Press Release
Why Elliot Ambalo Believes Sustainable Marketing Is the Future—And How Brands Can Catch Up
New York, US, 20th April 2025, ZEX PR WIRE, In an era where eco-conscious consumers are driving buying behavior and environmental impact is a top concern for businesses and individuals alike, renowned digital marketing expert Elliot Ambalo is sounding the alarm: sustainable marketing isn’t just a trend—it’s the future.
Elliot Ambalo, a New York-based marketing strategist with over a decade of experience, believes that sustainability must move beyond token mentions in brand messaging. “We’re entering an age where greenwashing will backfire,” says Ambalo. “Consumers today are more informed, more passionate, and more skeptical. They want transparency, authenticity, and above all, they want brands to walk the talk.”
As the founder of Elliot Ambalo Marketing, he has advised startups and Fortune 500 companies alike on how to transform their digital strategies to meet the evolving expectations of their audiences. His approach combines cutting-edge SEO, data-driven insights, and a strong commitment to eco-conscious brand development. Ambalo’s passion for sustainability and ethical innovation is at the core of his marketing philosophy, positioning him as a thought leader in the green marketing space.
The Sustainability Imperative
Recent studies show that nearly 70% of consumers consider sustainability when making a purchase decision. This shift is especially pronounced among Millennials and Gen Z, who are poised to become the most powerful consumer groups in the coming decade.
“The data doesn’t lie,” Ambalo explains. “Brands that fail to adapt to this new consciousness risk losing relevance and revenue. Sustainable marketing isn’t just good ethics—it’s smart business.”
He notes that these generations are no longer satisfied with performative gestures. They expect brands to commit to real environmental and social action. For Ambalo, this marks a dramatic transformation in the marketing landscape, where value alignment between brands and consumers has become a deciding factor in loyalty and engagement.
Ambalo stresses that sustainable marketing goes far beyond promoting eco-friendly products. It encompasses a company’s entire communication strategy, from sourcing materials and reducing digital carbon footprints to ethical advertising and socially responsible storytelling. This holistic view of sustainability ensures that a brand’s values permeate every touchpoint of the customer journey.
The Dangers of Greenwashing
Elliot Ambalo has also been vocal about the dangers of greenwashing—a practice where companies exaggerate or fabricate their environmental initiatives for marketing purposes. “It’s not enough to slap a ‘green’ label on your product and call it a day. Today’s consumers are savvy. They’ll do their research, call you out on social media, and hold you accountable.”
He cites several recent brand backlashes where companies faced public scrutiny after sustainability claims failed to hold up. From fashion brands being criticized for their supply chain practices to beauty companies facing outrage over excessive packaging, the consequences of insincere sustainability are real and far-reaching. The takeaway? Transparency and measurable impact are essential. Consumers want brands to be honest about both their progress and their setbacks.
“If you’re not where you want to be in terms of sustainability, say so,” Ambalo advises. “Share your roadmap. Involve your audience. Let them see the journey, not just the destination.”
Elliot Ambalo’s 3 Pillars of Sustainable Marketing
To help companies pivot toward authentic and effective sustainability, Ambalo outlines his three pillars of sustainable marketing:
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Purpose-Driven Content
“Content is king, but purpose is the kingdom,” says Ambalo. He advises brands to weave sustainability into their core narrative rather than treating it as a one-off campaign. That means sharing real stories about eco-initiatives, supply chain transparency, and employee advocacy.
Brands should consider publishing sustainability reports, behind-the-scenes videos, interviews with sustainability officers, and user-generated content that highlights how customers engage with the brand’s green mission. Authenticity builds trust, and trust builds loyalty.
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Data with Integrity
Ambalo emphasizes the importance of leveraging analytics not just to chase ROI but to track impact. “It’s not just about how many clicks your ad got, but what kind of carbon footprint that campaign left. Marketers need to start including ethical metrics in their dashboards.”
This includes measuring emissions from digital operations, tracking supplier certifications, and using third-party verifications to support claims. By incorporating ESG (Environmental, Social, and Governance) data into their marketing performance analysis, brands can demonstrate both accountability and innovation.
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Long-Term Brand Loyalty Over Short-Term Gains
“Green campaigns shouldn’t be seasonal stunts. Brands that commit to sustainability build deeper trust with their audience,” says Ambalo. Loyalty grows when consumers feel they’re part of something meaningful.
Instead of focusing on one-time green sales events, Ambalo encourages companies to embed sustainability into their brand identity year-round. Whether it’s by supporting environmental causes, hosting educational webinars, or launching eco-challenges with their communities, the goal is to build enduring emotional connections.
How Brands Can Catch Up
For brands wondering how to pivot, Ambalo offers a clear roadmap:
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Audit Your Current Marketing Practices: Identify where your current strategies may be falling short in terms of sustainability. This includes content creation, ad placements, and even server usage.
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Collaborate with Eco-Experts: Bring sustainability professionals into your marketing meetings to provide insight and credibility. Collaborate on whitepapers, video series, or thought leadership content.
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Educate Your Audience: Use your platform to teach consumers about your sustainable practices, and invite them to be part of the journey. Create accessible, engaging educational content that empowers them to make eco-conscious decisions.
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Embrace Digital Minimalism: Ambalo urges brands to consider the environmental cost of their digital strategies, such as email campaigns and cloud storage. “Digital pollution is real, and it’s time we acknowledged it.”
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Align with Purpose-Driven Influencers: Partner with influencers and creators who genuinely care about sustainability. Their audiences will respond more positively to messaging that aligns with shared values.
A Call to Marketers Everywhere
Ambalo is also working on a forthcoming book that delves deeper into sustainable marketing practices, case studies, and tools for modern marketers to adopt a more planet-positive approach. He is committed to mentoring the next generation of marketers through workshops, online content, and speaking engagements focused on sustainability in the digital age.
“We’re at a turning point. Marketers have the power to influence culture, behavior, and business at large. It’s time we used that power for good,” he concludes.
Through his work, Elliot Ambalo is championing a new era in marketing—one that values ethics as much as aesthetics, purpose as much as profit, and community as much as commerce.
About Elliot Ambalo
Elliot Ambalo is a seasoned marketing expert based in New York, renowned for his innovative approach to digital marketing and strategic brand development. With over 10 years of experience in the marketing industry, Elliot has worked with a diverse range of clients, from startups to established corporations, helping them achieve significant growth through targeted marketing strategies.
His solid background, paired with extensive hands-on experience, enables him to apply advanced marketing strategies to address real-world business challenges. A passionate lifelong learner, Elliot is dedicated to keeping up with emerging market trends and the latest digital innovations.
Specializing in digital marketing, SEO, content marketing, and social media, Elliot combines his technical expertise with a keen understanding of consumer behavior to create campaigns that drive engagement and revenue. He has a proven track record of leveraging data analytics to inform decisions, optimize marketing spend, and ensure maximum return on investment.
Outside of his professional work, Elliot is passionate about sustainability innovations, emerging technologies, and mentoring aspiring marketers. His commitment to driving positive change in the digital space continues to influence the future of marketing and sustainability.
For more information on Elliot Ambalo’s work in green marketing, visit [website link] or follow him on LinkedIn and Twitter.
Contact:
Elliot Ambalo Marketing
880 4th Ave Suite 35C
New York, NY
+1 929-205-5590
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
DuraFast Label Company Offers High-Performance Labels and Ribbons for Epson and Zebra Printers
Cheyenne, WY, 13th September 2025, ZEX PR WIRE, DuraFast Label Company, a leading North American supplier of industrial labeling solutions, provides a full line of high-performance labels and thermal ribbons engineered for Epson ColorWorks and Zebra printers. Designed for reliability and precision, these supplies support a wide range of applications—from shipping and logistics to retail and regulated industries.
For users of Epson ColorWorks printers (C4000, C6000, C6500), DuraFast offers a variety of compatible label materials, including matte, gloss, and synthetic finishes. These materials are tested for excellent image stability, strong adhesion, and resistance to abrasion, chemicals, and moisture. Whether used for GHS-compliant labels, food packaging, or product branding, DuraFast labels are optimized for vibrant color printing and long-lasting results.
DuraFast carries original Epson ink cartridges for the ColorWorks line, ensuring users receive manufacturer-tested performance, water resistance, and print longevity—essential for demanding color label applications.
For Zebra thermal printers, DuraFast supplies both direct thermal and thermal transfer label rolls compatible with popular models in the ZD and ZT series. These labels are ideal for inventory management, shipping, product tracking, and compliance labeling. Thermal transfer labels can be paired with DuraFast’s selection of wax, wax-resin, and resin ribbons for sharp, smudge-resistant prints on paper or synthetic surfaces.
Each roll of DuraFast label stock is precisely wound for smooth feeding, minimal waste, and uninterrupted print performance. Core sizes and roll formats are designed to integrate effortlessly with standard Zebra and Epson printer loading systems, helping customers reduce downtime and keep operations moving efficiently.
“Our customers rely on consistent label output to stay productive,” said a spokesperson for DuraFast. “That’s why we focus on delivering supplies that meet the technical demands of today’s commercial and industrial printers—while offering great value and dependable service.”
All DuraFast printing supplies are available through the company’s official website and supported by fulfillment centers in both the United States and Canada. Customers can request free label samples and speak with in-house specialists to identify the best materials for their specific application needs.
About DuraFast Label Company
DuraFast Label Company is a trusted source for professional label printing systems, consumables, and custom label solutions across North America. Serving industries from manufacturing and healthcare to food service and e-commerce, DuraFast provides top-tier support, fast shipping, and a complete catalog of printers, scanners, labels, and industrial supplies.
Contact
Website: https://www.durafastlabel.com/
Phone: +1 307-222-6077
Address: 1712 Pioneer Ave., Ste 500, Cheyenne, WY 82001-4406
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Muzzammil Riaz on Why We Need Honest Conversations About Burnout in Every Workplace
California, US, 13th September 2025, ZEX PR WIRE, Burnout has become one of the most pressing challenges in modern workplaces, yet it remains one of the least discussed. Muzzammil Riaz, a registered nurse, wellness advocate, and the founder of Trust The Process, calls for a cultural shift where burnout is no longer hidden. He believes it must be openly addressed as a collective responsibility.
Riaz has seen burnout from multiple angles. He has worked on the frontlines of healthcare, heard the stories shared across his digital platform, and witnessed the personal struggles of those who quietly shoulder overwhelming pressure. His conclusion is simple and urgent: Workplaces must normalize conversations about burnout. Healthier employees and stronger teams depend on it.
“Too often, we treat burnout like a personal weakness,” says Riaz. “In reality, it is the predictable outcome of environments where constant output is valued more than human well-being. We cannot solve what we refuse to name. Talking about burnout is not optional anymore. It is necessary.”
The Hidden Cost of Silence
Riaz explains that silence around burnout carries a high cost. Employees who feel unable to voice their exhaustion often push themselves past their limits, leading to declining performance, disengagement, and turnover. In healthcare and other high-stakes fields, it can also compromise safety.
“Silence doesn’t protect anyone,” he notes. “It only delays the inevitable crash. When people bottle up their stress, it shows up in other ways. It appears through irritability, absenteeism, or in serious cases, breakdowns that could have been prevented with earlier support.”
According to Riaz, honest conversations are the first line of prevention. Workplaces that create space for dialogue allow employees to share their experiences without fear of judgment. This helps leaders identify patterns, address systemic causes, and open the door to solutions that go deeper than surface-level fixes.
Beyond Wellness Programs
Many organizations offer wellness perks like gym memberships or mindfulness apps. Riaz believes these efforts miss the point. Perks do not solve burnout. It is solved by culture.
“A company cannot hand someone a yoga subscription and expect burnout to disappear,” he explains. “What matters is whether employees feel safe admitting they are struggling. If the culture punishes vulnerability, no amount of perks will make a difference.”
Riaz emphasizes that leadership plays the most critical role. Managers must model openness, acknowledge their own challenges, and invite honest feedback. Teams thrive when leaders normalize rest. They do better when boundaries are encouraged and workloads are sustainable.
The Human Side of Productivity
At the heart of Riaz’s perspective is a simple truth. People are not machines. Productivity cannot come at the expense of mental and emotional health.
“Workplaces often talk about output, but rarely about the human beings behind that output,” he says. “We need to remember that the best results come from people who feel supported. They do not come from people who are running on empty.”
Muzzammil Riaz advocates for redefining success. He believes well-being should be a measurable outcome. Companies that foster resilience and trust will outperform those that ignore burnout. The link between employee health and organizational success is clear.
A Call for Change
Through Trust The Process, Riaz continues to spark dialogue on burnout, resilience, and healing. His mantra is simple. Healing is not linear. Progress comes through consistent care, not quick fixes. By speaking openly about his experiences, he shows that vulnerability can be a source of strength.
His call to action is clear: Workplaces must replace silence with honesty. Burnout is not a rare condition; it is a shared reality. Recognizing it openly is the first step toward meaningful change.
“Every workplace has two choices,” Riaz concludes. “They can keep ignoring burnout until it costs them their people. Or they can start the conversations that will create healthier, more resilient teams. The future of work depends on which choice we make.”
About Muzzammil Riaz
Muzzammil Riaz is a registered nurse and wellness advocate. He is also the founder of Trust The Process, a digital platform focused on mental health, healing, and authentic growth. He combines clinical insight with honest storytelling to support individuals navigating burnout, anxiety, and self-doubt. His work emphasizes vulnerability, resilience, and the belief that healing is never linear.
To learn more visit: https://muzzammilriaz.com/
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Elevate Your Ride: Luxury Glass Tinting Unveils Cutting-Edge Automotive Window Tinting Solutions
Los Angeles-based company brings next-generation ceramic window tinting to drivers seeking premium protection, performance, and style.
California, US, 13th September 2025, ZEX PR WIRE, In a city where luxury vehicles and year-round sun are part of the lifestyle, Luxury Glass Tinting is setting a new industry standard with the official launch of its cutting-edge automotive window tinting solutions. Specializing in advanced ceramic tinting, the company now offers Southern California drivers a smarter, sleeker, and more protective way to enhance their vehicles.
Combining modern nanotechnology with precision installation, Luxury Glass Tinting’s new line of ceramic films is designed to outperform traditional tints in heat rejection, UV protection, visibility, and signal compatibility—while elevating vehicle style and comfort.
Luxury Glass Tinting’s automotive services cater to a diverse range of clients, from luxury vehicle owners to daily commuters. Each installation is performed by certified professionals using premium materials that meet California tint regulations while offering superior durability and aesthetic appeal. The company’s ceramic films are particularly popular, as they block up to 99% of harmful UV rays and reject more infrared heat than traditional dyed or metallic tints, without interfering with cell, GPS, or radio signals.
Beyond functionality, customers are also drawn to the sleek, high-end look that quality tinting provides. A properly tinted vehicle doesn’t just feel cooler—it looks cooler. With customizable tint levels and finishes, Luxury Glass Tinting ensures every client drives away with a result that reflects their style and protects their investment.
“Our goal is to help customers feel confident and comfortable behind the wheel,” added the spokesperson. “We see tinting as more than just a visual upgrade—it’s a vital layer of comfort, privacy, and long-term protection.”
As temperatures continue to rise and drivers spend more time on the road, the need for professional, high-performance tinting solutions has never been more relevant. With a commitment to quality, craftsmanship, and innovation, Luxury Glass Tinting is redefining what it means to ride in comfort and style.
About Luxury Glass Tinting
Luxury Glass Tinting is a premier provider of window tinting services in the Los Angeles area, offering expert installation for automotive, residential, and commercial clients. Specializing in ceramic window tint, paint protection film, and vinyl car wraps, the company combines cutting-edge products with certified expertise to deliver superior performance and visual appeal. Located in the heart of LA, Luxury Glass Tinting is dedicated to helping customers enhance comfort, increase privacy, and preserve the long-term value of their property—one window at a time.
Contact
Website: www.luxuryglasstinting.com
Address 1: 11379 Playa Street, Culver City, CA 90230
Address 2: 3950 W 8th St., Suite 402, Los Angeles, CA 90005
Phone: 310-925-0780 / 818-297-4963
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
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