State of the Brand is a global digest that distills actionable insights and strategic interventions from ten marketing and brand experts spanning six countries, offering a concise, cross‑border playbook to elevate modern brand thinking.

Abu Dhabi, United Arab Emirates, 5th May 2025 – State of the Brand 2025, a comprehensive digest featuring insights, practical guidance, and strategic perspectives from ten marketing and brand thought leaders across six countries, has been released. Curated by Anand Sankara Narayanan, CMO at Finance House Group based in Abu Dhabi, this second edition builds on last year’s momentum, the publication shows business leaders how purposeful brand strategy can drive growth amid rapidly shifting consumer behaviors, cultural dynamics, and technological disruption.

Five themes that matter

1. Branding in a Fragmented World – maintaining coherence across a sprawling array of channels
2. Humanizing Technology in Branding – balancing AI efficiency with authentic human touch
3. Regenerative Branding & Sustainability – moving beyond “net-positive” to truly restorative practice
4. Emotional Branding in B2B – injecting depth, relevance, and trust into rational decision journeys
5. Personalized, Trust-Centered Experiences – using data ethically to create one-to-one brand moments

Each article under these themes delivers actionable advice, real-world examples, and forward-looking strategies, making it an indispensable resource for founders, CMOs, and marketers intent on building compelling brands.

A convergence of global expertise

This edition draws on the perspectives of senior marketers, academics, sustainability specialists, and creative strategists, collectively spanning North America, the Middle East, Europe, Africa, and Asia. Their combined expertise covers hyper-localized marketing, regenerative growth models, AI-driven personalization, and emotionally resonant storytelling—demonstrating how diverse viewpoints can converge into unified brand wisdom.

Collectively, the authors address the multi-layered nature of branding – tackling fragmentation, trust-building, sustainability, and technology, while emphasizing brand integrity, authenticity, and the role of human insight in an AI-driven world.

“Our aim with this edition,” says Anand Narayanan, Curator “is to show how brands can adapt in real time—whether facing hyper-local challenges or stewarding a global identity—by capturing the intersection of shifting consumer behavior, cultural nuance, and technological change.”

Industry attention

Within days of release, State of the Brand has been downloaded by executives across global technology, consumer-goods, entertainment, telecommunications, and financial-services sectors. Marketing and business professionals in North America, Europe, the Middle East, Africa, and Asia-Pacific have likewise added the digest to their must-read lists.

Digest creative credits

• Curator – Anand Sankara Narayanan
• Creative Director – Diya Susan Pallikal
• Creative Strategist – Prashanth Sridhar
• Illustrator & Visual Artist – Edduchuy

Availability and download

“State of the Brand 2025” is now available for free download at www.stateofthebrand.org

About State of the Brand
State of the Brand is an independent, annual digest curated by Anand Sankara Narayanan, CMO at Finance House in Abu Dhabi. Created for founders, CMOs, and marketers worldwide, the publication assembles thought leaders across continents to share actionable insights, data‑backed perspectives, and forward‑looking strategies on every facet of modern brand building. Each edition unites diverse voices to help businesses navigate shifting consumer behaviors, cultural dynamics, and technological change, making the digest a trusted resource for elevating brand thinking and driving sustainable growth.

Media Contact

Organization: State of the Brand

Contact Person: Anand Sankara Narayanan

Website: https://www.stateofthebrand.org

Email:
anandh.inbox@gmail.com

City: Abu Dhabi

Country:United Arab Emirates

Release id:26704

View source version on King Newswire:
New State of the Brand Global Digest Unveils Strategies to Build Resilient Brands

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MT’s Handyman Service, based in Ventura, CA, announces its expanded handyman services, including home painting, electrical work, stucco repair, and drywall services. Known for quality craftsmanship, the local handyman company serves the Ventura community with professionalism and care. Contact them at 805-596-8462 for reliable home repair solutions.

Ventura, CA – May 5, 2025 – MT’s Handyman Service, a trusted handyman company based in Ventura, CA, proudly announces its expanded range of top-tier home repair and improvement services. Committed to excellence, the company delivers reliable solutions to homeowners seeking quality craftsmanship and personalized care. For inquiries, contact MT’s Handyman Service at 805-596-8462.

A Legacy of Quality Handyman Services

MT’s Handyman Service has built a strong reputation in Ventura, CA, as a go-to local handyman for residential repair and maintenance. Specializing in handyman services, the company addresses a wide array of home improvement needs, from minor fixes to extensive repairs. With a customer-first approach, MT’s ensures every project is completed with precision and professionalism.

Comprehensive Home Repair Solutions

The handyman company offers an extensive suite of services, including home painting services, electrical services, stucco repair, and drywall services. Whether it’s refreshing a home’s exterior with expert painting or tackling complex electrical issues, MT’s Handyman Service delivers results that enhance both functionality and aesthetics. As experienced house repair contractors, the team is equipped to handle projects of any scale.

Serving Ventura with Pride

Located in the heart of Ventura, CA, MT’s Handyman Service is deeply rooted in the community. The company’s dedication to being a reliable local handyman ensures that residents receive prompt, high-quality service tailored to their needs. By prioritizing clear communication and transparent pricing, MT’s fosters trust and long-lasting relationships with clients.

Contact MT’s Handyman Service Today

Homeowners in Ventura, CA, can rely on MT’s Handyman Service for all their home repair needs. To schedule a consultation or learn more about the company’s offerings, call 805-596-8462 or visit their website.

Media Contact

Organization: MT’s Handyman Service

Contact Person: Mathew Taylor

Website: https://handymanventura-ca.com/

Email: Send Email

Contact Number: +18055968462

City: Ventura

State: CA

Country:United States

Release id:27317

View source version on King Newswire:
MT’s Handyman Service Elevates Home Repair in Ventura, CA

This content is provided by a third-party source. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release.

Spartalis Capital unveils IL LOKO Management, a global record label founded by Luigui Bleand, with investor relations by Mariya Spartalis, merging artistry, technology and finance.

Cannes, France, 5th May 2025 – Spartalis Capital today announces the addition of IL LOKO Management to its portfolio of musical ventures, unveiling an unprecedented concept in the entertainment industry. Founded by the acclaimed “catalogue architect” Luigui Bleand, with investor relations led by internationally renowned banker Mariya Spartalis, IL LOKO Management operates from its headquarters in Milan (Italy) and Miami (United States), with a strategic outpost in Dubai to serve Middle Eastern markets.

 Photo: Spartalis & Bleand at the Millionaire Concept Awards, Baku, Azerbaijan

This label and creative-development platform has been established to revolutionise the traditional music-business model by combining Bleand’s artistic vision and proven track record with proprietary tools for real-time audience analytics, CRM automation and blockchain-based smart contracts, ensuring investors a transparent participatory experience and optimised return potential. Through IL LOKO Management, Spartalis Capital reinforces its commitment to projects that marry talent, advanced technology and financial robustness, setting a new global standard of excellence.

Photo: Luigui Bleand with the Millionaire Concept team in Baku, Azerbaijan
 

Luigui Bleand, born in Montecristi (Dominican Republic) in 1991 of Dominican and Haitian heritage and now based in Italy, stands out as a pioneering “catalogue architect.” Over the past decade, he has founded Bleand Style Recordings (administered by Sony Music Entertainment) and launched Harley Boys Entertainment under Warner Music Group, producing dozens of chart-topping tracks that have opened new markets across Europe, Latin America and the United States.

Most recently, Bleand took centre stage at the Millionaire Concept Awards gala in Baku—an exclusive event that brings together the world’s foremost business magnates, cultural icons and innovators. His electrifying performance—fusing the vibrant rhythms of his Dominican roots with cutting-edge production—underscored his emergence as a global phenomenon and demonstrated the power of his “catalogue engineering” approach: leveraging blockchain smart contracts to automate royalty allocations for streaming, film, advertising and gaming. Our participation in this landmark gala—where executive Mariya Spartalis was also honoured for her leadership in global finance—cemented IL LOKO Management’s reputation as an innovative bridge between artistic vision and financial strategy.

Photo: Mariya Spartalis presents Luigui Bleand at the EU press conference

At the helm of IL LOKO Management’s financial and strategic framework is Mariya Spartalis, who brings over twenty years of elite private-banking experience. After directing Credit Suisse’s Vienna office and founding the CEE Desk at Falcon Private Bank in Zurich, Mariya launched Spartalis Capital in 2024. Her firm now manages more than €2 000 million for royal families, ultra-high-net-worth clients and global institutions. Voted Businesswoman of the Year 2024 in Dubai and honoured at the Millionaire Show in Baku, Mariya is a regular speaker at Davos and a pioneer in DeFi, blockchain financing and growth-equity solutions. Her formidable investor network underpins IL LOKO Management’s solid financial support and absolute transparency.

At its core, IL LOKO Management operates a proprietary technology stack: a real-time audience analytics engine that optimises ad spend on Spotify, YouTube Music and social channels; an automated CRM that tailors fan engagement at scale; and blockchain-based smart contracts ensuring full provenance of licences and royalty splits. On the corporate side, IL LOKO Management structures special-purpose vehicles (SPVs) in partnership with leading family offices and private-equity funds, targeting a 30–40 % annual IRR and delivering quarterly reports on streaming KPIs, engagement metrics and revenue performance.

The inaugural project under IL LOKO Management’s banner is the album AM BACK, scheduled for simultaneous release on all major digital platforms in Q3 2025. The rollout will feature a series of hybrid showcases—both live and streamed—in Milan, Miami and Dubai, complemented by exclusive investor gatherings in Cannes and Zurich. A seed investment round for AM BACK is now open, with limited spaces and preferential terms for partners seeking to back a high-impact cultural asset with sustainable returns.

“With IL LOKO Management, we have created an ecosystem where every track, every campaign and every territory are engineered as vectors of global growth,” says Mariya Spartalis.
“My music becomes a tangible asset—each track, each campaign and each territory a source of real value,” adds Luigui Bleand.

Media & Investor Contacts

Spartalis Capital – Mariya.Spartalis@yahoo.de | 

High-resolution press kit and investment dossier available upon request.

Media Contact

Organization: Spartalis Capital / IL LOKO Management

Contact Person: Mariya Spartalis

Website: https://www.luiguibleand.com

Email:
Mariya.Spartalis@yahoo.de

Address:Cannes, France

City: Cannes

State: Cannes

Country:France

Release id:27307

View source version on King Newswire:
Spartalis Capital Introduces IL LOKO Management, Record Label Created By Dominican Artist Luigui Bleand

This content is provided by a third-party source. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release.