Press Release
Masader Launches “Thamaneya”: An Industry-Specific AI-Powered ESG & Climate Digital Solution- Redefining Sustainability Reporting through Gamification
Riyadh, KSA, 11th February 2025, ZEX PR WIRE, Masader Environmental and Energy Services (S.A.E.), a leader in sustainability and ESG consultancy, proudly announces the launch of Thamaneya, an advanced AI-powered digital solution designed to transform sustainability reporting and climate disclosures. With over 25 years of expertise in sustainability consultancy, Masader has pioneered industry-specific solutions that bridge the gap between regulatory requirements, corporate sustainability goals, and global best practices.
Revolutionizing ESG & Climate Reporting with Industry-Specific AI and Gamification
As sustainability reporting becomes more complex and data-driven, organizations across industries face mounting pressure to ensure transparency, compliance, and strategic alignment. Thamaneya is engineered to meet these challenges head-on, providing companies with a sector-specific, AI-powered platform that simplifies and enhances ESG and climate disclosures.
Unlike generic reporting tools, Thamaneya speaks the language of your sector, integrating industry-specific insights, regulations, and best practices. This ensures that your reports are compliant while also being strategically aligned with your operational and regulatory landscape.
A Game-Changer in Sustainability Benchmarking & Compliance
Thamaneya goes beyond automation—it redefines sustainability reporting through:
- AI-Driven Customization – Tailored to each industry, ensuring relevance and precision in sustainability disclosures.
- Peer Benchmarking – Access to an extensive library of industry benchmarks, enabling organizations to
compare, strategize, and lead in ESG performance.
- Gamification for Workforce Engagement – Recent reports revealed that 59% of millennials and 66% of Gen Z expect digital and gamified engagement tools in the workplace. Thamaneya leverages gamification to increase user participation, improve data accuracy, and make sustainability reporting an intuitive, interactive experience.
- Global Compliance & Certification – Fully accredited for the use of GRI Standards and integrated with major frameworks, including IFRS® Sustainability Disclosure Standards, SASB®, and SICS.
- Verified & Validated by GRI – Ensuring credibility, accuracy, and alignment with global reporting standards.
- Seamless Integration with Masader’s ESG Certification Services – Organizations can validate and certify their reports with Masader, reinforcing trust and transparency in their ESG disclosures.
Redefining Sustainability Standards with Precision
By leveraging Masader’s extensive experience in sustainability consultancy, Thamaneya serves as a true enabler of corporate ESG transformation. Its intuitive, AI-driven adaptability empowers organizations to achieve consistency, comparability, and transparency in their sustainability reports—setting new industry benchmarks for sustainable leadership.
“For over a decade, Masader has been at the forefront of sustainability and ESG consulting, helping organizations navigate complex environmental and social challenges”, said Dr. Abdelhamid Beshara, Founder & CEO of Masader. “With Thamaneya, we are taking this expertise to the next level—providing a
cutting-edge digital solution that not only ensures compliance but also transforms sustainability reporting into an engaging, intuitive, and interactive experience. By integrating gamification elements, Thamaneya speaks to the evolving workforce—millennials, Gen Z, and soon Gen Alpha—who thrive on digital engagement, real-time insights, and dynamic user experiences. We want to foster a higher participation, better data accuracy, and a culture of sustainability embedded within organizations, empowering businesses to lead with confidence in ESG and climate disclosures.”
About Masader
Masader is a leading multi-disciplinary sustainability consultancy based in Cairo and Dubai. We build your tailored ESG task force and infrastructure, providing you with innovative bespoke services Our expertise extends beyond Sustainability Reporting—covering Climate Change, Environmental and Social Management, Green Building, Sustainable Products and Energy Management.
In 2025, Masader launched the first trilingual Game-based Sustainability Software in the world, a state-of-the-art Integrated ESG & Climate Reporting and Management digital tools, offering both cloud-based and on-premises solutions to streamline sustainability tracking, reporting, and automated AI consultancy built in-house based on our extensive experience.
Masader holds an impressive portfolio of accreditations and certifications, solidifying its position as a regional leader in sustainability and climate consulting. These include the GRI Certified Training, Software and Tools Partner certification; License for IFRS® Sustainability Disclosure Standards; AA1000AS Licensed Assurance Provider, Licensed SASB Accreditation for Framework Integration, supporting the Task Force on
Climate-Related Financial Disclosures (TCFD). We are also proud to have led groundbreaking national projects—including the greenhouse gas inventory for Egypt’s first biennial transparency report (2024) & UN COP 27 decarbonization plan and sustainability report (2022).
Our impact extends beyond numbers—we help businesses not only meet global sustainability benchmarks but also align with the unique needs and expectations of their local markets. With a world-class team of GRI-certified, finance professionals accredited Climate and green building professionals, and environmental and social experts, Masader is reshaping the sustainability landscape across Egypt, Middle East and Africa.
For more information about Thamaneya and how it can transform your sustainability reporting, visit
www.be-masader.com or contact info@be-masader.com /Reach us on Whatsapp: +201222183243
Follow us on LinkedIn:
https://eg.linkedin.com/company/masader-environmental-solutions-and-energy-services About the Company: link
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Dubai Electronic Security Center to Showcase Cybersecurity Initiatives at GISEC 2025 as Official Government Partner
- DESC will highlight its role in advancing Dubai’s cybersecurity ecosystem and strengthening Dubai’s digital infrastructure
- The Center will showcase strategic initiatives designed to empower the next generation of cybersecurity talent
- H.E. Al Shaibani: “We are committed to strengthening the cybersecurity ecosystem and building strategic partnerships across the public and private sectors.”
Dubai, UAE, 3rd May 2025, ZEX PR WIRE, The Dubai Electronic Security Center (DESC) is set to participate as the official government cybersecurity partner for the eighth consecutive year in the 14th edition of the Gulf Information Security Expo and Conference (GISEC Global 2025), taking place from May 6-8 at the Dubai World Trade Centre.
The Center’s participation in GISEC Global 2025, which gathers over 25,000 cybersecurity professionals representing more than 160 countries, aligns with its strategic objectives aimed at advancing the Dubai Cyber Security Strategy and reinforcing Dubai’s position as one of the world’s digitally safest cities. This participation reflects the Center’s commitment to safeguarding digital infrastructure, fostering innovation, enhancing cyber resilience, and promoting robust cooperation at both the local and international levels.
During the three-day event, DESC will spotlight a number of key initiatives, including the “Dubai Cyber Challenge”, an exclusive competitive simulation designed to enhance the cyber readiness of Dubai government entities, and the “School of Cyber Defense” CTF competition, which attracted registrations from over 300 university students, engaging them in technical challenges and hands-on training. These programs form a key part of DESC’s ongoing efforts to build a pipeline of skilled cybersecurity professionals equipped to navigate evolving digital threats.
H.E. Yousuf Hamad Al Shaibani, CEO of the Dubai Electronic Security Center, commented:
“DESC’s participation in GISEC Global 2025 reflects our steadfast commitment to securing Dubai’s digital future through proactive cybersecurity measures, innovation-driven initiatives, and an integrated ecosystem that fosters collaboration by building partnerships across public and private sectors. GISEC continues to serve as a dynamic platform where industry leaders, experts, and innovators come together to shape the future of cybersecurity.”
“GISEC 2025 provides a critical platform for strategic engagement with global cybersecurity innovators, allowing us to gain insights into emerging technologies and anticipate future threats. These interactions directly support our efforts to create forward-looking policies, develop advanced cyber solutions, and empower national talent to lead in this field. Through such initiatives, we continue to strengthen Dubai’s position as a global hub for cybersecurity excellence and digital innovation,” Al Shaibani added.
DESC experts will also take part in high-level panel discussions addressing key challenges and emerging trends in the cybersecurity landscape. The Center will also formalize strategic partnerships and Memorandums of Understanding (MoUs), aimed at enhancing cross-sector collaboration and strengthening national efforts to secure the cyber space.
Visitors to GISEC Global 2025 are invited to explore DESC’s initiatives at Stand A80 in Hall 7, where DESC will showcase its latest projects, including future-ready cybersecurity guidelines and certification programs designed to keep pace with the evolving digital landscape and strengthen national capabilities. The stand will also serve as a unique opportunity for attendees to engage with DESC’s experts and explore opportunities for joint collaboration.
Secure your pass and learn more: GISEC GLOBAL | The World’s Leading Cyber Security Exhibition | 6 – 8 May 2025
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Dr. Katie Zippel Unveils Pioneering Research on Social Prescribing for Cancer Care
NSW, Australia, 3rd May 2025 – Dr. Katie Zippel, a respected general practitioner and DPhil candidate at Oxford University, has introduced pioneering research that sheds light on the role of social prescribing in cancer care. Her latest study, soon to be published in a leading peer-reviewed journal, highlights how non-medical interventions can significantly enhance the well-being and long-term health outcomes of individuals living with cancer.
With both professional expertise and personal experience as a breast cancer survivor, Dr. Zippel brings a unique perspective to this research. Her study explores how integrating social support systems, lifestyle medicine, and community-driven initiatives into primary healthcare can improve the overall survivorship experience for cancer patients.
Social prescribing is a revolutionary healthcare approach that enables medical professionals to refer patients to non-medical services that support mental, emotional, and physical well-being. These services include arts-based therapies, exercise programmes, gardening projects, and community-based support groups.

Dr. Zippel’s research emphasizes that cancer treatment should go beyond conventional medicine and include holistic interventions that help patients cope with the psychological and social challenges that come with a cancer diagnosis. Her study presents strong evidence that structured social prescribing programmes significantly reduce stress, enhance emotional resilience, and improve overall quality of life.
Key Findings from the Research
Dr. Zippel’s study explores the tangible benefits of social prescribing by analysing patient experiences across various healthcare settings, including hospitals and community clinics. The research identifies several key findings that underscore the impact of these programmes:
- Improved Mental Health: Patients engaged in social prescribing activities reported a 40% decrease in anxiety and depression symptoms compared to those receiving conventional treatment alone.
- Stronger Social Connections: Over 70% of participants noted significant improvements in social engagement, reducing their sense of isolation.
- Enhanced Physical Well-being: Patients who participated in prescribed exercise programmes experienced increased mobility, better energy levels, and overall improved health.
- Better Treatment Adherence: Patients involved in non-medical support activities demonstrated greater commitment to their medical treatments and healthier lifestyle choices.
- Long-Term Health Benefits: Individuals participating in social prescribing programmes were more likely to maintain a healthier lifestyle post-treatment, reducing the risk of cancer recurrence.
Bridging the Gap Between Medicine and Community Support
One of the core messages of Dr. Zippel’s research is the importance of bridging clinical medicine with community-based support systems. While medical treatments such as chemotherapy and radiation are essential in combating cancer, addressing the social determinants of health—such as loneliness, mental well-being, and financial stress—can play an equally crucial role in recovery.
A key innovation within Dr. Zippel’s work is her focus on narrative medicine, an approach that utilises storytelling to foster understanding, connection, and empowerment among cancer patients. By encouraging patients to share their experiences, she is helping create a more compassionate and patient-centred healthcare model.
A Global Call for Change in Cancer Survivorship Care
The findings from Dr. Zippel’s research have far-reaching implications for healthcare policies worldwide. As medical systems search for sustainable ways to improve cancer survivorship care, her work provides strong evidence supporting the expansion of social prescribing initiatives.
Going forward, Dr. Zippel aims to collaborate with global healthcare providers and policymakers to integrate social prescribing into mainstream medical practices, ensuring more patients have access to holistic, community-driven care.
A Personal Mission for Healthcare Innovation
For Dr. Zippel, this research is more than an academic pursuit—it is a deeply personal mission. As a breast cancer survivor, she understands firsthand the challenges of navigating treatment and recovery. Her lived experience has inspired her dedication to advancing equitable healthcare solutions, particularly for underserved and rural communities.
Beyond research, Dr. Zippel is actively engaged in primary healthcare delivery as part of a multidisciplinary team. Her work spans rural general practice, mental health support, and public health research, all aimed at bridging clinical medicine with social support systems to improve patient outcomes.
A Vision for Holistic Wellness
Through her online platform and research initiatives, Dr. Zippel explores the connection between daily habits, community engagement, and overall health. She shares insights on lifestyle medicine, disease prevention, and the power of human connection in healthcare. Her blog serves as an educational hub, featuring personal narratives, health education posts, and evidence-based research from leading medical journals.
To further her mission, Dr. Zippel plans to introduce video content and interactive discussions, allowing patients and healthcare professionals to engage with her research more directly. By blending storytelling with science, she hopes to make medical knowledge more accessible and relatable.
Join the Movement: Advocating for Social Prescribing
Dr. Katie Zippel’s groundbreaking research is leading a global shift in how cancer care is approached. She urges healthcare professionals, policymakers, and researchers to recognise the transformative impact of social prescribing in improving cancer survivorship.
By advocating for these innovative, community-centred healthcare solutions, Dr. Zippel is setting the stage for a future where cancer care is not only about medical treatment but also about fostering holistic healing and support networks that prioritise the well-being of every patient.
About Dr. Katie Zippel
Dr. Katie Zippel is a highly regarded general practitioner and a DPhil candidate at Oxford University, specialising in social prescribing for cancer care. Her work is rooted in evidence-based healthcare, lifestyle medicine, and patient-centred approaches, particularly in rural and remote areas. Through her research and advocacy, she continues to drive a global movement towards more compassionate and inclusive healthcare practices.
Media Contact
Organization: Dr. Katherine Zippel PTY LTD
Contact Person: Suzie Green
Website: https://katiezippel.com
Email: Send Email
Contact Number: +61474932326
Address:81-83 Campbell Street, Surry Hills, NSW, 2010
City: NSW
Country:Australia
Release id:27268
The post Dr. Katie Zippel Unveils Pioneering Research on Social Prescribing for Cancer Care appeared first on King Newswire. It is provided by a third-party content provider. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
Dr. Katie Zippel Unveils Pioneering Research on Social Prescribing for Cancer Care
NSW, Australia, 3rd May 2025 – Dr. Katie Zippel, a respected general practitioner and DPhil candidate at Oxford University, has introduced pioneering research that sheds light on the role of social prescribing in cancer care. Her latest study, soon to be published in a leading peer-reviewed journal, highlights how non-medical interventions can significantly enhance the well-being and long-term health outcomes of individuals living with cancer.
With both professional expertise and personal experience as a breast cancer survivor, Dr. Zippel brings a unique perspective to this research. Her study explores how integrating social support systems, lifestyle medicine, and community-driven initiatives into primary healthcare can improve the overall survivorship experience for cancer patients.
Social prescribing is a revolutionary healthcare approach that enables medical professionals to refer patients to non-medical services that support mental, emotional, and physical well-being. These services include arts-based therapies, exercise programmes, gardening projects, and community-based support groups.

Dr. Zippel’s research emphasizes that cancer treatment should go beyond conventional medicine and include holistic interventions that help patients cope with the psychological and social challenges that come with a cancer diagnosis. Her study presents strong evidence that structured social prescribing programmes significantly reduce stress, enhance emotional resilience, and improve overall quality of life.
Key Findings from the Research
Dr. Zippel’s study explores the tangible benefits of social prescribing by analysing patient experiences across various healthcare settings, including hospitals and community clinics. The research identifies several key findings that underscore the impact of these programmes:
- Improved Mental Health: Patients engaged in social prescribing activities reported a 40% decrease in anxiety and depression symptoms compared to those receiving conventional treatment alone.
- Stronger Social Connections: Over 70% of participants noted significant improvements in social engagement, reducing their sense of isolation.
- Enhanced Physical Well-being: Patients who participated in prescribed exercise programmes experienced increased mobility, better energy levels, and overall improved health.
- Better Treatment Adherence: Patients involved in non-medical support activities demonstrated greater commitment to their medical treatments and healthier lifestyle choices.
- Long-Term Health Benefits: Individuals participating in social prescribing programmes were more likely to maintain a healthier lifestyle post-treatment, reducing the risk of cancer recurrence.
Bridging the Gap Between Medicine and Community Support
One of the core messages of Dr. Zippel’s research is the importance of bridging clinical medicine with community-based support systems. While medical treatments such as chemotherapy and radiation are essential in combating cancer, addressing the social determinants of health—such as loneliness, mental well-being, and financial stress—can play an equally crucial role in recovery.
A key innovation within Dr. Zippel’s work is her focus on narrative medicine, an approach that utilises storytelling to foster understanding, connection, and empowerment among cancer patients. By encouraging patients to share their experiences, she is helping create a more compassionate and patient-centred healthcare model.
A Global Call for Change in Cancer Survivorship Care
The findings from Dr. Zippel’s research have far-reaching implications for healthcare policies worldwide. As medical systems search for sustainable ways to improve cancer survivorship care, her work provides strong evidence supporting the expansion of social prescribing initiatives.
Going forward, Dr. Zippel aims to collaborate with global healthcare providers and policymakers to integrate social prescribing into mainstream medical practices, ensuring more patients have access to holistic, community-driven care.
A Personal Mission for Healthcare Innovation
For Dr. Zippel, this research is more than an academic pursuit—it is a deeply personal mission. As a breast cancer survivor, she understands firsthand the challenges of navigating treatment and recovery. Her lived experience has inspired her dedication to advancing equitable healthcare solutions, particularly for underserved and rural communities.
Beyond research, Dr. Zippel is actively engaged in primary healthcare delivery as part of a multidisciplinary team. Her work spans rural general practice, mental health support, and public health research, all aimed at bridging clinical medicine with social support systems to improve patient outcomes.
A Vision for Holistic Wellness
Through her online platform and research initiatives, Dr. Zippel explores the connection between daily habits, community engagement, and overall health. She shares insights on lifestyle medicine, disease prevention, and the power of human connection in healthcare. Her blog serves as an educational hub, featuring personal narratives, health education posts, and evidence-based research from leading medical journals.
To further her mission, Dr. Zippel plans to introduce video content and interactive discussions, allowing patients and healthcare professionals to engage with her research more directly. By blending storytelling with science, she hopes to make medical knowledge more accessible and relatable.
Join the Movement: Advocating for Social Prescribing
Dr. Katie Zippel’s groundbreaking research is leading a global shift in how cancer care is approached. She urges healthcare professionals, policymakers, and researchers to recognise the transformative impact of social prescribing in improving cancer survivorship.
By advocating for these innovative, community-centred healthcare solutions, Dr. Zippel is setting the stage for a future where cancer care is not only about medical treatment but also about fostering holistic healing and support networks that prioritise the well-being of every patient.
About Dr. Katie Zippel
Dr. Katie Zippel is a highly regarded general practitioner and a DPhil candidate at Oxford University, specialising in social prescribing for cancer care. Her work is rooted in evidence-based healthcare, lifestyle medicine, and patient-centred approaches, particularly in rural and remote areas. Through her research and advocacy, she continues to drive a global movement towards more compassionate and inclusive healthcare practices.
Media Contact
Organization: Dr. Katherine Zippel PTY LTD
Contact Person: Suzie Green
Website: https://katiezippel.com
Email: Send Email
Contact Number: +61474932326
Address:81-83 Campbell Street, Surry Hills, NSW, 2010
City: NSW
Country:Australia
Release id:27268
The post Dr. Katie Zippel Unveils Pioneering Research on Social Prescribing for Cancer Care appeared first on King Newswire. It is provided by a third-party content provider. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section
About Author
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
-
Press Release3 days ago
Safetyvalue Trading Center Launches Mobile App V2 With Biometric Login and Real-Time Alerts
-
Press Release1 week ago
Cloom Tech Offers OEM Wire Harness Manufacturing Solutions
-
Press Release4 days ago
New Kindle Edition Book PERCEPTIONS Philosophical Essays About the Illusion of the Self’ Challenges Readers to Explore Life’s Meaning Through Contradictory Perspectives
-
Press Release1 week ago
Eiotclub: Smart IoT Solutions for a Connected World
-
Press Release1 week ago
Helical IT Solutions Releases Helical Insight 5.2.3, Introducing Advanced Statistical Charts and Enhanced Embedding Features
-
Press Release1 week ago
UK Life Science Firm Loyal Hound Builds Dataset of One Million Pets to Redefine Lifespan Formula
-
Press Release1 week ago
Cloom Tech Provides Prototype Cable Assembly Manufacturing Services
-
Press Release7 days ago
Bitcoin trading market fluctuates and adjusts, XBIT platform helps investors grasp the market pulse