting ASEAN and radiating global influence. Mr. Hung will lead his team in leveraging Vietnam’s tech talent, creator resources, and industrial chain advantages to establish a strategic pivot for UniLive’s expansion across Southeast Asia and beyond.
• Cultural Innovation Engine: In his speech, Mr. Hung emphasized, *”Vietnam boasts a millennia-old cultural heritage and a youthful digital DNA. UniLive’s mission is not just about technology adoption but also about activating local cultural IPs through Web3, bringing Vietnamese stories to the world.”* This vision aligns perfectly with UniLive’s mission to “make culture transcend borders.

Mr. Hung: The Navigator and Value Creator for UniLive in Vietnam

Mr. Hung brings extensive experience and exceptional leadership in the digital technology sector. With years of deep industry involvement, he possesses profound insights into Web3 technology trends, market dynamics, and user needs. Previously, Mr. Hung held key roles in several renowned projects, where his sharp market acumen and decisive decision-making successfully propelled these initiatives to stand out in highly competitive markets, achieving remarkable results.

Throughout UniLive’s development journey, Mr. Hung has already demonstrated extraordinary value and contributions. He played an integral role in UniLive’s early-stage market research and strategic planning for Vietnam, leveraging his in-depth understanding of the local market to craft a precise localization strategy. During project execution, Mr. Hung actively coordinated resources across stakeholders, establishing strong partnerships with local governments, businesses, media, and communities—laying a solid foundation for UniLive’s successful establishment in Vietnam.

Deepening Roots in Vietnam: Building a Localized Ecosystem Benchmark

Upon assuming the role of UniLive Vietnam CEO, Mr. Hung made it clear that his focus will be on upgrading the creator economy, striving to make Vietnam a hub for Web3 technology and cultural innovation. He understands that the key to success in the Vietnamese market lies in deep localization. To achieve this, Mr. Hung will lead his team in building a uniquely Vietnamese UniLive ecosystem across multiple dimensions, including content creation, user operations, and compliance development.

• Content Creation: Partnering with local film, music, and cultural institutions to tap into Vietnam’s rich cultural resources, leveraging Web3 technology to digitize and globally disseminate content.
• User Operations: Optimizing interactive design to lower participation barriers; strengthening community engagement and refining feedback mechanisms to enhance user experience.
• Compliance Development: Collaborating with the government to improve identity verification and fund security systems, ensuring platform operations fully comply with regulations.

Expanding Globally: Using Vietnam as a Springboard for International Growth

Mr. Hung’s vision extends beyond strengthening UniLive’s presence in Vietnam—he aims to use Vietnam as a strategic pivot to gradually expand into global markets, positioning UniLive as a world-leading Web3 content ecosystem platform. He recognizes that the Vietnamese market serves as a crucial testing ground for UniLive’s global strategy, and the success achieved here will provide invaluable insights for expansion into other markets.

Brand Building: Showcasing Innovation on the Global Stage

In terms of brand development, Mr. Hung will leverage UniLive’s success stories in Vietnam to demonstrate the platform’s innovative capabilities and growth potential to the world. He plans to enhance UniLive’s international visibility and influence by hosting global industry summits and participating in renowned tech exhibitions worldwide. Additionally, he will actively collaborate with international mainstream media to communicate UniLive’s brand philosophy and values, attracting top-tier global talent and partners to join the ecosystem.

Market Expansion Strategy: A Gradual and Strategic Approach

For market expansion, Mr. Hung will adopt a “step-by-step, from easy to challenging” strategy. After solidifying UniLive’s dominance in Vietnam, priority will be given to Southeast Asian markets that share cultural, economic, and technological similarities with Vietnam, allowing the successful Vietnamese model to be replicated gradually. As brand influence grows and operational experience accumulates, UniLive will then expand into emerging markets such as Europe, the Americas, and Africa, ultimately achieving comprehensive global coverage.

Future Outlook: Moving Forward Together to Create Brilliance

Looking ahead, UniLive is poised to become a global leader in the Web3 space by leveraging its success in Vietnam to unlock international markets. With Mr. Hung’s exceptional leadership and extensive industry expertise, UniLive will have a solid foundation for its global expansion, writing a magnificent chapter in its worldwide development. Let us look forward to UniLive, under Mr. Hung’s guidance, transcending borders to enable the free flow of culture and value across the globe—reshaping the future of the content industry.

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From Saigon to the World – Mr. Hung Leads UniLive in Vietnam, Accelerating Global Ecosystem Expansion

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