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Meet Eric Brahms, The Most Interesting Watch Dealer You’ve Probably Never Heard Of

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4 months ago

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Michigan, US, 14th January 2025, ZEX PR WIRE, As a writer with a penchant for vintage timepieces, attending auctions has become something of a ritual for me. There’s a unique thrill in witnessing the bidding wars, the anticipation as each lot is unveiled, and the camaraderie among fellow enthusiasts. I have been assigned to all the major auctions in Hong Kong, Geneva and New York over the years and the attendees are usually all men. However, over the last several auctions I observed a man and woman, dressed impeccably, sitting in the front row and bidding aggressively on some of the major pieces in both Geneva and New York. Of course, my curiosity was piqued and I had to find out who this man and woman were, so after a long day of bidding I approached them, introduced myself and below is a brief story on what took place.

Eric Brahms was his name, and he was in attendance with his beautiful wife Emily Brahms. Eric is a watch dealer and collector based out of Greenwich, Connecticut, and it was quickly apparent that this man knew not only the important details and nuances of assessing vintage timepieces, but the business side of auctions and buying and selling.

After striking up a conversation with Eric, I was eager to learn more about his journey into the world of vintage watches. What followed was a fascinating glimpse into his extensive knowledge and deep appreciation for horological treasures. 

“I am a self-taught historian of vintage watches,” Eric shared. “There is no school or course on how to be a watch dealer, it started as a hobby, but when I saw the types of profit margins and returns on watches- I quickly realized this was a financial vehicle that could yield returns far better than gold or the stock market with significantly less risk. The intricate craftsmanship and timeless appeal of vintage timepieces, coupled with their ability to appreciate in value over time, convinced me of their unparalleled investment potential. I remember as a kid hearing the Will Rogers quote “Buy land, they ain’t making any more of the stuff” and it’s the same with these vintage watches. “Sure, they can pump out 10 million new watches a year, but the vintage Pateks with Lemania movements, or the Rolex Daytona with Valjoux movements…those watches will never be made again and every year more and more get lost, damaged or destroyed making the remaining watches more and more valuable.”

As he continued the discussion, it became apparent that his passion for vintage timepieces transcended mere financial gain. With a keen eye for detail and an unwavering commitment to originality, he clearly was an expert in determining what parts came from the factory and which parts had been replaced over the years on any watch from a single photograph. “The value of a watch comes down to two major factors.. condition and originality” Brahms states, “If a watch is 100% original and beat to hell, then it isn’t very desirable and if a watch is completely restored to “like new” condition with every original part replaced with service or aftermarket parts then it isn’t very valuable…This industry is a minefield because there are so many watches assembled from a mish mosh of random parts or even completely fake parts and if you don’t know what you’re looking at or what to look for then you will quickly learn how to part you from your money.”

One aspect of Eric’s expertise that particularly piqued my interest was his involvement in handling high-value timepieces, such as the Rolex Paul Newman RCO Daytona, which he was wearing during this interview. He recounted his experiences with these iconic watches, highlighting the unique aspects and challenges associated with dealing in such rarefied pieces. He told me that he was in the process of selling this Paul Newman to a local collector, who requested to have the watch verified by his friend- who was a collector with over 5 million in vintage Rolex watches and the only person he trusted to inspect the watch. Eric’s answer was “You can have the watch vetted by anyone you want in the entire world, but I’m telling you that every single part on this RCO is genuine, original and period correct. I urge you to please have it vetted as it will only make the watch easier to sell once your expert friend confirms my findings.” Here is where the story got funny; The potential buyer sent over a wrist shot of a Paul Newman in his friend’s collection and the watch was completely fake. Fake case, fake dial, fake bezel and looked like a $500 Vietnamese copy. Eric tells the buyer “If this is the guy you plan on verifying my watch, you better find someone else because he can’t even vet his own watch, what he’s wearing is a very bad fake.” The potential buyer states “How can you tell that his watch is a fake from one picture on his wrist? You don’t work for Rolex, you aren’t a watchmaker, so how can you be so sure?”  Eric Brahms replies “Are you a plastic surgeon?” The potential buyer replies “No, I am not”. Eric says, “If I show you a picture of a botched breast implant with one breast 6 inches higher than the other, would you know they were fake?” The potential buyer says, “Yes if it’s that obvious then I’m sure I could tell.” Eric replies “That’s how fake your friend’s watch is. I only need one picture to know and I don’t need to work for Rolex to see it”. 

As our conversation continued, Eric shared insights into the evolving market demand for Vintage watches in general. “Women have all sorts of accessories to give them their own unique style such as bags, shoes, and sunglasses at their disposal to create their own unique look. Men, on the other hand, don’t have as much. A wristwatch to me tells a lot about the person wearing it. The brand, the metal, if it has precious stones or if it’s a grand complication or diving watch. It’s not at all about the value of the watch. For example, I see guys wearing a 1 million dollar Richard Mille and I know exactly what that guy is all about by just looking at his wrist. Is that a form of profiling? I suppose it is, but no more so than the woman wearing an Alligator Birkin with 7 Cartier love bracelets, it transcends gender. I always feel less is more and a guy wearing a stainless Paul Newman from 1970 in a pair of Levi’s, is infinitely more interesting to me than the guy wearing head to toe Balmain or Gucci sporting a modern Rose Gold Patek 5980.”

As we concluded our conversation, I couldn’t help but marvel at Eric Brahms’ passion and expertise. In the world of vintage timepieces, auctions serve as thrilling arenas where enthusiasts converge to admire, bid on, and acquire horological treasures. Yet, amidst the excitement, the importance of working with a trustworthy dealer cannot be overstated. An established dealer has a dedication to authenticity and preservation that ensures each timepiece retains its integrity–safeguarding the legacy of horology for generations to come. Their expertise not only enhances the collecting experience but also fosters a sense of trust and confidence among collectors.

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Press Release

BigDeal Car Care CEO Planning Launch of Youth Entrepreneur Coaching Pilot for Iowa Teens

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3 hours ago

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May 7, 2025

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United States, 7th May 2025 – Dylan Book, entrepreneur and CEO of BigDeal Car Care, is developing a one-year coaching program designed to help high school students take their small businesses to the next level. The program, now in the planning phase, is aimed at students who are already in motion—those mowing lawns, flipping items, power washing, or offering services out of pure hustle.

The pilot will begin later this year with one student selected for a full year of one-on-one coaching, structured business development, and weekly accountability. The focus: helping young entrepreneurs build real businesses, not just side hustles, while learning systems and habits that will last beyond high school.

“I had strong mentors and support throughout my journey, and it made all the difference,” said Book. “Now it’s my turn to pay that forward—to help a young entrepreneur sharpen their edge, focus their energy, and grow something that matters.”

This program will include weekly coaching calls, customized business planning, goal setting, and real-world accountability—no fluff, no theory, just direct guidance from someone who’s built it from the ground up.

Book’s story is well documented. From racing and injury recovery to starting BigDeal Car Care in his garage, he now leads the company across five locations with nearly 30 employees. He’s also a graduate of the Goldman Sachs 10,000 Small Businesses program and a leader in the Entrepreneurs’ Organization.

“This is for the student who’s already working, already proving they’ve got the drive,” Book said. “I want to come alongside that kind of person and help them move faster, cleaner, and with more confidence than I ever did at that age.”

Details on how to nominate or apply will be announced soon. Community members, educators, or parents who know a student who fits the profile are encouraged to connect directly with Dylan.

Media Contact

Organization: BigDeal Car Care

Contact Person: Dylan Book

Website: https://www.bigdealcarcare.com/

Email: Send Email

Contact Number: +15154915458

Country:United States

Release id:27434

View source version on King Newswire:
BigDeal Car Care CEO Planning Launch of Youth Entrepreneur Coaching Pilot for Iowa Teens

This content is provided by a third-party source. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release.

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Press Release

Plan D Media: Kolkata’s Premier Lead Generation Agency for Healthcare, Education, and Manufacturing

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3 hours ago

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May 7, 2025

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India, 7th May 2025 – In the rapidly evolving digital landscape, businesses in healthcare, education, and manufacturing sectors are turning to Plan D Media, Kolkata’s leading online lead generation agency, to drive growth through performance-driven strategies. With a proven track record in performance marketing, Google Ads, local SEO, and e-commerce SEO, Plan D Media has established itself as the go-to agency for measurable business results.

Strategic Lead Generation Across Key Industries

Plan D Media specializes in delivering high-quality leads tailored to the unique needs of healthcare clinics, educational institutions, and manufacturing companies. By implementing data-driven strategies, the agency ensures that clients receive leads that are not only abundant but also highly relevant, leading to increased conversions and ROI.

Comprehensive Performance Marketing Solutions

The agency’s expertise encompasses a range of performance marketing services in Kolkata designed to maximize online visibility and lead generation:

  • Performance Marketing: Utilizing data analytics to optimize campaigns for maximum ROI.
  • Google Ads: Crafting targeted ad campaigns that reach the right audience at the right time. 
  • Local SEO: Enhancing local search visibility to attract nearby customers actively seeking services. 
  • E-commerce SEO: Optimizing online stores to improve search rankings and drive sales. 

Proven Process for Lead Generation Success

Plan D Media follows a structured approach to ensure effective lead generation:

  1. Research & Audit: Comprehensive analysis of current digital presence and identification of growth opportunities.
  2. Strategy Development: Crafting customized marketing strategies aligned with business objectives.
  3. UI/UX Optimization: Enhancing user experience across digital platforms to increase engagement.
  4. Campaign Execution & Scaling: Implementing marketing campaigns and scaling successful strategies for sustained growth. 

Client Success Stories

Plan D Media’s client-centric approach has led to significant achievements:

  • SRMB Steel: Achieved exponential growth in B2C and dealer leads through targeted Google Search campaigns. 
  • Centurion University: Experienced a 30% year-over-year increase in admissions due to strategic digital marketing efforts. 
  • Ara Skin Clinic: Saw a substantial boost in leads following improved SEO strategies. 

About Plan D Media

Founded by Arnab Chakraborty, Plan D Media is a full-service digital marketing agency based in Kolkata, India. The agency is committed to delivering measurable results through innovative marketing strategies, helping businesses across various sectors achieve their growth objectives. 

For more information, please visit www.pland.in or contact:

Arnab Chakraborty

Founder & CEO, Plan D Media

Email: info@pland.in

Phone: +91-87770-18187

Media Contact

Organization: Plan D Media

Contact Person: Arnab Chakraborty

Website: https://www.pland.in

Email: Send Email

Contact Number: +918777018187

Country:India

Release id:27272

View source version on King Newswire:
Plan D Media: Kolkata’s Premier Lead Generation Agency for Healthcare, Education, and Manufacturing

This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release.

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Pure Cabinets Inc. Expands Custom Kitchen and Bathroom Cabinet Services in San Marcos, Carlsbad, and Escondido

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3 hours ago

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May 7, 2025

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Pure Cabinets Inc. Expands Custom Kitchen and Bathroom Cabinet Services in San Marcos, Carlsbad, and Escondido

United States, 7th May 2025 – Homeowners in North County San Diego now have expanded access to high-quality, stylish cabinetry as Pure Cabinets Inc. grows its footprint across San Marcos, Carlsbad, and Escondido. Known for expert craftsmanship and modern designs, the company offers a full range of kitchen cabinets, bathroom cabinets, and sleek European cabinetry options for today’s most functional and beautiful spaces.

Pure Cabinets specializes in custom kitchen cabinets, custom bathroom cabinets, and European kitchen cabinets designed for modern living. With years of industry experience, their team delivers personalized solutions built around space, budget, and lifestyle—making them a trusted name for local homeowners, designers, and contractors alike.

In Carlsbad, homeowners can now access top-tier custom kitchen cabinets Carlsbad options featuring smart layouts, durable finishes, and premium craftsmanship. From modern European styles to timeless shaker designs, each cabinet project is tailored to elevate the home while maximizing storage and flow.

In Escondido, Pure Cabinets offers cabinetry solutions for kitchens and bathrooms that combine storage efficiency with design elegance. Homeowners benefit from a wide variety of cabinet styles and a full-service approach, from initial consultation to final installation. The company’s commitment to quality materials ensures each cabinet is built to last.

Pure Cabinets Inc. Expands Custom Kitchen and Bathroom Cabinet Services in San Marcos, Carlsbad, and Escondido

“We’re proud to bring custom and European-style cabinetry to more homeowners across North County, helping them transform their spaces with function and style.”
– Alex Shalev, Founder of Pure Cabinets Inc.

The company also continues to serve San Marcos, providing local homeowners and contractors with high-quality cabinet options that are both stylish and practical. Whether you’re planning a kitchen remodel, updating a guest bathroom, or upgrading your laundry area, Pure Cabinets makes the process smooth, professional, and tailored to your needs.

With a growing reputation throughout San Diego County, Pure Cabinets Inc. remains committed to delivering beautiful, efficient cabinetry backed by exceptional customer care. Their local showroom and design specialists are ready to guide clients through the full process—from selection to installation—ensuring satisfaction at every stage.

To learn more or schedule a free consultation, visit the official website at https://www.pure-cabinets.com/ .

Pure Cabinets Inc. Expands Custom Kitchen and Bathroom Cabinet Services in San Marcos, Carlsbad, and Escondido

Media Contact

Organization: Pure Cabinets Inc

Contact Person: Heidi

Website: https://www.pure-cabinets.com/

Email: Send Email

Country:United States

Release id:27437

View source version on King Newswire:
Pure Cabinets Inc. Expands Custom Kitchen and Bathroom Cabinet Services in San Marcos, Carlsbad, and Escondido

This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release.

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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