Perhaps it’s the monotony of this cycle’s memecoin PvP battles—loud but hollow, all flash and no substance—that has left the market numb with aesthetic fatigue. More and more, people are yearning for crypto’s golden era: when ICOs minted overnight millionaires; when Bitcoin forks sparked brutal hash wars; when the “HBO”（Huobi, Binance, OKEx) exchange titans fought for dominance; and when the wild-haired SBF dazzled with his Wall Street pedigree and high-frequency trading prowess.

Many of the early crypto pioneers—once the architects of chaos and champions of bull runs—have drifted into parallel timelines, their stories now reduced to dinner-table anecdotes. Li Xiaolai has rebranded himself as a self-help author, with a new book on mental focus and brainpower. Wang Chun made headlines for spending $200 million on a commercial space ticket. Justin Sun and Li Lin toasted away tears of rivalry at a Hong Kong banquet. As for CZ, he made a light-hearted jab at Justin’s love life during the event. In smoky Hong Kong dining rooms, the old guards still gather—glasses clinking, laughter echoing, legends fading gently into the memories.

“Where is Jihan Wu?”Someone eventually asked.

The man who introduced the Bitcoin white paper to the Chinese-speaking world. An evangelist who helped ignite a movement, the builder behind the Bitman empire—had seemingly slipped out of the spotlight, becoming increasingly reserved and enigmatic. Most people knew that after the much-publicized split at Bitman, Wu had taken the overseas mining operations and founded Bitdeer.

What most missed was that he also brought along John Ge—Bitman’s Executive Director and Head of the Investment, then still in his twenties. Together, they quietly laid the groundwork for what would become Matrixport, a crypto asset management firm born not amid market frenzy, but from the aftershocks of a tectonic split.

Pictured: John Ge (left) and Jihan Wu (right)

The Prehistory of Matrixport

“My very first internship—Han (Jihan Wu) was an investment manager then, and also my mentor. He was the one who introduced me to Bitcoin and mining.” John Ge absentmindedly traced the texture of a throw pillow as he spoke to BlockBeats as if reaching back to 2013.

Rewind twelve years. It was a hot summer in Hangzhou. A 21-year-old Business graduate could hardly have imagined that an internship at a venture capital firm would alter the course of his life—just because he crossed paths with a Bitcoin evangelist.

Wu was already a prominent blockchain advocate. Together with Chang Jia and others, he co-founded 8btc—one of the earliest Chinese-language platforms dedicated to blockchain innovation. Ge, naturally drawn to computers and hardware since childhood, found himself captivated. One was an evangelist, the other an eager learner. What began as technical banter soon evolved into late-night conversations about Bitcoin, mining economics, and the transformative power of blockchain.

“So we did the math—and decided to start mining.” They pooled their funds to buy mining machines and built their first farms. But when ambition grew, they wanted to go deeper—designing their own chips. That’s when they brought in a technical co-founder, Micree Zhan. That decision marked the birth of Bitmain. Ge would go on to serve as Director and Head of Investments at Bitmain, witnessing firsthand a computing revolution driven by hash power.

Much of what followed is now an industry legend. After several years of quiet ascent, Bitmain rose to become a titan of the crypto industry. Its operations spanned the entire mining ecosystem—from hardware manufacturing and mining pools to large-scale farms and exchange services—and it drew the attention of major investors, including Sequoia Capital China. By early 2018, Bitmain was the largest crypto-mining hardware company in the world. At its peak, 70% of global Bitcoin mining machines were Bitmain-made, and over 50% of all newly minted BTC came from its farms.

These milestones were once badges of honour. But the shine faded as IPO setbacks, asset devaluation, and internal turbulence began to surface—etched scars that the company still carries. The crypto winter of late 2018 was especially brutal. As Bitcoin plunged below $4,000, the industry giant faced its darkest chapter: a failed IPO attempt in Hong Kong, a draining hash war over BCH, and a deepening ideological divide among its founding leaders.

After a series of long, searching conversations, Jihan Wu and John Ge made the decision to leave the old order—carrying with them the spark of something new. In February 2019, they launched Matrixport in Singapore as a digital asset management platform. Wu took the helm as Chairman, while Ge stepped into the role of CEO—tasked with building the next generation of crypto financial infrastructure.

After Bitmain: Jihan Wu and John Ge’s Second Venture

At the time, the crypto landscape revolved around just two main arenas: the roaring world of mining hardware and the high-stakes battleground of exchanges. Asset management, in any meaningful form, was virtually nonexistent—still viewed by most as a term reserved for traditional finance. Reflecting on those early days, John Ge noted, “We were among the first to explore asset management in this industry. Before us, the concept barely existed in crypto—it was a niche within a niche.”

In this sense, building Matrixport was like planting trees in a desert. There were no benchmarks to learn from. No maps to follow. “Industry awareness” is a vague term—until you find yourself carving out a new track. That’s when you realize how much it matters.

Pictured: John Ge (left) and Jihan Wu (right). Source: Matrixport

In John Ge’s strategic framework, wealth creation in the crypto world takes two distinct forms. The first is market beta returns—broad-based value appreciation. “For example,” he explains, “when Bitcoin rises from $40,000 to $120,000, everyone feels wealthier. Paper gains surge across the board, but there’s no real transfer of value.” The second is alpha returns—differential performance. “Here, one wins, and another loses. Wealth gets redistributed, and money actually moves. Essentially, it’s about taking profits from counterparties in the market.”

This understanding laid the foundation for Matrixport’s early business architecture—structured along two axes. On the beta side, the firm generates revenue through spot trading and custody services. On the alpha side, it captures the upside through revenue sharing from quantitative strategies and structured products.

More specifically, Matrixport launched its institutional-grade custodian, Cactus Custody, to support its beta business. Meanwhile, its alpha offerings evolved into a diverse suite of investment products—and later became a core focus of the platform’s strategic development.

The First Bull Run: Matrixport Built a Unicorn

Matrixport was born in a bear market. As crypto OGs who had weathered multiple cycles, John Ge and Jihan Wu had seen too many people go from being wealthy on paper to being broke overnight. They understood this deeply: in crypto, ten bets lose nine—or even all ten. What users needed wasn’t just another high-leverage casino. They needed a safety net—a way to protect assets from going to zero. That, to them, defined the very purpose of crypto wealth management.

“That’s why Matrixport commits to delivering alpha—sustainably and with risk controls built in,” Ge told BlockBeats.

Convincing users to move funds from self-custody to a centralized platform meant overcoming the first—and most crucial barrier: trust. Fortunately, their legacy from the Bitmain era offered more than credentials—it offered trust. Many of the earliest users were longtime friends—miners who had once spent sleepless nights tuning machines with them on the outskirts of Beijing.

No one understands what miners need better than miners themselves. As two of the earliest miners in China’s crypto scene, Ge and Wu knew exactly what that meant.

At the time, most miners lacked access to effective hedging tools.They wanted to hold onto their Bitcoin—but they also had to regularly sell coins to cover high electricity costs, all while worrying about how price swings would impact mining profits. To address this, Matrixport became the first to introduce the Dual Currency Investment (DCI) model—adapted from traditional finance—into crypto.

DCI, at its core, combines money market deposits with currency options to deliver above-market returns. In traditional FX markets, dual-currency products—say, involving the RMB and HKD—can offer 10% annualized yields while automatically managing exchange rate risks. In its crypto implementation, Matrixport’s product integrated fiat and digital currencies into structured fixed-income contracts.

For example, a miner needing to sell 100 BTC each month to cover $3 million in electricity costs could instead use a DCI product that sets a conversion price 5% below market. If Bitcoin goes up, it earns 8% APY. If it drops, the BTC is converted into USDT at the predetermined price to pay bills. The product’s payout structure—rate, maturity, settlement asset—is all fixed at the time of subscription. This format was later replicated by exchanges such as Binance and eventually became an industry standard.

Bull markets fuel the fastest growth. In the 2021 run-up, Matrixport hit a critical inflexion point—building a full-stack product matrix covering custody, trading, lending, and investment. Structured products evolved into a core offering. The team scaled from a few dozen to several hundred members, and its client base diversified, from early mining participants to family offices and hedge funds.

This infrastructure-plus-strategy ecosystem enabled Matrixport to secure Series C funding in August 2021—backed by DST Global, C Ventures, and K3 Ventures—at a $1 billion valuation, officially joining Singapore’s unicorn ranks.

Navigating the Crash: Matrixport’s Survival Philosophy

Every boom has its bust. The other side of crypto’s riches effect has always been the industry’s susceptibility to spectacular crashes and bankruptcies. Even FTX—the so-called golden child—collapsed overnight due to mismanaged risk, wiping out hundreds of billions in market value in a single day. Titans like Three Arrows Capital, BlockFi, and Celsius once symbolized crypto’s exuberance. Their downfall became cautionary tales of unchecked greed.

Since its inception, Matrixport has weathered two full market cycles. Looking back, John Ge identifies one thing that made all the difference: a deeply conservative operating philosophy.

“Our goal has always been to build a conservative asset management firm,” he said, “—not one that chases profits, but one that ensures every line of business has a margin of safety. That’s likely why Matrixport is still standing today.” It was a calm, steady tone—one shaped by a CEO who has lived through Bitcoin halving in price more than a dozen times.

Unlike firms that blew up while chasing one-sided directional bets, John barely remembers what he was doing on those meltdown days—and that’s the point. That’s the point: for Matrixport, shocks are inevitable, but the impact remains within controlled bounds. “Liquidity crunch? That doesn’t happen to us,” he explains. “We don’t use leverage. We’re not subject to margin calls. Even when the market crashes, the money is still there.”

Internally, Matrixport established a dedicated Risk Management Committee, supported by robust modelling and high-standard protocols. In times of panic or strategy shifts, when redemption requests surge, Matrixport doesn’t scramble—it activates prebuilt responses. The platform can accommodate both scenarios: clients who want to catch the bottom, and those who need to add collateral.

“That’s what typically happens in extreme markets,” John notes. “Clients redeem because they lack liquidity. Sometimes it’s to buy the dip. Sometimes, it’s to top up margin. We offer solutions for both. Not through slogans—but through system design.”

In crypto, everyone talks about safety and risk controls. But too often, that talk proves hollow. John sees it differently: security and risk are not selling points—they’re structural. Only on that foundation can you compete on product, on service, on anything else. When asked about Matrixport’s client acquisition strategy during downturns, John’s answer was unexpectedly simple: “We don’t do anything special to attract clients in a bear market.”

In John’s view, Matrixport’s asset scale doesn’t change dramatically—whether in bull or bear markets. That’s because price volatility mostly impacts the USD-denominated value of crypto holdings, not the underlying asset volumes. As a result, Matrixport rarely makes aggressive operational adjustments during market cycles, focusing instead on steady product iteration.

At its core, asset management is simple: help clients make money, then take a share of what they earn. Traditional firms often charge fixed management fees, even when clients are losing money. But in crypto—where volatility is the norm—this model doesn’t translate. Asset managers can’t just lift-and-shift legacy fee structures into this environment. Naturally, this places a ceiling on profits. In bear markets, few strategies deliver strong returns. Even in bull runs, upside is limited by how much clients actually realize. By nature, crypto asset management is a partnership model—incentive-aligned, outcome-dependent, and built on shared risk..

“Real demand for asset management has nothing to do with bull or bear cycles,” Ge adds. “Warren Buffett didn’t make money every year, but that didn’t stop him from becoming the richest man alive.”

Matrixport, in that spirit, pays closer attention to rate markets than price charts. When rates heat up, asset management businesses grow faster and earn more.

Much like other platforms, Matrixport senses that this bull cycle—running from last year through today—lacks the froth and intensity of the last.

“There was a short spike in November through early December last year, where rates hit their peak,” John recalls. “But they fell just as quickly. Compared to the last bull cycle, this one has been shorter and less aggressive overall.” The lending rates that long-position traders are willing to pay, he notes, are a direct reflection of market speculation and sentiment.

Two Cycles In: Matrixport’s Steady Ascent

After weathering two major crypto cycles, Matrixport has entered a new phase of measured growth and strategic maturity. Within its client landscape, crypto investors typically fall into two distinct camps. The first is risk-takers—hands-on traders who farm in DeFi protocols and chase the latest meme coins. They approach crypto like it’s a thrill ride or a high-stakes casino. The second is allocators—investors who treat crypto as just one component of a diversified portfolio, much like holding a gold ETF. For them, investing is about discipline, not adrenaline.

“Most of our clients belong to the second group,” John explains. “They’re comfortable with risk-adjusted returns and willing to entrust their capital to us.” What began with miners has now shifted to high-net-worth individuals and institutions. These clients aren’t focused on tomorrow’s Bitcoin price—they care more about annualized returns over time.

On the global strategy front, Matrixport follows a basic principle: “Go where the money is.”  “Financial institutions are highly local,” John says. “A U.S.-based client will always prefer to keep their money in a nearby, familiar bank.” From its Singapore headquarters, Matrixport has expanded across Hong Kong, Bangkok, and Europe. Its compliance infrastructure now spans three continents, with licenses secured in key jurisdictions.

Asia: Hong Kong Trust Company license, Money Lender license; Singapore: Major Payment Institution license under MAS (secured in 2025 by subsidiary Fly Wing);

Europe: FCA registration in the UK, FINMA SRO-VFQ membership in Switzerland; in 2024, acquired Swiss CFAM license and upgraded it to Matrixport Asset Management AG (MAM);

Americas: MSB license in the United States.

When asked why Matrixport hasn’t expanded into the Middle East, John Ge gave a measured and pragmatic response: “The Middle East is a unique region. In practice, most of its wealth continues to be managed through Switzerland.”

For Matrixport, Asia remains a cornerstone—both as a vast addressable market and as a strategic base for global operations. Switzerland, via its regulatory framework, not only provides comprehensive access to Europe but also acts as a gateway to the Middle East, leveraging its long-established role as a global wealth custodian. As for the United States—where regulatory costs are steep and competition is fierce—Matrixport has taken a disciplined, step-by-step approach to market entry. This calibrated approach reflects Matrixport’s long-term commitment to sustainable, compliant growth across regions.

On the product side, Matrixport continues to build a comprehensive portfolio tailored to varying user-profiles and risk appetites. The platform has steadily launched a full suite of offerings designed to serve different users from individual investors to institutional allocators.

Comprehensive Asset Management Solutions：Matrixport offers a full suite of investment products designed to meet diverse client needs. For users seeking stability, the platform provides flexible savings plans, fixed-income products, and conservative wealth strategies. For those pursuing differentiated yield strategies, Matrixport offers structured products such as Dual Currency Product , SharkFin, Smart Trend, Seagull, Snowball, Buy Now Pay Later(BNPL), and Double No Touch(DNT). For users aiming to capture on-chain rewards, Matrixport supports ETH staking, restaking, and other blockchain-based yield solutions. For clients seeking diversified alpha through both private and public traffic channels, Matrixport delivers a range of strategy-backed investment products tailored to varying liquidity requirements and market access levels.

End-to-End Institutional Services: Matrixport also offers institutional-grade infrastructure, including OTC trading, custody via Cactus Custody, and prime brokerage services tailored for sophisticated players.

Tokenization of Real-World Assets (RWA): Through its dedicated RWA platform Matrixdock, it has introduced STBT (Short-Term Treasury Tokens) and XAUm (Gold Tokens), enabling investors to hold high-quality traditional financial assets—such as U.S. Treasuries and gold—directly on-chain. While other platforms, including FTX, have previously experimented with similar products, most competitors have largely overlooked this niche segment. In contrast, Matrixport has demonstrated clear foresight and strategic commitment in the RWA domain. This forward-looking approach positions Matrixport as a key innovator at the intersection of traditional finance and decentralized infrastructure.

Robust Trading Experience: Matrixport has enhanced its trading platform with smooth spot trading systems and deep, liquid derivatives markets that rival top-tier exchanges.

Professional Research Reports: Leveraging in-house analysts and industry expertise, Matrixport publishes high-quality research reports that decode market trends, price action, and emerging narratives. These insights have earned recognition across major crypto communities, often setting the tone for market discussions. Through the Matrixport App, users can access a fully integrated crypto finance experience—trading, investing, loans, custody, RWA, and research to manage their digital wealth with ease and confidence.

Though Matrixport began as a crypto asset management firm, it now aspires to become a Web3-era super app—a single entry point for digital asset services. By continuously expanding its product verticals, Matrixport lowers the barrier to Web3 participation while delivering comprehensive, secure, and intuitive crypto financial services. In doing so, Matrixport transforms complexity into clarity—creating layered value for a new generation of Web3 users.

According to recent disclosures by John Ge, Matrixport now manages and safeguards over $6 billion in assets, with a core balance sheet footprint of approximately $4 billion. These figures reflect strong market adoption and the discipline, trust, and long-term underpinning of Matrixport’s operating philosophy.

From Here, the Next Six Years Begin.

Six years have flown by. From long, cold nights at the mining farms—dreaming what Bitcoin might become—to today’s stage of global regulatory licensing and expanding financial infrastructure, Matrixport’s journey has quietly mirrored the evolution of the crypto industry.

“We hope to become fully compliant and one day stand as a listed company,” says John Ge. As Matrixport enters its sixth year, he speaks of the next six with clear conviction: Matrixport is not just building an authoritative gateway for crypto assets. It’s aiming to stretch beyond—into broader financial services, offering a one-stop platform that spans OTC trading, structured products, and multi-asset wealth management.

es reach a specific size in crypto, two paths often appear: a traditional IPO or the hype-driven IDO. Matrixport has chosen the former—not for liquidity, but for legitimacy. Going public isn’t just a capital event. It’s about lowering the cost of trust. Like how different banks offer different deposit rates based on perceived safety, public companies earn trust not just through words and regulation, transparency, and accountability. That’s what enables clients to entrust millions.

History moves in decisive moments. Some fade into footnotes. Others write the next chapter. As John Ge reflects: “Everything evolves according to its own internal logic. So does crypto. What we’re after isn’t novelty—it’s durability. And deep, enduring trust.”

Even Matrixport’s name carries this dual spirit. Inspired by Wu Jihan’s favourite film The Matrix, the word “Matrix” evokes complexity and infinite possibility. “Port” is an entryway—a gateway. It was never just a company. It was a door. A portal through which users could begin their journey into crypto, finance, and something new.

And when Three Arrows Capital sank under the weight of its leverage… When BlockFi unravelled in a liquidity crisis… And when trillions of “old money” began to enter through that very door—

One truth became clear: True asset management doesn’t depend on leverage. It doesn’t live for bull markets.

It’s built by those who stay, cycle after cycle. The quiet stewards. The ones who keep the light on.