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Is Gamification The Future Of Advertising? Heres How One Company Is Shaking Up The Industry

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–News Direct–

By Faith Ashmore, Benzinga

In the early 90s and even 2000s, ads were a key part of consuming media and advertising was, in a way, fun. Commercials were part of the popular culture monolith and it was clear that advertising budgets were spent with intention. Ask any 90s kid, and they can quote the most popular ads of the time, whether that is Tony the Tigers Theyre G-r-r-reat! or Verizons (NYSE: VZ) Can you hear me now? Today, the landscape of ads has changed, and the overall feeling is not one of enjoyment but rather fatigue.

Advertising seems to be missing its mark for the majority of viewers. While ads have always been looked at through the lens of doubt, only 4% of people in a recent study by Inc. Magazine believed they were trustworthy. Not to mention, people feel overwhelmed by the sheer volume of ads they are exposed to on a daily basis, which makes them more likely to tune them out. Additionally, the cultural significance of advertising has diminished due to the increasing amount of ads on the internet, and most ads are not viewed as entertaining or effective at selling products. There has also been recent discourse that criticizes the rise of "woke-wash" advertising or makes false claims about social or environmental responsibility just for profit.

Its harder to reach audiences, the cost of marketing is going up, the number of channels has exponentially proliferated and the cost to cover all of those channels has proliferated, Jay Pattisall, the lead author of a recent advertising report, shared in an interview. Its a continual pressure for marketers were no longer just creating advertising campaigns three or four times a year and running them across a few networks and print.

What Does The Future Of Successful Advertising Look Like?

In a world where everyone seems to despise ads, gamification could be the next frontier for advertising, with 2 out of 3 Americans spending an hour on gaming every day. In this landscape, Overplay emerges as a solution that aims to disrupt the status quo.

Overplay leverages the power of gamification and introduces a new approach to advertising that transforms traditional ads into interactive games. By turning ads into engaging experiences, Overplay seeks to capture users' attention and boost their active participation.

Overplay's innovative platform empowers creators to effortlessly infuse their videos with interactive elements, removing the need for coding skills and technical expertise. This democratization of interactive content creation opens up a world of possibilities for creators, allowing them to tap into the immense popularity of gaming culture quickly and easily. The result is a more immersive and enjoyable ad experience that stands out amidst the noise of traditional advertising.

Not only does Overplay benefit creators, but it also offers value to brands. By harnessing the power of playable game ads, brands can connect with their target audience in a highly interactive and memorable way. Plus, playable ads have been shown to achieve a staggering 7x higher conversion rate compared to other ad formats, making them a powerful tool for driving results. With Overplay, brands can create these effective playable game ads at a fraction of the cost and time traditionally required.

The allure of Overplay is undeniable, with hundreds of thousands of app downloads and millions of games played. By recognizing that the current zeitgeist has shifted away from enjoying ads, Overplay has set out to transform the advertising landscape by making ads more enjoyable, interactive and effective through the power of gamification.

Featured photo by Joshua Earle on Unsplash.

Overplay is revolutionizing a $574 billion digital media landscape with the first frictionless platform for user-generated games.With Overplay, everyone can turn their videos into games and share them with the world in minutes, for free, with no code. Overplays app can be used to quickly and easily make games from anything: funny moments with your friends, cat memes, cooking tutorials, extreme sports POVs, and more!Imagine the NBA creating playable highlights reels, movie studios releasing trailers that are games, and car companies making commercials where you virtually test drive their cars. Overplays app and licensable technology allows billions of creators, social media users, and brands to amplify audience engagement by making their content interactive.Overplay sits at the intersection of three massive markets: social media, video advertising, and casual gaming. We are merging everything that makes these markets successful into one revolutionary form of digital media that will be consumed and created by BILLIONs of potential Overplayers worldwideWith Overplays API, brands can apply a thin layer of gaming on top of videos already being streamed in advertisements. Because our technology is so simple and takes only a few minutes, Overplay cuts down on thousands of hours of production time and millions of dollars in costs for brands to leverage this highly engaging ad format.

This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice.

Contact Details

Caroline Strzalka

caroline@overplay.com

Company Website

https://overplay.com/

View source version on newsdirect.com: https://newsdirect.com/news/is-gamification-the-future-of-advertising-heres-how-one-company-is-shaking-up-the-industry-840289131

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From Code to Compassion: Rathi Murthy’s Journey of Mindful Leadership

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California, US, 8th October 2025, ZEX PR WIRE, Rathi Murthy is widely recognized as one of the most visionary technology leaders of her generation, a trailblazer whose career spans some of the most influential companies in the world and whose impact continues to redefine what is possible at the intersection of artificial intelligence, financial inclusion, and mindful leadership. Named among the Top Women in Tech, Murthy’s influence stretches far beyond the boardroom. She embodies a rare blend of technical mastery, business acumen, and human-centered leadership, positioning her as a role model for the next generation of innovators.

Today, Murthy serves as the Chief Technology Officer at Varo Bank, the first nationally chartered, all-digital consumer bank in the United States. In this role, she leads Varo’s end-to-end technology strategy, advancing its mission to deliver secure, scalable, and AI-powered digital banking platforms. Her vision is bold yet deeply practical: to build real-time, inclusive, and accessible financial solutions for millions of consumers who have historically been underserved by traditional banking systems. For Murthy, AI is not just a technology, it is a tool for social transformation, a force that can dismantle barriers and create pathways for financial empowerment.

A Career Forged at the Crossroads of Innovation

Murthy’s career trajectory is as impressive as it is inspiring. Before joining Varo Bank, she held senior leadership positions at some of the most dynamic organizations in technology, media, and financial services.

As Chief Technology Officer and President of Expedia Services at Expedia Group, Murthy led critical technology pillars across artificial intelligence, e-commerce, payments, and customer experience. She played a central role in modernizing Expedia’s global platform, helping the company reimagine the infrastructure that powers millions of bookings worldwide. Her leadership was instrumental in bringing agility, personalization, and innovation to a highly competitive travel industry.

Earlier, as CTO at Verizon Media, Murthy spearheaded global technology initiatives, driving innovations in 5G, AI, and media platforms. She also served as SVP and CTO at Gap Inc., where she created the digital transformation roadmap for the company’s family of brands, ensuring that the future of retail would be as immersive and data-driven as it was customer-focused.

Her prior roles include CIO of Enterprise Growth at American Express, where she built technology capabilities to support new business models, as well as senior positions at eBay, Yahoo, Sun Microsystems, and WebMD. Each role added new dimensions to her leadership philosophy, sharpening her expertise in scaling technology platforms while keeping people and experiences at the center.

Recognition and Influence

Murthy’s contributions have not gone unnoticed. She has been consistently celebrated as a force in global technology leadership.
• Top 100 Executive Women in Tech to Watch (2023) by WomenTech Network
• Top Woman in Cloud Innovation (2014)
• Most Influential Women in Payments (2015)

These honors reflect more than her accomplishments. They acknowledge her courage in breaking barriers, her commitment to mentoring other women in tech, and her determination to build a more equitable industry.

Mindful Leadership: The Art of Living

Beyond her corporate roles, Murthy is also a teacher of The Art of Living, a global movement dedicated to cultivating mindfulness, resilience, and community well-being. This practice is more than a personal pursuit, it informs her leadership style and her belief that technology must be aligned with humanity’s highest values.

For Murthy, mindful leadership is not a trend but a necessity. In a world where technology evolves at breathtaking speed, she believes that leaders must balance innovation with intention, ensuring that progress does not come at the expense of peace, well-being, or ethical responsibility. Her integration of mindfulness into her executive leadership is one of the qualities that set her apart in the tech industry. She leads with clarity, empathy, and purpose.

Board Service and Mentorship

Murthy is also deeply committed to shaping the future of education and innovation. She serves on the Board of Directors for PagerDuty, on the Board of Governors at Sri Sri University, and as an advisor to the University of San Francisco. She is also an active angel investor, supporting mission-driven startups in fintech, enterprise technology, and social impact. Through these roles, she empowers the next generation of entrepreneurs, ensuring that their ideas and innovations are nurtured with both resources and mentorship.

A Life Rooted in Purpose

Murthy’s journey is not just one of professional triumphs, it is a testament to living a life rooted in purpose. Her story reflects the power of resilience, adaptability, and continuous growth. Whether leading global teams at Fortune 500 companies, advising academic institutions, or teaching mindfulness to communities, Murthy approaches every role with the same conviction: technology must serve humanity, and leadership must serve others.

She holds a Master’s degree in Computer Engineering from Santa Clara University, where she honed the technical foundation that would fuel her ascent in the tech world. Yet her education did not end there. Her lifelong learning through corporate leadership, spiritual practice, and mentorship continues to shape her evolving vision of what technology and leadership can achieve.

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Darius McGrew Leads Frontier’s AI-Powered Push for Hurricane Preparedness Across Florida

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Canton, Michigan, 8th October 2025, ZEX PR WIRE, As Florida braces for another turbulent hurricane season, telecommunications executive Darius McGrew is stepping into the spotlight with innovative AI-powered strategies that are redefining how businesses and communities prepare for natural disasters. As an Enterprise Account Executive with Frontier Communications, McGrew has become a trusted partner to organizations across the healthcare, government, finance, and nonprofit sectors, ensuring they remain connected when storms threaten to disrupt everything.

A Local Leader in the Eye of the Storm

Tampa sits at the heart of one of America’s most hurricane-prone regions. For McGrew, storm season is not just another quarter on the sales calendar. It is a call to safeguard critical infrastructure. By utilizing AI-driven analytics, he has developed a system that categorizes enterprise clients based on risk zone, infrastructure resilience, and historical outage patterns. This allows him to design customized readiness packages that anticipate client vulnerabilities before disaster strikes.

“Enterprise businesses are facing several challenges at this time of year, but we are too,” McGrew said. “At an internet service provider, we must identify and develop replicable systems that can be quickly implemented across particular audiences. Resilient communications are not just about uptime. They are about safety.”

Delivering Resilience in Healthcare

Healthcare organizations, where downtime can endanger lives, are at the forefront of McGrew’s work. MedFleet, a regional medical transport provider, partnered with him to implement redundant internet connectivity, a step that ensures dispatch operations remain uninterrupted throughout storm season. At CoreRX, a Clearwater-based healthcare manufacturer, previous storms had exposed weaknesses in their landline system. During Hurricane Helene, intermittent connectivity created risks for essential operations. McGrew and the Frontier team addressed the issue by introducing cost-effective landline redundancy, a solution that transformed a vulnerable system into one built for reliability and long-term safety.

Municipalities Gain Strength Through Redundancy

Local governments, often on the front lines of disaster response, are also benefiting from McGrew’s approach. The City of Zephyrhills collaborated with him to implement landline redundancy, which enhances communication during severe weather while delivering long-term cost savings. The City of Aledo made a similar investment, ensuring that municipal operations can remain stable and reliable even in the face of heavy storms. These measures allow cities to maintain essential services and communicate with residents without interruption.

Financial Institutions and Nonprofits Benefit

Financial and nonprofit organizations have also sought McGrew’s expertise. Legend Bank, which was expanding with a new branch, relied on him to provide dedicated internet access that secures and stabilizes its financial operations. Meanwhile, Champions for Children, a Tampa-based nonprofit focused on abuse prevention, partnered with McGrew to enhance its inbound call system using RingCentral’s voice solutions. The upgrade ensures that donation calls are never missed, even during periods of high demand or storm-related disruptions, protecting vital revenue streams that fund the organization’s mission.

AI Turns Sales into Safety

Rather than relying on reactive measures such as mobile failovers, McGrew has pioneered an AI-powered outreach strategy that turns storm preparedness into a proactive campaign. By predicting which clients are most vulnerable, he can initiate conversations before disaster strikes. The result is tailored packages that keep hospitals, banks, city halls, and nonprofits connected when hurricanes threaten to sever lifelines.

“Every deal I close is more than a contract,” McGrew emphasized. “It is about making sure a hospital can reach its patients, a city can update its residents, or a nonprofit can answer a critical call for help. Connectivity becomes survival in the middle of a storm.”

Frontier’s Role in Storm Preparedness

Frontier’s extensive telecommunications infrastructure is the foundation of McGrew’s work. From redundant circuits and dedicated internet to cloud-based voice platforms, Frontier offers the tools required for business continuity in storm-prone regions. McGrew’s ability to combine these services with predictive AI models has positioned him as a leader in Florida’s disaster readiness efforts.

“AI-powered outreach and predictive planning have completely reshaped our ability to serve customers,” said McGrew. “By combining Frontier’s technology with forward-thinking strategies, we are not just meeting demand. We are anticipating it.”

Looking Ahead

As climate change fuels longer and more severe storm seasons, McGrew remains focused on expanding his work with businesses and municipalities throughout Florida. His vision is to ensure that no organization has to gamble with its connectivity when disaster looms. From MedFleet ambulances and CoreRX manufacturing lines to city governments and nonprofits serving families in need, his clients share a common goal: They have the confidence that their systems will stay connected when it matters most.

As Florida heads deeper into hurricane season, McGrew stands as a reminder that resilience is not simply about recovering after a storm. With the right strategies, it is about staying connected through it.

About Frontier

Frontier Communications is a leading telecommunications provider delivering high-speed internet, advanced voice services, and enterprise-grade connectivity across the United States. With a focus on reliability, innovation, and community resilience, Frontier helps businesses, governments, and nonprofits prepare for and overcome the challenges of natural disasters.

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Dr. Khadija Lilley Crowned Moroccan Caftan Ambassador at Queen Arab Worldwide – Celebrating Heritage, Empowerment, and Global Impact

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Morocco, 8th October 2025, ZEX PR WIRE, International model, entrepreneur, and philanthropist Dr. Khadija Lilley has once again made Morocco proud by winning the prestigious title of Moroccan Caftan Ambassador at the Queen Arab Worldwide pageant. She will soon represent Morocco on the grand stage in Egypt, wearing the iconic Moroccan caftan, a proud emblem of her country’s artistry, culture, and timeless heritage.

This honour adds to a long list of global achievements that define Dr. Lilley’s inspiring journey. Her pageant titles include:

  • Mrs. Georgia Globe 2023
  • Mrs. Morocco Universe Middle East 2024
  • Mr. South East Globe 2025
  • 1st Runner-up, Mrs. USA Curve

Beyond her beauty and grace, Dr. Khadija Lilley is celebrated for her humanitarian spirit and entrepreneurial leadership. In 2024, she was awarded an Honorary Doctorate in Construction Management, recognising her dedication to innovation and social development. That same year, she received the President’s Lifetime Achievement Award from U.S. President Joe Biden, honouring her outstanding contributions to society and service to humanity.

Deeply committed to giving back, Dr. Lilley has devoted her success to meaningful causes. She personally funded a water well in her home village, ensuring access to clean water for local families, and continues to support education, books, and healthcare initiatives for children and schools in her community. Her work reflects her lifelong belief that true success is measured not by crowns, but by compassion.

Dr. Khadija Lilley is an internationally recognised model

Speaking about her latest recognition, Dr. Lilley shared:

“Being named the Moroccan Caftan Ambassador is not just about fashion, it’s about identity, pride, and the beauty of our Moroccan heritage. The caftan represents centuries of craftsmanship and resilience, and I’m honoured to carry that legacy to an international stage.”

Today, Dr. Khadija Lilley continues to inspire as a model, influencer, entrepreneur, healthcare professional, wife, mother, and philanthropist. Her journey stands as a testament to the power of ambition rooted in purpose, embodying what it means to be both a queen on stage and a leader in life.

About Dr. Khadija Lilley

Dr. Khadija Lilley is an internationally recognised model, entrepreneur, and humanitarian leader. With a background in construction management and healthcare, she has built a diverse career dedicated to empowerment, education, and philanthropy. Her global recognition in pageantry and her commitment to community upliftment continue to inspire women worldwide to lead with heart, heritage, and hope.

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