Dover, DE – Meta, the parent company of Instagram and Facebook, announces the launch of Meta Verified, a new paid verification service now available in the United States. With the introduction of Meta Verified, users can obtain a blue tick for a monthly fee of $14.99 on iOS and Android devices, or $11.99 on the website. The service aims to enhance user experience and ensure the authenticity of user identities on both Instagram and Facebook platforms.
This development comes after Meta’s recent decision to lay off 10,000 employees and in the context of declining advertising revenues. Meta Verified represents a strategic move by the company to diversify its revenue streams and adapt to the changing social media landscape.
Meta Verified subscribers must be at least 18 years old and provide a government-issued ID. In return, they will receive impersonation protection, direct access to customer service, and a blue tick displayed on their Instagram and Facebook profiles. The service seeks to help users establish credibility and authenticity on the platform, an increasingly important aspect of online presence in today’s digital world.
Before its US launch, Meta Verified was tested for two months in Australia and New Zealand, allowing the company to gather valuable user feedback and optimize the service’s features. The launch of Meta Verified, along with similar paid verification services on other social media platforms, signifies a shift in the industry’s approach to generating revenue as advertising income becomes less reliable.
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