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Is Gamification The Future Of Advertising? Heres How One Company Is Shaking Up The Industry

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–News Direct–

By Faith Ashmore, Benzinga

In the early 90s and even 2000s, ads were a key part of consuming media and advertising was, in a way, fun. Commercials were part of the popular culture monolith and it was clear that advertising budgets were spent with intention. Ask any 90s kid, and they can quote the most popular ads of the time, whether that is Tony the Tigers Theyre G-r-r-reat! or Verizons (NYSE: VZ) Can you hear me now? Today, the landscape of ads has changed, and the overall feeling is not one of enjoyment but rather fatigue.

Advertising seems to be missing its mark for the majority of viewers. While ads have always been looked at through the lens of doubt, only 4% of people in a recent study by Inc. Magazine believed they were trustworthy. Not to mention, people feel overwhelmed by the sheer volume of ads they are exposed to on a daily basis, which makes them more likely to tune them out. Additionally, the cultural significance of advertising has diminished due to the increasing amount of ads on the internet, and most ads are not viewed as entertaining or effective at selling products. There has also been recent discourse that criticizes the rise of "woke-wash" advertising or makes false claims about social or environmental responsibility just for profit.

Its harder to reach audiences, the cost of marketing is going up, the number of channels has exponentially proliferated and the cost to cover all of those channels has proliferated, Jay Pattisall, the lead author of a recent advertising report, shared in an interview. Its a continual pressure for marketers were no longer just creating advertising campaigns three or four times a year and running them across a few networks and print.

What Does The Future Of Successful Advertising Look Like?

In a world where everyone seems to despise ads, gamification could be the next frontier for advertising, with 2 out of 3 Americans spending an hour on gaming every day. In this landscape, Overplay emerges as a solution that aims to disrupt the status quo.

Overplay leverages the power of gamification and introduces a new approach to advertising that transforms traditional ads into interactive games. By turning ads into engaging experiences, Overplay seeks to capture users' attention and boost their active participation.

Overplay's innovative platform empowers creators to effortlessly infuse their videos with interactive elements, removing the need for coding skills and technical expertise. This democratization of interactive content creation opens up a world of possibilities for creators, allowing them to tap into the immense popularity of gaming culture quickly and easily. The result is a more immersive and enjoyable ad experience that stands out amidst the noise of traditional advertising.

Not only does Overplay benefit creators, but it also offers value to brands. By harnessing the power of playable game ads, brands can connect with their target audience in a highly interactive and memorable way. Plus, playable ads have been shown to achieve a staggering 7x higher conversion rate compared to other ad formats, making them a powerful tool for driving results. With Overplay, brands can create these effective playable game ads at a fraction of the cost and time traditionally required.

The allure of Overplay is undeniable, with hundreds of thousands of app downloads and millions of games played. By recognizing that the current zeitgeist has shifted away from enjoying ads, Overplay has set out to transform the advertising landscape by making ads more enjoyable, interactive and effective through the power of gamification.

Featured photo by Joshua Earle on Unsplash.

Overplay is revolutionizing a $574 billion digital media landscape with the first frictionless platform for user-generated games.With Overplay, everyone can turn their videos into games and share them with the world in minutes, for free, with no code. Overplays app can be used to quickly and easily make games from anything: funny moments with your friends, cat memes, cooking tutorials, extreme sports POVs, and more!Imagine the NBA creating playable highlights reels, movie studios releasing trailers that are games, and car companies making commercials where you virtually test drive their cars. Overplays app and licensable technology allows billions of creators, social media users, and brands to amplify audience engagement by making their content interactive.Overplay sits at the intersection of three massive markets: social media, video advertising, and casual gaming. We are merging everything that makes these markets successful into one revolutionary form of digital media that will be consumed and created by BILLIONs of potential Overplayers worldwideWith Overplays API, brands can apply a thin layer of gaming on top of videos already being streamed in advertisements. Because our technology is so simple and takes only a few minutes, Overplay cuts down on thousands of hours of production time and millions of dollars in costs for brands to leverage this highly engaging ad format.

This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice.

Contact Details

Caroline Strzalka

caroline@overplay.com

Company Website

https://overplay.com/

View source version on newsdirect.com: https://newsdirect.com/news/is-gamification-the-future-of-advertising-heres-how-one-company-is-shaking-up-the-industry-840289131

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Press Release

The smarter way to mine – APT Miner turns your phone into a passive income stream.

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NEW YORK, USA, 10th August 2025, ZEX PR WIRE, As the cryptocurrency market becomes more widespread, an increasing number of users are seeking more convenient and accessible ways to participate in mining. In response to this trend, APT Miner has officially launched a new mobile application that fully supports cloud mining for mainstream cryptocurrencies such as BTC, ETH, and LTC. Now, without the need to purchase mining equipment or possess technical expertise, users can initiate automated mining anytime, anywhere with just a smartphone, truly realizing the concept of “letting digital assets work for you.”

APT Miner is a UK-licensed cloud mining platform established in 2018, headquartered in Warrington, UK. We specialize in leveraging advanced hardware, intelligent algorithms, and cloud infrastructure to provide high-performance, low-cost cryptocurrency mining solutions for users worldwide. The platform now serves over 180 countries with a cumulative user base exceeding 9 million.

APT Miner has always adhered to the concept of sustainable development, actively adopting renewable energy sources such as solar and wind power to reduce mining electricity costs while minimizing environmental impact. In terms of compliance, we maintain close collaboration with local regulatory authorities, strictly adhering to regional laws and policies to promote industry standardization and ensure platform stability and user rights.

The launch of the APT Miner APP marks a significant step forward in our vision of “mining for everyone.” Whether you are a newcomer or a long-term investor looking to expand your cryptocurrency portfolio, this app enables you to easily and securely enter the world of digital mining.

The APT Miner app not only retains the platform’s core advantages of efficiency, security, and transparency but also undergoes comprehensive optimization for mobile users. The interface is simple and intuitive, with clear operational workflows, allowing even users with no technical background to get started quickly.

How to Get Started with APT Miner

  • Register an account using your email address
  • Upon successful registration, the system will automatically award a $15 bonus, which can be used to immediately activate a mining contract without requiring additional deposits. Earn $0.60 daily
  • Select a contract and begin mining
  • Choose a mining contract suited to your needs, and the system will automatically begin operations upon confirmation. Earnings will be returned to your account daily.

APT Miner Potential Earnings List

BTC (Canaan-Avalon-A1466): Investment amount: $100, total net profit: $100 + $8.

DOGE (Goldshell-Mini-DOGE-Pro): Investment amount: $600, total net profit: $600 + $52.5.

BTC (Antminer-S19-XP): Investment amount: $2,500, total net profit: $2,500 + $660.

BTC (Antminer-S19k-Pro): Investment amount: $10,000, total net profit: $10,000 + $4,710.

[BTC (Antminer T21)]: Investment amount: $15,000, total net profit: $15,000 + $8,400.

[BTC/BCH (ANTSPACE HK3)]: Investment amount: $60,000, total net profit: $60,000 + $43,440.

For more contract information, please visit the APT Miner platform official website: https://aptmining.com/

After activating the contract, APT Miner will automatically run the mining program for you without any manual intervention. Earnings are settled daily and returned to your account. The principal will be refunded via the original payment method upon contract expiration. The entire process is efficient and hassle-free.

The platform utilizes professional mining machines from industry-leading brands such as Bitmain and Shenma, combined with intelligent system management, to ensure a stable and continuous mining process. Since its official registration in the UK in 2018, APT Miner has attracted over 9 million users worldwide and has continued to grow steadily.

In terms of user experience, APT Miner offers a simple and intuitive interface, allowing even first-time users of cryptocurrency mining to get started quickly. The platform supports multiple mainstream cryptocurrencies for payments, including XRP, DOGE, BTC, ETH, LTC, BCH, SOL, USDC, and USDT, enabling users to flexibly choose based on their holdings and manage their assets conveniently.

In terms of profit mechanisms, APT Miner has designed a daily profit settlement contract model, with profits distributed steadily on a 24-hour cycle. Upon contract expiration, the principal is automatically returned. This structure enables users to achieve long-term, stable profit growth without assuming additional risks.

APT Miner Official Website: https://aptmining.com/

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Summary

The official APT Miner app makes cloud mining simpler and more straightforward. No need to purchase mining equipment or have technical expertise—just use your phone to participate in mining anytime, anywhere, and consistently earn daily returns. Whether you’re a newcomer to cryptocurrency or a conservative investor seeking long-term returns, you can find a suitable solution on APT Miner. Clear operations, transparent processes, low barriers to entry, and high efficiency—truly bringing digital assets to life. Download the APT Miner app now and start your journey toward passive income.

Disclaimer: The information provided in this press release does not constitute an investment solicitation, nor does it constitute investment advice, financial advice, or trading recommendations. Cryptocurrency mining and staking involve risks and the possibility of losing funds. It is strongly recommended that you perform due diligence before investing or trading in cryptocurrencies and securities, including consulting a professional financial advisor.

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Press Release

Siton Mining Launches XRP Cloud Mining Contracts, Earn Daily Passive XRP Income with Your Smartphone

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Los Angeles, California, 10th August 2025, ZEX PR WIRE, Amidst the volatile global cryptocurrency market, with prices fluctuating and market conditions changing rapidly, Siton Mining, a leading cloud mining platform, has launched XRP cloud mining contracts, offering XRP users and digital asset investors a new option for achieving stable value growth.


As one of the most sought-after digital assets in the market, XRP’s price fluctuates significantly, influenced by multiple factors, including the global macroeconomy, regulatory policies, and industry dynamics. Investors are increasingly concerned about how to achieve stable returns amidst price fluctuations.

Siton Mining‘s newly launched XRP contracts utilize the platform’s optimized computing power allocation and risk hedging mechanisms, allowing investors to mine XRP using cloud computing power without bearing trading risks or purchasing hardware. Regardless of market fluctuations, investors can earn stable returns within the contracts.

Five Core Advantages of the Platform

⦁ One-Click XRP Mining: Easily launch XRP contracts without switching currencies

⦁ Zero Technical Requirements: Fully automated operation allows even beginners to quickly get started

⦁ Diverse Contracts: A variety of investment amounts and periods to flexibly meet your needs

⦁ Top-tier Security: Isolation of hot and cold wallets, multiple encryptions, and dynamic verification ensures worry-free security

⦁ Global Customer Service: Serving users in 180 countries worldwide, 24/7 multilingual customer service.

Start mining XRP in three easy steps.

  1. Register an account.

Visit the official website https://sitonmining.com and register with your email address to receive a random reward of $10-100 USD.

  1. Select a contract and start mining.

Choose the right XRP mining contract, and the system will automatically allocate computing power to you, allowing you to start mining with one click.

  1. Earn daily profits and withdraw them at any time.

Profits are automatically settled daily, and users can withdraw them to their personal wallets or reinvest them for rolling returns.

Official contract revenue measured data:

MiningEquipment Contract Amount Net income Total net profit
Novice Contract $100 $8 $108($100 + $8)
iPollo V1 $500 $30 $530($500 + $30)
WhatsMiner M60S+ $1000 $131 $1131
JASMINER X16-PE $3,000 $625.5 $3625.5
Jasminer X44-Q $9800 $4051.32 $13851.32
WhatsMiner M66S $50000 $31675 $81675


About Siton Mining

Founded in 2016 and headquartered in the UK, Siton Mining is a global cloud mining platform committed to innovation and environmental protection. We strive to create a secure, efficient, environmentally friendly, and geographically independent smart mining ecosystem, breaking the high barriers to entry and costs of traditional crypto mining. This allows more users to participate in the digital economy in a new way and easily realize the growth dividends of digital assets.

We firmly believe that the value of XRP lies not only in price appreciation, but also in generating and maintaining stable returns. With Siton Mining, your XRP will no longer be “dormant” but will automatically generate income for you every day, truly realizing asset appreciation.

Visit https://sitonmining.com or download the official app to easily start your XRP earning journey.

Disclaimer: The information provided in this press release does not constitute an investment solicitation, nor does it constitute investment advice, financial advice, or trading recommendations. Cryptocurrency mining and staking involve risks and the possibility of losing funds. It is strongly recommended that you perform due diligence before investing or trading in cryptocurrencies and securities, including consulting a professional financial advisor.

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Press Release

Find Mining launches a new mobile cloud mining app based on XRP. Principal and interest guaranteed contracts help you convert XRP into daily income.

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New York, 10th August 2025, ZEX PR WIRE, Find Mining, a leading global provider of digital asset mining solutions, has officially launched its new mobile cloud mining app, focusing on the XRP ecosystem and providing users with a secure, convenient, and sustainable way to increase the value of their digital assets. The newly launched “principal and interest guaranteed” contract model allows users to enjoy stable daily returns while holding XRP.

In recent years, with the continuous development of cross-border payment networks and blockchain infrastructure, XRP’s market activity has continued to rise. Especially with the gradual clarification of regulatory policies and the accelerated implementation of international payment applications, XRP has once again become a focus of the global crypto asset market. Find Mining capitalizes on this trend by combining cloud mining with the value of XRP to help users increase the value of their holdings.

Product Highlights:

One-click mining on mobile: Users can start cloud mining anytime, anywhere through the app, eliminating the need to purchase expensive mining machines or incur complex maintenance costs.

Guaranteed principal and interest contract: Find Mining provides each user with a principal protection mechanism to ensure investment security and pays a fixed daily income.

Transparent Operations: Hashrate, revenue, and contract terms can all be viewed in real time within the app, ensuring transparency.

Focusing on the XRP Ecosystem: Leveraging XRP’s potential in cross-border payments and blockchain finance, we help users achieve stable value growth amidst XRP price fluctuations.

Participation Process

  1. Register: Create a member account through the Find Mining website or mobile app and receive a $15 sign-up bonus.

  1. Top up your account: Log in and access your unique wallet address in the dashboard to deposit funds. The minimum deposit is 35 XRP.

  1. Choose a contract: Select a contract plan based on your preferences and timeframe requirements and purchase it.

  • Trial Contract: Investment: $100, Contract Term: 2 days, Daily Return: $4, Return at Expiration: $100 + $8

  • BTC Stable Hashrate: Investment: $600, Contract Term: 6 days, Daily Return: $7.8, Return at Expiration: $600 + $46.8

  • BTC Elite Hashrate: Investment: $2,800, Contract Term: 15 days, Daily Return: $40.6, Return at Expiration: $2,800 + $609

  • BTC Advanced Hashrate: Investment: $5,000, Contract Term: 20 days, Daily Return: $78.5, Return at Expiration: $5,000 + $1,531.4

  • BTC Advanced Hashrate: Investment: $12,000, Contract Term: 30 days, Daily Return: $210, Return at Expiration: $12,000 + $6,300

(Click here for more details on high-yield contracts)

  1. Revenue Collection: Revenue is automatically settled daily and can be withdrawn or reinvested.

Find Mining’s CEO stated at the press conference:

“XRP is not only one of the world’s most promising digital payment assets, but also a vital bridge for blockchain applications to enter the mainstream. Our new app will provide XRP holders with a low-threshold, secure, and efficient way to earn income, helping more people participate in the development of the XRP ecosystem and share in its benefits.”

The app is now available for download in multiple regions around the world and supports a multi-language interface and multiple currency deposit channels, including XRP, making it convenient for users from different countries and regions to participate.

With the continued growth of the XRP ecosystem and the widespread adoption of cloud mining technology, this innovative product from Find Mining is likely to lead a new wave of digital asset appreciation.

In a rapidly changing market, more and more savvy investors are choosing to convert their XRP holdings into a stable cash flow, rather than simply holding them for the long term. Find Mining is driving this trend, creating a new path for users to increase the value of their digital assets with both security and flexibility.

Official Website: https://findmining.com/

Disclaimer: The information provided in this press release does not constitute an investment solicitation, nor does it constitute investment advice, financial advice, or trading recommendations. Cryptocurrency mining and staking involve risks and the possibility of losing funds. It is strongly recommended that you perform due diligence before investing or trading in cryptocurrencies and securities, including consulting a professional financial advisor.

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.

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