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Is Gamification The Future Of Advertising? Heres How One Company Is Shaking Up The Industry

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–News Direct–

By Faith Ashmore, Benzinga

In the early 90s and even 2000s, ads were a key part of consuming media and advertising was, in a way, fun. Commercials were part of the popular culture monolith and it was clear that advertising budgets were spent with intention. Ask any 90s kid, and they can quote the most popular ads of the time, whether that is Tony the Tigers Theyre G-r-r-reat! or Verizons (NYSE: VZ) Can you hear me now? Today, the landscape of ads has changed, and the overall feeling is not one of enjoyment but rather fatigue.

Advertising seems to be missing its mark for the majority of viewers. While ads have always been looked at through the lens of doubt, only 4% of people in a recent study by Inc. Magazine believed they were trustworthy. Not to mention, people feel overwhelmed by the sheer volume of ads they are exposed to on a daily basis, which makes them more likely to tune them out. Additionally, the cultural significance of advertising has diminished due to the increasing amount of ads on the internet, and most ads are not viewed as entertaining or effective at selling products. There has also been recent discourse that criticizes the rise of "woke-wash" advertising or makes false claims about social or environmental responsibility just for profit.

Its harder to reach audiences, the cost of marketing is going up, the number of channels has exponentially proliferated and the cost to cover all of those channels has proliferated, Jay Pattisall, the lead author of a recent advertising report, shared in an interview. Its a continual pressure for marketers were no longer just creating advertising campaigns three or four times a year and running them across a few networks and print.

What Does The Future Of Successful Advertising Look Like?

In a world where everyone seems to despise ads, gamification could be the next frontier for advertising, with 2 out of 3 Americans spending an hour on gaming every day. In this landscape, Overplay emerges as a solution that aims to disrupt the status quo.

Overplay leverages the power of gamification and introduces a new approach to advertising that transforms traditional ads into interactive games. By turning ads into engaging experiences, Overplay seeks to capture users' attention and boost their active participation.

Overplay's innovative platform empowers creators to effortlessly infuse their videos with interactive elements, removing the need for coding skills and technical expertise. This democratization of interactive content creation opens up a world of possibilities for creators, allowing them to tap into the immense popularity of gaming culture quickly and easily. The result is a more immersive and enjoyable ad experience that stands out amidst the noise of traditional advertising.

Not only does Overplay benefit creators, but it also offers value to brands. By harnessing the power of playable game ads, brands can connect with their target audience in a highly interactive and memorable way. Plus, playable ads have been shown to achieve a staggering 7x higher conversion rate compared to other ad formats, making them a powerful tool for driving results. With Overplay, brands can create these effective playable game ads at a fraction of the cost and time traditionally required.

The allure of Overplay is undeniable, with hundreds of thousands of app downloads and millions of games played. By recognizing that the current zeitgeist has shifted away from enjoying ads, Overplay has set out to transform the advertising landscape by making ads more enjoyable, interactive and effective through the power of gamification.

Featured photo by Joshua Earle on Unsplash.

Overplay is revolutionizing a $574 billion digital media landscape with the first frictionless platform for user-generated games.With Overplay, everyone can turn their videos into games and share them with the world in minutes, for free, with no code. Overplays app can be used to quickly and easily make games from anything: funny moments with your friends, cat memes, cooking tutorials, extreme sports POVs, and more!Imagine the NBA creating playable highlights reels, movie studios releasing trailers that are games, and car companies making commercials where you virtually test drive their cars. Overplays app and licensable technology allows billions of creators, social media users, and brands to amplify audience engagement by making their content interactive.Overplay sits at the intersection of three massive markets: social media, video advertising, and casual gaming. We are merging everything that makes these markets successful into one revolutionary form of digital media that will be consumed and created by BILLIONs of potential Overplayers worldwideWith Overplays API, brands can apply a thin layer of gaming on top of videos already being streamed in advertisements. Because our technology is so simple and takes only a few minutes, Overplay cuts down on thousands of hours of production time and millions of dollars in costs for brands to leverage this highly engaging ad format.

This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice.

Contact Details

Caroline Strzalka

caroline@overplay.com

Company Website

https://overplay.com/

View source version on newsdirect.com: https://newsdirect.com/news/is-gamification-the-future-of-advertising-heres-how-one-company-is-shaking-up-the-industry-840289131

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AlgoQuant Asset Management Selects Liquid Mercury to Enhance Digital Asset Trading Infrastructure

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Chicago, United States, September 28th, 2026, Chainwire

AlgoQuant will deploy Liquid Mercury’s institutional-grade trading technology to scale its multi-strategy investment platform and enhance execution capabilities across global digital asset markets.

Liquid Mercury, a leading technology provider for digital asset marketplaces and crypto trading, announced today that it has been engaged by AlgoQuant Asset Management, an investment manager focused on solving inefficiencies in fast-evolving markets, to provide trading technology and infrastructure services.

The engagement will enable AlgoQuant to leverage Liquid Mercury’s institutional-grade trading technology and infrastructure to enhance its multi-strategy investment platform. AlgoQuant will gain access to deep liquidity, advanced execution capabilities, and professional-grade trading tools that support the firm’s commitment to quantitative excellence, risk integrity, and operational resilience.

Liquid Mercury’s battle-tested platform combined with AlgoQuant’s sophisticated quantitative strategies provides a powerful foundation for executing complex digital asset trades across global markets. This technology integration allows AlgoQuant to maintain 24/7 trading operations while scaling talent, capital, and technology without compromising precision.

With a team spanning key global financial and digital asset markets, AlgoQuant operates as a multi-strategy investment platform designed to perform across diverse market environments. Through Liquid Mercury’s platform, AlgoQuant will benefit from access to top-tier liquidity providers, low-latency infrastructure, and comprehensive middle and back-office tools designed to meet the demands of institutional asset managers operating in digital asset markets.

“AlgoQuant came to us with very specific infrastructure requirements that are unique to their sophisticated quantitative strategies,” stated Liquid Mercury CEO, Tony Saliba. “What sets Liquid Mercury apart is our ability to shape our tech stack to meet each client’s distinct needs. This level of customization isn’t something firms can always find off the shelf, but our battle-tested platform was built with the flexibility to adapt while maintaining institutional-grade standards. We’re honored to provide the tailored technology infrastructure that will support AlgoQuant as it continues to scale its investment platform.”

“Liquid Mercury has been an excellent technology partner for AlgoQuant Asset Management,” said Alexander Goncharov, President of AlgoQuant Asset Management. “We are very pleased with their sophisticated technology stack, collaborative approach, and willingness to tailor the platform to our specific needs. Their infrastructure delivers the speed, reliability, and precision required in today’s digital asset markets while integrating seamlessly with our proprietary systems and workflows.”

About AlgoQuant Asset Management

AlgoQuant is an investment manager with a clear mission: to solve inefficiencies in fast-evolving markets. From day one, the firm has been focused on building a platform that can scale talent, capital, and technology without compromising precision. At the heart of AlgoQuant’s model is a commitment to quantitative excellence, risk integrity, and operational resilience.

AlgoQuant operates as a multi-strategy investment platform with global reach, featuring team members and trading teams based in key global financial and digital asset markets. The firm’s structure supports 24/7 execution, oversight, and engagement with global allocators.

Further information can be found at www.aq.io

About Liquid Mercury

Liquid Mercury powers professional crypto trading and digital asset marketplaces. Founded by legendary trader Tony Saliba, who was featured in Jack Schwager’s “Market Wizards,” Liquid Mercury is the #1 choice for sophisticated buy-side and institutional sell-side trading professionals moving into crypto.

Mercury Pro is an institutional-grade trading platform designed specifically for professional traders navigating crypto derivatives and spot markets. The platform offers sophisticated trade execution tools including DMA routing, staging, execution algorithms, and anonymous multi-dealer RFQ to source block liquidity. Traders can manage all orders and trade data in a single platform with real-time views of balances and account positions.

Key capabilities include access to crypto derivatives at leading onshore and offshore exchanges, institutional-sized pricing with top OTC liquidity providers, and a wide range of spot products across leading exchanges. The platform supports both single-leg and multi-leg orders in net price structures, with low-latency infrastructure built for high-frequency and algorithmic trading strategies.

Liquid Mercury integrates with world-class custodians including Fireblocks, Gemini, and BitGo, and provides comprehensive APIs (FIX, WebSocket, and REST) for automated trading and workflow customization. Built by professionals for professionals, Liquid Mercury combines battle-tested trading technology with deep liquidity access and best-in-class workflow automation.

For more information about Liquid Mercury and the $MERC token, users can visit www.liquidmercury.com or merc.liquidmercury.com. 

Disclaimer

This press release is for informational purposes only and does not constitute an offer to sell, or a solicitation of an offer to buy, any securities or fund interests in any jurisdiction. Any offer or solicitation of interests in any fund managed by AlgoQuant Asset Management Corp will be made only by definitive offering documents, and only to eligible investors in accordance with applicable law. No statement in this press release is, or should be construed as, a representation as to the past or future performance of any fund or strategy managed by AlgoQuant.

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Director
Kent Egan
Liquid Mercury
sales@liquidmercury.com

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Press Release

Aster Launches Perpetual Grid Trading 2.0 with Up to 140,000 $ASTER Liquidity Mining Campaign

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George Town, British Virgin Islands, September 28th, 2026, Chainwire

Aster, the privacy-first onchain trading platform backed by YZi Labs, today announced the launch of its Liquidity Pool Mining campaign, a four-week incentive campaign featuring a total reward pool of up to 140,000 $ASTER and running from September 28 to October 25, 2026 (UTC). To celebrate the launch of Perpetual Grid 2.0, the program is open to all Aster users running Perpetual Grid strategies on eligible trading pairs.

Rewards will be distributed hourly based on each eligible Grid’s share of trading volume. The base reward pool is set at 10,000 $ASTER per epoch, with additional rewards available based on market conditions and trading activity on the platform. Participation is automatic, with no registration required.

“As Aster continues to bring more emerging assets and opportunities onchain, we’re also focused on building the tools traders need to navigate increasingly dynamic markets. Perpetual Grid offers a flexible way to capture opportunities amid market volatility, and Grid 2.0 takes this experience further with greater flexibility and independence. This upgrade is another step toward our broader vision of building the frontier of onchain trading,” said Leonard, CEO at Aster.

Incentivizing Automated Perpetual Trading

The campaign builds on Aster’s expanded Perpetual Grid infrastructure, giving users a new way to participate in automated trading while earning additional $ASTER rewards from eligible Grid activity. Both Maker and Taker volume count toward the campaign, while manual trading and activity outside the Grid strategy are excluded.

An Estimated Bonus APY is also displayed to provide an indication of potential annualized $ASTER rewards based on recent campaign activity. The estimate can change as trading volume, participating Grids and other campaign conditions change, and does not guarantee future rewards or returns.

Grid 2.0 Separates Automated and Manual Strategies

Alongside the campaign, the newly upgraded Perpetual Grid 2.0 enables Grid strategies to operate independently from users’ regular Perpetual trading. Each Grid runs through a dedicated Grid Bot subaccount, keeping its positions and margin separate from the main Perpetual account.

With support for both Cross and Isolated Margin, users can run automated Grid strategies while continuing to trade Perpetuals manually, including on the same trading pair. Isolated Margin supports up to 50 independent Grid strategies per account, with no per-pair limit.

Discover Strategies Through Grid Marketplace

Aster’s Grid Marketplace further simplifies strategy discovery by allowing users to browse active Grid strategies and review metrics such as PnL, ROI, runtime, price range, leverage and trading activity.

Users can use an existing strategy as a starting point through Copy, or switch its direction through Reverse, turning a Long strategy into Short or vice versa. Copied or reversed strategies remain independent from their source and do not automatically synchronize with the original Grid.

The Liquidity Pool Mining campaign is available on designated eligible trading pairs, with the Week 1 eligible pairs including OURA/USD1, POLYMARKET/USD1, and META/USD1. The reward pool is shared across participating pairs. Individual rewards are determined by each Grid’s eligible trading volume relative to the total eligible volume generated during the relevant hourly period.

More eligible trading pairs may be added in subsequent weeks to reflect the latest market trends. For more information about the campaign, eligible trading pairs and current campaign parameters, please visit the official campaign page.

About Aster

Aster is a privacy-first onchain trading platform backed by YZi Labs, with unique features like Hidden Orders to protect user trading activity. It pioneers the frontier of on-chain trading through perpetual futures, spots, and earn products for top-trending assets, including RWAs, memes, and core crypto markets. It is powered by Aster Chain, a Layer 1 blockchain built to power the future of decentralized finance.

Users can learn more about Aster on the official website or follow Aster on X.

Contact

Marketing Manager
Lola Chen
lola.chen@asterdex.com

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Press Release

RL Remodeling Marks Two Decades of Family-Style Building in Los Angeles as Demand Drives Expansion Across Southern California

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RL Remodeling, a family-run Los Angeles design-build contractor founded in 2006, is expanding across Southern California on the strength of community referrals and repeat clients. One of the early pioneers of ADUs in LA, the company credits its growth to a diverse, long-tenured team that is trained in-house with monthly follow-up sessions, hands-on owner involvement in every project, and an office culture where everyone knows each client by name. From its Los Angeles roots, RL Remodeling now serves the greater LA area, Orange County and San Diego.

Los Angeles, California, United States, 28th Sep 2026 – RL Remodeling, a Los Angeles design-build contractor founded in 2006, is expanding its service footprint across Southern California in response to sustained demand from homeowners in the greater Los Angeles area, Orange County and San Diego. The company, which was among the first contractors in Los Angeles to focus on accessory dwelling units, says its growth has been driven almost entirely by referrals from the communities where it started.

“We never set out to be the biggest remodeling company in LA,” said the owner of RL Remodeling. “We set out to be the one people recommend to their neighbors. Everything else followed from that.”

A Family Model in an Industry Known for Turnover

Construction is a field where crews change from one project to the next. RL Remodeling has taken the opposite approach. The company describes itself as family-based, and it means that literally in how it runs the business. Team members stay for years, often growing from entry-level roles into senior positions, and the company invests in that growth directly.

Rather than relying only on outside certifications, RL Remodeling trains its own people. New hires are taught the company’s methods in person, and every team member takes part in follow-up training sessions each month to stay current with building codes, materials and design trends. That consistency shows up on job sites, where clients work with people who know the company’s standards because they helped shape them.

“When you keep the same people for years, quality stops being something you have to check for. It becomes the default,” the owner said.

The team is also notably diverse, made up of people from a range of nationalities and backgrounds. The office marks each culture’s holidays throughout the year, something the company sees as part of its identity rather than a side benefit.

Everyone in the Office Knows Every Client

One of the more unusual features of RL Remodeling’s operation is that every person in the office is involved in every project. There is no hand-off between a salesperson, a project manager and a crew who never meet. Clients are known by name across the company, and questions get answered by people who are already familiar with the job.

The ownership stays hands-on as well. Owners are personally involved in each project, from the first site visit through final walkthrough, and the company points to that personal touch as the reason many clients return for a second, third or fourth project over the years. A significant share of its work today comes from repeat customers and their referrals.

Celebrating the Work as a Team

Regular office meetings at RL Remodeling double as showcases. The full team gathers to review before-and-after results from recently completed projects, giving crews, designers and office staff a shared view of what they have built together. The company says these sessions do more for morale and standards than any formal review process could.

“Our people love seeing a garage turn into a finished ADU, or a tired kitchen turn into the center of a home,” the owner said. “Showing that to the whole team reminds everyone why the details matter.”

An Early Voice on ADUs in Los Angeles

RL Remodeling was building accessory dwelling units in Los Angeles before they became a mainstream housing solution. As California loosened regulations and demand for backyard homes, garage conversions and rental units grew, the company was already experienced in the permitting, structural and design challenges these projects involve.

Today ADUs remain a core part of the company’s work alongside kitchen and bathroom remodeling, room additions, whole-home renovations and new construction. Its early start has given RL Remodeling a depth of ADU experience that newer entrants to the market have not had time to develop.

Growth Driven by Demand, Not Marketing

The company’s expansion into new locations has followed a simple pattern: clients in one neighborhood recommend RL Remodeling to friends and family in the next, and the company adds coverage as the requests accumulate. From its roots in Los Angeles, it now serves communities across the San Fernando Valley, the Westside, Orange County and San Diego.

RL Remodeling says it intends to keep growing the same way, adding team members who fit its culture and locations where its clients ask for it, without changing the personal approach that built its reputation.

About RL Remodeling

Founded in 2006, RL Remodeling is a licensed design-build contractor serving the greater Los Angeles area, Orange County and San Diego. The company specializes in accessory dwelling units, kitchen and bathroom remodeling, home additions, whole-home renovations and new construction. Known for its family-based team, in-house training and hands-on ownership, RL Remodeling has built a client base that returns and refers year after year. Learn more at rl-remodeling.com.

Media Contact

Organization: RL Remodeling

Contact Person: Dana Laksman

Website: https://rl-remodeling.com/

Email:
info@rl-remodeling.com

Contact Number: +18883241144

Address: 5950 Canoga Ave Suite 420 Woodland Hills, CA, 91367

City: Los Angeles

State: California

Country: United States

Release id: 49499

The post RL Remodeling Marks Two Decades of Family-Style Building in Los Angeles as Demand Drives Expansion Across Southern California appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section

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