Press Release
Marketing Expert Esha Persad of Seminole, Florida Shares Marketing Tips for Struggling Businesses
Michigan, US, 1st March 2025, ZEX PR WIRE, Running a business is no small feat, and one of the most challenging aspects can often be marketing. Many small and mid-sized businesses struggle to stand out in today’s crowded and competitive markets. Esha Persad, a seasoned marketing professional based in Seminole, Florida, brings a wealth of experience and insights to help businesses overcome these challenges. With over a decade of experience and a passion for crafting tailored strategies, Esha has helped a wide range of businesses thrive in the digital space. Here, she shares her expert marketing tips aimed at businesses looking to make an impact and move past their struggles.
Start by Knowing Your Audience
Understanding your target audience is the foundation of effective marketing. Esha firmly believes that you can’t market to your customers if you don’t know them. Many businesses make the mistake of attempting to cater to everyone, which dilutes the effectiveness of their message. Instead, Esha advises focusing on understanding your audience at a much deeper level.
This involves researching your customers’ demographics, behaviors, needs, and pain points. Leveraging platforms like surveys, social media analytics, and website data can provide valuable insights, which can then be distilled into detailed customer personas. By tailoring your messaging and content to speak directly to these personas, businesses can make their marketing efforts much more compelling and targeted.
Harness the Power of Free Marketing Tools
Budget constraints shouldn’t hold businesses back from building strong marketing campaigns. Esha highlights the availability of free or cost-effective tools that can help businesses streamline their efforts while remaining efficient. Social media platforms like Instagram, Facebook, and LinkedIn provide excellent opportunities to connect with your audience, while free tools like Google My Business can dramatically improve local search visibility. Additionally, platforms like Canva and Mailchimp can empower businesses to create professional-quality designs and email campaigns without breaking the bank.
Create Content That Builds Trust
To Esha, marketing goes beyond selling; it is about cultivating trust. Customers are more likely to engage with businesses that provide value through their content. By creating educational, entertaining, or informative content, businesses can position themselves as trusted authorities in their field. For example, blog posts addressing customer challenges, behind-the-scenes content, or how-to videos can resonate deeply with audiences. Over time, this approach builds a strong connection with potential customers, inviting them to engage with the brand on a more meaningful level.
Consistency Matters
One reason why many businesses struggle is a lack of consistency in their marketing efforts. Sporadic posts on social media or irregular email campaigns make it difficult to maintain an ongoing connection with your audience. Esha strongly encourages businesses to develop a content calendar to keep their efforts regular. Tools like Hootsuite and Buffer can help automate scheduling, making it easier to stay visible and connected with your audience without added stress.
Use Data to Guide Decisions
Esha stresses the importance of backing your strategy with data. While gut feelings can occasionally guide creative choices, marketing decisions should largely rely on concrete metrics. Tracking website traffic, conversion rates, social media engagement, and email performance can provide valuable feedback on what’s working and what isn’t. With tools like Google Analytics at your disposal, businesses can shift their strategies in real time to improve results.
Focus on Relationships, Not Just Sales
Customer retention is just as important as customer acquisition. Building strong, lasting relationships with your current customer base can drive higher profits and encourage word-of-mouth recommendations. Offering loyalty programs, responding promptly to queries, and adding personalized touches, like thank-you emails or special discounts, contribute to stronger brand loyalty. For Esha, these relational efforts build a sustainable foundation upon which businesses can continue to grow.
Be Willing to Pivot
If your current strategy isn’t yielding the desired results, don’t hesitate to reevaluate and pivot. Esha emphasizes the importance of adaptability in business and marketing, especially in dynamic industries. The willingness to adjust your approach, whether it means trying a new marketing tactic or refining your target audience, can often be the key to unlocking new opportunities and overcoming obstacles.
Leverage Influencer Partnerships
Influencer marketing doesn’t have to come with a hefty price tag. Esha recommends tapping into micro-influencers within your niche—those with smaller but highly engaged followings. These influencers can lend authenticity to your brand, as they often have a close connection with their audience. Partnerships can range from product reviews to social media collaborations, creating buzz and widening your reach.
Don’t Neglect SEO and Local Search
Even in the digital age, boosting local visibility remains crucial for many businesses. Esha advises optimizing your website and content for search engines by incorporating relevant keywords, improving mobile-friendliness, and prompting satisfied customers to leave reviews online. These small adjustments can make a big difference in helping potential customers discover your business.
Stay Authentic
Above all, Esha emphasizes the importance of authenticity. Customers can see through inauthentic efforts, which can harm trust and credibility. Instead, brands should focus on aligning their marketing strategies with their core values and messaging. Staying honest and true to your identity allows you to connect with your ideal audience in a meaningful way.
Final Thoughts
Marketing doesn’t have to be an insurmountable challenge. By understanding your audience, leveraging data and free tools, building trust, and remaining adaptable, businesses can overcome obstacles and reach their full potential. Esha Persad’s wealth of experience underscores the importance of strategy, authenticity, and consistency in achieving success. For any business struggling to stand out, these practical tips serve as a roadmap to not only survive but also thrive in the modern market.
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Frederic Lauzier Calls for Smarter, Simpler, and Safer Engineering Practices
Ontario, Canada, 19th August 2025, ZEX PR WIRE, In his latest feature interview, seasoned electrical engineer Frederic Lauzier is sounding the alarm on the urgent need for modernisation and collaboration across the engineering sector. With over 15 years of experience spanning energy infrastructure, industrial automation, and embedded systems, Lauzier is advocating for practical steps to make technology more resilient, efficient, and intuitive.
“Good engineering should be simple, strong, and intuitive,” Lauzier said. “A system should work so well that you forget it’s even there.”
The Challenge of Ageing Infrastructure
Across North America, an estimated 60% of industrial facilities still operate with outdated control systems, according to recent industry reports. These legacy systems can lead to inefficiencies, safety risks, and higher operational costs.
Lauzier’s own career includes transforming such environments—helping factories integrate predictive maintenance and IoT without halting production. In one case, he oversaw a retrofit that cut downtime by more than 25% while providing real-time energy data.
“You don’t always need to replace everything,” Lauzier noted. “Sometimes the smartest move is building a bridge between the old and the new.”
Closing the Gap Between Hardware and Software
A recurring theme in Lauzier’s work is bridging communication gaps between hardware engineers and software developers. Misalignment between these teams can cause costly delays, safety concerns, and missed opportunities.
“They sometimes speak very different languages,” Lauzier explained. “If you can translate one group’s needs into something the other can act on, you save time, money, and a lot of frustration.”
Studies show that cross-disciplinary collaboration can cut integration times by up to 40%, a figure Lauzier says is “too significant to ignore.”
The Power of Mentorship
Lauzier is also calling for more structured mentorship programmes in engineering. Research from Engineering UK shows that 70% of young engineers are more likely to stay in the profession when they have a mentor.
“No one does this alone,” Lauzier said. “I had great mentors who showed me not just the technical skills, but also how to manage pressure and communicate clearly. Now it’s my turn to do the same for others.”
A Call to Action
Lauzier believes engineers, managers, and students can all play a part in creating smarter, more reliable systems. His recommendations include:
-
Question the status quo: Look for inefficiencies and outdated processes in your own environment.
-
Improve collaboration: Share knowledge openly between disciplines.
-
Mentor and be mentored: Actively seek opportunities to exchange expertise.
-
Stay current: Explore emerging fields like machine learning and cybersecurity to future-proof skills.
“Engineering is how I understand the world,” Lauzier said. “The more we share that understanding, the better we can make things work—for everyone.”
To read the full interview, visit the website here.
About Frederic Lauzier
Frederic Lauzier is a Quebec-based electrical engineer with a Master’s in Electrical and Computer Engineering. He has led innovations in grid optimisation, embedded systems, and sustainable automation, and is an active mentor and contributor to IEEE.
Contact: info@fredericlauzierelectrical.com
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Canadian Academy of Osteopathy Calls for Rethink in Patient Care: Advocates for Principles Over Protocols
Ontario, Canada, 19th August 2025, ZEX PR WIRE, The Canadian Academy of Osteopathy (CAO), recently featured in an in-depth industry interview, is calling for greater awareness of the benefits of principles-based healthcare over rigid, symptom-focused protocols. The academy’s leadership says this shift is vital for improving long-term patient outcomes and restoring trust in the healthcare process.
“Too often, patients are treated like a list of symptoms rather than a whole person,” says a senior CAO faculty member. “Our approach trains practitioners to think critically, adapt treatments, and work with the body’s natural ability to heal itself.”
The Case for Change
According to the World Health Organization, chronic diseases account for 74% of all deaths globally, with many cases linked to lifestyle, structural imbalances, and preventable dysfunctions. CAO argues that current systems—while effective in emergencies—can fall short in addressing these long-term issues.
“Protocols have their place,” the academy notes, “but they can’t account for the complexity of an individual’s health. That’s why principles-based care is so effective—it adapts to the person in front of you, not just the textbook.”
One example from CAO’s training clinic involved a patient with persistent headaches. Instead of focusing solely on the head and neck, the student practitioner investigated the whole body, uncovering an underlying restriction in the pelvis and spine. Treating the root cause brought lasting relief.
A Call to Action for Practitioners and Patients
The CAO encourages healthcare professionals to adopt a broader, more analytical approach to diagnosis and treatment. For patients, they suggest taking an active role in their health by asking questions, seeking explanations, and exploring integrative care options.
“You don’t have to be a practitioner to apply principles-based thinking,” CAO’s spokesperson says. “Pay attention to your whole body, notice patterns, and don’t settle for quick fixes when something feels unresolved.”
Why This Matters Now
With rising dissatisfaction in conventional care and increasing demand for personalized treatment, principles-based osteopathy is gaining traction. Research from the Canadian Institute for Health Information shows that over 50% of Canadians report difficulties accessing timely care, while complementary approaches like osteopathy are seeing double-digit growth in patient interest year over year.
“Healthcare is evolving,” the academy concludes. “If we keep the focus on the person—not just the protocol—we can create systems that are more effective, more compassionate, and more sustainable.”
To read the full interview, visit the website here.
About the Canadian Academy of Osteopathy
The Canadian Academy of Osteopathy offers a four-year (and 3-year fast-track) Diploma in Osteopathic Manipulative Sciences, combining rigorous academic study with extensive hands-on clinical experience. Rooted in the principles of Dr Andrew Taylor Still, the CAO trains practitioners to deliver thoughtful, adaptive, whole-person care.
Contact: info@canadianosteopathy.ca
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Foundation Fifteen Launches Expanded Mental Health Programs for Missouri Teens
New services aim to reach more teens with early support, mentorship, and safe spaces across Missouri communities
Noel, Missouri, 19th August 2025, ZEX PR WIRE, Foundation Fifteen has officially launched a new expansion of its youth mental health programs aimed at reaching more teens across Missouri with accessible support, mentorship, and community-based care. The expansion comes at a time when mental health challenges among teens are steadily rising, especially in underserved and rural communities where access to professional help is often limited or inconsistent.
This launch marks a major milestone for Foundation Fifteen as the organization builds on its mission to create safe, consistent spaces where young people feel supported and heard. The expanded programming includes new peer mentorship tracks, trauma-informed workshops, school partnerships, and increased access to therapeutic services for teens who are struggling with anxiety, depression, and emotional isolation. These programs are not just about treatment but about prevention, connection, and empowerment.
A spokesperson for Foundation Fifteen emphasized that the expansion is a response to direct community needs. “We have been listening to teens, to parents, to school counselors, and to local leaders—and what we keep hearing is that teens are hurting and often don’t know where to turn,” they said. “This expansion is our way of saying we hear you, and we’re not going to wait for a crisis to act.”
One of the core goals of the new programs is to reduce the stigma surrounding mental health by normalizing conversations and building trusting relationships between teens and trained mentors. Foundation Fifteen is also working closely with schools and local organizations to make services available on-site, giving teens easier access without the barriers of transportation, cost, or long waitlists. The organization will also offer guidance and support to parents and caregivers so that the home becomes a stronger part of a teen’s overall support system.
The spokesperson added, “We’re not just offering more programs. We’re working to rebuild the way our communities think about youth mental health. Our goal is to make mental health care something teens feel safe accessing, without shame or fear. That begins by showing up, listening, and staying consistent.”
The expansion includes collaborations with mental health professionals, peer leaders, and educators who will lead group workshops, one-on-one sessions, and outreach events. Foundation Fifteen’s approach is rooted in early intervention, which research continues to show as one of the most effective ways to prevent more severe mental health crises later in life. The organization is also launching campaigns to raise awareness about the new offerings and connect with families who may not yet know where to begin when looking for support.
With teen mental health at the center of national concern, Foundation Fifteen’s expanded programs come at a critical time. They are not only responding to a growing crisis but offering a model of care that prioritizes compassion, community, and accessibility. The organization is calling on supporters, schools, donors, and volunteers to help strengthen the reach of these services and ensure no teen feels invisible or alone.
About Foundation Fifteen
Foundation Fifteen is a nonprofit organization committed to supporting teen mental health, suicide prevention, and youth empowerment. Through mentorship, education, and access to trusted mental health services, they provide teens with safe spaces, consistent support, and the tools to navigate emotional challenges. Their work is rooted in community, driven by compassion, and built to last.
Contact Information
Website: https://foundationfifteen.org
Address: 93 Colony Drive, Noel, MO 64854, McDonald
Email Address: contact@foundationfifteen.org
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
-
Press Release6 days ago
2025’s Top 6 Free Cloud Mining Platforms Revealed: XRP Community Sparks Discussion on Stable Earning Strategies
-
Press Release3 days ago
Sunrise Pact Investment Alliance Integrates Alaric Wainwright’s NeuroGrid AI Into Global Fintech Rollout
-
Press Release7 days ago
MH Markets Announces a Phased Strategic Investment in FCA-Regulated Asset Management Firm, Further Strengthening Global Compliance and Institutional Service Capabilities
-
Press Release1 week ago
From XRP to BTC: How Find Mining’s Cloud Plan Creates Steady Passive Returns
-
Press Release4 days ago
Instant Mobile Mining: OPTO Miner App Lets Users Earn Passive Income in XRP and BTC
-
Press Release1 week ago
Sebastian Najera Latin YouTube Mentor Launches New Era of Faceless Content with Explosive Student Growth
-
Press Release1 week ago
Ripplecoin Mining Debuts Cloud Mining App Amid Ethereum’s Bull Run
-
Press Release4 days ago
CT Crypto Financial Limited Expands Global Digital Asset Operations with Innovative Web3 Strategy