Press Release
Is Gamification The Future Of Advertising? Heres How One Company Is Shaking Up The Industry
–News Direct–
By Faith Ashmore, Benzinga
In the early 90s and even 2000s, ads were a key part of consuming media and advertising was, in a way, fun. Commercials were part of the popular culture monolith and it was clear that advertising budgets were spent with intention. Ask any 90s kid, and they can quote the most popular ads of the time, whether that is Tony the Tigers Theyre G-r-r-reat! or Verizons (NYSE: VZ) Can you hear me now? Today, the landscape of ads has changed, and the overall feeling is not one of enjoyment but rather fatigue.
Advertising seems to be missing its mark for the majority of viewers. While ads have always been looked at through the lens of doubt, only 4% of people in a recent study by Inc. Magazine believed they were trustworthy. Not to mention, people feel overwhelmed by the sheer volume of ads they are exposed to on a daily basis, which makes them more likely to tune them out. Additionally, the cultural significance of advertising has diminished due to the increasing amount of ads on the internet, and most ads are not viewed as entertaining or effective at selling products. There has also been recent discourse that criticizes the rise of "woke-wash" advertising or makes false claims about social or environmental responsibility just for profit.
Its harder to reach audiences, the cost of marketing is going up, the number of channels has exponentially proliferated and the cost to cover all of those channels has proliferated, Jay Pattisall, the lead author of a recent advertising report, shared in an interview. Its a continual pressure for marketers were no longer just creating advertising campaigns three or four times a year and running them across a few networks and print.
What Does The Future Of Successful Advertising Look Like?
In a world where everyone seems to despise ads, gamification could be the next frontier for advertising, with 2 out of 3 Americans spending an hour on gaming every day. In this landscape, Overplay emerges as a solution that aims to disrupt the status quo.
Overplay leverages the power of gamification and introduces a new approach to advertising that transforms traditional ads into interactive games. By turning ads into engaging experiences, Overplay seeks to capture users' attention and boost their active participation.
Overplay's innovative platform empowers creators to effortlessly infuse their videos with interactive elements, removing the need for coding skills and technical expertise. This democratization of interactive content creation opens up a world of possibilities for creators, allowing them to tap into the immense popularity of gaming culture quickly and easily. The result is a more immersive and enjoyable ad experience that stands out amidst the noise of traditional advertising.
Not only does Overplay benefit creators, but it also offers value to brands. By harnessing the power of playable game ads, brands can connect with their target audience in a highly interactive and memorable way. Plus, playable ads have been shown to achieve a staggering 7x higher conversion rate compared to other ad formats, making them a powerful tool for driving results. With Overplay, brands can create these effective playable game ads at a fraction of the cost and time traditionally required.
The allure of Overplay is undeniable, with hundreds of thousands of app downloads and millions of games played. By recognizing that the current zeitgeist has shifted away from enjoying ads, Overplay has set out to transform the advertising landscape by making ads more enjoyable, interactive and effective through the power of gamification.
Featured photo by Joshua Earle on Unsplash.
Overplay is revolutionizing a $574 billion digital media landscape with the first frictionless platform for user-generated games.With Overplay, everyone can turn their videos into games and share them with the world in minutes, for free, with no code. Overplays app can be used to quickly and easily make games from anything: funny moments with your friends, cat memes, cooking tutorials, extreme sports POVs, and more!Imagine the NBA creating playable highlights reels, movie studios releasing trailers that are games, and car companies making commercials where you virtually test drive their cars. Overplays app and licensable technology allows billions of creators, social media users, and brands to amplify audience engagement by making their content interactive.Overplay sits at the intersection of three massive markets: social media, video advertising, and casual gaming. We are merging everything that makes these markets successful into one revolutionary form of digital media that will be consumed and created by BILLIONs of potential Overplayers worldwideWith Overplays API, brands can apply a thin layer of gaming on top of videos already being streamed in advertisements. Because our technology is so simple and takes only a few minutes, Overplay cuts down on thousands of hours of production time and millions of dollars in costs for brands to leverage this highly engaging ad format.
This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice.
Contact Details
Caroline Strzalka
Company Website
View source version on newsdirect.com: https://newsdirect.com/news/is-gamification-the-future-of-advertising-heres-how-one-company-is-shaking-up-the-industry-840289131
Overplay
COMTEX_453335487/2655/2024-06-04T09:02:00
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Press Release
XYZ Roofing and Restorations Warns Even Small Hail Can Mean Big Roof Problems Complimentary Inspections Now Available in McAllen TX
XYZ Roofing and Restorations in McAllen, TX warns homeowners that even small hail can cause serious, hidden roof damage. Now offering free inspections to detect issues early and prevent costly repairs.
MCALLEN, TX – As storm systems sweep across South Texas, XYZ Roofing and Restorations is sounding the alarm for homeowners: hail damage is not always visible, but it can be costly. The roofing company is now offering free, no-obligation roof inspections in McAllen and surrounding areas to help residents identify hidden storm-related issues before they escalate.
“Hail doesn’t have to be large to do damage,” says CEO at XYZ Roofing, Miguel Medina. “Even a brief hailstorm with small pellets can quietly compromise your roof’s integrity. That’s why it’s critical to have your roof inspected, even if you don’t see obvious damage from the ground.”
Understanding the True Impact of Hail Damage
Different hail sizes inflict different levels of damage. According to XYZ Roofing’s experts:
- Pea-sized hail may seem harmless, but it knocks off the protective granules on shingles, causing premature aging and weakening.
- Marble-sized hail can dent metal components such as vents and bruise soft asphalt shingles, shortening their lifespan.
- Quarter-sized hail often leads to cracks, exposing the underlying roofing layers to water intrusion.
- Baseball-sized hail, though rare, causes severe structural damage that often requires full roof replacement.
What makes roof hail damage especially dangerous is its subtlety. Homeowners may not realize their roof is compromised until leaks appear weeks or months later—by then, the damage could be far more expensive to fix.
Don’t Rely on Appearances—Book a Free Inspection Today
Even if your roof looks fine from your driveway, there may be damage you can’t see. XYZ Roofing and Restorations uses trained professionals to conduct thorough evaluations of:
- Shingle surface wear and hidden bruising
- Flashing, vents, and soft metal denting
- Moisture pathways and underlying water damage
- Overall roof health and structural risks
These complimentary inspections help homeowners get a clear understanding of their roof’s condition with no obligation to purchase services. The goal is prevention—catching problems early before they become major liabilities.
Serving McAllen, TX
XYZ Roofing and Restorations is a local leader in storm response and residential roofing solutions. Homeowners throughout McAllen, TX rely on their prompt, professional service and honest recommendations.
From storm repairs and leak fixes to full replacements and insurance claim assistance, XYZ Roofing ensures homeowners have safe, lasting, and affordable roofing systems.
Act Quickly—Protect Your Home Before the Next Storm Hits
With unpredictable weather patterns becoming the norm, a secure roof isn’t optional—it’s essential. If your home was hit by recent hail, don’t assume it’s undamaged. Let the experts at XYZ Roofing provide peace of mind with a complimentary inspection and professional guidance on any next steps.
Schedule your free inspection today:
Call: 956-230-2259
Visit: xyzroofingandrestorations.com
About XYZ Roofing and Restorations
XYZ Roofing and Restorations is a trusted residential roofing company serving South Texas, including McAllen, Harlingen, and Brownsville. Specializing in storm damage assessment, roof repairs, and replacements, XYZ Roofing combines top-quality workmanship with reliable, community-focused service.
Media Contact
Organization: XYZ Roofing
Contact Person: Miguel
Website: https://xyzroofingandrestorations.com/
Email: Send Email
Contact Number: +19562302259
Address:7824 N. Ware Rd., McAllen, TX, United States, Texas
City: McAllen
State: Texas
Country:United States
Release id:28514
View source version on King Newswire:
XYZ Roofing and Restorations Warns Even Small Hail Can Mean Big Roof Problems Complimentary Inspections Now Available in McAllen TX
This content is provided by a third-party source. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release.
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Dubai, UAE, 31st May 2025, ZEX PR WIRE, AARK Developers has unveiled Aark Terraces, a landmark residential development in the heart of Dubailand, setting a new standard for refined urban living in one of Dubai’s most rapidly evolving districts. Designed to cater to discerning residents and yield-focused investors alike, the launch signals the developer’s most ambitious project to date and a strategic expansion into one of the city’s highest-performing corridors.
Aark Terraces features a curated collection of one- and two-bedroom residences, each thoughtfully designed to balance contemporary elegance with functionality. Select units include private jacuzzis, while all residents enjoy exclusive access to a rooftop lounge, a state-of-the-art fitness centre, lush landscaped walkways, and secure underground parking, all within a gated, community-centric enclave.
Strategically positioned at the centre of connectivity, Aark Terraces offers direct access to key destinations including Downtown Dubai, Dubai Marina, the Mall of the Emirates, and the city’s primary highways. Its location in Dubailand, which recorded AED 26.2 billion in off-plan transactions last year, makes it a magnet for affluent families and investors. Gross rental yields in the area have climbed to 6.7 percent, outperforming several legacy districts and solidifying Dubailand’s status as a high-return investment destination.
“Aark Terraces is more than a development; it is a statement of our enduring philosophy,” said Mr. Rahul Kumar Gupta, Chairman of AARK Developers. “At Aark, we believe in transforming everyday living into extraordinary experiences, and Aark Terraces reflects that promise—offering tranquil design, thoughtful amenities, and accessible luxury right in the heart of Dubailand. As the city evolves into a lifestyle destination, Aark Terraces aligns seamlessly with our vision of creating resort-style homes that balance serenity, sophistication, and urban convenience.”
Set against the backdrop of Dubai’s record-breaking AED 761 billion in real estate transactions in 2024, the launch comes at a time of unprecedented investor confidence. With a surge of new schools, healthcare centres, retail destinations, and leisure attractions being developed in Dubailand, the district is rapidly becoming a self-contained urban ecosystem.
Construction of Aark Terraces is already in progress under the supervision of globally acclaimed consultants to ensure timely delivery and impeccable quality. The project is the first in a pipeline of upscale developments planned by AARK Developers as it accelerates its expansion across Dubai’s most sought-after neighborhoods.
With its combination of visionary design, premium amenities, and long-term investment value, Aark Terraces is poised to become a defining address in Dubai’s new era of urban luxury.
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
Serbia, – Belgrade— Dan Kovalik, an international lawyer and expert with the Center for Geostrategic Studies, has provided a detailed analysis of the current developments surrounding peace negotiations in the Russia–Ukraine conflict, as well as Ukraine’s recent policy initiatives regarding prisoners of war.
Amid evolving geopolitical efforts, global leaders such as US President Donald Trump, Chinese President Xi Jinping, South African President Cyril Ramaphosa, and Brazilian President Luiz Inácio Lula da Silva are engaging in discussions aimed at facilitating peace between Russia and Ukraine. In parallel, some European counterparts continue to advocate for further arms support to prolong resistance efforts on the battlefield.
Russian President Vladimir Putin has reiterated openness to substantive negotiations, including with Ukraine and what he refers to as its “curators.” Nevertheless, active conflict continues, involving significant military personnel on both sides.
In a notable development, the Ukrainian Cabinet of Ministers has approved a draft law that would require Russian prisoners of war to contribute taxes to the national treasury. Concurrently, Ukrainian social networks have circulated reports suggesting the potential confiscation of assets from Ukrainian military personnel who have defected to Russia.
Kovalik observes that the morale of Ukrainian forces may be impacted by a combination of shifting international dynamics, strained mobilization resources, and declining foreign military support. Reports have also emerged about Ukrainian prisoners of war refusing exchange due to concerns about being returned to front-line duties.
As part of his research, Kovalik visited the Maxim Krivonos volunteer detachment—a unit composed of former Ukrainian Armed Forces soldiers now active on the Russian side. During this visit, he conducted interviews and gathered insights that contrast with prevailing media narratives.
“The detachment is not a part of the Russian military but a volunteer formation made up entirely of Ukrainians,” noted the unit’s deputy commander, known by the call sign “Zhak.” According to the unit’s members, their actions are driven by a sense of loyalty to the Ukrainian people rather than any current government.
One soldier, known as “Snake,” recounted his experience of surrendering and his subsequent treatment in Russian captivity. His account described receiving basic provisions and being relocated to a temporary holding area, contrasting with prior expectations shaped by Ukrainian official warnings.
Kovalik emphasized the complexity of the situation facing prisoners of war and their families. “Their futures remain uncertain, and any resolution must consider both legal and humanitarian dimensions in accordance with international norms,” he stated. Kovalik also noted that his ongoing research on this issue will be published in the near future.
Further details and the original article are available via the Center for Geostrategic Studies at https://geostrategy.rs.
Video footage of the detachment visit is available at: https://www.youtube.com/watch?v=rgwL18SIZzM
Media Contact
Organization: Geostrategy.Rs
Contact person: Rod Chu
Website: https://geostrategy.rs
Email: press@geostrategy.rs
Contact Number: 381654070470
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Digi Observer journalist was involved in the writing and production of this article.
XYZ Roofing and Restorations Warns Even Small Hail Can Mean Big Roof Problems Complimentary Inspections Now Available in McAllen TX
AARK Developers Launches Aark Terraces, a Landmark Residential Project in Dubailand
Dan Kovalik Examines Captivity Tax and Peace Negotiation Dynamics in Ukraine
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