Dubai, UAE, 8th May 2025, ZEX PR WIRE, emt, a leading value-added cybersecurity distributor in the Middle East, proudly announces the launch of its Cyber Awareness Initiative at GISEC Global 2025, taking place from May 6–8 at the Dubai World Trade Centre. This initiative is a collaborative effort with  the UAE Cyber Security Council, Dubai Electronic Security Center (DESC) and GISEC Global, aiming to enhance cybersecurity awareness across the region.

The centerpiece of the initiative is a branded mobile van equipped with an immersive Cyber Escape Room. This mobile unit is designed to travel across the UAE, bringing interactive cybersecurity education directly to communities, businesses, and educational institutions.

Inside the van, participants will engage in digital puzzles and cyber threat simulations, such as phishing, ransomware, insider threats and much more. This engaging setup is designed to provide an exciting yet educational opportunity to understand cybersecurity challenges.

“At emt, we recognize that technology alone isn’t enough—people are the first line of defense in cybersecurity,” said Mo Mobasseri, CEO of emt. “Through this mobile initiative, and with the support of DESC, the UAE Cyber Security Council, and GISEC, we aim to build a more resilient digital society by focusing on human awareness and behavior.”

The Cyber Awareness Van will debut at GISEC Global 2025, located in Hall [2], in Dubai World Trade Center and will be open throughout the event from May 6 to May 8, 2025.

For more information about emt’s Cyber Awareness Initiative or to book a session, please visit https://emtmeta.com/emt-cyber-awareness-drive/

About UAE Cyber Security Council

In November 2020, the UAE Cabinet established the UAE Cyber Security Council to develop a comprehensive cybersecurity strategy and ensure a safe and strong cyber infrastructure, as a part of the UAE vision to strive toward a more secure digital transformation, The Council, led by the UAE Government’s Head of Cyber Security, aims to contribute to the nation’s legal and regulatory frameworks for cybersecurity and to secure both current and emerging technologies. It is also responsible for building a vibrant ecosystem for cyber security across UAE driving innovation and stimulating economic growth in cyber through collaboration with industry, academia and international cyber diplomacy. The Council is also responsible for pioneering and implement awareness & capacity development initiatives across UAE to enhance the safety and security of the UAE populace, in line with leadership’s vision.

About DESC

Established in 2014 under Law No. 11 by His Highness Sheikh Mohammed bin Rashid Al Maktoum, the Dubai Electronic Security Center (DESC) is the official government entity responsible for safeguarding Dubai’s digital infrastructure. With a mission to protect the emirate’s data and information systems, DESC develops and enforces cybersecurity policies, standards, and strategies across government entities. The Center’s initiatives focus on enhancing cyber resilience, promoting innovation, and ensuring compliance with international best practices, all aimed at making Dubai the safest city in cyberspace.

About GISEC 

The Gulf Information Security Expo & Conference (GISEC) is the largest and most influential cybersecurity event in the Middle East. Bringing together top experts, exhibitors, and thought leaders, GISEC serves as the premier platform for discovering the latest advancements in cybersecurity, sharing industry insights, and building partnerships to combat the ever-evolving cyber threats.

About emt
emt is  a value-added distributor providing cybersecurity solutions across the Middle East, Turkey, and Africa. emt is committed to enabling partners and clients with leading-edge technologies and educational initiatives to combat evolving digital threats.

Media Contact:
Reshma Yesodharan
Marketing Specialist
Email: r.y@emtmeta.com
Phone: +971521271431

Dr. Zhu Shenggao, Vice President of AI at Huawei Cloud Middle East & Central Asia; Richard Wu, President, Security Product Domain, Data Communication Product Line, Huawei; and Yongjian Li, President of Data Protection, Huawei, led an informative discussion on the evolving challenges of the digital and intelligent era, emphasizing Huawei’s commitment to building a secure, resilient, and trustworthy cyberspace.

Dubai, UAE, 8th May 2025, ZEX PR WIRE, Huawei hosted a successful media briefing at GISEC GLOBAL, the Middle East’s largest cybersecurity event. Under the theme “Establishing a Unified Cybersecurity Foundation to Safeguard the Expanding Digital and Intelligent Landscape,” the discussion addressed the critical cybersecurity challenges of our rapidly evolving digital era.

The session brought together media representatives from across the GCC, highlighting the regional significance of cybersecurity collaboration. The panel featured insights from Huawei’s top cybersecurity experts: Dr. Zhu Shenggao, Vice President of AI at Huawei Cloud Middle East & Central Asia; Richard Wu, President of Security Product Domain in the Data Communication Product Line; and Yongjian Li, President of Data Protection, Huawei, and moderated by Colm Murphy from the Huawei European Cybersecurity Center.

Huawei Media Briefing at GISEC Global 2025

The briefing showcased Huawei’s position as “Your Reliable Partner in the Digital and Intelligent World” through its comprehensive security governance system. Huawei has leveraged its extensive experience defending against trillions of attacks over the past 30 years to create large security models that update in real time and evolve rapidly. These capabilities are integrated into Huawei’s intelligent security system with its ‘one center, seven defenses’ framework.

Driving this transformation is Huawei’s principled approach to cybersecurity: a belief that security is built-in and based on verification according to common standards; being a secure, trustworthy provider; building comprehensive governance systems; offering secure technologies through collaboration; contributing to industry standards; and respecting privacy and data sovereignty.

Colm Murphy noted that in 2024, Huawei invested USD 24.6 billion in R&D, accounting for 20.8% of its annual revenue. The company’s total R&D investment over the past decade amounts to USD 171.1 billion, reflecting its dedication to continuous innovation in cybersecurity. Huawei currently has more than 3,000 cybersecurity R&D personnel, with 5% of its R&D spend focused exclusively on boosting the security of its products.

Huawei continuously invests in cybersecurity and builds a comprehensive security governance system and competitive security capabilities to create value for customers. It offers a multi-layer 

cybersecurity governance architecture from the group to business units and regional offices. The company also incorporates cybersecurity requirements into end-to-end business processes and adopts the “many hands and many eyes” mechanism and approach to improve security assurance.

Over the last five years, Huawei has invested over US$2 billion in software engineering capability transformation, building leading cybersecurity capabilities, including full-technology-stack, full-ecosystem, and full-industry-chain security capabilities. In addition, it has built a software supply chain security management system to improve the security and trustworthiness of products and solutions, manage upstream and downstream security risks, and enable upstream and downstream partners.

A Reliable Partner in the Digital and Intelligent World

Dr. Zhu presented Huawei Cloud’s AI-Native Security approach, highlighting how the company is countering the increase in AI-driven network attacks. He explained that Huawei Cloud’s AI Pangu security models, Pangu, combine broad threat understanding with specialized capabilities, automating 99% of threat responses and significantly reducing detection time.

A centerpiece of Huawei’s security strategy is its SecMaster unified security operations center, which enables intelligent detection of advanced threats, improving detection accuracy to over 99%, cutting mean time to investigate threats by 83%, and reducing mean time to track attack sources by an impressive 95%. Dr. Zhu noted that Huawei is progressively integrating large model capabilities into all seven layers of its defense framework, enhancing data protection through more accurate and efficient data classification and sensitive data identification. This represents a fully integrated AI approach to the “one center + seven layers of defense” system.

“Cybersecurity and privacy protection are the cornerstones of development in the digital and intelligent world,” emphasized Dr. Zhu. “Our unified approach integrates protection across cloud, network, edge, and endpoint environments to provide the comprehensive security foundation that organizations need to innovate with confidence.”

Richard Wu detailed how today’s enterprises face expanded attack surfaces, with businesses migrating to the cloud and enterprise traffic now routing directly from branches to the internet. He introduced Huawei’s Xinghe Intelligent Unified SASE Solution, which integrates protection across cloud, network, edge, and endpoint layers with an AI security brain capable of automatically handling 99% of security alarms.

Wu also discussed Huawei’s approach to ransomware protection, revealing that in 2024 alone, global losses from ransomware attacks reached US$42 billion. Huawei’s multi-layer protection solution delivers active defense with a 99.99% ransomware detection rate, while its HiSec Endpoint product uses AI monitoring to trigger file backup when detecting suspicious encryption activity.

“In today’s increasingly complex threat landscape where cyber-attacks are more frequent, automated, and covert, cybersecurity must evolve from reactive to proactive threat containment,” said Wu. “Our unified cybersecurity foundation represents Huawei’s commitment to helping organizations protect their critical digital assets while enabling innovation.”

Yongjian Li presented Huawei’s groundbreaking approach to data protection and storage security. He introduced the industry’s first multi-layer coordinated protection solution for storage environments, emphasizing how it transforms enterprise security posture from reactive to proactive threat containment. The solution achieves a 99.99% ransomware detection rate through SAN/NAS scanning combined with innovative decoy files, employs end-to-end encryption from production to backup to isolated zones to prevent data leaks, and delivers 5x faster recovery validation via automated backup drills that ensure clean, usable backup copies.

Li then unveiled the all-new OceanProtect E8000, featuring a 3-in-1 converged architecture integrating backup software servers, short-term retention storage, and long-term retention storage into a single system. This innovation delivers 5x faster recovery performance, can restore 1TB of data in just 20 seconds, and offers ultra-dense 2PB/2U capacity that saves up to 90% rack space compared to conventional solutions.

“Organizations today need comprehensive protection and rapid recovery capabilities,” said Li. “With OceanProtect E8000, we’re providing both in a single integrated system that dramatically reduces complexity while enhancing security.”

During the Q&A segment, the speakers highlighted Huawei’s strategic partnership with Jeraisy Group in Saudi Arabia and discussed Huawei’s Cloud Service Cybersecurity & Compliance Standard (3CS), a framework based on more than 16 global security standards that ensure strong compliance and governance across all deployments.

As the Lead Strategic Partner of GISEC Global 2025, Huawei invites attendees to experience these cutting-edge security solutions firsthand at Hall 5, Stand A180.                                                    

About Huawei

Founded in 1987, Huawei is a leading global provider of information and communications technology (ICT) infrastructure and smart devices. We have more than 207,000 employees, and we operate in more than 170 countries and regions, serving more than three billion people around the world.

Our Vision and mission is to bring digital to every person, home and organization for a fully connected, intelligent world. To this end, we will drive ubiquitous connectivity and promote equal access to networks; bring cloud and artificial intelligence to all four corners of the earth to provide superior computing power where you need it, when you need it; build digital platforms to help all industries and organizations become more agile, efficient, and dynamic; redefine user experience with AI, making it more personalized for people in all aspects of their life, whether they’re at home, in the office, or on the go.

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