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Mike Pocrnich Appointed Finance Manager at Element Financial Advisory, Bringing Two Decades of Non-Profit Accounting and Financial Expertise

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Canton, Michigan, 9th October 2024, ZEX PR WIRE, Element Financial Advisory is thrilled to announce the appointment of Mike Pocrnich as Finance Manager. With more than two decades of experience specializing in non-profit accounting, auditing, and financial analysis, Pocrnich’s extensive background promises to enhance the firm’s offerings, particularly in the areas of financial strategy and regulatory compliance.

Pocrnich, a Minneapolis native, holds a BA in Accounting from St. John’s University and has earned a reputation for his expertise in managing complex financial operations. Known for his proficiency in ERP and CRM systems, including those within the Microsoft suite, Pocrnich has played a pivotal role in managing audits, financial reporting, and forecasting for non-profit organizations and government entities.

Mark Anderson, CEO of Element Financial Advisory, welcomed the new hire: “Mike’s wealth of experience and distinctive skill set are invaluable additions to our team. His proven expertise in financial forecasting, grant management, and client relations aligns perfectly with our goal of delivering exceptional financial advisory services. We are delighted to welcome Mike and anticipate the significant impact he will make.”

A Proven Leader in Non-Profit Financial Management

Pocrnich began his career at CliftonLarsonAllen as a Senior Auditor, where he made significant contributions to the auditing field, focusing on strengthening internal controls and mentoring junior staff. His understanding of non-profit financial systems and state and federal grant administration has been a hallmark of his career. In his previous role as Controller at Beltz, Kes, Darling & Associates (now BerganKDV), Pocrnich demonstrated his leadership by overseeing annual audits and financial reporting processes while supporting clients with crucial financial insights.

Throughout his career, Pocrnich has demonstrated a unique ability to streamline financial operations and ensure compliance with accounting standards such as GAAP, FASB, and GASB. His capacity to communicate complex financial data clearly and effectively has made him a trusted advisor for senior leadership and stakeholders.

At Element Financial Advisory, Pocrnich’s role will focus on delivering CFO and Controller services, specifically to governmental and non-profit organizations. His in-depth knowledge of financial forecasting, grant management, and compliance will strengthen the firm’s capability to guide clients through an increasingly complex financial landscape.

“I am excited to join Element Financial Advisory at such a pivotal time for the firm,” said Pocrnich. “With the growing demands on financial institutions and non-profits to navigate stringent regulations and ensure financial sustainability, I look forward to leveraging my expertise to help our clients thrive.”

Commitment to Sustainability: Integrating ESG into Financial Strategy

In today’s evolving financial climate, Environmental, Social, and Governance (ESG) considerations are reshaping business practices. Mike Pocrnich’s experience positions him to help Element Financial Advisory clients integrate ESG factors into their financial strategies, a critical focus as industries increasingly prioritize sustainability.

The demand for sustainable investments is growing, with financial institutions exploring ESG-focused products like green bonds and socially responsible mutual funds. Pocrnich will be instrumental in helping clients navigate this shift, advising on climate-risk management and incorporating ESG considerations into risk management frameworks.

“Mike’s ability to align financial strategies with sustainable business practices enhances our commitment to delivering forward-thinking solutions,” said Mark Anderson. “His knowledge of ESG integration will benefit our clients as they seek to balance financial performance with environmental and social responsibility.”

Navigating an Evolving Financial Landscape

The financial industry is in a period of rapid change, driven by technological advancements and evolving regulations. Mike Pocrnich’s appointment comes at a time when traditional financial institutions face increased competition from fintech startups and the growing trend of open banking. His expertise will play a critical role in helping Element Financial Advisory’s clients adapt to these industry shifts.

The collaboration between traditional financial institutions and fintech companies is reshaping the industry, creating new opportunities for enhanced customer experiences through digital solutions. With Pocrnich’s experience in financial software and technology, Element Financial Advisory will be well-equipped to offer cutting-edge services that leverage these advancements.

Addressing 2024’s Regulatory Challenges

Pocrnich’s experience in regulatory compliance is especially timely, as financial institutions face heightened scrutiny in 2024. His in-depth knowledge of risk management, liquidity strategies, and compliance with updated regulatory guidelines will support Element Financial Advisory’s efforts to help clients stay ahead of industry changes.

Among the key areas of regulatory focus this year are:

  • Liquidity and Interest Rate Risk: Financial institutions are under pressure to manage liquidity amidst volatile market conditions. Pocrnich’s expertise in financial forecasting and strategic planning will help clients develop contingency funding plans to mitigate risk.
  • Third-Party Risk Management: Institutions are required to maintain robust risk management programs when working with third parties. Pocrnich’s experience will guide organizations in aligning their risk management strategies with compliance requirements.
  • Cybersecurity and Operational Resilience: As the financial sector increasingly relies on digital solutions, cybersecurity remains a critical area of concern. Pocrnich’s ability to implement strong risk management strategies will ensure that clients can respond effectively to cyber threats while maintaining operational resilience.
  • Crypto and Digital Asset Regulation: The emerging regulation of digital assets presents both risks and opportunities. Pocrnich’s knowledge of crypto markets will support clients in balancing innovation with regulatory safeguards.

“In navigating today’s financial landscape, we are committed to helping our clients address regulatory challenges while positioning themselves for future success,” Pocrnich added.

About Mike Pocrnich

Mike Pocrnich is an accomplished accounting professional with over 20 years of experience in non-profit accounting, financial analysis, and auditing. He holds a BA in Accounting from St. John’s University and has extensive expertise in financial forecasting, grant management, and compliance with GAAP, FASB, and GASB standards. Pocrnich’s background includes senior roles at CliftonLarsonAllen and Beltz, Kes, Darling & Associates. He now serves as Finance Manager at Element Financial Advisory, providing CFO and Controller services to a diverse client base.

About Element Financial Advisory

Element Financial Advisory is a premier financial services firm located in Minneapolis, MN, offering comprehensive CFO and Controller services to government entities, non-profit organizations, and businesses of all sizes. With a commitment to delivering personalized, strategic financial solutions, Element Financial Advisory helps its clients navigate complex financial landscapes and achieve sustainable success.

For more information about Mike Pocrnich and Element Financial Advisory, please visit www.elementfinancial.com & https://mikepocrnich.com/

 

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DuoKey to Unveil Encrypted Financial Intelligence Use Case at GISEC Global 2025: A Breakthrough in Fraud Detection Powered by Fully Homomorphic Encryption and MPC-based KMS

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Dubai, UAE, 2nd May 2025, ZEX PR WIRECloud security leader DuoKey will unveil its groundbreaking use case for encrypted financial intelligence at GISEC Global in Dubai next week. Designed to address the challenges of fraud detection and regulatory compliance, this approach, which combines Fully Homomorphic Encryption (FHE) and Multi-Party Computation (MPC)-based Key Management (KMS), allows financial institutions to analyse encrypted transactions in real time without ever decrypting sensitive data.

In a global financial landscape where illicit transactions exceed $2 trillion annually and compliance fines topped $10.4 billion on a yearly basis according to the United Nations Office on Drugs and Crimes, DuoKey confidential AI use case for the financial sector demonstrates how financial institutions can securely process high-risk transaction patterns, perform watchlist screening and assess customer risk profile, while preserving end-to-end encryption and maintaining jurisdictional data control.

“Traditional approaches expose data during analysis, creating systemic security gaps,” said Nagib Aouini, CEO of DuoKey. “Our use case shows how FHE and MPC-based KMS together allow financial institutions to detect fraud, meet AML obligations and collaborate securely without any compromise on data confidentiality or sovereignty.”

DuoKey financial intelligence solution enables secure collaboration between banks, regulators, and fintech providers by allowing cross-border investigation and compliance workflows without revealing underlying customer data. This addresses a longstanding roadblock to industry-wide fraud detection while complying with privacy and regulatory standards such as GDPR, FATF, and PCI DSS.

Visitors to GISEC Global will get the opportunity to explore the live use case at the DuoKey booth (D-120, Hall 6) starting on May 6 until May 8. Schedule your personalised demo at GISEC Global to see how DuoKey financial intelligence enhances fraud detection and compliance. Demonstrations include real-time transaction scoring, encrypted rule-based screening and dynamic anti money laundering (AML) analytics all with performance benchmarks that rival traditional unencrypted systems.

About DuoKey

DuoKey is an enterprise cloud security leader specialised in key management and encryption, helping businesses leverage cloud and AI capabilities with true confidence using advanced encryption technologies.

Learn more: https://duokey.com

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Construction Leader Charles Wholey Partakes in A New Online Interview: “From Foundation to Finish”

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Nevada, US, 2nd May 2025, ZEX PR WIRE, Charles Wholey, a highly respected construction superintendent with deep roots in Nevada’s building industry, is the subject of a newly released feature interview titled “From Foundation to Finish: Inside the Mind of Builder Charles Wholey.” The in-depth conversation offers a compelling look into Wholey’s professional journey, leadership philosophy, and the principles that have shaped his approach to modern construction.

Known for his work on complex residential and commercial builds throughout Reno and Carson City, Wholey brings years of hands-on experience and academic achievement to his role as Construction Superintendent at LT Builders. The interview explores everything from his views on decision-making under pressure to the evolving future of sustainable construction.

“I want people to understand that construction isn’t just about the physical outcome—it’s about the people behind the project, the lessons learned, and the standards we uphold every day,” said Wholey. “This interview was a chance to talk about the values that drive me, both on and off the job site.”

The conversation touches on Charles’s background—growing up working for his father’s company, Wholey Construction—as well as his dedication to mentorship, quality control, and continuous improvement. Readers will also learn about his vision for future projects, including his dream of building sustainable, off-grid communities.

This interview positions Charles Wholey as not only a seasoned construction professional, but a thoughtful leader committed to elevating the industry.

About Charles Wholey

Charles Wholey is a construction superintendent based in Reno and Carson City, Nevada. He holds a Bachelor of Applied Science in Construction Management from Western Nevada College, graduating summa cum laude, and has served in key roles ranging from safety officer to project manager. Outside of work, he is active in his community and a passionate supporter of environmental and youth initiatives.

To read the full interview, visit the website here

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Mentorship Over Metrics: Marjorie Jeffrey on Redefining Leadership for Women in Marketing

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Michigan, US, 2nd May 2025, ZEX PR WIRE, As marketing departments race to keep pace with AI, automation, and changing consumer expectations, senior marketing strategist Marjorie Jeffrey says the most significant transformation isn’t happening in the tools marketers use; it’s in how future leaders are developed.

According to Marjorie Jeffrey, mentorship is no longer optional. “If we want more women in leadership, we need to stop treating mentorship as a bonus and start recognizing it as core to how strong, ethical, and inclusive teams are built,” she says.

Jeffrey, who has guided dozens of companies through brand transformations and campaign strategy over the past 15 years, now dedicates a significant portion of her time to mentoring early-career marketers, especially women. She believes that creating the next generation of leadership requires intentional relationship-building, open dialogue, and systems that reward collaboration over competition.

“Marketing has evolved, but the leadership models in many organizations haven’t,” Jeffrey explains. “We’re still valuing output and volume over strategic insight and emotional intelligence. Mentorship is one of the few ways to shift that culture from the inside out.”

While women make up the majority of entry-level marketing roles, Jeffrey points out that they remain underrepresented at the top. “There’s a persistent gap between who’s doing the work and who’s getting the recognition, and that gap only widens without meaningful support structures like mentorship,” she says.

According to Jeffrey, mentorship is especially critical for women navigating industries like tech, finance, or B2B services, where leadership still skews heavily male. She believes the most effective mentors offer more than tactical advice; they provide context, validation, and space for vulnerable conversations about imposter syndrome, negotiation, and self-advocacy.

“People assume mentorship is just about sharing expertise, but often it’s about reminding someone they belong in the room,” says Jeffrey. “I’ve had mentees who were brilliant marketers but struggled to see themselves as leaders. Mentorship helps close that gap between capability and confidence.”

Jeffrey encourages companies to treat mentorship as part of their strategic planning, not a side initiative. She advocates for formal mentorship programs, cross-level collaboration, and reverse mentorship structures where junior employees can share emerging insights with senior leaders.

“If mentorship only happens casually, it stays limited to people with the right networks or personalities to ask for help,” Jeffrey explains. “We need to institutionalize it, especially if we want to foster diversity in leadership. That means giving people the time, training, and tools to mentor well.”

Jeffrey works with organizations in her consulting practice to embed mentorship into their brand cultures, tying it directly to employee retention, leadership pipelines, and internal communications. She often conducts messaging audits and internal workshops to make mentorship more actionable and accessible across teams.

“Mentorship has measurable impact,” she says. “It improves job satisfaction, accelerates career progression, and helps companies retain talent, especially during times of rapid change. Why wouldn’t we prioritize that?”

Jeffrey also emphasizes the importance of storytelling in mentorship. As someone who builds audience-first marketing strategies, she sees narrative as a powerful leadership tool. “When women in leadership share their real stories, the wins and the mistakes, it humanizes success,” she notes. “That vulnerability builds trust and makes leadership seem possible for more people.”

Outside of her client work, Jeffrey frequently speaks on inclusive messaging and brand ethics at industry conferences. She’s building a mentorship circle specifically for mid-career women marketers navigating transitions into management, entrepreneurship, or specialized strategic roles.

“There’s so much support for entry-level talent, but mid-career is where many women drop off the leadership path,” says Jeffrey. “We need to intervene there, with mentorship that’s practical, flexible, and grounded in real experiences.”

For Jeffrey, mentorship is not just a leadership responsibility. It’s a way of investing in the industry’s future. She believes that as marketing becomes more human-centric and purpose-driven, the role of mentors will become even more essential.

“The real legacy of a marketing leader isn’t just in the campaigns they run, it’s in the people they shape,” she says. “If I can help even one person lead with more clarity, confidence, and compassion, that’s the kind of impact that lasts.”

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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