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Lounge Lizard Unveils Key Digital Marketing Trends to Watch in 2025

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5 months ago

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United States, 9th Dec 2024 – As businesses gear up for the future of digital marketing, Lounge Lizard, a leading digital marketing agency with over 25 years of experience, has revealed the key trends that will shape the industry in 2025. These emerging trends are set to transform how brands connect with consumers, optimize marketing efforts, and improve ROI. Lounge Lizard’s insights are essential for businesses looking to stay ahead of the competition and ensure sustained growth in an ever-evolving digital landscape.

The Digital Transformation: Key Trends for 2025
The digital marketing landscape is rapidly shifting, and businesses that adapt to these changes will be better positioned for success in the coming years. Lounge Lizard has identified the top digital marketing trends for 2025 that businesses should be aware of:

  • Artificial Intelligence (AI) and Machine Learning (ML): AI and ML are revolutionizing how businesses create and deliver personalized experiences. These technologies enable hyper-personalized marketing, where content and product recommendations are tailored to individual consumer preferences based on behavior patterns and predictive analytics. AI is also enhancing automation, improving campaign efficiency, and driving more precise targeting, allowing businesses to allocate resources more effectively and improve ROI.
  • Voice Search Optimization: Nearly 50% of online searches are projected to be voice-driven by 2025, making voice search optimization a critical element for brands looking to stay relevant. With the rise of voice-enabled devices like smart speakers and mobile assistants, consumers are increasingly using voice search to find information, make purchases, and interact with brands. Companies that optimize their digital content for voice queries will have a significant advantage in reaching a growing number of voice search users.
  • Augmented Reality (AR) and Virtual Reality (VR): Immersive technologies such as AR and VR are becoming key drivers of consumer engagement in 2025. These technologies allow businesses to offer interactive, experiential marketing campaigns that resonate more deeply with consumers. For example, AR can enable customers to visualize products in their real-world environments before purchasing, while VR offers fully immersive brand experiences. As AR and VR become more mainstream, businesses that integrate these technologies will stand out in a crowded digital marketplace.
  • Influencer Marketing: While influencer marketing has been a staple of digital advertising for years, the trend is evolving. Consumers increasingly prefer micro-influencers over traditional celebrities due to their relatability, trustworthiness, and niche audiences. Micro-influencers tend to have more authentic and engaged relationships with their followers, making them more effective at driving customer trust and action. Brands that prioritize micro-influencers will benefit from higher engagement rates and stronger brand loyalty.
  • Sustainability and Data Privacy: Today’s consumers are more socially conscious than ever before. They expect brands to align with their values, particularly in terms of sustainability and ethical business practices. In 2025, businesses that prioritize eco-friendly initiatives, transparency, and social responsibility will be better positioned to win the loyalty of ethically-minded consumers. Additionally, with growing concerns around data privacy, companies that prioritize consumer privacy and secure data practices will gain a competitive advantage by building trust with their audiences.
  • Omnichannel Marketing: In 2025, omnichannel marketing strategies will be crucial for delivering a seamless customer experience across multiple platforms, whether online or offline. Consumers interact with brands in a variety of ways, from social media and mobile apps to in-store visits and email. Brands that can create a unified experience across these touchpoints will engage customers more effectively, fostering stronger relationships and enhancing customer satisfaction. Omnichannel strategies also allow businesses to capture more data and insights, improving future marketing efforts.

The Business Impact of Embracing These Trends
Adopting these digital marketing trends will provide businesses with a significant competitive edge. Brands that implement AI, voice search optimization, AR/VR, and other emerging technologies will drive higher engagement, create more personalized experiences, and increase conversion rates. Furthermore, businesses that prioritize sustainability, data privacy, and authenticity will build trust and loyalty among their customers, driving long-term success.

Ken Braun, Co-Owner of Lounge Lizard, states, “As we look ahead to 2025, companies that leverage AI, voice search, and immersive technologies like AR/VR will reshape how consumers interact with brands. At Lounge Lizard, we’re committed to helping our clients stay ahead of the curve by adopting these innovative strategies and driving measurable results.”

He continues, “Consumers today demand authenticity, transparency, and ethical practices from the brands they support. By embracing these values and incorporating them into their marketing strategies, businesses can foster deeper connections with their audiences and drive sustainable growth.”

For more information about Lounge Lizard’s services and how they can help businesses implement these cutting-edge digital marketing strategies, visit www.loungelizard.com.

About Lounge Lizard
Founded in 1998, Lounge Lizard is a full-service digital marketing and web design agency with a track record of delivering award-winning solutions for businesses across a range of industries. The agency’s services include web design, branding, SEO, eCommerce solutions, and digital marketing strategies. Co-founded by Sharon Sexton-Braun and Ken Braun, Lounge Lizard has grown to include multiple U.S. offices and has become known for its creative and results-driven approach to digital marketing. The agency works closely with clients to help them navigate the rapidly evolving digital landscape and achieve lasting success.
Phone: 1-888-444-0110 ext 102

Media Contact

Organization: Lounge Lizard

Contact Person: Ken Braun

Website: https://www.loungelizard.com/

Email: Send Email

Country: United States

Release Id: 09122421074

The post Lounge Lizard Unveils Key Digital Marketing Trends to Watch in 2025 appeared on King Newswire. It is provided by a third-party content provider. King Newswire makes no warranties or representations in connection with it.

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Press Release

Dubai-based IT-company Reputation House Won American Business Awards 2025

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3 hours ago

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April 30, 2025

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IT-company Reputation House is the only one company from Dubai to be recognized as the winner this year

United Arab Emirates, 30th Apr 2025, – Reputation House, an IT-company based in Dubai, has been announced a winner at the American Business Awards (The Stevie® Awards) for its IT solutions in online reputation management. The company was recognized as a Gold Winner in two categories: Innovation of the Year (Business Services Industries) and Most Innovative Tech Company of the Year (Up to 100 Employees). Additionally, Reputation House received the Bronze Stevie® Award for Best Data Tools & Platforms.

Dubai-based IT-company Reputation House Won American Business Awards 2025

This marks the second consecutive year the U.S. business community has honored Reputation House; the company captured one Gold and one Silver Stevie in 2024.

“Our 2025 tech expansion is about turning a once-traditional agency into a product-first software company,” said Dima Raketa, CEO of Reputation House. “Winning two Gold Stevies at America’s most respected business awards tells us we’re on the right path: our ecosystem of four interconnected tools will be redefining how global brands protect and grow their reputations. And we are just getting started.”

Kristina Shinkareva, COO, added: “This recognition belongs to our entire team — engineers and developers, data analysts, customer specialists, and every talent of Reputation House — whose hard work has turned big ideas into practical solutions that companies rely on every day.”

This year, Reputation House launched a full-scale technological transformation, unveiling four top-tier solutions that put complete online reputation control in clients’ hands. The new ecosystem starts with Reputation House Scan, which monitors mentions in 20+ languages, grades sentiment, and alerts teams to risks in real time. Account Control Center lets brands safely ignite and guide conversations across forums and social media, while the upgraded Reputation Check delivers fast, high-accuracy background reports on any partner, employee, or client. Rounding out the suite, the SERM Platform boosts search-engine rankings and surfaces positive content to the top of results pages. 

Together, these tools mark Reputation House’s shift from a traditional agency to a product-driven tech company—and set a new standard for how businesses protect and grow their digital presence.

To learn more about Reputation House, visit: www.reputation.house

Media Contact

Organization: Reputation House

Contact
Person: Media Relations

Website:

https://www.reputation.house/

Email:

pr@reputation.house

Country:United Arab Emirates

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Under the patronage of Maktoum bin Mohammed DIFC to host 3rd edition of Dubai FinTech Summit on 12 and 13 May 2025

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5 hours ago

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April 30, 2025

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  • His Highness: Summit reflects Mohammed bin Rashid’s vision of establishing Dubai as a global financial powerhouse
  • Summit to draw over 8,000 attendees and 300 speakers from more than 100 countries, and over 1,000 investors alongside top decision makers, thought leaders and experts
  • Essa Kazim: Through the summit, DIFC continues to showcase the tremendous opportunities for AI, FinTech and innovation companies in Dubai
  • Future Sustainability Forum will be incorporated into the summit for the first time
  • FinTech World Cup gives start-ups a platform to display solutions to investors, venture capitalists, and strategic partners

Dubai, UAE, 30th April 2025, ZEX PR WIRE, “The Dubai FinTech Summit reflects the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, of establishing Dubai as a global financial powerhouse. The Summit is set to attract over 8,000 attendees and 300 speakers from more than 100 countries, as well as over 1,000 investors alongside top decision makers, thought leaders and experts. This reflects Dubai’s pivotal role in shaping the future of finance globally, while reinforcing its status as the destination of choice for businesses and entrepreneurs worldwide. We are committed to supporting FinTech in line with the goal of the Dubai Economic Agenda D33 to position Dubai as a top four global financial centre by 2033.”

– His Highness Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, First Deputy Ruler of Dubai, Deputy Prime Minister, Minister of Finance, and President of DIFC

Government of Dubai Media Office – 13 April 2025: The Dubai International Financial Centre (DIFC) is set to host the third edition of the Dubai FinTech Summit on 12 and 13 May 2025, at the Madinat Jumeirah, Dubai, under the theme ‘FinTech for All’. The Summit, held under the patronage of His Highness Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, First Deputy Ruler of Dubai, Deputy Prime Minister, Minister of Finance, and President of DIFC, will bring together global industry leaders, innovators, and policymakers to explore the latest trends and insights driving the FinTech sector.

His Highness Sheikh Maktoum bin Mohammed said: “The Dubai FinTech Summit reflects the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, of establishing Dubai as a global financial powerhouse. The Summit is set to attract over 8,000 attendees and 300 speakers from more than 100 countries, as well as over 1,000 investors alongside top decision makers, thought leaders and experts. This reflects Dubai’s pivotal role in shaping the future of finance globally, while reinforcing its status as the destination of choice for businesses and entrepreneurs worldwide. We are committed to supporting FinTech in line with the goal of the Dubai Economic Agenda D33 to position Dubai as a top four global financial centre by 2033.”

Drivers of FinTech growth

The FinTech sector continues to grow and by 2030 global revenues are expected to reach $1.5 trillion, representing an estimated 7% of the total financial services market. This growth is driven by advancements in artificial intelligence, blockchain and digital banking, creating new opportunities for financial institutions and technology companies worldwide.

Dubai FinTech Summit is at the heart of these developments. Its agenda will address the future of finance, financial innovation and regulatory compliance, while highlighting the challenges and opportunities the sector presents. It will also cover the latest in key areas such as blockchain technology, AI-driven services, and digital banking. Furthermore, the summit will explore investment trends, global economic shifts, and cross-border regulations.

Attracting talent

His Excellency Essa Kazim, Governor of DIFC said: “Through the Dubai FinTech Summit, DIFC continues to showcase the tremendous opportunities AI, FinTech and innovation companies can access when they establish in Dubai. As we relentlessly foster an environment of innovation and excellence, we are solidifying Dubai’s position as one of the world’s foremost destinations for FinTech talent and investment.”

Accompanying exhibition and Future Sustainability Forum

Providing a global platform for innovation, building partnerships and driving the next wave of FinTech advancements, the Summit will also feature an exhibition with 200 exhibitors.

The Future Sustainability Forum will be incorporated into the Dubai FinTech Summit for the first time, and the alignment is reflected in the Summit’s theme of ‘FinTech for All’. Associated sessions will highlight accessibility, inclusivity and empowerment in the financial sector.

Key speakers

Amongst the distinguished lineup of speakers are His Excellency Marko Primorac, Deputy Prime Minister and Minister of Finance of Croatia; His Excellency Gilles Roth, Minister of Finance, Luxembourg; Timothy Adams, President and Chief Executive Officer, Institute of International Finance (IIF), USA; Tony O Elumelu, Chairman of United Bank for Africa and Founder of Tony Elumelu Foundation, Nigeria; and Vijay Shekhar Sharma, Founder & Chief Executive Officer, Paytm, India.

The Summit will feature start-up and country pavilions in the exhibition arena to showcase cutting-edge solutions from emerging and established players. Additionally, the FinTech World Cup will give promising FinTech start-ups a global platform to display their solutions to investors, venture capitalists, and strategic partners, and an opportunity for investors to find the next big idea.

Reflecting the continued importance of FinTech to the finance industry, the event is being supported by Emirates NBD as Premium Banking Partner, Commercial Bank of Dubai as Strategic Banking Partner; Relm Insurance as Strategic Partner; Presight as AI Industry Leader; Pay10 and Alibaba Cloud as Platinum Sponsors; Seoul FinTech Lab as a Pavillion Partner; and Business Sweden as the Country Partner.

Registrations for Dubai FinTech Summit are now open at dubaifintechsummit.com.

About Dubai FinTech Summit

Dubai FinTech Summit is an annual mega event organised by the Dubai International Financial Centre (DIFC), the leading global financial centre in the Middle East, Africa and South Asia (MEASA) region. The 3rd edition of the Dubai FinTech Summit will bring together over 8,000+ global industry leaders, 1,000+ investors and policy makers, signalling increased appetite for growth opportunities in the region.

Dubai FinTech Summit signals new wave of financial innovation, opportunity, transformation, and growth for the international financial services sector.  As a rising FinTech hub, Dubai is also spearheading the evolution of the financial services industry, with investments in FinTech projected to grow by 17.2 per cent CAGR to USD949 bn from 2022 to 2030. The Summit aligns with the Dubai Economic Agenda D33’s strategic goal of propelling Dubai into the ranks of the top four global financial hubs by 2033.

The expanded programme of Dubai FinTech Summit is set to exceed expectations by delving into key tracks, including the future of FinTech, global economic trends, blockchain and cryptocurrency, regulatory compliance, and investment outlook. The summit stands as a thought leadership-driven platform, addressing industry challenges head-on and championing innovation.

For more information, contact:

Shadi Dawi

Sr. Director – PR, Comms., & Media

M: +971 55 498 4989 | E: shadi@tresconglobal.com

Media partners include:

Entrepreneur ME –  Ecosystem Partner

Arabian Business –  Business Media Partner

The FinTech Times – Newspaper Partner

Finance World Magazine –  Finance Magazine Partner

The Technology Express –  Technology Intelligence Partner

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Press Release

Safetyvalue Trading Center Launches Mobile App V2 With Biometric Login and Real-Time Alerts

Published

10 hours ago

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April 30, 2025

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Safetyvalue Trading Center unveils Mobile App V2, featuring biometric authentication, customizable dashboards, and push notifications to support secure, high-speed crypto trading for users around the world.

Safetyvalue Trading Center today announced the official release of Safetyvalue Mobile App V2, a major update to its iOS and Android applications that brings powerful new features, optimized performance, and improved accessibility for global cryptocurrency traders. This latest version reflects the company’s focus on delivering a streamlined, user-friendly mobile experience without compromising on security or functionality.

Safetyvalue Trading Center Launches Mobile App V2 With Biometric Login and Real-Time Alerts

The V2 upgrade introduces a redesigned interface that makes it easier for users to view markets, manage portfolios, and execute trades in just a few taps. In addition to the sleek new design, Safetyvalue has integrated biometric login options, including Face ID and fingerprint authentication, for enhanced account security and convenience.

Key upgrades include:

Biometric authentication for secure, password-free access

Customizable trading dashboard with real-time charts, order book, and price alerts

Push notifications for price movements, order execution, and system updates

NFT wallet view and direct marketplace access

One-click switching between spot, margin, and DeFi modes

Support for 10+ languages, including Spanish, Arabic, Japanese, and Portuguese

“The mobile experience is critical to modern crypto users, and V2 is designed to meet their evolving needs,” said a Safetyvalue product director. “Whether users are tracking NFT auctions, managing a diverse portfolio, or executing high-frequency trades, the new app ensures everything is accessible, fast, and secure—right from their pocket.”

The new app architecture has also been optimized for low-bandwidth environments and faster load times, especially in emerging markets. Safetyvalue has implemented advanced caching and real-time syncing mechanisms that allow users to stay connected even with intermittent internet access.

In addition to core trading features, Safetyvalue App V2 includes educational modules, how-to guides, and integrated customer support via live chat and help center browsing. This makes it easier for new users to onboard and begin trading with confidence, regardless of prior experience.

The updated mobile app plays a key role in Safetyvalue’s broader mission to provide borderless, 24/7 access to digital assets. It supports all Safetyvalue account types and integrates seamlessly with the platform’s unified multi-asset system, allowing users to manage fiat, crypto, NFTs, and DeFi positions from a single wallet interface.

App V2 is now available on the Apple App Store and Google Play, with rollout support for over 100 countries. Safetyvalue has confirmed that additional features—such as wallet connect integrations, staking dashboards, and multi-account switching—are in development for upcoming releases.

Download or learn more at:

https://safetyvalue.info

https://safetyvalue-review.com

https://safetyvaluetrading.center

https://safetyvaluetrading.pro

https://safetyvalue.wiki

Media Contact

Organization: Safetyvalue

Contact Person: Alexander Griffin

Website: https://safetyvalue.com/

Email: Send Email

Country:United States

Release id:27142

Disclaimer: The information provided in this press release is for informational purposes only and does not constitute investment advice, financial advice, trading advice, or any other sort of advice. Safetyvalue Trading Center does not recommend that any cryptocurrency should be bought, sold, or held by you. Conduct your own due diligence and consult your financial advisor before making any investment decisions. Cryptocurrency trading involves substantial risk and may not be suitable for all investors.

View source version on King Newswire:
Safetyvalue Trading Center Launches Mobile App V2 With Biometric Login and Real-Time Alerts

It is provided by a third-party content provider. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release.

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